If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap. I'm pulling back the curtain on the one strategy that changed everything for me: SEO. As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and creating content that ...
Jul 13, 2025•20 min•Ep. 274
In this episode of the Brick and Mortar Visibility Podcast , we’re stepping beyond the studio and into the world of boutique retail . Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream , and it’s time we treat it like one. Our guest, Sarah Kowal , knows this firsthand. She went from broke to building two thriving businesses and now mentors and ...
Jul 07, 2025•25 min•Ep. 273
Think SEO is only for the big-budget brands? Think again. In this episode of the Brick and Mortar Visibility Podcast , I’m joined by SEO strategist Jade Pruitt , who’s flipping the script on what local search optimization really looks like for studio owners like you. We’re talking: Why SEO doesn’t have to cost thousands (really) Where to start if you’re DIY-ing it—and how to avoid the common overwhelm How Jade helps studios dominate search results without a giant marketing budget And the ridicul...
Jun 30, 2025•31 min•Ep. 272
Hey there, studio owner. Let’s talk about something that can make or break your business—your team. Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…” —this episode is for you. Because hope is not a strategy. In today’s episode, I’m breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day one. I’ll share how we measure growth, create momentum, and yes…how w...
Jun 23, 2025•17 min•Ep. 271
Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there. In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning. What started as a test turned into a transformational business habit. Not only did I grow engagement across my podcast, YouTube, and socials, but a major opportun...
Jun 16, 2025•21 min•Ep. 270
You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅 But here’s the thing—we all tend to think “It’s fine… until it’s not fine.” And that’s why I brought today’s guest onto the podcast. Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build. In this episode, you...
Jun 02, 2025•33 min•Ep. 269
Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you. In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season). Inside the episode: ✅ The one photo mistake that could be costing you clicks ✅ Why your business name might be confusin...
May 22, 2025•13 min•Ep. 268
This week, I’m inviting you behind the curtain for a very real, very personal episode. As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything. Inside this episode: ✨ Why hiring before you're ready might be the smartest move you make ✨ The onboarding experience your clients ...
May 12, 2025•30 min•Ep. 267
Today’s episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don’t just want to show up … we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out. Enter: peptides. I’m sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She’s helped dozens of clients (including me!) feel more energized, focused, and supported in thei...
May 05, 2025•29 min•Ep. 266
The sun’s out... and if you’re a studio owner, you know what that often means: Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever. But here’s the deal—your buyer hasn’t disappeared. They’ve just changed. They’re more hesitant, more distracted, and waiting until the very last minute to commit. If you’re feeling the summer slump sneaking in, today’s episode is your game plan for getting ahead of it. Inside, I’m sharing: ✨ Why buyers are stalling—and what to do right now ✨ S...
Apr 28, 2025•21 min•Ep. 265
Think making more money means hustling for more clients? Think again. 💸 In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right). We dive into: ✨ How spending with intention changes your bottom line ✨ The operational inefficiencies that might be leaking your profit ✨ Benchmarks for payroll, marketing, and overhead t...
Apr 21, 2025•33 min•Ep. 264
Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile . I dive into: A real-life parenting moment (and why dishes matter) The power of consistency in parenting and in business Why inconsistent info online is costing you customers A quick task to clean up your online presence today So whether you’re rais...
Apr 15, 2025•10 min•Ep. 263
Want more clicks, customers, and credibility? It’s time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I’ll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community. You’ll learn: ✅ What types of photos to upload (and what most business owners miss) ✅ The #1 mistake people make with Google updates ✅ How to use geo-tagging to get found by more local customers ✅ My go-to strateg...
Apr 07, 2025•16 min•Ep. 262
Are You Missing Out on Local SEO? Create a Referral Program That Drives Business Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO , you’re leaving money on the table. Referrals are the easiest, warmest leads you’ll ever get , but hoping for them isn’t a strategy. You need a system that turns happy customers into your biggest brand ambassadors— online and offline . In this epis...
Mar 31, 2025•26 min•Ep. 261
Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn’t have to do it all alone? Enter brand ambassadors —your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list. In this episode, we’re breaking down three game-changing ways to use brand ambassadors to grow your local business (without cringing at th...
Mar 24, 2025•24 min•Ep. 260
Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle. If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels, this episode is your wake-up call. No fluff, no sugarcoating—just real talk and practical strategies you can a...
Mar 17, 2025•26 min•Ep. 259
🎯 Stop Guessing: What to Write About in Your Blog Feeling stuck on what to blog about next? You’ve answered your most common FAQs, highlighted your services… but now what? In this episode, I’m sharing a powerful strategy that can take your blog (and your business) to the next level: Going deeper on your individual offerings. I'll walk you through: ✅ Why featuring specific products or services drives BIGGER results ✅ How I realized my 2-year-old dance classes were struggling—and the simple marke...
