I just phoned CBS news headquarters at 485 Madison Avenue. I’m told that they’ll resume scheduled programming at 10AM. NBC has canceled all programming until further notice. Mutual and The Blue Network are interspersing news throughout the day. The Stock Exchange will observe two minutes of silence and Mayor La Guardia will be holding a rally in Madison Square. As for me, I’ve been momentarily dismissed. I’m heading home to get some rest. Meanwhile, let’s listen to Bob Trout. Charles Shaw will r...
May 24, 2024•48 min
As part of my job I’ve been sent by CBS to Union Square. I decided to stop by my high school alma mater, I’m at the Church of St. Francis Xavier on sixteenth street. They’re having a sunrise mass filled with prayer for our soldiers and other war workers. The people are stoic. Now isn’t the time to lose ourselves in emotion. Sunrise is at 5:25AM. I hear American troops have turned the tide of battle at the Omaha landing point, with warships backing them up at sea. Give a listen to the CBS broadca...
May 23, 2024•33 min
The man you just heard was CBS news reporter Robert Trout. Born in Wake County, North Carolina on October 15th, 1909, he grew up in Washington, D.C., entering broadcasting in 1931 as an announcer at WJSV, an independent station in Alexandria, Virginia. In the summer of 1932 WJSV was acquired by CBS, bringing Trout into the young network. He soon became an invaluable member of William S. Paley’s team, and was the first person to publicly refer to FDR’s radio programs as Fireside Chats. On Sunday ...
May 22, 2024•1 hr 5 min
Tuesday, June 6th, 1944 at about 12:45 in the morning. We’re at Bill Pogue’s Bar on the Corner of 88th street and Columbus Avenue in Manhattan. I just finished a twelve hour shift. I need a nightcap before I go back into that low-hanging fog. Did you hear the President tonight? We took Rome. One up and two to go. ____________ Only the German outlets that are saying the invasion has started. Paris radio just aired news bulletins and didn’t say anything. London radio told Hollanders to stay off br...
May 21, 2024•56 min
In Breaking Walls episode 151 it’s the spring of 1944 and Jack Benny’s sponsor, General Foods, thinks he’s in a slump. Benny got mad and it changed the broadcasting landscape forever. Tonight, we’ll find out how and why. —————————— Highlights: • Benny's Early Radio Career in the 1930s and Ratings Peak • Early Problems with General Foods • Dennis Day Leaves for World War II • Jack Fires General Foods, Signs with American Tobacco • Dick Haymes Replaces Dennis Day as Singer • The Importance of Benn...
May 16, 2024•4 hr 32 min
In the fall of 1944 after Jack’s switch to Lucky Strike, General Foods did move a show opposite Jack. It wound up being The Kate Smith Show. The company uprooted Smith’s Friday program, countering Benny with a One-Hundred-Seventy-Thousand-Dollar ad campaign. While they did temporarily put a dent into Benny’s rating, Kate Smith lost forty-percent of her audience, dropping to ninety-third place in the overall ratings. The following season General Foods moved her back to Friday, but Kate Smith neve...
May 12, 2024•5 min
June 4th, 1944 was the last Grape Nuts Flakes sponsored Jack Benny Program. Jack took out a full page ad in Variety thanking General Foods and their agency Young and Rubicam for ten years of partnership. Six days later, the American Cigarette and Cigar Company deposited two hundred thousand dollars in a special exploitation account for the program. On June 23rd they wrote to Jack stipulating some terms of the agreement. The program would be broadcast live coast-to-coast 7:00PM eastern war time, ...
May 10, 2024•31 min
While the cast of Jack Benny became famous in their own right, Benny’s show had great guest-stars, as Dennis Day remembered. On the May 28th, 1944 episode Jack is in talks with Warner Brothers to make a film about his life. Naturally Jack thinks he’ll star, write, and direct it. Unfortunately for him, Warner Brothers has other ideas. They want Danny Kaye to play Jack and Jack to play Jack’s father.
May 08, 2024•32 min
With Jack’s contract with General Foods nearing its close, the only thing left to do was count down the remaining episodes. On May 21st, 1944, Jack and the gang discussed split personalities. Jack thinks it's ridiculous, but later realizes he has one too. In other news this episode marks the debut of the spoof commercial for Sympathy Cough Syrup. Its tagline “Sympathy spelled backwards is Yhtapmys” became famous.
May 06, 2024•33 min
By the Spring of 1944 Jack Benny’s cast had become its most familiar incarnation. Frank Nelson had begun to develop into Benny’s nemesis, as he remembered in this interview clip. Phil Harris was a lovable and vain drunk. Mel Blanc could play any character imaginable. Others like Bea Benaderet, John Brown, and Sarah Berner rounded out the cast. Most importantly Jack was known to be the exact opposite of his character. On May 14th, 1944 The Jack Benny Program was broadcast live at Camp Adair, Oreg...
