Many agency owners are familiar with the book Traction by Gino Wickman and his Entrepreneurial Operating System. It’s a fantastic methodology for improving your agency’s ability to scale effectively, growing a leadership team and building a more sustainable, profitable agency. If you implement Traction properly. Otherwise, it can be a huge waste of time and money. Traction” is not just a book — it is a new way of running your business so that you can delight your clients but also make your own a...
Mar 02, 2020•52 min•Ep. 230
I have long preached the concept of being a specialist versus a generalist to my audience, so it should come as no surprise to you that along with my co-author Stephen Woessner, CEO of Predictive ROI, I have just written a book on the subject. Sell With Authority is a playbook for agency new business efforts that will allow you to shorten your sales cycle, increase your pricing and profitability and actually attract your ideal customers to knock on YOUR door, rather than the other way around. In...
Feb 24, 2020•50 min•Ep. 229
Robert Glazer is the founder and CEO of Acceleration Partners, a global marketing agency that specializes in partner or affiliate marketing. Initially, I planned on spending our time debunking the myths around affiliate marketing space (which we still covered), but our conversation took an interesting turn and instead we focused on Acceleration Partners’ growth journey. Robert described the transformation of his agency from five employees to several hundred in multiple countries – all in less th...
Feb 17, 2020•50 min•Ep. 228
We get hired because our clients want to surround themselves with expertise and a depth of knowledge that they don’t have in-house. They know we have to stay current on the trends shaping our business and theirs if we want to remain relevant. But in a rapidly evolving marketplace, it’s challenging to stay ahead of the curve. Rohit Bhargava and his Non-obvious book series has been a go-to resource ever since the first book appears in 2013. Back in Episode #33 , Rohit walked us through his process...
Feb 10, 2020•52 min•Ep. 227
Most of us didn’t major in math or accounting. In fact, many of us were drawn to our industry because it wasn’t math centric! Unfortunately, agency leaders are not math exempt. Without proper financial data, it’s impossible to successfully run a profitable agency. This means your accounting partner, in-house or not, should be your constant companion. Many agencies are exploring an outsourced accounting solution, just like most of us outsource our tax prep. But there is more to accounting than wh...
Feb 03, 2020•49 min•Ep. 226
It doesn’t matter if you are a small shop, a specialized shop, in a major market, or based in rural areas – odds are, your biggest struggle right now is attracting and retaining talent. Many agency owners are losing sleep over staffing up or even worse, losing one of their key players. Interestingly, how you’re hiring may be one of the reasons your tenured employees are giving notice. Right now, employees and prospective employees hold all the cards. They are being recruited by organizations tha...
Jan 27, 2020•39 min•Ep. 225
Culture matters. As agency owners and leaders, we get that. And we love creating a “great culture.” But, developing a great culture is about more than beer o’clock and having a ping pong table. Yes, fun is important. But if you want to attract and retain the top talent in your industry, that alone is not going to cut it. John Waid of Corporate Culture Consulting joins us on this episode of Build A Better Agency to teach us a fresh approach to developing agency culture. He explains how to identif...
Jan 20, 2020•49 min•Ep. 224
Biz dev, mentorship, and relationship management are critical responsibilities of every agency owner. But the hours in a workday are limited, and if we fail to delegate with confidence, the work that is uniquely ours will not get done. It’s just too easy to get sucked into client work or internal issues that we shouldn’t be focused on. Every agency owner needs a #1 who walks, talks, and leads like an owner because they enable us to actually do our job. In this episode, AMI’s own Craig Barnes cha...
Jan 13, 2020•58 min•Ep. 223
One of the challenges of agency life is that typically everything we sell is a custom job. It’s tough to build in efficiencies or systemize our production when we never make the same deliverable twice. But it doesn’t have to be that way. Back in Episode 100 , we discussed the idea of structuring your agency as a wonder bread factory vs. an artisanal bakery and there are different pros and cons for each. Website By Tonight’s Jared Gold successfully transformed his agency from an artisanal bakery ...
Jan 06, 2020•56 min•Ep. 222
Most agency owners hope to sell their agency someday down the road. If that’s you, understanding how agencies are valuated today will help you maximize that opportunity whenever it comes. Even if you aren’t interested in selling, you can and should still be beefing up your agency’s value. Gina Cocking joins us for this episode to provide an investment banker’s perspective on the valuation and sales process. She’ll walk us through the key items investment firms look for in your agency’s valuation...
