E71: Optimizing Your Pay-Per-Click Ads For Epic Results With Chris Dayley
Episode description
Chris Dayley is a digital marketing expert with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. He merged his Conversion Optimization company with Disruptive Advertising, where he currently works as VP of site testing and optimization.
Quotes To Remember:
“Anyone that’s done SEO in the past, knows that it takes a really long time.”
“How are you building value so that someone wants to take action today?”
“What could be distracting people from the call to action?”
“80% of ads that are shown, don’t receive a conversion.”
“Traffic is meaningless if it doesn’t convert.”
What You’ll Learn:
- How to figure out who your customers/demographic are.
- How to maximise PPC advertising on your website
- How to maximise your website, using a single “call to action”
- Learn about value proposition and how to integrate with your call to action
- How to optimise your website for your customers to prevent confusion or anxiety
- Learn how and why to use A/B testing.
Key Links From The Show:
Chris’s Twitter
disruptiveadvertising.com/guide
Hotjar.com
Recommended Books:
The 4 Hour Work Week by Timothy Ferriss
Freakonomics by Steven Litt & Stephen Dubner