Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership - podcast cover

Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

Jill Salzman and Brad Farrisbreakingdownyourbusiness.com
Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How do I take over the world?" They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit. The soothsayers of success have arrived, and you don’t want to miss the priceless insights of these prophets of profit. All wrapped up in 60 mins of 41% mediocre business advice and 54% tomfoolery. It's the ultimate business owner podcast, and self-proclaimed the most entertaining business podcast in the world.
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Episodes

Stop Doing "the thing"!

There's a "thing" that you are good at, likely better at than anyone else in your agency, and the more you do that "thing" the more you are holding back the growth of your agency. Your job is no longer "doing the thing" -- as the leader of your growing agency your job is to build the system in which "the thing" gets done. If you have to do it, your growth is stalled!

May 03, 20225 min

Black. Mom. Entrepreneur.

What’s In This Episode: It's a wild time in our lives. Jill decides to find out what it's like for Eraina Ferguson and Dr. Charity Hughes who have unique experiences as Black mom entrepreneurs trying to continue running their businesses and manage their kids' emotional roller coaster rides all while attempting to take care of themselves. Get Jill's tip top tool of the week, very honest revelations about allll the feelings rn (anger? exhaustion? hope?) and and ways that you can cope with the apoc...

Jun 16, 202024 min

The Paul Rudd Story

What’s In This Episode: Jill Salzman lets you in on a little secret. (Spoiler alert: it's the best way to grow your business, mom entrepreneurs.) She shares a surprising story never heard anywhere else about famed actor Paul Rudd that highlights why she's shouting. Get her tip top tool of the week, her foray into TV show stardom, and the ridiculous experiment that can help you grow your business. Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the #1 platf...

Jun 09, 202015 min

Until we meet again...

What’s In This Episode: Brad: Welcome to breaking down your business, episode 365. You can find the show notes of this episode of breakingdownyourbusiness.com/365. Jill: It's us again. Oh my gosh, 365 episodes. Brad: It's like a whole year. People don't spend a whole year with us. Jill: Look at you, good at math. Brad: I did that in my head. Jill: Yeah. Brad: Not even a calculator. Jill: Unbelievable. Thank you to everybody who has stayed with us for fricking 365 episodes....

Jun 02, 20206 min

What does it mean to re-open my business?

What’s In This Episode: Brad: Welcome to breaking down your business episode 364. [crosstalk 00:00:10]. Jill: Hello. It's still up. Brad: You can find the show notes for this episode of breaking down your business.com/ Jill: I don't know, but you just said episood. I don't know. Brad: 364. Jill: It's like you still can't pronounce. We're 364 episodes then he's going to learn to speak English one day. Brad: I don't know why you think that. Jill: I don't know cause it helps with running a business...

May 26, 202022 min

I'm not shouting this is how we all talk now.

What’s In This Episode: Brad: Welcome to Breaking Down Your Business, episode 363. You can find the show notes for this episode on breakingdownyourbusiness.com/363. Brad: Hey there, Jill. Jill, you're on mute. The button on the lower left, the one that looks like a mike- Jill: Hello. Brad: There you go. There you go. Jill: Hello. Brad: There you go. Jill: Can you hear me? Brad: I can hear you now. Yeah. Jill: Oh my gosh. What is going on with technolgy? Brad: Is this the way we start every meeti...

May 19, 202020 min

How are we staying sane?

What’s In This Episode: Brad: Welcome to Breaking Down Your Business episode 362. [crosstalk 00:00:03] You can find [inaudible 00:00:04] of this episode at breakingdownyourbusiness.com/362. Jill: That was me imitating you, but it didn't work. Brad: Hi Jill. Jill: Hi Brad. Brad: I'm Brad from Anchor Advisors. Jill: I am Jill from the Founding Moms and we still managed to talk over each other even [crosstalk 00:00:26] in the same studio. Brad: I am losing my cotton picking mind. Jill: Well, congra...