May 04, 2024•30 min
In early May 1944 Jack and the rest of his cast were still traveling around military bases in the Pacific Northwest. On May 7th they were at the Naval Air Station in Whidbey Island, Washington as Dick Haymes continued substituting for the now departed Dennis Day. The rating for this episode was 20.1, although lower than his season average, it was still tied for third overall, and first on Sunday evenings.
May 02, 2024•31 min
By the spring of 1944, Benny’s ratings had continued slipping. That season, his 23.7 rating meant he’d lost roughly four million weekly listeners in just three years. At the end of this season, his contract with General Foods was up. Here's Jack Benny talking about that time. There was tension between the two parties because Benny had helped save Jell-O from going out of business. Jack was also upset with what he felt were second-rate accommodations provided by General Foods during the cast’s on...
Apr 30, 2024•29 min
On April 23rd, 1944 The Jack Benny Program took to the air, broadcasting from Vancouver, British Columbia. It would be Dennis Day’s last show until March 17th, 1946. He’d be departing for the Navy. In April of 1944 Dennis Day was twenty-seven years old. He’d been starring on Jack Benny’s show since 1939, rounding into a very talented performer. Day had great comic timing and the ability to mimic voices well. That year, he’d appear on film in Music in Manhattan opposite Anne Shirley.
Apr 29, 2024•29 min
Mel Blanc joined the show on February 19th, 1939. Benny was adding a new touch to the miser theme: a polar bear, who would live in his basement and help protect his money. The bear was christened Carmichael, and in 1941, according to Rochester, he ate the gas man. On Sunday December 7th, 1941 Japan attacked Pearl Harbor and Manila, thrusting the United States into World War II. That evening, The Jell-O Program signed on at 7PM eastern time. This is audio from that night. Benny’s show peaked in 1...
Apr 27, 2024•12 min
In March of 1932 Jack Benny was headlining on Broadway as part of Earl Carroll’s Vanities when friend Ed Sullivan invited him to appear on Ed’s radio show. At the time Benny had no great interest in radio, but he went on Sullivan’s quarter-hour show March 19th, 1932, as a favor. His first line was “Ladies and gentlemen, this is Jack Benny talking. There will be a slight pause while you say, ‘Who cares?” Canada Dry Ginger Ale’s advertising agency heard Benny and offered him a show. Benny debuted ...
Apr 25, 2024•36 min
In Breaking Walls episode 150 we parachute into Easter Sunday, 1944 for a day of radio, recollections, and reconciliation. It’s now less than two months before D-Day and U.S. citizens are awaiting word of a full-scale European invasion with held breath. —————————— Highlights: • Cracks In The Nazi Foundation • Invitation To Learning at 11:30AM • Ceiling Unlimited with Joseph Cotton at 2PM • The Life of Riley at 3PM • Bulldog Drummond at 3:30PM • The Shadow at 5:30PM • The Catholic Hour & Radi...
Apr 16, 2024•6 hr 31 min
At 11:15PM over Mutual’s WOR in New York, Duke Ellington was on the air with music from The famous Hurricane Nightclub on 49th street and broadway in New York City. The next day, The British Royal Air Force dropped a record thirty-six hundred tons of bombs in a single raid on Germany, France and Belgium. On Tuesday April 11th, the Soviets took more northern territory in Crimea. German forces immediately began a withdrawal. That same day, the U.S. sunk a Japanese destroyer and a German submarine....
Apr 12, 2024•14 min
At 10:30PM eastern time on NBC’s WEAF, The Bob Crosby Show took to the air in New York with the just-heard Les Tremayne as co-host and Shirley Mitchell as the special guest. This episode’s rating was 13.8. Earlier this evening, Shirley Mitchell played Leila Ransom on NBC’s The Great Gildersleeve. Opposite The Bob Crosby Show, The Adventures of The Thin Man took to the air on CBS. Based on the 1934 film starring William Powell and Myrna Loy, both Les Tremayne and Les Damon at times co-starred wit...
Apr 10, 2024•40 min
In the Spring of 1944, Fred Allen was finishing up his fourth season as host of The Texaco Star Theater on CBS. He’d been on the air for over a decade, but it was while he was hosting Texaco on December 6th, 1942 that Fred debuted Allen’s Alley. Allen used to read the newspaper column of O.O. McIntyre, called “Thoughts While Strolling.” McIntyre wrote about sights and sounds he’d met walking through the shabby streets of New York’s Chinatown and The Bowery. Allen felt that this kind of routine c...
Apr 09, 2024•37 min
Edgar Bergen first came to the attention of American audiences on Rudy Vallée’s NBC Royal Gelatin Hour on December 17th, 1936. How could ventriloquism work on radio? Perhaps Rudy Vallée himself put it best the night Bergen debuted. Five months later NBC gave Bergen his own show on Sundays at 8PM. He was an instant smash hit. Don Ameche worked with Bergen in those years. He was emcee on December 12th, 1937 when Mae West was the guest for an innuendo heavy skit called “Adam and Eve.” Over the next...
