Everyone's talking about Reels, but how do you apply them to your eCommerce business if you don't want to dance? Alisha from The Social Impact tells all, and while she dances, she teaches her clients to make amazing, impactful, and profitable reels. If you've ever thought of using reels to market your business or you're not seeing sales from them - this episode is for you! In today's episode you'll learn: The two things you need to make a successful reel Why you don't have to dance, and how to m...
Sep 19, 2022•31 min
A lot of business stories are focused on the hustle, but not Angie. Angie's built a business that's automated, sells sustainable fashion, and focuses on a capsule collection that encourages most of her customers to buy her entire range. She shares her ethos and strategies for building a business that's easy and enjoyable, and good for the planet! In today's episode you'll learn: How to build a batch create content so you can enjoy the community you're building The ins and outs of a sustainable, ...
Sep 02, 2022•31 min
Copywriting is so important to the success of your eCommerce business, so meet Ami, The fuzzy-headed word murderer helping brands turn lurkers into loyal fans through messaging strategy, copy, and quizzes. Obsessed with psychology, wordplay, and all things eCommerce. Love a good laugh, drink way too much coffee, and can't say no to a good donut. In today's episode you'll learn: How to write product descriptions that sell and engage The importance of post-purchase communication The BEST way to re...
Aug 17, 2022•25 min
Ever wanted to know the ins and outs of crowd-sourced funding, or behind the scenes of the marketing of a business that's scaled to $4 million a year? Meet Jade McKenzie, she's done both and with an incredible history in the marketing and business world, in this episode she shares it all. In today's episode you'll learn: The marketing strategies that helped Zea to scale to $4million a year A non-digital marketing strategy Jade swears by How to make running a family business a smooth process Behi...
Aug 10, 2022•38 min
Priya Radia a 6-figure eCommerce entrepreneur and the founder of two eCommerce businesses and a digital product-based business. Tired of working 18 hours daily, she left her legal career behind in pursuit of a life of freedom where she can work less, earn more, choose my own hours and spend time with my family. Priya’s dedication to help business owners has led her to put up Nine to Free Society where she’s sharing all the nitty gritty details of what she’s currently doing in her businesses to g...
May 31, 2022•35 min
Clare Spelta is the designer and CEO of organisation and accessories business, Bon Maxie, based in Brisbane. A believer in reducing unnecessary stress, she aims to solve daily annoyances with good-looking solutions, cleverly designed to make getting more organised, effortless. In today's episode, we learn how Clare achieved major success after pivoting her hobby business into an organisers dream brand crafting jewellery organisers, handbags and wallets, and much more. She shares her tips on buil...
May 20, 2022•32 min
Sarah J Cross, a wholesale business coach, and expert shares how she was able to start her business from a two-bedroom apartment and scale it to a million-dollar business. She now coaches others on how to be more profitable using wholesaling. In this episode, she shares how to price your products with profit in mind, the beauty of outsourcing, her favourite ways to find wholesalers, and why mindset is so important in business. So if you are thinking of going down the wholesale route, this episod...
May 12, 2022•37 min
Nicole Gould is the designer and maker behind Fat Mango Creative, a place where you can find colourful and quirky acrylic earrings, beautifully designed cards, and notepads. What started as a hobby business in 2018 has grown into a steady business with purely organic marketing, allowing her to leave her full-time corporate job and pursue her passion. In this episode, Nicole shares her entrepreneurial journey, the systems and processes that help her thrive, and how she found her passion in search...
May 04, 2022•25 min
Amanda Campeanu is a commercial product photographer based in Brisbane. Together with her partner, Alistair, she founded Timbre Media House, a photography and videography company that specialises in beauty, fitness, and lifestyle brands. Amanda is also the creator of a course called “Become a Brand Photographer”, which teaches new photographers how to enter the industry, grow and scale the photography business, and how to shoot and edit amazing brand pictures. In today's episode, Amanda shares w...
Apr 27, 2022•23 min
Founder and CEO of Riff Raff Sleep Toys, Emma Kruger is the creator of Australia's most popular sleep toys for babies and toddlers. Before Riff Raff, Emma worked in human resources in the public health sector, but she always wanted to have her own business and a flexible lifestyle, so that she can dedicate more time to her family. Her passion for solving problems combined with her natural creative ability led her to create Riff Raff’s first product: a perfectly sized and washable sleep toy for b...
