Lately, my “content calendar” looks a lot like baby snuggles, coffee refills, and… not much time for social media. And that’s okay! Because SEO blogging is one of the things working behind the scenes for me. One well-crafted blog post can keep showing up in search results, sending me traffic and leads long after I’ve hit publish. It’s the exact strategy I wish more business owners used, and today we’re talking all about it. In this episode, I’m bringing you my podcast manager (and blogging exper...
Aug 12, 2025•27 min•Ep. 314
Hey friends! As you're tuning in, I'm currently out on maternity leave (soaking up the baby snuggles!), and I've invited some of my amazing business friends to share guest trainings with you while I'm away. I'm kicking things off with none other than my dear friend Stephanie Kase (who you've probably heard on the podcast before). She's brilliant, grounded, and brings so much practical wisdom, especially around evergreen marketing. Stephanie's diving into a topic both of us are passionate about: ...
Jul 29, 2025•24 min•Ep. 313
In this short little episode, I’m sharing what’s coming on the Breakthrough Brand Podcast while I’m on maternity leave with baby #3 — hint: there are some really awesome episodes planned! I also share a little about birth things, how my business will be functioning while I’m away, and more. Enjoy this short little chit chat, and then go back through some old episodes and download/listen to some things you may have missed! And, like I say in the audio, if you have never left a rating/review for t...
Jul 08, 2025•11 min
In this episode, I’m sharing two scriptures that have been deeply meaningful to me lately, especially as I think and pray over my business. If you’ve been following this podcast for a while, you know I love weaving faith into entrepreneurship, and every time I’ve done scripture-based episodes, the response from you all has been so encouraging. So today, we’re doing it again! We’re looking at two verses from 1 Thessalonians. The first, 1 Thessalonians 4:11, talks about living a quiet life, mindin...
Jul 01, 2025•24 min•Ep. 312
If you’ve ever wondered whether you should start a YouTube channel or launch a podcast, this episode is for you. As someone who’s hosted over 300 podcast episodes and has experience on YouTube, I’m here to give you an honest, data-backed breakdown of both platforms. In this episode, I’m busting six of the most common myths you’ve probably heard and sharing what’s actually true in 2025. We’ll talk about what’s changed in recent years, how both platforms are evolving, and why in some cases, I actu...
Jun 24, 2025•41 min•Ep. 311
Today, I’m introducing you to Kate Tran — my neighbor and a videographer I’ve personally worked with. If you’ve taken any of my courses, you’ve already seen Kate’s incredible work. She’s the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is her passion for helping smaller, lesser-known brands find their voice through video content. We’re div...
Jun 17, 2025•55 min•Ep. 310
It’s launch week — and not only am I 36 weeks pregnant, but I’m also thrilled to introduce TWO brand new Showit website templates designed specifically for the birth and postpartum world. In this episode, I’m sharing a full behind-the-scenes look at why I created these hyper-niche templates, who they’re for, and how they can help birth workers elevate their online presence with ease (and great SEO!). Shop the New Templates: Doula Website Template: https://elizabethmccravy.com/doula Lactation Con...
Jun 10, 2025•26 min•Ep. 309
After three months away, I'm back behind the mic! This episode kicks off a mini-season of new content before I head into maternity leave. In this chitchat-style catch-up, I’m sharing a behind-the-scenes look at why I took my longest break ever from the podcast after six years of consistent episodes—and what God taught me through it. I dive into how stepping back from content creation impacted my business (it wasn’t as dramatic as you might think), and how the space opened up room for clarity aro...
Jun 03, 2025•48 min•Ep. 308
Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye! To be clear, I’ll still be actively working in my business and the podcast itself is NOT ending. I’ll be back soon with fresh content, and I’m excited to share the reasons behind this shift, how I made th...
Feb 25, 2025•50 min•Ep. 307
Today, I’m chatting with Emily Conley, an incredible copywriter, business owner, and world traveler who’s been balancing work, family, and homeschooling—all while exploring different countries. If you’ve ever wondered, is it possible to run a business without social media?, Could I travel full-time with my family?, or How does homeschooling actually work on the go?—this episode is for you! Emily shares the wild story of losing her Instagram account (twice!) and how she not only kept her business...
Feb 18, 2025•1 hr 4 min•Ep. 306
If you’ve ever wondered how to navigate health insurance as a self-employed family, this episode is for you! With two kids (and another on the way!) and no employer-sponsored coverage, we’ve found an alternative that works for us—Christian Healthcare Ministries (CHM). In this episode, we’re breaking down exactly how it works, what we pay, and the pros and cons of opting out of traditional health insurance. Spoiler: Private health insurance can be insanely expensive, but there are real, budget-fr...
Feb 11, 2025•51 min•Ep. 305
Motherhood and business—can we really do both without losing our minds? If you’re an entrepreneur who’s expecting or navigating new motherhood, this episode is for you. I’m sharing everything I wish I had known before having my first baby while running a business. From planning maternity leave (hint: you’ll probably need more time than you think) to learning how to delegate and let go of perfectionism, I’m breaking it all down with real, honest advice. I’ve been running my business for years bef...
Feb 04, 2025•49 min•Ep. 305
In today’s episode, we’re talking about prioritizing health and wellness as busy women who are juggling businesses, chasing kids, managing marriages, maintaining friendships, and nurturing faith. With so much on our plates, our health often takes a backseat. Our guest today is Shaela Daugherty, host of the Simple Fitness Habits podcast. She’s a certified personal trainer and nutrition coach who believes that every woman can build a healthy, fit lifestyle—no matter what season of life they’re in....