Dec 30, 2019•50 min•Ep. 221
Maybe it’s my age, but there’s a lot more talk about the importance of strengthening my core, to improve balance and stability. The same is true for our agencies. Our reality is always a bit unstable and we often expend a lot of energy anticipating the next storm. But if your agency’s core is strong, you can rest a little easier, knowing you can weather whatever comes. Just like you have for years. We forget how much we’ve already accomplished and survived when we’re heads down all of the time. ...
Dec 23, 2019•45 min•Ep. 220
There was a time when you spent most of your time learning your craft. Whether it was account service or art direction or biz dev – you had to develop the skills to do your job well. There’s no doubt that our world demands on-going education so we can continue to serve our clients. But at this point in your career, you have the luxury of focusing on something a bit deeper — developing yourself as a leader, professional, and human being. That’s why I love John Jantsch’s new book The Self-Reliant ...
Dec 16, 2019•47 min•Ep. 219
Have you ever wished that you had a team member dedicated to helping manage your day, your email, your commitments, and your goals? When we have someone in the office, they often get usurped by other teams or the crisis of the day. That’s one of the many advantages of working with a virtual assistant. Many agency owners are enjoying added productivity and peace of mind that comes with someone always having their back thanks to their VA! My guest Jess Tyson takes a people-first approach to virtua...
Dec 09, 2019•59 min•Ep. 218
Like every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It’s amazing to me that many agencies teach their clients about buying journeys and yet don’t really understand what their prospects go through as they go to market. Robin and Steve Boehler are the principals at Mercer Island Group and every day, they help brands find that perfect agency partner. They have a unique ...
Dec 02, 2019•54 min•Ep. 217
There are very few agencies today who aren’t trying to solve the content challenge. The content creation process is complicated and it’s often difficult to demonstrate the ROI to clients so they will pay you what it takes to actually create something worthwhile. Clients want high performing content but aren’t excited about paying for it. And it can be tough for us to document and demonstrate what’s working and what isn’t. At this summer’s MAICON (Marketing AI conference) conference, I met Jeff C...
Nov 25, 2019•59 min•Ep. 216
For the last decade, I have been living in the perfect home. I love everything about it— from the size and layout to its waterfront location. I thought I would never move again. But everything changed when I adopted my charcoal lab puppy, Heather. Heather is about four months old right now and she already exceeds the 30lb weight limit for pets, according to our homeowner’s association. It’s safe to say she’s not getting any lighter, so we don’t have any choice but to pack up and move. Change is ...
Nov 18, 2019•47 min•Ep. 215
You are agency owners, not career keynote speakers. But that does not mean you don’t earn your living as a presenter. You present every day of your professional lives. You hold one-on-one meetings in your office and lead all-agency meetings. Some of you are speaking at conferences and tradeshows as well. By sharing your expertise, teaching, and demonstrating that you know your stuff, you will create biz dev opportunities that start deeper in the funnel. It doesn’t matter if public speaking is a ...
Nov 11, 2019•1 hr 5 min•Ep. 214
With so many people that have yet to join us on the show, I very rarely ask someone to come back on. But Tamsen Webster is an exception. You may remember episode 61 , where Tamsen joined us to talk about speaking at conferences and tradeshows as a biz dev strategy. This time, we are going to take a different tack because Tamsen has been pretty busy since we last spoke. Every day, I talk to agency owners who struggle to see what differentiates them from their competitors. They fail to recognize t...
Nov 04, 2019•57 min•Ep. 213
Every business is struggling to be seen and heard. They spend a lion’s share of their budget fighting to find an audience. Sometimes, it doesn’t have to be that hard. They are often overlooking an incredible resource. Their own employees. Employees can be some of the best advocates for any business; especially with the right system in place. They know the company inside and out, they talk to current and prospective clients about it and, if they love their work and their employer, they probably s...
Oct 28, 2019•57 min•Ep. 212
Every year we partner with Audience Audit to conduct research that we know will benefit agency leaders. This year, we decided to re-visit some of the questions we initially asked in 2014 to see if there had been significant shifts. In some ways, the results showed a consistent trend and in some other areas, there’d been some pretty significant changes. In the 2019 study we included clients from the US, Canada, Australia and the UK and there were over 1,000 respondents who participated. In this e...
