Breaking B2B - SaaS Marketing and B2B Marketing Podcast - podcast cover

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunningβ€’www.breakingb2b.com
Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
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Episodes

#485 How I Scaled My B2B Business to $220k/mo in 25 Months

πŸ“ž Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call β–Ί In this episode (#485) Samu Kovacs prompts Sam to reveal exactly how he scaled his B2B SEO agency up to $200k MRR in 2 short years. If you are on a similar journey this quick run-through will help fuel your fire! Sam & Samu speak on: πŸ‘‰ The hard road of Cold calling + the power of LinkedIn πŸ‘‰ Untapped B2B Influencer Strategies πŸ‘‰ What worked (& what didn't) with SEO strategies πŸ‘‰ Breaking th...

May 19, 2026β€’9 minβ€’Ep. 485

#484 AI SEO Rank Trackers are Stupid, Here's What to Do Instead…

πŸ“ž Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call β–Ί In episode 484 Sam DESTROYS AI prompt tracking tools and explains why, as a SaaS, you shouldn't spend your time + budget on them. Crucially though, he tells you what you SHOULD do instead of using the tools! Sam also breaks down the 95/5 rule, as well as the 4 buying-mode searches that actually drive pipeline. And if you want to know how to actually rank on LMMs + Google for your money keywords, Sam...

May 18, 2026β€’13 minβ€’Ep. 484

#483 Give me 9 mins, and I’ll show you how to rank your SaaS in AI Search

πŸ“ž Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call β–Ί In this week's podcast Sam drills down in to the 3 foundations that your SaaS needs to start appearing up in ChatGPT + Perplexity. All the essentials are highlighted here including on-site optimisation, off-site brand footprint, and how you can leverage original data so that you are cited in AI search - The 3 Essential Strategies for success! Sam covers: πŸ‘‰ Optimising Pages for Search Intent πŸ‘‰ SEO ...

Apr 29, 2026β€’9 minβ€’Ep. 483

#482 SaaS Marketing Has Changed, Here’s What’s Working in 2026

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί In this episode Sam gets together with Samu KovΓ‘cs; a B2B YouTube Marketing Specialist to go through what is working right now in 2026. The discussion covers YouTube, SEO, AI-search, LinkedIn founder brand, plus all the info you need on how to build a self generating machine that compounds wins! Here's what you get with this week's podcast: πŸ‘‰ Complete playbook πŸ‘‰ How SaaS Marketing has changed πŸ‘‰ Why SaaS Blogs now Fa...

Apr 17, 2026β€’15 minβ€’Ep. 482

#481 B2B SaaS SEO: In-House Team vs. Agency?

πŸ“ž Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call β–Ί In this week's podcast Sam illustrates the ACTUAL cost of assembling an in-house SEO team for your B2B SaaS company. He contrasts this with outsourcing to a managed agency. Salaries, ramp-up time, turnover + hidden costs are all exposed here to help you determine which of the two pathways is right for your SaaS today. Learn details about: πŸ‘‰ A Fast Time to Value via an SEO agency πŸ‘‰ How to build the...

Apr 13, 2026β€’9 minβ€’Ep. 481

#480 The NEW Way to Do Outbound in 2026

πŸ“ž Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call β–Ί In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales right now! Learn how to get your messaging tight, and the activities that are worthy of your time across all channels. There's everything here to use a complete playbook for sales and marketing in 2026! Charlotte & Sam Cover: πŸ‘‰ Targeting, Timing + Mes...

Mar 30, 2026β€’31 minβ€’Ep. 480

#479 A $1.5M SaaS SEO Strategy (Full Breakdown)

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί In this week's podcast episode Sam explains how the B2B SaaS tool 'Fibbler', went from ZERO to $500K MMR in only 15 months! There's a huge amount of ground covered here & Sam really gets in to the details. Learn the strategy that drives sign-ups and demos fast: πŸ‘‰ How to optimize Existing Content for SEO & AI Search πŸ‘‰ Exploiting bottom funnel money pages πŸ‘‰ Control The AI Search Narrative - Share Your Pricing Openly! πŸ‘‰ Fibbler's SEO S...

Mar 23, 2026β€’30 minβ€’Ep. 479

#478 The Best SaaS Marketing Strategy for 2026

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί In this week's podcast episode Sam exposes the best B2B SaaS marketing strategy he can give you right now. He hits 3 major channels (SEO, YouTube, and LinkedIn) and explains exactly how to use them to drive pipeline consistently and keep your B2B SaaS in the minds of high ACV buyers as they conduct research on the pathway to purchasing. Sam hits these golden touch points: πŸ‘‰ Why this trio of marketing strategies are so powerful! πŸ‘‰ How to best ...