Jan 28, 2025•1 hr•Ep. 303
If you’ve ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I’m pulling back the curtain and sharing exactly what I’d do if I were launching a brand-new podcast in 2025. Spoiler: the podcasting landscape has changed A LOT since I started in 2019, and there are some big shifts you need to know about. In this episode, I’m sharing: Why niching down is more important than ever (and how to do it rig...
Jan 21, 2025•51 min•Ep. 302
It’s the start of a new year, which means it’s time to give your website a little love. In this quick and tactical episode, I’m sharing three super simple updates you can make to your site that’ll keep it fresh and professional – and here’s the best part: they all take less than five minutes! Seriously, you could knock these out during your coffee break. We’ll talk about why these small changes matter and how they can make a big difference for your business. Plus, I’ll share some tips for keepin...
Jan 14, 2025•15 min•Ep. 301
As the title says, WE’RE HAVING ANOTHER BABY! It’s our third! 🎉 I couldn’t be more thrilled to share this incredible news with you all in the 300th episode of the Breakthrough Brand Podcast! This announcement feels extra special as it marks such a significant milestone for both my personal life and podcast journey. I recorded this at 14 weeks of pregnancy, and I can’t wait for you to hear all about how we are becoming a family of five. Links mentioned: Read the full show notes: https://elizabet...
Jan 07, 2025•49 min
Have you ever thought about hosting a team vision meeting for your business? Whether you’re a solopreneur with a small group of contractors or running a remote team, trust me when I say that this concept could be a game-changer for your business. If the term “team vision meeting” sounds a little fancy or intimidating, don’t worry—it’s not. This episode breaks it all down step by step so you can plan one for your team, no matter its size or structure (even if it’s just you and your VA). These mee...
Dec 31, 2024•23 min•Ep. 299
Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you. Let me also just say this: I know that this idea might feel intimidating, especially if you take goal-setting seriously or worry about “getting it right.” But here’s the thing: it doesn’t have to be perfect to be powerful. Choosing a Word o...
Dec 17, 2024•31 min•Ep. 298
Today, we’re going to talk all about holiday organization—keeping your sanity, staying organized, making the holidays fun, enjoyable, and filled with good memories. Basically, how you can plan for this Christmas season and avoid overwhelm. I’m sharing a few of my favorite tips when it comes to staying organized with things like gift-giving, parties, hosting, and all the different things that happen during the holiday season. And this applies whether you have kids or not! These are things I’ve le...
Dec 10, 2024•28 min•Ep. 297
Welcome to this year’s Christmas episode! This isn’t a business-related podcast today—it’s a fun, friend-to-friend chat with plenty of practical ideas to help you enjoy the Christmas holiday season. We’re talking about Christmas tradition ideas, both with and without kids, and specifically ways to bring God more into the season. I’ve got seven tradition ideas to share, and I’ll talk about each one based on things like how old your kids are or whether you have kids at all. For context, I have two...
Dec 03, 2024•37 min•Ep. 296
This week’s episode is all about the routines and habits that help me manage my business while keeping up with life as a busy mom of two little ones. If you’ve ever felt like there’s not enough time in the day to get it all done, you’re not alone. Trust me, I’ve been there—and I’ve had to figure out how to make my limited work hours as productive as possible. In this episode, I’m pulling back the curtain on how I structure my workdays, stay focused, and keep my business working, even with young ...
Nov 26, 2024•31 min•Ep. 295
Are you feeling overwhelmed trying to choose the perfect website template? Maybe it’s your first, maybe it’s your twentieth. You love certain elements in one template and different features in another, and you’re finding it impossible to choose the best Showit template for your business. Is this you? You’ve spent hours flipping between browser tabs, analyzing every page of every template, and asking others for opinions—only to feel more unsure. If choosing a website template feels challenging, y...
Nov 19, 2024•24 min•Ep. 294
In this episode, I’m sharing three things you need to do BEFORE you buy a Showit website template—perfect if you're just starting out or if you're considering a rebrand. As a website designer who’s worked with countless clients and sold thousands of templates, I know how exciting (and sometimes overwhelming!) the process can be. My goal today is to give you a few key pieces of advice that’ll make your template journey smoother and help set you up for success. Make sure to listen until the end be...
Nov 12, 2024•30 min•Ep. 293
Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this episode is for you . Rebecca shares some fundamental reminders about business productivity and motherhood that we ofte...
Nov 05, 2024•41 min•Ep. 292
In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true, but this is one tip that works like magic, and I barely ever hear anyone talking about it. One of the biggest reasons why I’m able to run my business working very part-time, is because I do what I can to ...
Oct 29, 2024•23 min•Ep. 291
It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my template shop!). Even though my sales have evolved over the years, it's always been a big week in my business! To give you some perspective, I’ve had Black Fridays that have: Made over $200,000 (over the 5 y...
Oct 22, 2024•30 min•Ep. 290
Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very first episode (but if you’ve already done that, don’t worry, these tips are still very relevant for you!). After 5.5 years and 289 episodes, I’ve learned a lot about what makes a podcast successful. Wheth...
Oct 15, 2024•23 min•Ep. 289
In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that! In fact, Davey shares things like how you can optimize your website to turn visitors into subscribers, using smart tactics like popups and advanced t...
Oct 08, 2024•1 hr 1 min•Ep. 288
Maybe you are a stay-at-home mom, and you want to start a business. Maybe it relates to the career you had prior to motherhood, or maybe it’s a completely new idea. Whatever it is, you want to create something new. Maybe it’s to contribute financially to your family, maybe it’s because you want something that’s “just yours” and the adventure of business sounds fun/exciting to you, or maybe it’s for so many reasons that you can’t even pinpoint them exactly, you just know you’re feeling called to ...
Oct 01, 2024•32 min
No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better...
Sep 24, 2024•1 hr 1 min