Apr 19, 2022•32 min
Peggy is the founder of Marketing Your Brand, Website Strategist, Brand Enthusiast & Educator – She helps future-focused founders create successful brands and websites for their customers. She started out in business at 19, building a successful Australian fashion label with little more than some bright-eyed enthusiasm and some clever marketing that saw the brand in 16 luxury designer stores, Fashion Week and a Myer contract to boot. While studying for a Bachelor of Business Communications, ...
Apr 12, 2022•39 min
Jasmine is the founder of Wicker Darling. Alongside the day to day running of the business and mingling with her customers in the Wicker Darling community, Jasmine designs beautifully handcrafted novelty bags. She has a huge love for unique, subversive, colourful designs which combine humour and beauty with function - be it in clothes and accessories, art, or household items. Jasmine is big on giving back whenever possible and in that vein, her weavers are employed from marginalised communities ...
Apr 05, 2022•31 min
Courtney Rogers is the founder of Court & Co - a Brisbane based, consulting firm that provides pricing advice and management, value creation, and sales education + training to creative businesses. Courtney is passionate about helping small business owners grow their businesses – and not to feel guilty about being profitable. In this episode, we talk about how to price based on value, her favourite pricing psychology tips, and tricks, and how to change your mindset so you realise being profit...
Jan 25, 2022•36 min
Stephanie Pryor is a mum of boys, a creative mind, and the owner of successful Gold Coast business Montii.co. Montii was born out of frustration when Steph couldn’t find lunch box items for her two sons – ones that were environmentally friendly and wouldn’t break after 10 minutes of use. Starting in her garage Montii Co is now run from a several warehouses and a team of 20+ staff to oversee operations which allows Steph to put her energy where her passion is – and that’s the creative process. In...
Jan 17, 2022•44 min
Chelsea has such a unique way of doing organic social - super simple, but optimised for sales! Which is every business owners dream. Listen to learn how to create a social strategy, with a unique twist I love, how to grow your following, and how to optimise your socials for purchases! 📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode20 📌Visit Chelsea from Blossom Media here: www.blossommedia.com.au 📌Book your FREE Facebook Ads Audit at ...
Jan 10, 2022•25 min
Shelby Sherritt is a ray of sunshine. Her artwork is a celebration of colour, uniqueness, and creativity, which are all ways to describe the incredible artist herself. In this episode, Shelby shares the origin story of her business, and how a humble creative pursuit grew into a viral phenomenon on TikTok overnight. We spoke about managing customer expectations with a limited and exclusive product, communicating over social media, and how to get around those social algorithms to get success. 📌Ch...
Nov 15, 2021•29 min
Jason Andrew is a wearer of many hats; he’s a chartered accountant, founder, and business advisor to high-growth businesses, a published author, a business owner, and an all-round business aficionado. In this episode, we get into the nitty gritty on the metrics that really matter when it comes to eCommerce. Jason explains numbers in a way that’s approachable and easy to understand which is perfect for anyone starting their business journey, or for those who want to take things back to the core o...
Jul 05, 2021•34 min
Debs Brockelsby is the founder, designer, CEO… basically all-of-the-things at STOKEDNZ! This humble New Zealand-based biz make quality, functional, and fun towels, homewares, and outdoor kit. In this episode, we talk all things ethical business, asking for help from your nearest and dearest, supplier relationships, and the power of a brand loyalty. Debs’ business story is super inspiring, and speaks volumes to the success of a business made up of great people doing great things. 📌 Check out the...
Jun 22, 2021•32 min
Brynley King is the clever mastermind behind eCommerce Growth - one of only two accredited Klaviyo Platinum Partners in the Australia-Pacific region. In 2020 alone, she generated over $17 million for her Klaviyo client portfolio! Her approach to eCommerce is all about outsmarting competition rather than outspending them. In this episode, we talk about what it takes to build a loyal email database to generate high sales and form strong client relationships. Bryn shares her top tips to success and...
