S2 EP3: "Nudging" Us to Make Better Choices: the Propitious Path Ahead for Behavioural Economics in Oman

Dr Fatma Al Hajri explains behavioural insights, or 'nudge' science, and the exciting new developments planned in Oman. The world's first 'Nudge Unit' was established in the UK in 2010 and its expansion to Oman means facing novel endeavours and targeting different behaviours.
Fatma has a PhD in Educational Assessment and Evaluation from the University of Edinburgh (in 2013). She is currently the Head of the Steering Committee of Behavioural Economics in Oman and works in Petroleum Development Oman as an In Country Value Assurance Lead. Fatma has been a member of Oman Vision 2040 and has been working for the Ministry of Higher Education in several positions from Assistant Professor in foundation programmes to the Manager of Market Research Unit. She has published a number of articles in international educational journals. 
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