Ep 65: Tips to Help Convert Your Leads Into Revenue With Expert Mat Rogers

In today’s episode, Allan and Eric welcome back Mat Rogers from Lizard SEM. Mat discusses some common hurdles with closing rates between your digital marketing company and inside sales team. It is very important for a PCO to track data and know how many leads are actually being converted into revenue. Putting the right tools and metrics in place is critical to hit your marketing goals and to get the most from your marketing team.