Exhausted And Lonely By Digital Only (BA Q&A)

not let you tape nobody's podcast. So you just have me, child, because although it is a snow day for me as well, it's just me, So I figure i'll do a We're gonna answer two questions, one about business because y'all love that, and one about personal finance because y'all love that as well. If you're new to the stew the studio for short, we answer questions here, but we answer questions on career, on business, personal finance, your money, and life in general.

But Mandy and I are not your attorney. We're not your financial advisor. We're not your doctor, we're not your engineer. Shoot, we're not even a poc in g Man. Okay. We are just two smart brown girls that have a thing or two to say, and we will give you our best to give you some advice that you take with the smallest grain of salt, and then you consult with the people you pay to take the advice to the king. Okay, all right, So if you got questions, we have answers.

You can always slide into our DMS on IG that's our preferred place. That is Brown Ambition Podcast on IG. Or you can always go to Brown Ambition Podcast and there's like a contact us button dot com on our website and there's a contact us button so you can hit us there too, but IG is our favorite place sliding them DMS. Honey, all right, So I am taking these questions I'm answering today just in general from what the people have been asking and people say budgetiestae question.

So I have these financial resolutions and it's not looking good, queen, even though we're in week two. How do I stay on track for the year? Who has that question? Raise your hand? Raise your hand, right? I know I have that question sometimes and so I have found a system, if you will, that allows me to stay on relative financial track for the year. Want to hear it? Hear it? Go first things first, you do have to kind of identify.

I don't necessarily do resolutions, but I do try to identify what goals financial goals I'd like to meet by the end of the year. But this is what I ask myself. I say, Tiffany, January one, Tiffany, what would you like January thirty one Tiffany to look like? Where would you like for her to say? Ooh cha, I went on these trips? What would you like her to be wearing? You know, I was just looking at a pair of Jordan's today, these Jordan Ones. I love the

Jordan Ones. They were raid and black and white. I want her to be wearing those, right? What you know? What is she a last girl? Because you see, I got me a little last one right now? Does she still have those? Okay? Has she finally moved into her condo she's been renovating forever. Has she eaten at certain restaurants la la? Has she spent time with people she wanted to spend time with? What does January thirty one Tiffany look like? And then infuse financially what does that

mean for her or him? Right? Or they? Then? Right? What does that mean? Because this is more powerful than a resolution because of the resolution is like, I'm gonna fix my credit. That's great. What does that actually mean.

I'm literally envisioning myself December thirty first, you know, not outside because Child is ghetto on New Year's Eve and dangerous the December thirty first, reflecting on my year that's passed, and I I'm gonna actually because if you know me, you know I'm always cutting my locks, and I've cut them to the chin, I've cut them short. But for one thing, I'm like Child, I'm actually gonna let my

locks grow. So I imagine it's already like at Brawlink and so I imagine they'll be like mid back and your girl's gonna be a mermaid. I also think I'm gonna keep the lashes up. I will have traveled. I know for a fact, I'm going to Africa. I'm going to go to Johannesburg and a few surrounding countries. Literally tomorrow I leave for Puerto Rico with my sister am. I just got back from South Carolina. Y'all never told me about the sea islands Gullah Gulla. It was so freaking beautiful.

I was right on the Atlantic Ocean. It was moving right so that's happening. My sisters just started taking pilates classes. It's forty dollars a class. I'm considering it. But do you see, like as I imagine January December thirty one, Tiffany, like I'm looking at her holistically and then I'm attaching the financial goals to that holistic life. Does that make sense? Right? Like?

What do I want for her? I want to have travel, you know, I don't necessarily want to lose weight, but certainly I would like my body to be tighter, a little more snatched to the wakes. Okay, because I'm bringing in forty five, I want to be given forty five grown woman energy, but the body of thirty maybe not thirty because thirty I was too skinny. Thirty five thirty seven, No,

just tighter than what I am now. I still give it key though, R. But I literally am asking myself, how do I want to show up on the last day of the year, and what does that look like? What I have to do now? And how does that tie into my financial life? Is there money that I have to save? Are there trips that I have to book? Maybe I need to lean in, Like literally, I'm going to Dubai in February. Your girls outside outside here go catch this city. My trips in the month of January

and South Carolina. I started off with their doing Karen Hunter. She's got this awesome podcast. She had this Healthy, Wealthy Wise conference, which was inpecably done. I started there. I go to Puerto Rico. I just got back on Sunday.