May 12, 202017 min

Making a plan for 2020 (Again)

What’s In This Episode: Brad: Welcome to Breaking Down your Business episode 361. Jill: We're still here. Welcome back. Brad: You can check the show notes of this episode on breakingdownyourbusiness.com/361. Jill: 361, that's a lot of episodes. Brad: I am Brad Farris from Anchor Advisors. Jill: You are not. I'm Jill Salzman from The Founding Moms. See how I just cut you off right there? Did you like that? Brad: Yeah. Yeah. It's good. Jill: I'm ready for a fight today. Let's do it. Brad: It's tha...

May 05, 202024 min

Top 5 numbers to track

What’s In This Episode: Brad: If you're sick and tired, and every time you think about your business it makes you go aah, that is a poor indicator of your business health. Brad: Welcome to Breaking Down Your Business, episode 357. Jill: No, no, no, no. No, no. No. Brad: You can find the show notes to this episode at breakingdownyourbusiness.com/357, beep, boop, bop, beep. Jill: What's happened to you? Don't make me shout it. Nobody's going to know who we are. Oh, gross. Brad: Jill. It's April. W...

Apr 28, 202015 min

How can we sell right now?

What’s In This Episode: Brad: Welcome to Breaking Down Your Business episode [inaudible 00:00:04] and we're back. You can find the show notes for this episode at breakingdownyourbusiness.com/359. Jill: Yes. Brad: I am Brad Farris from Anchor Advisors. Jill: You're so shouty today. I'm Jill from the Founding Moms. Brad: I'm always shouty, Jill. Jill: Are you though? Brad: I am. Jill: I didn't know if it'd be different. I didn't know if it'd be different. Brad: Today we're going to talk about how ...

Apr 21, 202023 min

Flying blind? At least you have your dashboard! | w/ Nathan Hirsch

What’s In This Episode: Brad: Welcome to Breaking Down Your Business! Jill: There he is! Brad: Episode 358. Jill: So exciting! Brad: You can find the show notes of this episode of BreakingDownYourBusiness.com/358. Jill: All the numbers correct in the numbers episode. Brad: Yes! We're talking about numbers for the month of April.

Apr 14, 202023 min

Welcome to the new normal?

What’s In This Episode: Brad: Welcome to episode 357 of Breaking Down Your Business. Jill: Hello everybody. Brad: There's Jill. Jill: Hey. I- Brad: I'm Brad. Jill: ... Already miss you, Brad. I'm Jill and you're Brad. Brad: It's true. Jill: And it's really, really difficult to do this right now. Do you want to tell the people why? Brad: Well, so the last couple of episodes were recorded before the coronavirus overtook the United States. And so they were recorded in the studio at the beginning of...

Apr 07, 202026 min

How to find your service-market fit

What’s In This Episode: Brad: I think a lot of people spend time with that sort of good fit. And they just think that's what business is, it's hard, you have to go out and scratch and claw and dig things up. And they're trying lots of things but nothing's really sticking. Jill: Yep, yep. Brad: And so I just don't want people to live in that territory for a long time. Brad: Welcome to Breaking Down Your Business, episode 356. You can find some of the show notes for this episode at breakindownyour...

Mar 31, 202013 min

Partnerships for Lead Gen

What’s In This Episode: Jill: In my industry there are a lot of assumptions and stereotypes like moms love to drink wine. I'll tell you right now, this mom does not. Brad: Welcome to Breaking Down Your Business episode 354, no, 355. It's 355. Jill: You can't read numbers now. Brad: No, I just can't remember numbers. Jill: This is fun. This is a good start Brad. Brad: If you want the show notes for this episode, go to breakingdownyourbusiness.com/355. Jill: I can't believe he's checking his notes...

Mar 24, 202014 min

Networking in an online world

What’s In This Episode: Jill: When you talk about online networking, it sounds like we're relieving you of actual traditional face-to-face networking, which I think there's almost nothing more important. Brad: Welcome to Breaking Down Your Business, episode 354. Jill: You are welcome. Brad: Welcome. You can find the show notes for this episode at breakingdownyourbusiness.com/354. Jill: Well you're welcome. Welcome, Brad. Brad: Top of the morning to you, Jill. Jill: Oh dear God, this is Brad from...