Oct 21, 2019•59 min•Ep. 211
In the agency world, there are days where it seems like tomorrow will never come. It’s easy to get fixated on what is broken or what else needs to be done. There’s always one more tweak and THEN things will be good. Actually, no matter where you’re at in the ebbs and flows of agency life, it’s all pretty good. Even on your worst day, you have it better than most. The problem is, we often fail to realize that. We get tunnel vision digging ourselves out of holes and preparing for the next fallout ...
Oct 14, 2019•36 min•Ep. 210
Our agencies and the work we do will inevitably be impacted by artificial intelligence in the next 3-5 years. That’s just a fact. Odds are, it’s probably already changing the way you do business every day. There’s a lot of hype and buzz about jobs going away and most agencies are struggling to figure out how to keep up. Questions of what data to use, how to analyze it, what tasks can be automated, and what AI can do for clients pop up all of the time. And it all shifts on what seems like a daily...
Oct 07, 2019•57 min•Ep. 209
I’m a big believer in love. Sure — romantic love or the love you have for your family is awesome but that’s not what I am talking about. I am talking about loving the people on your team and your clients. It’s amazing the level of connectivity you can create when you lead with love. It may seem odd, but I think love is especially important in the workplace. Agencies lead with love towards their employees and clients will likely keep those employees and clients and enjoy the fruits of those relat...
Sep 30, 2019•1 hr 8 min•Ep. 208
Many agency owners are struggling to not only understand laws like the CCPA and GDPR, but more important — determine what your agency has to do to be compliant and avoid liability. What laws apply to your shop and your clients? What does compliant even mean in terms of practical do’s and don’ts? What is the chain of responsibility if clients make bad choices? What are mistakes we should avoid? My guest Ruth Carter is an Arizona-based business, intellectual property, and internet attorney; a best...
Sep 23, 2019•52 min•Ep. 207
There are people who are considered leaders because their title says they are and then there are people who lead, no matter where in the org chart they may be. Agency owners can’t afford to be leaders in title only. We have to step into true leadership if we want our agency to thrive and grow. David Wood, founder of Play For Real , is my guest on this episode of Build a Better Agency. David is a pro at spotting what it takes to be a strong leader in the workplace. David was a former consulting a...
Sep 16, 2019•48 min•Ep. 206
As agency owners, we all want to hire the mystical, magical salesperson that will allow us to hand that task to someone other than us. Can it be done? Yes, but probably not the way you think or wish it would happen. Sales is a challenging activity no matter what you’re selling. Selling for agencies, even more so. In this solocast, I will walk you through the make-up of that unicorn of a salesperson so you can spot one out in the wild. I’ll help you identify some prime places to search what trait...
Sep 09, 2019•35 min•Ep. 205
Lawyers, financial planners and insurance salespeople. You joke about avoiding them at cocktail parties, but they are definitely not who you should avoid as agency owners. Many owners think of attorneys as an expense. I can tell you – the preventative investment you make with a lawyer to get a good contract and other tools is a pittance compared to what I have seen agencies lose when they don’t have those good tools. If you are a high-risk gambler – grab a contract off the internet and use that....
Sep 02, 2019•52 min•Ep. 204
One of the most expensive mistakes many agency owners make is leaving too much money in the business. It’s too easy to forget that the retained earnings in the agency’s checking account is actually your money. You’ve earned it. You’ve paid taxes on it. It should be in YOUR bank account. But, when you leave it inside the agency you often spent it on bad financial decisions, like staying overstaffed rather than making the tough call to downsize if business shifts. You need to build your wealth out...
Aug 26, 2019•55 min•Ep. 203
You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients. But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?) In this episode, we’re going to deconstruct what it takes to create a compelling, engaging video that conn...
Aug 19, 2019•1 hr•Ep. 202
Millennials (people born from 1981-1996) comprise the largest and most diverse generation in American history. Most agency owners are either older millennials or Gen X or Boomers. When it comes to leading the team — sometimes those two worlds collide. They’re coming at the world with completely different expectations, wants, needs and goals. Whenever I talk with agency owners, they almost always talk about the frustrations that come from that disparity. Who are these people and how do we manage ...
Aug 12, 2019•58 min•Ep. 201