I go to Puerto Rico tomorrow to celebrate my sister's fortieth Hey, Hairyl, that's rooming a Milia's mama Inenda because my friend Rachel Rogers is having her ROI conference that she has every year in Puerto Rico, So we're gonna I'm gonna go to the conference but also enjoy pr Okay and Dean. The week after that, I have to go to Boston because I'm taping this huge podcast. Y'all heard of mel Robbins. You know you have Okay, I'm taping her podcast. It's in Boston, so I'll be flying

out to do that and Dean. I got booked to do this gig in la a week after that, and so I might We'll see how long I stay because I have some friends in La hey Evon and my cousin Chris. So maybe I'll stay a couple of days to hang out with them, and then two weeks. Then the week after that I'm going to be going to DC to see my friend. And so that's happened in DC. And then the week after that I go to Dubai for this Mastermind, and during this Mastermind, my friend Terry

is going to be there. She said, I've always wanted to go to Singapore. I said, okay, girl, so we are going to go to Singapore the Mastermind for Dubai. It's just two days. But who goes all the way to Dubai just to stay for two days? Not me. So I'm gonna be in a way for about ten days. And so we're gonna spend time in Dubai and then spend time in Singapore and then bring myself on home. That's just January and February. Your girl is what outside?

So as I think of December thirty one, Tiffany, she has been well traveled, right, I didn't even talk about May when I go to Africa, when I go to Johannesburg and the surrounding countries, right, I even book all the other things I plan on doing. Okay, But in order to do that, I am currently looking at one

my finances two points. I'm literally like, I was watching YouTube videos today about the best way to medeem points because I got a lot of ANX points, a lot of United Airline points, some Chase Venture Card points, and so but do you see that? Like, I don't want you to think of your December thirty first self just from a financial place. I want you to think of like, how will you show up holistically and then match your money to that. That's how you stick to the quote

unquote resolutions. Because resolutions are dry, honey and ashy. But if you make them about your holistic, wonderful life, then you say, hey, money, catch up. I need you to do this, honey. I need you to give this. We need to give savings, we need to give pay down this credit card debt, we need to give maximize these points. Do you see? Do you see? Do you see? We

need to give strong credit score? And so that's what I do first and foremost in order to stick to my quote unquote resolutions is that I make it about a bigger life, not just about the money, and then I match the money to the life. I don't try to match my life to the money. That's one. Then two. One of the things I do is I look for help. I look to you. Is that windy I look not Whitney, right, I look to you when I don't even know the song. But it's a cute song. I just don't have a

great voice anyway, right. So one of the things I have learned in my almost forty five years of life. When I'm gonna say almost forty five because my birthday's not in October, so we're gonna live this cute forty four. I mean some of y'all be hung up on about age, not me, girl, because you see the skin botox and feeler free, still looking like what I'm giving. I feel like I look in my forties, which is great, But I feel like I look like in a cute in

my forties. Okay. The body is still body, and the face is still facing and the skin is still skinning. Guy. Okay, So so I'm always looking for help. So in my years of living, I have learned the fastest way to get from where you are to where you want to be is typically through someone else. Because, girl, why we learn a new lessons when the lessons have been learned

and written about and podcast about and blogged about. Okay, So for example, I'm like, Hey, I've never flown Emirates or Qatar, and I've heard they're really beautiful, and I want to fly like to when I go to Dubai. I want to have that luxury experience business or first class, that luxury experience. I mean, I've flowed obviously first class and this is before, but those are supposed to be

very high upscale airlines. So I'm currently like in these ANX groups learning through people, how do I maximize the points that I have in order to like not have to pay for that girl because Baye, So through someone else you get to maximize the lessons that you want to learn. Why should you learn from scratch? That's why

you're here listening to about ambition. If you want to do anything that has anything to do with financial wholeness, that's budgeting, savings, debt, credit, income, investing for both retirement and wealth, your net worth, insurance, your financial team, and estate planning, any of those ten things. Child, That's why I wrote the book Made Whole. It's the workbook version of good with Money, right, and so looking for guidance do not do it alone. Money is a team sport.

