Guest: Melanie Notkin

Are you  P.A.N.K? aka Professional Aunt NoKids? This often unsung and uncelebrated large demographic of our population is the subject of my guests BREAKTHROUGH on this episode.  Melanie Notkin is the national best-selling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids and the founder and personality behind Savvy Auntie, the beloved lifestyle brand celebrating modern aunthood. Notkin is the foremost expert on the emerging demographic of childless, often single, women in North America. She has shared her research, writing, and popular voice as a contributor to The New York Times, The New York Post, The Huffington Post, and PsychologyToday.com, among others, and she appears regularly on national television, radio, and the web. Otherhood, her second book, was inspired by her life in New York City. On this episode of BREAKTHROUGHS with Jordan Murphy she shares generously about how SAVVY AUNTIE came about and the process that has lead her to success as an entrepreneur.