A St. Patrick’s Day Primer with Guinness

Guinness is synonymous with U.S. St. Patrick’s Day celebrations. National ambassador Ryan Wagner joins the Brewbound Podcast to discuss preparation for the holiday, how the Splitting the G viral phenomenon has played a role in the brand’s upward trajectory and introduces it to new consumers.    Wagner also discusses the on-premise rebound following the pandemic, what goes into creating a perfect Guinness pour and consumer learnings in recent months.   Plus, the Brewbound team discusses the latest news coming out of Constellation Brands’ Gold Network Summit with distributors, the New England Craft Beer Summit and the financial picture for the Brewers Association.    Jess, Zoe and Justin also play Another Round or Tabbing Out on recent beyond beer innovation plays, including Constellation’s Rule of Five hard punch; Boston Beer’s Sinless vodka RTDs and Just Hard Squeezed FMB; and Barrel One’s latest crossover brand with Crystal Light Vodka Refreshers.