So finding people, tools and resources to help you get to the goal, the financial goal that you need to live the life that your January thirty first self is like I did that? I did that? Does that make sense? So one identify your January thirty first self what they fin to say about how the year went? Cute. Two, get yourself a guide. While you're out here by yourself, it's getto out here, go ahead. Get you a partner. When I used to teach free school, we would always

tell the kids hold your partner's hand. Right, you would have to hold your partner's hand because if you was missing, one of these kids is gonna be like, my partner's missing, And I could be like Joahim, where are you, sir? Why are you always behind? Right? So get yourself a partner. I love an accountability partner. So that's like a little friend. Friend that's going to walk you through well, that will

walk with you on your journey. They don't have to know personal finance, but they're there to cheer you on and hold you accountable and support you and share their goals too. Right. But then you find somebody that's done the thing you're wanting to do. Like, I don't know everything. I lean into my financial advisor Angelie for certain things. I lean into my my peers. You hear me talk about Cabrella a lot. He's one of my business peers that I bounce things off of. My friend Brandess of HFR,

I bounce things off of her. I lean into my mentors Lynett, Cole, Boddy Cox, Sondra Davis of what is it Stage Financial Right, and so like, these are my mentors. And so I am quick to raise my hand and say I need help. Let's get good at that. I need help. I don't know, And it's okay finding those people that are doing the thing you're wanting to do and then following their lead. Some people you'll know personally

and some people just follow digitally. That's fine, okay. So if you want the book, honey, go ahead and made whole workbook can certainly help me with the financial part. So that's the second part and the third part of keeping these financial resolutions is building a community around you.

We work best in community. So when I said, like looking for guidance, that's typically a person or a number of people that have achieved the thing but the community around you are like your family, your friends, your work friends, your work husband whoever, your partner, your children, building this community around you and sharing the things you're wanting to do, you know. So for example, I was telling my sisters I want us to go on a sister lunch date

once a month. So one, that's still a financial choice. How much does that cost? How do we set that side? Maybe we have like a sister account where, like you know, the money goes there so that when when we pay, we're just paying with one bill, but we've all contributed to say like fifty bucks a month. I don't know, child right, I was just thinking that. I was like, okay,

I want by December thirty. First that Tiffany says, like, oh my gosh, I had, Like I mean, I hang out my sisters all the time, but I intentionally had at least twelve sister lunch dates with my sisters this year. My friend Cabrell, who's one of my besties. Cabrel is definitely my fancy friend, and he has a list of places that he like. Cabrel's a foody, so he has this list called Tiffany Eats. So we will go and like to this really nice restaurant and eat good, honey,

because leave it up to me. Your girl doesn't have a sophisticated pallet, at least not at first. But Cabrell be like, girl, we're not eating there. Get yourself together, like and so we have these amazing places that Cabrell,

I'm like, how did you find this place? So I told Cabrell, Yo, I wanted on the calendar once a month, on the calendar, like every third Thursday of the month that we go out to dinner, or we choose a place off the Tiffany Eats list because you are liabily to get you are liable to get in the car with Cabrel end up in Delaware and we live in New Jersey. Hate don't mind driving. You're like, well, where we going to eat today? I was taking Rhode Island.

You're like, what. But it's always fabulous, it's always fun, it's always a time, honey. But that's also a financial choice because how much does that cost? What does that look like? Because we take it, we take turns treating each other like I pay for one dinner, he picks for the next dinner. So what does that look like? You know? And so, but creating a community around you to share. I want to do this thing. I have

something called Sunday Supper that I try to do. We used to do a monthly, but now I'm trying to do at least every other month. These are my family, my friends, my neighbors. I invite them to the house. I hire this amazing cook, chef Nishe that used to cook for Jirella and I when he was here, and Nisha will make food for Sunday Supper. And it's just literally like a mini Thanksgiving every other month. But that cost?

