Ortho-Peds Talk, with Dr. Gena Otto

Dr. Gena Otto is an orthodontist and the owner of Otto Orthodontics in St. Louis, Missouri. Her office has grown tremendously to include three locations, 30+ staff, and a full time marketing specialist. 

I wanted to have Dr. Otto on the podcast because we work closely together professionally, and I've always loved her hip and energetic enthusiasm for orthodontics. She has a fantastic social media presence, along with really nice clinical outcomes and a passion for what she does. 

In this podcast, Dr. Otto and I discuss some of the following ortho-peds issues:

- How has competition changed the marketplace for ortho work? Are orthodontists recommending comprehensive ortho earlier?
- What kind of outside-the-box marketing works well for orthodontists?
- When is the appropriate time to refer to an orthodontist?
- What options do we have to treat skeletal class II issues? Is headgear still even a thing?
- Congenitally missing laterals, do we canine sub or do we hold space and implant?
- Second molar substitution, what kind of mess do we leave for the orthodontist to clean up?

This was a great conversation and a nice refresher course on practical clinical applications for ortho issues in our pediatric patients.