E127: The Action Plan For Writing Your Copy With Lisa Manyon
Episode description
Lisa Manyon is The Business Marketing Architect, a content strategist for mission-driven entrepreneurs. Her philosophies received the attention of Inc Magazine, Aspire Magazine, iCoach Magazine, and many others. She teaches a simple, 3- step, relationship based approach to marketing with integrity with her "Challenge. Solution. Invitation.™" formula. Her approach focuses on PASSION points instead of pain points to build solid relationships across all platforms and communications.
Quotes To Remember:
“If you can talk, you can write.”
“If you have a lower price product, you don't have to have a 10-page sales letter.”
“There are two types of readers: 1) analytical readers and 2) scanners.”
“Copy is Queen and Strategy and King.”
What You’ll Learn:
- Things You Need to Know When Writing a Copy
- How to Initiate Action and Write a Copy
- Do You Need to Occasionally Go Back and Change Your Copy
- Integrating Other Forms of Media Into Your Copy
Key Links From The Show:
Create Copy to Connect and Convert With PASSION Points self-study course
Recommended Books:
Purple Cow by Seth Godin
The Big Leap by Gay Hendricks
The Four Agreements by Don Miguel Ruiz
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