What does that look like? You know? So these are the things like you know, but as I have a Sunday Supper group chat and we'll talk through it. Because building community around your hopes, goals and dreams hold you more accountable. So those are three things that will really help you to make your financial resolution stick. Is that you have to make it bigger than the resolution. One right,

just for recap, because you know, I'm a teacher. Plan do review one right, identify your December thirty first self and what they want holistically and match the money to that. Two, get you some help, a guide whether it's made whole. My new book whether it's this podcast someone or a collection of someone that have accomplished the thing you want to accomplish, Let them help you through it, whether it's

digitally or in person or whatever. And then three builds community around that life you want to live, that goal you want, and so they can hold you accountable and you can keep them updated on your progress. Okay, Well, hopefully that's a helpful child, because when we check in December thirty, first, honey, I want to be like I went here, I did this, I did Oh child to be a time I can already tell. My sister Tracy has already coined it. She said, twenty twenty four is

gonna be a banner year. A banner year meaning an excellent year. My business is already cooking with grease, the budget stas making coin already. We started the month of January off strong. My personal life is looking cute, kai like, my family and my friends super connected. And yeah, I'm exploring the possibility of love again, don't ask me questions. I just said it because he'd be listening, hey anyway.

And yeah, I just think twenty twenty four is gonna be a banner year, and it can be for you too, but it's intentional. These things happen intentionally, especially when you're grown. All right, let's take a break, and I'm gonna do a business question, honey, because y'all be asking me in the corments and I we'll see you back in a moment of as we pay some of these bills. I'm back and blacker than ever. First of all, if you're watching on YouTube, I'm not gonna lie. I'm loving this lip.

This is a combo. The problem with me is this is my toxic trait. I will put together a lip with like a mix of like you know, like I use like a macliner. I couldn't tell you the name I use. It was a lip bar, which is a black on brand Hay Melissa Butler black on bland lip. I don't even know what they call. Not that it's not a lip gloss. It's not a lipstick child whatever you know, lip color. And then I added some like I don't know an N y X like in the middle.

I'm loving this color. But asked me to recreate it. I can't because I forgot which ones I use. Anyway, So get into the lip color, come feeling myself. So we're back, right, for ba QA, and we're gonna do a business question for the second half. How do you plan to have a cause y'all know that one I mentor, the girl is in business, and some of the guys, Guy Lese. I've got about four thousand mentors over at my men Tour Tiffany dot com. It's like twenty bucks

a month. We have a live session every month and you do a live session with just the mentees, and then we're also gonna be doing a live working session once a month, so you get three live sessions a month, and then all these tools and resources. Every Thursday, I share a tool or resource that has helped my business explode or at least stay alive. It's always awesome, sauce. It's my mentor Tiffany dot com, and we use this

platform called Patreon. So there's a question that has come up because twenty twenty three was hard for so many businesses, so so many businesses, including my own. I had a rough year, you know, like I probably made like one third of what we used to make, Like and even the budgeonista like this is how bad the year was. Today I'm taking on Tuesday. Today is taxes Day, Like if you have a big enough business, you're supposed to

pay taxes quarterly. So today is the quarterly tax payment that's due for the end of the year, the end of twenty twenty three, even though it's twenty twenty four, you pay it in January. So I hit up my CFO. I was a girl because usually she will send me the tax money because I have an LLC as corp,

which means that the it's a pass through business. When you have an LLC, that means that although you have a business, the tax passes through to the individual, which I am the individual, which means when taxes are due, Tiffany has to pay taxes. So but I get my tax money from my business. So if I owe thirty thousand dollars this quarter, the business will give me the thirty and I give it to the government, the state

and the federal government. So I was like, well, dang, this is odd because George, my CFO, is usually on it. So I messaged her, like, girl, you didn't give me my tax money for the budgetista girl? The girl said, what we made is what we spent. Girl, we ain't make no money. I'll say, say, what, ah right. So normally you pay taxes in a business on what's left over. So let's just say you made a million dollars now, but she spent a million. Ooh, you really supposed to

pay tax on what's left over. There's nothing left over, so you don't pay taxes. If you made a million and you spend five hundred thousand, then you're going to

pay taxes on the five hundred thousand. What we made is basically what we spent, because I did pay taxes throughout the year quarterly, but she basically like girl, we was like net net even aka, we didn't really make no money, you know, like I mean, of course, we made enough to pay bills and pay my salary and pay the salaries of other employees and things like that. But usually this excess and I usually get a big old tax bill, even quarterly. Typically my tax bill quarterly.

