From genetically altered pests to researching worldwide solutions, Dr. Cassie Krejci now researches it all. Can she find the solutions that are not only effective and efficient but also safe for the planet and ecosystem? In this episode, we take a deep dive with Dr. Cassie the head of science and innovation at Rentokil.
Dec 12, 2024•44 min•Ep. 165
Stay a step ahead with Syngenta! In today’s episode, Eric and Jake get all of the insights from Marshall Gaster, Head of Marketing for Pest Control, about Syngenta’s Pest Partners Program, as well as past, present, and future innovation. Tune in to get all of the details, and hear their take on changes in the industry over the years.
Dec 03, 2024•52 min•Ep. 164
The dynamics of business partnerships often mirror the complexities of personal relationships, particularly marriages. In today's episode, Eric and Jake dive deep into the complexities of business partnerships and how to navigate them effectively. Tune in for insights on partnership dynamics and a touch of holiday nostalgia! Topics Include: Introduction (0:00) Business partnership challenges (6:03) Business partnerships as marriages (8:38) Financial pitfalls in partnerships (12:28) Financial com...
Nov 28, 2024•36 min•Ep. 163
Always empower and encourage your managers, even when they make mistakes. Let them know that it's okay to fail and that you're there to support them. In today's episode, Eric and Jake dive into the critical differences between the mindsets of business owners and employees. Eric highlights the importance of leadership, vision, creativity, and risk-taking for owners. Tune in to learn how to cultivate a successful mindset as you build and scale your pest control company. Topics Include: Introductio...
Nov 21, 2024•33 min
In today’s episode, Eric and Jake discuss the importance of customer engagement in the pest control industry. They emphasize that spending extra time with customers, understanding their needs, and celebrating wins can significantly enhance retention and create positive word-of-mouth. The conversation also highlights the inspection process as a valuable opportunity to introduce additional services to clients. This episode is packed with actionable tips to help you maximize productivity and engage...
Nov 14, 2024•47 min
In today's episode, Eric and Jake record from Pest World in Denver, Colorado. They highlight the importance of networking opportunities at Pest World and reflect on the educational content available, including vendor education and new technology in the pest control industry. They emphasize the dual purpose of their presence at the event: engaging with pest control operators and enhancing their knowledge through high-quality classes. Tune in for insights and updates from this special industry gat...
Nov 07, 2024•30 min
In any company, the implementation of new policies can often be met with resistance or misunderstanding. In today's episode, Eric and Jake dive deep into the complexities of implementing policy changes within a pest control company, using their recent experience with box elder bugs as a case study. They also emphasize the need for clear communication about the changes, why they are being made, and how they benefit everyone involved, from the company to the customer. Topics Include: Introduction ...
Oct 31, 2024•32 min
In the pest control industry, it is essential to recognize when a customer may not be worth the trouble. In today’s episode, Eric and Jake address the challenging decision of when to fire a customer. Sometimes, despite the effort to gain and retain customers, certain clients can be more trouble than they're worth. This includes customers who are abusive, unreasonable, or cost the company more money than they bring in. Topics Include: Introduction (0:00) Original meaning of Halloween (4:12) When ...
Oct 24, 2024•36 min
Customer retention is essential for sustainable growth and profitability. In today's episode, Eric and Jake welcome Erik Maki with Service First Pest Management. Erik shares why companies often lose accounts not necessarily to competitors stealing them, but due to a failure to provide perceived value. When customers feel informed and valued, they are more likely to remain loyal, even in the face of competitive offers. Topics Include: Introduction (0:00) Music genre choices (5:50) World-class cus...
Oct 17, 2024•43 min
Attending industry events, such as PestWorld, provides a unique opportunity to meet vendors and fellow pest control professionals. In today's episode, Eric and Jake welcome a very special guest, Allan Draper with .proof Pest Control. Allan shares his experience at PestWorld and encourages attendees to step outside their comfort zones, engage with others, and participate in social events. These interactions can lead to unexpected opportunities and valuable connections! Topics include: Introductio...
Oct 10, 2024•45 min
One of the most pressing challenges faced by PCCs is managing incoming calls from potential customers who fall outside their service areas or require services they do not offer. In today's episode, Eric and Jake welcome Phil Kirkeiner, co-founder and CEO of Baton Leads. Phil shares his unique path from studying music to becoming an accountant, and eventually finding his way into the pest control industry through summer sales. His experiences led him to identify a significant gap in the market: t...