Mar 10, 2025•15 min•Ep. 258
🎙️ A Little Detour: Life, Business & The Advice I Give on Divorce We usually dive deep into all things visibility—Google Business Profile, SEO, and marketing strategies to get your business seen. But today, I’m taking a scenic route. I’ve been reflecting a lot on where I want Brick and Mortar Visibility to go in 2025. And as I take my morning walks, I’ve been documenting my thoughts—big, small, and sometimes totally unexpected. So for the next few weeks, I’m sharing these reflections right ...
Feb 24, 2025•12 min•Ep. 257
Ever feel like your blog posts are just sitting there, collecting digital dust? You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business. In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish: 🧠 Start with Client Questions: Write blog posts that answer the exact questions your ideal clients ask. (Hint: Google loves ...
Feb 17, 2025•12 min•Ep. 256
Holy cats, Google—WHAT. THE. ACTUAL. 😡 If you’ve noticed your hard-earned Google reviews disappearing , you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility. The good news? Google is on it. They’ve promised these reviews aren’t gone —just temporarily MIA while they fix the issue. But here’s the deal: this isn’t the first time, and it won’t be the la...
Feb 11, 2025•9 min•Ep. 255
Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn’t working, foot traffic is slow, or a competitor just opened nearby. It’s frustrating, but here’s the truth: your greatest setbacks are actually a setup for your comeback. In this episode, I’m sharing how to shift your mindset and take strategic action when things aren’t going your way. Inspired by the Super Bowl and the struggles of the Kansas City Chiefs, we’ll break down three key steps to recover from a bus...
Feb 10, 2025•21 min•Ep. 254
We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose ? In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn’t sure where to start. With the support of the mastermind, we helped him: ✅ Narrow ...
Feb 03, 2025•13 min•Ep. 253
Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we’re diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level. I’ll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I’ll walk you through real-life examples from my own da...
Jan 27, 2025•17 min•Ep. 252
Today’s episode is extra special because I’m sharing a personal milestone that’s been years in the making. 💥 I just bought my very first car… with cash! 🚗💰 As a small business owner, you know the struggle of managing cash flow. One minute you’re flush, the next, you’re wondering how to make it through the month. Sound familiar? Trust me, I’ve been there! Clients paying late, surprise expenses, and that never-ending hustle—it’s enough to drive anyone crazy. But then, I discovered Profit First ...
Jan 13, 2025•19 min•Ep. 251
Hey there, fabulous business owner! 🎉 It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease. Here’s what we’ll cover: Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive them strai...
Jan 06, 2025•19 min•Ep. 250
As the final episode of 2024 approaches, I want to leave you with one powerful question: What was the best decision you made this year? This simple yet profound question has been a game-changer for me, providing clarity and confidence about what truly needs to continue in my life and business. In this episode, I won’t be doing a "best of" recap or a roadmap for 2025. Instead, I’ll share the behind-the-scenes journey of Brick and Mortar Visibility throughout 2024. It’s been a year of significant ...
Dec 30, 2024•16 min•Ep. 249
If you’ve ever felt stuck in the hustle of chasing one-off clients or unsure how to transition from practitioner to empowered business owner, this episode is for YOU. 🎯 Today, we’re stepping away from SEO (don’t worry, your Google Business Profile is still thriving!) to welcome a returning guest expert, Joanna Sapir , who’s here to help you build a business that works for you—not the other way around. Joanna is a business strategist for holistic practitioners and wellness pros, known for helpin...
Dec 30, 2024•25 min•Ep. 248
The holidays are here, and while we’re decking the halls and sipping peppermint mochas, let’s not forget one tiny but mighty task that can make or break your customer experience: updating your Google Business Profile holiday hours. Why does this matter? Imagine someone racing to your store for a last-minute gift, only to find you’re closed. Or a stressed-out homeowner searching for an emergency plumber and calling…you—but you’re unavailable. Frustrating, right? Let’s make sure this isn’t your bu...
Dec 16, 2024•10 min•Ep. 247
Google reviews are pure gold for any small business—they build trust, boost visibility, and help bring in more clients. But what about the art of giving an exceptional review? And what if responding to a glowing review leads to it being taken down? In this episode, inspired by a client’s recent Google review mishap, we’re diving into: How to leave an outstanding Google review —a thoughtful one that stands out and helps the business shine. How to respond to reviews properly —so Google doesn’t fla...
Dec 09, 2024•16 min•Ep. 246
You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next? Enter Jim Heininger , aka The Rebrand Man . With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a mark...
Dec 02, 2024•28 min•Ep. 245