Sometimes it's supports of six figures for the quarter. I said, damn, it was a beatty honey, so much so that we started off with six months worth of emergency savings, and by December we were down to one month because we lived off our savings. So I'm just sharing this candidly because every year and cute but you live to see another day if you smart. So how do you maximize twenty twenty four if you do have a business, okay,

gather around children. One that if you do have a banner year in twenty twenty four, which I'm claiming it, because we already started off strong, like the Bunjanista has already made like it's the money it needs for six months, which is great. But I know this, and so I inherently trying to refill our emergency savings because for the first time we leaned on it so heavily. We've never

done that before. But during twenty twenty, when the pandemic was making all the businesses all juicy and good, I said, girl, you made ten million dollars this year. That's cute. But guess what, I suspect that this is going to be a great year, which means a not so great year might be coming. Twenty twenty best year ever, twenty twenty three, worst year ever. Thankfully, I understood that twenty twenty twenties earnings were supposed to also pay for when the worst

year came. So I had the six months of emergency savings of operating expenses and operating expenses, meaning payroll, like any kind of like you know, like any kind of bills, like you know you have Facebook ads, you know, we have like website, platforms, domain, all the stuff it costs, it costs to run of business. And so we had six months of that saved. So if you happen to have a good year, I say, you want to have

ideally about six months saved or more in business. You know, I only knew to do that because about God's great. So during the pandemic, we had that, like I said, our banner year where we made over ten million dollars or about ten million dollars in business, right, yeah, ten million, right, And it was like, you know, we had a lot of profit. It wasn't like we made ten We spent ten. And I remember reading in that year that Microsoft had

one year's worth of operating expenses saved. And I said, huh. Because your girl likes to read, here's the thing about business and just life and growth. You need to take a look. It's in a book. It's reading rainboo. Go ahead on and get your read on. You know, even if it's audible, I don't care what it is. Read.

The information is there. So I'd read this article and it said, hey, you know, although, like you know, business is booming for so many people, Microsoft has decided to save one year's worth of operating expenses just to see because they weren't sure how the pandemic was going to play out. And I said, well, then, if Microsoft is saving a year, how much do we have saved? I had never really checked, and I knew we had emergency savings,

but it wasn't a priority because things was good. So I reached out to my CFO, Shanta at the time. I said, girl, how much do we have saved? She said like two and a half months. I said that feels light, and she was like yeah, because we had never really needed, like in fifteen years. By then it was like thirteen years. We had never really need to dip into emergency savings maybe like a month and then

put it right back. And I said, I feel like I want to get to a year, and she said okay, and so we aggressively started saving when things were really good, and we got to six months and I felt like, actually, six months feels good because a year feels a little excessive.

Thank good because three years later, a guess who was living off that lamb okay, And so I just say all that to say that in twenty twenty four, if you do have a good year and you have a business set aside, like ask yourself or your bookkeeper or your accounting or whoever's managing your finances, how much does my company cost me to run monthly and make it your business to work toward getting to at least six

months of emergency savings. Okay, you might not need it in a year, two years, four years, but one day you're gonna need it. And I know so many of my friends small businesses closed down in twenty twenty three because they did not have the backup. You know, thank god we had the backup. Or I had friends that literally, Like I had a friend I was talking to the other day. She took the money from her personal account, from her retirement account to save the business, you know,

because she didn't have the backup. I would have done that too. Like, let's just say the Budgeaniessa had such a bad year, we had no savings. Tiffany has money, and Tiffany could have let the budgeaniese to money. But who want to do that? Because if I take money out of my investment accounts. Meanwhile, the market rallied the last quarter of the year, so I would have missed out on that earning, but I didn't because your girl