Oct 03, 2024•42 min
Positive interactions with customers can create a ripple effect within the community. When customers have a good experience, they are more likely to share that experience with others. In today's episode, Eric and Jake discuss several key strategies that PCOs can implement to maintain a positive impact on the industry. In addition, they share insights on how inside salespeople can effectively follow up and create a lasting positive impression, even if the initial call doesn't result in a sale. To...
Sep 26, 2024•40 min
Whether you're in sales, customer service, or a technician in the field, connecting with your customers personally can make all the difference. In today's episode, Eric and Jake share insights from their own experiences in sales and customer service training. They discuss how a well-crafted script can help your team connect with customers and ensure they feel valued. It's not just about the sale, it's about building relationships. Topic include: Introduction (0:00) Maintaining Customer Experienc...
Sep 19, 2024•47 min
Training salespeople in the pest control industry with honesty, integrity, and a high level of professionalism is essential for the success and reputation of your business. In today's episode, Eric and Jake discuss the importance of being proactive and well-informed about regulations in the pest control industry. In addition, they both share their personal experiences of training sales teams with a strong focus on honesty, integrity, and professionalism. Topics Include: Introduction (0:00) New F...
Sep 12, 2024•39 min
Communication, education and retention, are all key components of running a successful pest control company. In today's episode, Eric and Jake welcome Paul Townsend, the Operations Manager for Animal & Insect Pest Management Inc. Educating customers about the services being provided, the potential risks associated with pest infestations, and preventative measures they can take can help them make informed decisions and feel confident in the services they are receiving. By educating customers,...
Sep 05, 2024•46 min
In today's episode, Eric and Jake welcome Noah Besheer, the fourth-generation president of Gunter Pest and Lawn. Noah demonstrates a strong commitment to incorporating green and sustainable practices into his pest control company. This dedication is evident through initiatives such as the use of electric vehicles and solar power in the company's operations. In addition, Gunter Pest and Lawn's emphasis on building relationships with their employees is another innovative aspect of their business. ...
Aug 29, 2024•44 min
This episode comes with a sensitive content warning as it covers topics such as mental illness, family trauma, suicide, and the loss of a child. In today's episode, Eric along side with Jake and Jana navigate the aftermath of the tragic loss of their 14-year son, Jess Melvin Claus. Throughout the episode, they emphasize the importance of recognizing the small miracles and blessings that occurred amidst the tragedy. They also reflect on how this experience has reshaped their priorities in both th...
Aug 22, 2024•1 hr 9 min
Building relationships and actively participating in industry associations are key factors in creating opportunities for mergers and acquisitions in the pest control industry. In today's episode, Eric and Jake welcome Michael Bosco from Safe Haven Pest Control. Michael discusses the importance of building relationships, networking, and staying engaged in industry associations so PCOs can position themselves for growth, expansion, and successful acquisitions. Topics Include: Introduction (0:00) G...
Aug 15, 2024•44 min
Building a strong team with aligned core values is crucial for the success and growth of your pest control company. In today's episode, Eric and Jake welcome Josh Fleener, President of Pest Pros Pest Solutions. Josh shares insights into scaling his business, developing a strong team culture, and the core values that have driven his company's growth. By focusing on core values such as commitment to personal growth and genuine connection, Josh was able to create a positive and supportive work envi...
Aug 08, 2024•43 min
As a PCO, it's okay to have opinions and engage in political discussions, but it's crucial to be intentional about what you say publicly. In today's episode, Eric and Jake discuss why business owners should be cautious about making public statements that could be polarizing. The goal is to ensure that your business remains focused on what truly matters—providing excellent pest control services and maintaining good relationships with both employees and customers. Topics Include: Introduction (0:0...
Jul 31, 2024•35 min
In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed episode. Topics Include: Introduction (0:00) Guest Segment: Mat Rogers (5:43) Current Trends in Digital Marketing (6:24) Importance of Local SEO (8:45) S...