Apr 07, 2024•42 min
At 7PM eastern time over Mutual Broadcasting’s flagship WOR, The Mysterious Traveler went on the air. Written and directed by Robert Arthur and David Kogan, The Mysterious Traveler debuted on Mutual December 5th, 1943. Maurice Tarplin played the title role with a good-natured malevolence. The traveler mostly narrated from an omniscient perch. He rode a phantom train by night. The opening signature was the distant wail of a locomotive whistle, fading in gradually until the rumble of the train cou...
Apr 05, 2024•52 min
When we were last with Throckmorton P. Gildersleeve in episode 149 of Breaking Walls he was gearing up for his local mayoral campaign, while simultaneously struggling to break away from his ex-fiancé Leila Ransom, voiced by the just-heart Shirley Mitchell. On Easter Sunday, Gildy’s mayoral campaign for Summerfield officially began, and he went to church. This episode took to the air at 6:30PM eastern time over WEAF in New York. Its rating was 17.9. Nearly fourteen million people tuned in while h...
Apr 04, 2024•34 min
At 6PM over NBC’s WEAF, The Catholic Hour took to the air with an address from Monsignor Fulton J. Sheen. Fulton John Sheen was born on May 8th, 1895 in El Paso, Illinois. He was ordained a priest in 1919, quickly becoming a renowned theologian. He won the Cardinal Mercier Prize for International Philosophy in 1923 and went on to teach theology and philosophy at the Catholic University of America. Beginning in 1930, Father Sheen began a twenty-year run hosting The Catholic Hour on NBC before mov...
Apr 03, 2024•19 min
Between 4PM and 5:30 eastern war time, NBC broadcast Easter services from the Cathedral of St. John the Divine, as well as the NBC symphony with Arturo Toscanini. CBS broadcast Orchestra music and The Family Hour. The Blue Network aired Music and the Mary Small Revue. Mutual Broadcasting’s flagship WOR aired Abe Lincoln’s Story and Green Valley, U.S.A.. At 5:30, Mutual’s most popular program took to the air. It was their only show in the top-50 and the highest-rated weekend daytime program on th...
Apr 02, 2024•33 min
At 3:30PM over Mutual’s WOR in New York, Bulldog Drummond took to the air. It was directed by the just-heard Himan Brown. It starred Santos Ortega, known as Sandy to his friends. Jackson Beck was the announcer. Bulldog Drummond was a British inspector popularized in the Paramount detective films of the 1930s. It was first broadcast April 13th, 1941. It spent its entire nearly eight year run on the Mutual Broadcasting System. Opposite Bulldog Drummond, WEAF ran The Army Hour, while WJZ aired Hot ...
Mar 31, 2024•30 min
The man you just heard was radio legend Hans Conreid, known as one of the most versatile actors of the 20th century. He could adroitly handle comedy, variety, or serious drama while speaking any dialect convincingly. On April 9th 1944 at 3PM eastern time over WJZ and at 12PM pacific time on KECA, Conreid was busy playing Uncle Baxter on The Life of Riley. Created by Irving Brecher, the best-known incarnation of The Life of Riley came to the air Sunday January 16th, 1944 at 3PM eastern time over ...
Mar 29, 2024•37 min
Between 12 and 2PM, news, religious, and war programming filled the radio dial. Standouts included the Salt Lake City Tabernacle Choir and Organ at noon on CBS, Soldiers of the Press at 12:30 on Mutual, and The Chicago Roundtable at 1:30 on NBC. Ceiling Unlimited began as a series of informative dramas by Orson Welles in November 1942. It was sponsored by Lockheed Vega Aircrafts and showcased aviation's role in World War II. Welles walked out in February 1943 after a blowup with one of the ad ag...
Mar 27, 2024•32 min
Saturday April 8th, 1944. New York City. It’s a rainy day before Easter and World War II news is dominating consciousness. There are cracks in Germany’s foundation. On Tuesday April 4th, allied surveillance aircrafts photographed the Auschwitz concentration camp. Knowing this, the Nazis will spend the next four months using the gas chambers and incinerators to their full capacity. Twenty-thousand people could be murdered each day. The Germans have lost five u-boats in three days on both fronts w...
Mar 26, 2024•16 min
In Breaking Walls episode 149 we’ll spend March of 1944 with Hal Peary and The Great Gildersleeve. —————————— Highlights: • The Men And Women On The Front Lines of War War II in March 1944 • Hal Peary and the Birth of Gildersleeve on Fibber McGee and Molly • The First Ever Sitcom Spin Off and The Great Gildersleeve Premieres • Registering To Vote • Mid March 1944 News with NBC War Telescope • Gildy Wants to Run For Mayor • The Campaign Photo • A Night In A Foxhole • Looking Ahead to Easter Sunda...
Mar 14, 2024•3 hr 18 min
This is the trailer for The People's Recorder (https://www.peoplesrecorder.info/). Brought to you by the award-winning Spark Media, The People's Recorder is a national podcast on the 1930s Federal Writers' Project: what it achieved, where it fell short, and what it means for Americans today. The Federal Writers' Project employed thousands of out-of-work writers across the country to document American life during a national disaster -- the Great Depression -- and “hold a mirror up to America.” Wh...
Mar 13, 2024•5 min
