Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies
May 22, 2025•49 min•Ep. 188
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Episode description
In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.
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