Mar 17, 2026β€’24 minβ€’Ep. 478

#477 SaaS SEO is About to Change in 2026 (and nobody even realizes)

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί In this week's podcast episode Sam dissects the latest SEO traffic data that shows a small dip of just 2.5%, and not the 25% as prophesied by the doomsayers! - Fear not, SEO isn't dead yet! Sam dived deep in to the real changes that AI search has heralded in 2026, and how you can ensure your B2B SaaS is strategically placed to funnel pipeline from the LLMs + Google! Here's what Sam covers: πŸ‘‰ How & Why Google is still dominant for search πŸ‘‰...

Mar 06, 2026β€’22 minβ€’Ep. 477

#476 This Cold Email Strategy Makes $3M/yr (Copy This)

πŸ“ž Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call β–Ί How's your email game? Sam talks to Frank Sondors who shares some white hot cold email tips and tricks to fire up your outbound strategy! Frank & Sam Cover: πŸ‘‰ How to 10x your Acquisition Strategy πŸ‘‰ How to warm up your audience before connection πŸ‘‰ Referencing real world events in your Cold Emails πŸ‘‰ Should you be using AI Agents? πŸ‘‰ Brand recall & personal branding β†’ You can find Frank Son...

Feb 24, 2026β€’39 minβ€’Ep. 476

#475 RIP Cold Email: Here’s What Works Now

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί In today's episode Sam gets to the heart of why cold outreach is getting harder and harder to drive a consistent, sustainable flow of qualified leads for B2B and SaaS companies in 2026. Here's what we cover: πŸ‘‰ Exactly why cold outreach is failing many B2B + SaaS Companies πŸ‘‰ How to shift from cold outreach to organic inbound πŸ‘‰ Unlocking the AI Search secrets that will attract your dream clients πŸ‘‰ Client acquisition - what works right now πŸ‘‰ ...

Feb 16, 2026β€’15 minβ€’Ep. 475

#474 I Built a Full B2B SEO Strategy in 11 Minutes (LIVE)

πŸ“ž Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call β–Ί Sam gets technical with Samu Kovacs. Learn how to use SEO most effectively to identify your ideal customer profile. Then use this data to tailor your SEO strategy more effectively. We cover: πŸ‘‰ Using Long-Tail Keywords for your Niche Market πŸ‘‰ Targeting Low-Volume, High-Intent Keywords for SaaS πŸ‘‰ Boosting SEO with your Long-Tail Keywords πŸ‘‰ Building your Money Keyword Matrix πŸ‘‰ Understanding Your I...

Feb 10, 2026β€’11 minβ€’Ep. 474

#473 How This 19-Year-Old Built a $50k/Month B2B Business

πŸ“ž Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call β–Ί Want to know how to scale up your B2B business incredibly quickly? Sam talks to a fresh-faced Samu Kovacs who has done just that, netting $50k/Month in record time! Samu's strategy includes: πŸ‘‰ The push you need to take action πŸ‘‰ Using case studies to chain high profile clients πŸ‘‰ Dominate your niche - freelancing to build your portfolio πŸ‘‰ Overcoming bottlenecks with the right partners πŸ‘‰ Building ...

Jan 27, 2026β€’17 minβ€’Ep. 473

#472 How to Scale a SaaS From $0 to $6.7M in 2 Years (Marketing Strategy Revealed)

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί In this episode Sam sits down with Adam Robinson from RB2B to share his remarkable story of SaaS growth. Adam scaled RB2B from $0-$6M in just 24 months, and Sam & Adam reveal exactly how it was done! This unique marketing strategy includes: πŸ‘‰ A playbook for marketers + founders to make 2026 MASSIVE. πŸ‘‰ A framework for growing incredible products πŸ‘‰ The inspiration behind the story πŸ‘‰ How diversity can help you get...

Jan 19, 2026β€’35 minβ€’Ep. 472

#471 BEST Youtube Marketing Strategy for SaaS in 2026

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί It's a brand New Year and Sam chats with Samu KovΓ‘cs (A B2B YouTube Marketing Specialist) to show you how to maximize the platform in 2026! Here's what you can learn in this episode: πŸ‘‰ Leverage YouTube productivity in other ways πŸ‘‰ Create content that pulls in your dream clients πŸ‘‰ Focus on driving inbound, not just views πŸ‘‰ Learning from others on YouTube πŸ‘‰ Getting your hooks & CTAs right πŸ‘‰ Using YouTube Search...