Jul 25, 2024•39 min•Ep. 145
Whether it's through digital marketing, community involvement, or direct engagement, there are numerous ways to grow your pest control company. In today's episode, Eric and Jake address a question posted from Dominion Pest Control in the Bug Bux+ Facebook Group. Dominion Pest Control is a new company looking for advice on how to get customers. Eric and Jake share their top 20 tips for acquiring new customers. Topics include: Introduction (0:00) Shoutout to Dominion Pest Control (3:45) Getting Cu...
Jul 18, 2024•48 min•Ep. 144
In today's episode, Eric and Jake had the pleasure of hosting Jim Fredericks, the Senior Vice President of Public Affairs at the National Pest Management Association (NPMA)/Executive Director of the Professional Pest Management Alliance (PPMA). Jim shared a wealth of knowledge about the resources and opportunities available through NPMA and PPMA, which are designed to help PCOs grow and succeed. Topics Include: Introduction (0:00) Introduction to Guest: Jim Fredericks (3:33) PPMA and Its Mission...
Jul 11, 2024•43 min•Ep. 143
Light the candles and get ready to sing, because it's America's birthday! In today's episode, Eric and Jake discuss the significance of America as the land of opportunity and the impact of immigrant heritage on their entrepreneurial journey. They explore the value of hard work, the freedom to pursue happiness, and the unique opportunities available in America. Topics include: Introduction (0:00) Immigrant Heritage: The Drive to Build a Better Life in America (5:15) The Fourth of July: A Symbol o...
Jul 04, 2024•32 min•Ep. 142
In today’s episode, Eric and Jake welcome Erik Anderson, owner of Utah Pest and Lawn. Erik shares his experience in sales, management, and entrepreneurship, highlighting the importance of integrity in sales, the power of networking and starting his own pest control company. Topics include: Introduction (0:00) The Journey of Erik Anderson: From Sales to Entrepreneurship (2:52) Integrity in Sales: Building Trust and Long-Term Relationships (8:05) Knowing the Science of Products (19:04) Networking:...
Jun 27, 2024•39 min•Ep. 141
In today’s episode, Eric and Jake discuss the challenges and strategies of managing a pest control company during the peak season. They cover topics such as customer expectations, triaging reservices, staffing, and the use of social media for education and brand building. Topics include: Introduction (0:00) Creating the Right Expectations From the Start (5:13) Communication Process with Customers (11:09) Managing Customer Expectations and Reservices (13:54) Social Media and Educational Content (...
Jun 20, 2024•44 min•Ep. 140
Building a strong team dynamic based on trust and support is essential for the success of your pest control company. Today Eric and Jake welcome Billy and Taylor Wright, owners of Zona Pest Solutions. Billy and Taylor highlight the importance of early hiring to drive growth for their business. By bringing on a new employee, they were able to focus on growing the business, acquiring new accounts, and expanding their reach in the market. Topics Include: Introduction (0:00) Guest Introduction (1:50...
Jun 13, 2024•45 min•Ep. 139
In today's episode, Eric and Jake have the pleasure of interviewing Scarlett Nolan, the president of Truly Nolan of America. Scarlett discusses the significance of intentional culture in companies, emphasizing the need for proactive discussions and actions to shape a positive work environment. Scarlett also talks about the challenges and benefits of working in a family business, highlighting the importance of defining success, and the evolving priorities of different generations in the workforce...
Jun 06, 2024•42 min•Ep. 138
In today's episode, Eric and Jake have the pleasure of welcoming back Cameron Bawden a serial entrepreneur and the owner of Hype Farm Premium Home Services, which oversees several successful brands including Green Mango Pest Control. Cameron shares valuable insights on how he has significantly improved his company's profit margins and strengthened its culture. In addition, Cameron discusses effective strategies for scaling his business while maintaining a strong company culture and high operatio...
May 30, 2024•41 min•Ep. 137
EpIn today's special Memorial Day episode, Eric and Jake welcome Matt Thompson, owner and CEO of BugPro Pest Control. Matt shares his inspiring journey from being an Airborne Ranger in the United States Army to unexpectedly finding a fulfilling career in pest control. His military background not only instilled a strong sense of discipline and integrity but also deeply influenced his business philosophy. Matt emphasizes the importance of trust, both in the military and in pest control, highlighti...
May 23, 2024•42 min•Ep. 136