Jun 07, 2021•50 min
In this episode, Kylie Martin Hollonds shares her story of passion, perseverance and grit. Kylie is the owner of GF Oats, the largest selling importer of uncontaminated oats in Australia. They deliver quality food for people with special dietary requirements and who seek healthy nutritious alternatives. Her journey to selling over a hundred tons a year didn’t go as smoothly as planned and she willingly shares the story of how she overcame those struggles and challenges in our conversation. 📌 Ch...
May 26, 2021•45 min
Reviews and user-generated content are such powerful pieces of marketing for businesses. In this episode, I invited Scott Goodman from Okendo, a customer review platform to talk about the power of reviews, why you need it, how it can help your business, tips for getting reviews and so much more. If you own an ecommerce business, this is one episode you need to listen to. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode14 📌Vis...
May 11, 2021•27 min
In today's episode you'll learn: How Tasha started and scaled the business. Her creative process for creating a new collection. The story of how she got her first online customers. The evolution of her products since it started. Lessons she has learned about moving her business online and scaling it. Things you can do to protect yourself from copycats. How she feels about the creative process. Tips on how you can build an invested audience. Pros and cons of having and managing a Facebook group. ...
Apr 28, 2021•25 min
In today's episode you'll learn: The features Apple included in the iOS 14 update Why you need to register the domain that is linked to your Facebook Ad account The importance of having your product URLs verified. How having your own media and an email list can help your business. The basics behind setting up event limits and aggregated events. What is CAPI and what you need to know about it How to prepare for the transition 📌 Check out the show notes and full transcript for today's episode at ...
Apr 13, 2021•17 min
We speak to Emily from Isle of Summer Label and learn the hows and why she rebranded and relaunched as an ethically made business, and how she hit multiple six-figures within her first year of launching. We cover everything from finding stockists, to marketing strategies. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode11 📌Visit Isle of Summer Label to see Emily's work https://isleofsummerlabel.com/ 📌 Book your FREE Facebook...
Jun 17, 2020•32 min
We speak to Fiona from LoyaltyLion on the benefits of loyalty programs, and how to build loyalty without falling into the discount trap. It's fine to add discounts, but it doesn't have to be your only option! We also cover setting up tier structures, rewarding the behaviour you need most (like user-generated content or reviews), how to pick the best loyalty program and much more! If you want to build a loyal following of customers this episode is for you! 📌 Check out the show notes and full tra...
Jun 03, 2020•43 min
We speak to Tasha from Jubly-Umph on the journey from handmade jewellery sold at markets to an international online store selling lapel pins, totes and more! We discuss her favourite marketing strategies, how she plans new collections, building a cult like following and how she's had success expanding into the US (even being featured by Facebook in one of their case studies) 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode9 📌...
May 20, 2020•24 min
This week we speak to Holly Cardew, the brains behind TokShop - the first shoppable TikTok feed. We discuss using TikTok as a marketing tool, the best accounts to follow, and how TokShop can integrate into your current marketing and create the ultimate shoppable feed. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode8 📌Visit TokShop and download the app with a 14 Day Free Trial at https://www.tokshop.com/ - 📌 Book your FREE F...
Apr 01, 2020•26 min
We speak to Monique Treder from Happetite Foods and learn how three emotional moments brought about the idea for Happetite Foods and the challenges around launching a food based business. We discuss the ins and outs of food regulations, how the business grew from friends and family to being published by various news outlets, how to find a business mentor and more! 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode7 📌Visit Happe...
Mar 25, 2020•25 min
This week I'm doing something a little different, I'm sharing my favourite Facebook Strategies and tools every eCommerce store owner MUST know. How to identify the perfect retargeting time frame What the customer feedback tool is, and how to manage your ranking so you aren't penalised by Facebook Unlimited creative inspiration with Swipe Files and a trick to keeping an eye on your competition! 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/sh...
Mar 03, 2020•15 min
We speak to Ashley and Emma from Lilly & Lime and learn how they sourced and manufactured their swimwear line (as well as the one big thing they'd do differently if they had to do it again), the pros and cons of working with your best friend, their most profitable marketing strategies and how they persevere when things get tough 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode5 📌Visit Lilly and Lime at https://www.lillyan...
Feb 25, 2020•41 min