Jan 05, 2026β€’18 minβ€’Ep. 471

#470 5 Years of SaaS SEO Knowledge in 14 Minutes

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί Learn what Sam has learned over the last 5yrs working with leading SaaS companies, all condensed for you into a single 15min podcast! SEO knowledge covered in this one: πŸ‘‰ Sam's sustainable 90 day pipeline strategy πŸ‘‰ How ICP research really works πŸ‘‰ No budget, no problem - How to get backlinks + mentions for $FREE πŸ‘‰ What actually works right now with SEO/AEO πŸ‘‰ Get ahead of the game with AI search & on-page SEO πŸ“• Grab the 90 days to reve...

Dec 31, 2025β€’15 minβ€’Ep. 470

#469 I Interviewed 466 B2B Marketers, Here’s What Works in 2026

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί Sam is interviewed close to 500 B2B and SaaS marketers! - Listen to his key takeaways from all that experience learned! Key touch points: πŸ‘‰ Driving Pipeline - How to separate fact from fiction! πŸ‘‰ How to reach $140k MRR in 21 months! πŸ‘‰ Conducting high value customer research πŸ‘‰ Use that data to inform Go-To-Market πŸ‘‰ Creating an (essential) organic growth engine πŸ“• Grab the 90 days to revenue guide from our SEO playbook πŸ‘‰ Website πŸ‘‰ LinkedIn...

Dec 23, 2025β€’17 minβ€’Ep. 469

#468 SaaS SEO Explained in less than 10 Mins!

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί Have you got 10 minutes to change your business in 2026? - Live from Hungary, Sam presents a complete B2B SaaS marketing strategy to rank right at the top of Google & AI search! Sam Covers: πŸ‘‰ How to build a solid foundation πŸ‘‰ Using customer research to supercharge πŸ‘‰ Explaining how to win using the 95/5 rule πŸ‘‰ Build your money keyword matrix πŸ“• Grab the 90 days to revenue guide from our SEO playbook πŸ‘‰ Website πŸ‘‰ LinkedIn πŸ‘‰ Breaking B2B...

Dec 16, 2025β€’10 minβ€’Ep. 468

#467 BEST SaaS Marketing Strategies for 2026

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί In this episode Sam serves up his best SaaS marketing strategies for 2026 that have helped us hit $1.8M+ ARR in just 22 months! - No guesswork, just hard work that's backed up by the data! Here is what you'll learn in this episode: πŸ‘‰ Why influencer B2B partnerships work πŸ‘‰ How you can actually win with YouTube πŸ‘‰ How to boost organic wins using LinkedIn ads πŸ‘‰ Why failing to align with dream clients is so damaging πŸ‘‰ How to craft your SEO/AEO ...

Dec 08, 2025β€’29 minβ€’Ep. 467

#466 Best B2B Event Marketing Strategy to Drive Leads (2026)

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί In this episode Sam explores all things Event Marketing with B2B SaaS Growth Leader Michael Kilcullen. By the end of the conversation you should have all the tools and info you need for an Event Marketing strategy that will drive leads into 2026 & beyond! Here's what you'll get with this one: πŸ‘‰ Are B2B Events still relevant today? πŸ‘‰ Pre-Event & On-Site Strategies πŸ‘‰ Sponsorship Strategies for Events πŸ‘‰ In Dep...

Nov 24, 2025β€’37 minβ€’Ep. 466

#465 Ultimate Guide to AEO: How to Rank #1 in AI Search (2026)

πŸ“ž Wanna use SEO to generate revenue? Book a call β–Ί In this episode Sam gives exact details on how your B2B SaaS or service business can rank #1 in AI search! Here is what you get with this one: πŸ‘‰ Your complete AEO + SEO playbook! πŸ‘‰ How to supercharge your lead-gen activities πŸ‘‰ How BB2B helped companies like RB2B and Proposify rank #1 πŸ‘‰ Stop competitors stealing your traffic πŸ‘‰ Build content that truly helps potential clients πŸ“• Grab the 90 days to revenue guide from our SEO playbook πŸ‘‰ Webs...

Nov 17, 2025β€’36 minβ€’Ep. 465

#464 The ONLY B2B Marketing Strategy You Need in 2026

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί In this episode Sam gets technical with B2B marketing guru Luke Davies. Top of the conversation is what are the winning strategies that are working today! Here's what you get: πŸ‘‰ Get to grips with marketing fundamentals for B2Bs πŸ‘‰ Using customer insights for maximum wins πŸ‘‰ Messaging & comms that connect πŸ‘‰ GTM strategies that are working right now β†’ You can find Luke here: LinkedIn β†’ And here: MarqVision πŸ“• Grab ...

