Marketing to Millennials

This panel discussion was recorded as the recent Western Australian Brewing Conference in Perth. Anyone that celebrated their 18th birthday in Little Creatures first year is now pushing 40. Over that time the beer industry and the products that it makes has changed drastically. The social approach to alcohol has changed, how and where we reach consumers who are younger has also changed. One of the most challenging and interesting topics to deal with as an industry. Today's panellists are: Bronte O'Donoghue - Head of Marketing at Eagle Bay Brewing Co Tom Jockel - Head of Marketing at Shelter Brewing Co Meg Coffey - Social Media Expert at Coffee and Tea Brews News was able to attend to host and record these panels thanks to the generous support of Bintani - supplying the brewing industry with a wide range of quality brewing ingredients since 1995. If you like what we do at Radio Brews News you can review us on Apple Podcasts or your favourite podcasting service.