Mar 17, 202013 min

Paid Traffic vs. "Free" | w/ Alyssa Westring

What’s In This Episode: Brad: Welcome to Breaking Down Your Business, episode 352. You can find the show notes for this episode at breakingdownyourbusiness.com/352. Jill: I haven't complained about the volume in a long time. Brad: But when you do complain and then I do it softly, you complain about that too. Jill: Yes. Brad: So there's just no way to make you happy. Jill: That's correct.

Mar 10, 202022 min

Keeping your "hook" in the water

What’s In This Episode: Brad: I'm a big fan of podcasting. Jill: Same. Brad: I think podcasting is a great way to demonstrate expertise. Jill: Agreed. Brad: However, it is a long tail process. Welcome to Breaking Down Your Business, episode 352. You can find the show notes for this episode of breakingdownyourbusiness.com/352. Jill: So glad [inaudible 00:00:28]. Brad: That exciting, thrilling energy field voice, that's Jill from the Founding Moms doing her Ethel impression. Jill: I don't know why...

Mar 03, 202015 min

Don't chicken out! Be Bold!

What’s In This Episode: Jill: If you want to play to my heartstrings, like every good story, like every good book or movie, I need you to move me emotionally. Brad: Welcome to Breaking Down Your Business, episode 351. You can find the show notes for this episode at breakingdownyourbusiness.com/351. Jill: 351. Brad: When you go there, you might notice that we have a fresh coat of paint. Jill: We do. New website, re-hauled, overhauled- Brad: Nobody cares. Nobody cares. Jill: ... over-site, over-we...

Feb 25, 202018 min

Your customer is on a journey -- how can you join them? w/ Priscilla McKinney

What’s In This Episode: Brad: I think a lot of people know things. There's a difference between knowing something and being able to articulate it in a way that someone else will understand. Brad: Welcome to Breaking Down Your Business Episode 350. You can find the show notes and stuff at BreakingDownYourBusiness.com/350. Jill: I'm so proud of you. You pronounced everything correctly. Well, then you just hit your hand on the computer. Brad: I am my solved wacked today. Jill: Hey, everybody! Brad:...

Feb 18, 202029 min

The importance of being specific.

Brad Farris: When you're aiming at the center of the target, how often do you hit the center of the target? Jill Salzman: Every single time. Brad Farris: You do? That's amazing. Jill Salzman: Sure, yeah. Brad Farris: I think you lie. Welcome to Breaking Down Your Business, episode 349. Jill Salzman: Good [inaudible 00:00:14]. Brad Farris: You can find the show notes from this episode at breakingdownyourbusiness.com/349 Jill Salzman: You'd think I've done this before. Brad Farris: ... slash three...

Feb 11, 202012 min

So what? Who cares? No one cares about your business.

Brad: Especially for those of you that are struggling to get leads, that there's not enough people who are calling you up looking for your business or filling out the form on your website or whatever it is. If you can get this right, you can get people to call you up. Brad: Welcome to Breaking Down Your Business, episode 348 [crosstalk 00:00:18] Jill: Welcome, welcome, welcome. Brad: You can find the show notes for this episode on breakingdownyourbusiness.com/348. Jill: 348. Brad: 348. Jill: 348...

Feb 04, 202021 min

How to get the most from your mastermind group

Jill: Some people do show up to Mastermind wanting to show off how far they've come, how much money they've made, and feel better by putting everyone else down. Brad: Yep. Brad: Welcome to breaking down your business, episode 347. Jill: Welcome, back. Brad: You can find the show notes for this episode, which is a transcript now, at breaking down your business.com/347. Jill: [inaudible 00:00:21] seven. Brad: [inaudible 00:00:24] Brad: I have no idea. Jill: Somebody figure it out and let us know.....

Jan 28, 202016 min

Whats a mastermind and how does it work?

