EP 11: Adidas and Under Armour play leapfrog, Amazon's next conquest, why consumers buy
Oct 31, 2016•42 min
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Episode description
Adidas and Under Armour play leapfrog in an effort to hold onto the #2 position behind Nike. Adidas has awoken from its slumber. Amazon's next conquest seems to be clothing (fashion) and grocery. Which will they succeed with? We have our thoughts. Let's play psychologist and dive into the mind of a consumer. What is it about stores that makes them want to buy?
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