was what ready? Okay, So one that you know, if you have a bandoned year, you want to see yourself through for twenty twenty four. In business, make sure that you set aside money for emergencies. Okay, that's one. Two. I believe that there is a shift happening that people are wanting to engage in person. So if you have a business, ask yourself, how can you create a more hybrid approach? Because everyone has been digital, digital, social, social, social,

yeah yeah, yeah, But the thing is social is passive engagement. Right, So if I tell you on social media sign up for a thing, let's just say one or two percent might sign up. But if you are in person with me, sitting in a room, and I say, everybody, whip out your phones, who are all gonna sign up for this thing? Now, all of a sudden, you increase to sixty seventy percent. And I have just been really contemplating on this because I'm seeing that less and less the engagement is yielding

less and less results. Like digital engagement, and that if you're not integrating some sort of interpersonal, in person component to your business in your community, if you're building community in business, which you ought to, then you might miss out because there is this pendulum swing and people are exhausted and lonely by digital only. I'm gonna say that again because I was a bar. People are exhausted and lonely by digital only, and so just consider that, Like,

that's why I started to do wealth walks. If you're one of my Patreon members for my mentor Tiffany dot com where I mentor, I said, we have about four thousand mentees right there right started last year, we did about seven mente dinners where if I had a speaking engagement, I would say, hey, I'm going to be in Dallas or DC or atlant or whatever, and I would invite.

I would have an open invitation and I'd say we can max out about twenty people because that's what the restaurant would allow without trying to charge it some sort of like event fee. So we would meet up and it made it really powerful because I noticed that the churn rate for the mentees. Just business speak, churn is the amount of people that you lose monthly if you have a subscription. Right. Sometimes people leave because they don't

like the service. Sometimes people leave because they're not using it. Sometimes people leave because their credit card just got declined. Whatever. Right,

so churn, So I'll give you an example. Like last time I check, I think it was Spotify had a churn rate about nine ten percent, meaning that every month about ten percent of people leave, right, And so my churn rate at Patreon was so low it was like under three percent, meaning people were coming and staying, and three percent was more or less people whose credit cards just got declined and we could just tap them on

the shoulder. Why were people staying and saying? I love being Tiffany's mentee because I think in large part because there was this connection in person. I did about seven meetups, so seven times twenty people. Don't give me the line? What is that? One hundred and forty people? Eh, you know, I'm over here trying to take out my calculator. Child, ooh, my Ramin is here, child, We're about to wrap up.

Seven times twenty people. One hundred and forty people, yes, one hundred and forty people, right plus right, But so it's not just that because the people the energy that you build when people are in person. They then go back to the group and say, because we have like I said, we have a monthly meetup where you guys can see each other for that's part of being my mentee, and the mentees kind of like network every month together.

And then we have a monthly lesson with me that I teach a live and then you guys are going to start to have a working session every month too. So anyway, now the girls in those sessions be like chih, I met Tiffy last week. It was amazing, and you know what I learned. You now have these like amazing cheerleaders who are like they advocate for you, like, no, not my tify, don't talk about my budgetista, you know.

And so I am exploring that more about because I've gotten really good at building community, but I want to make sure that I'm providing enough in person interaction for community. So I suggest you do the same ease and then, last, but not least, this is something that I'm going to be exploring more and more for twenty twenty four. Is so I went to I told you, I went to the conference in South Carolina, the Healthy Wealthy Wives Conference

by Karen Hunter, who's amazing. She's got this amazing podcast, the Karen Hunter Show that I'm on every month, and so it was my first time going to that conference. It was in South Carolina on Kiewaka something island, which is a sea island. So South Carolina has all these islands like outside of it, and it was one of those islands. And it was dropped at gorgeous. I ain't never seen it. When I say gorgeous, I was like Mexico, Puerto Rico gorgeous. And the resort, the Kiahwaka or whatever

it was called resort, was absolutely studying. I had three balconies in my room. It was a sitting room that was as big as like a New York City apartment, and then a bedroom and two full baths, and the master bath was so big that you opened it with two doors. Child your girl was living living. It was amazing. So I went there and I thought to myself, you might be like, who's Karen Hunter, but I get Let me tell you who knows who Karen Hunter is her audience.