Brad: There are definitely days when I lose a deal and I'm like, I'm never going to work again. No one's ever going to hire me. I just don't need someone to say, "Fred, you had three bad deals in a row." Brad: Welcome to Breaking Down Your Business episode 346. Jill: It really does scare me every time. Every time. Brad: You can find the show notes for this episode at BreakingDownYourBusiness.com/346. Jill: 346. That's a lot of episodes. Brad: I'm Brad from Anchor Advisors. Jill: I'm Jill from Th...

Jan 21, 202022 min

How to keep focus on your goals all year long

Brad: Welcome to breaking down your business, episode 345! Can you find the show notes? It's up to breakingdownyourbusiness.com/345. What are you scared of, Jill? Jill: I'm scared to tell you how excited I am because I bumped into a celebrity this week. Brad: Who? What? Jill: I locked eyes with him and yeah, I think we got married in like one glance. Brad: You got married?

Jan 14, 202018 min

The "Internet MBA Challenge"

Jill: I like to put myself in my customer and client's shoes- Brad: Exactly. Jill: ...in the way of, "What would I be interested in reading? Oh wait, something really short." Brad: Right. Brad: Welcome to Breaking Down Your Business episode 344. Jill: Brad, we're talking to you. Brad: It's a new year. Jill: Is this a new year, new you? Brad: It's a new me, yes. Jill: [crosstalk 00:00:19] Already. Brad: You can find something if you go to breakingdownyourbusiness.com/344. There's something there....

Jan 07, 202023 min

Making bigger promises, so you can charge more, and close more deals.

Brad: If you're not scared, like if you're not making a promise that makes you go "Jeez! Can I say that?" You're probably not making a big enough promise. Welcome to Breaking Down Your Business Episode 343. Jill: Yes it is. Brad: [crosstalk 00:00:15]. Brad: I'm [Brad 00:00:18] from Anchor Advisors. Jill: I'm [Jill 00:00:21] from the Founding Moms. Brad: How's the eggnog going? Jill: It's delightful and delicious. Brad: Do you want some? Do you have some left over for tonight? Jill: We'll see. We...

Dec 31, 201915 min

Should I charge by the hour, or by the project?

Brad: One of the things that I think is a difference between charging by the hour and charging by the project is that, when we charge by the project, we're charging for a result. Brad: (singing) Brad: Welcome to Episode 342 of Breaking Down Your Business. Jill: Woo. Brad: You can find the show notes for this episode at breakingdownyourbusiness.com/342. Jill: We're going on tour, I think. The voice is hurting me a lot right now. This is Bruce, another Bruce, and we're happy to be here. Brad: I'm ...

Dec 24, 201917 min

How do I go about raising prices for my services?

Hi, we are trying something new this week. We are including whole transcription in the show notes. This time we used machine transcription and it got a little messy. Next time we will do better. Enjoy! Brad: 00:26 I'm Brad from anchor advisors. Jill from the founding moms. And today we're talking about how do you go about raising prices for your services. We've been talking about raising prices in general. Yeah. And today we're going to get into the nitty gritty. That doesn't sound fun, but befo...

Dec 17, 201922 min

How to know you're priced too high

What’s In This Episode: We told you to always raise your prices last week... but how high is TOO high? "Which is the bigger risk? That your prices are too high or that they're too low?" - Brad What someone says about your pricing has nothing to do with whether your prices are too high or too low. And if no one's complaining - you're priced too low. Pricing is based on two things: how much value you can establish in the customer's mind. Some people will say no. That's okay. Why waste your time tr...

Dec 10, 201915 min

Why you need to ALWAYS be raising prices

Ready to raise your prices in 2020? Jill and Brad will tell you how. "Higher-paying clients value what you do more." - Brad Brad is a firm believer in raising your prices, and he thinks you should be charging a little more as often as you can. The increase doesn't have to be anything crazy, but each time you price yourself, you know a little more than you used to. Raising your prices allows you to give your team raises or hire extra help in the coming year if you need it. "You should all say no ...

Dec 03, 201916 min
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