I took away this amazing lesson when I was looking around and the ticket to go and I could say this because I mean, if you go online, try to buy it. The ticket to go to Healthy Wealthy Wives was about twenty one hundred dollars. Right. That doesn't include your flight because she can't pay for your flight, So twenty one hundred dollars right time, she had about like

two hundred and twenty people there. I'm sorry, Karen, I'm not trying to clock your peg, but you know, right, so twenty one hundred dollars two one hundred times two hundred and twenty two people give her take, that's four hundred and sixty two thousand dollars. Hello, hello, somebody? Right, So that's almost half a million dollars. I'm gonna let that sink in. That's almost half a million dollars. And you might be saying, who is Karen Hunter? Right? You

might not know her. A lot of people do, but you might not know her. You know. The lessons that I learned is car plus. When I went there, Karen has t shirts and sweatshirts, and I saw the shirt so much that I literally was like, did I miss it during registration? Where's my shirt? Where's my registration shirt? So I asked, I said, I didn't get a regetration shirt. She's like, girl, that's not a registration shirt. I did a drop. I do a number of drops through the

year where I sell like merch. Her audience was so engaged that they brought the merch with them that they bought throughout the year and war at the conference, I sell a hold on, hold On, hold on, hold on. So I'm just watching in awe and amazement at how engaged like her people. They half of them had my book because I'm on Karen Hunter once a month. Everybody knew me. Hey, girl, loved your last segment. I got you your book? Can I signed it? Can you sign

it for me? Meanwhile, I was not even speaking at her conference. You know, they knew I was coming because I was a special guest just to attend. But I wasn't even speaking. And a light bulb went on that Karen has done this excellent job of not trying to get more congregation members. Instead she has turned around and she preaches to the choir. I'm gonna let that so again. Sometimes in business, we are so busy trying to get new customers that we are not taking amazing care of

our current existing customers. And I am guilty of this, always out trying to get new, new, new, new new sis you have ten fifteen, one hundred, one thousand, one hundred thousand, whatever it is people already in your audience. Are you loving on them so good and treating them so good and making sure they have all the tools and resources and access and da da da that when it's time for you to drop a tool or resource that they're like, girl, here is my money. I bet

you're not, because I know I'm not. So for twenty twenty four, I'm gonna be loving the hell out of y'all. Okay, that I already have enough people in my audience that I already treat y'all good. But I'm not as intentional as I ought to be. I would say I was doing fifty percent new people, fifty percent y'all. I'm doing thirty percent new people and seventy percent what y'all need, What y'all want? How can I help? What do you want?

Da da da da. You do that, and you don't have to work nearly as hard if you take care of the people who are already here. You already have people in your audience, if you've taken the time to build community in business. And if you do that, child, geez, like, your business is gonna be popping for twenty twenty four. Okay, so what do we learn about how to make the most out of twenty twenty four? One get your savings up right. Two I forgot the second with that, that's it, child,

my memories. Oh. Two, integrate some in person things. Okay, the girls want to touch on people and love on people and love on people and see you in person. And then three focus on your current community right, speak to the choir, not so much new congregation members. You do that for twenty twenty four, I'm gonna do it. Watch how twenty twenty four. I'm already started to do it just a little bit. When I tell you, January

of last year, I don't remember what we made. It was like next to nothing, cause January be slow sometimes. This year already we've already made, like within the first two weeks multiple six figures and not like with no ads, run with no new stuff, really just focusing our current audience and saying you want this thing that I've been at and just letting you know what even existed. Multiple six figures already. I'm like, gosh, start it who chall

So I hope that was a lesson for you. If you'd like to ask any business question, career question, financial question, or otherwise, slide into our dmsr ID at Branna Vision Podcast. And also you can go to brownivisionpodcast dot com. Please please please leave us a review if you find what we're sharing so great. Like I said, if you want to be my mentee, you can go to my mentor Tiffany dot com. We'll put the link in the description

of the show notes for you. Also, my book Made Whole, we'll do that too, Maid Whole Workbook dot com if you want to get on financial track. But yeah, we'll see you next week. Well, I'm gonna be here. I was gonna say, I'm coming back from Puerto Rico on Sunday, so it's cute, So I'll be here all right. Bye,