Nov 10, 2025β€’21 minβ€’Ep. 464

#463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί In this episode Sam probes Founder Kyle Racki about his take on sales proposals and what we should be doing to up the win rate of B2B/SaaS deals. Kyle shares: πŸ‘‰ His secrets learned from dissecting 1M+ proposals! πŸ‘‰ How to avoid stepping on the rakes that are killing your B2B opportunities πŸ‘‰ How to build knockout proposals that consistently close deals πŸ‘‰ Where marketing helps, & where it really doesn't! ⁉️ ...Plu...

Nov 03, 2025β€’35 minβ€’Ep. 463

#462 Watch me build a B2B SEO strategy for a founder (live)

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί In this special LIVE episode Sam has another conversation with George Terry of 'winbox'. They encourage you to use this exact framework to drive organic pipeline for your B2B/SaaS. They cover: πŸ‘‰ Building a B2B SEO for a founder πŸ‘‰ Where to begin with inbound SEO πŸ‘‰ How to get money keywords right πŸ‘‰ Building content that ranks AND converts πŸ‘‰ How to get FREE links and mentions πŸ‘‰ LLM presence πŸ‘‰ George Terry - LinkedI...

Oct 27, 2025β€’18 minβ€’Ep. 462

#461 The Best LinkedIn Lead Generation Strategy for 2026

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί In this episode Sam talks to George Terry of 'winbox' about all things LinkedIn organic and paid that relates to B2B service and SaaS companies. Guaranteed zero-fluff! We cover: πŸ‘‰ Showing useful, funny, helpful content around B2B/SaaS SEO πŸ‘‰ Staying top of mind for website traffic (SEO, ads, here) πŸ‘‰ Influencing our existing sales pipeline πŸ‘‰ Getting in front of warm ICPs πŸ‘‰ George Terry - LinkedIn πŸ“• Grab the 90 days...

Oct 21, 2025β€’19 minβ€’Ep. 461

#460 I Hit $119k MRR in 19 Months Using These B2B Marketing Strategies

πŸ“ž Book a call β–Ί In this episode Sam spills the beans on how Breaking B2B hit $1.4M ARR in 19 months with 1 FTE. Fully bootstrapped. Sam's full playbook covers: πŸ‘‰ How we practise what we preach as a SaaS SEO agency. πŸ‘‰ The channels we leverage to build trust and drive inbounds with ICPs. πŸ‘‰ The 10 b2b marketing strategies used to get here. πŸ‘‰ How to build your content marketing flywheel. πŸ‘‰ How to utilise β€œowned” and β€œrented” assets. πŸ‘‰ Plus exactly how we leverage each one. πŸ“• Grab the 90 days...

Oct 15, 2025β€’27 minβ€’Ep. 460

#459 A $6.3M SaaS SEO Strategy (Steal This)

πŸ“ž Book a call β–Ί In this episode Sam describes how Breaking B2B has helped Adam Robinson and RB2B scale from $6M ARR to $10M ARR with the power of targeted SEO. Listen and find out how to use this exact playbook for your business: πŸ‘‰ Build a game-plan πŸ‘‰ How to find quick wins πŸ‘‰ Why most tech SEO is BS πŸ‘‰ How to craft pipeline driving content πŸ‘‰ Weird strats to drive sign-ups and revenue within 90 days πŸ‘‰ LLM visibility cheat codes πŸ”— Find Adam Robinson on LI here: LinkedIn πŸ“• Grab the 90 days ...

Oct 06, 2025β€’39 minβ€’Ep. 459

#458 How SEO Can Add +$100k MRR to Your SaaS

πŸ“ž Book a call β–Ί In this episode Sam serves up distilled Go-To-Market SEO strategy for adding $100k MRR + to SaaS companies. He touches on: πŸ‘‰ Achieving sustainable growth in 90 days! πŸ‘‰ The untapped potential of SEO as your 24/7 Sales Rep πŸ‘‰ SEO as a Profitable Growth Channel for B2B & SaaS Companies πŸ“• Grab the 90 days to revenue guide from our SEO playbook πŸ‘‰ Website πŸ‘‰ LinkedIn πŸ‘‰ Breaking B2B podcast (top 2.5% b2b marketing show) πŸ‘‰ Daily newsletter (unlock 4 weird b2b gifts instantly) ...

Sep 29, 2025β€’11 minβ€’Ep. 458

#457 The Ultimate Reddit Marketing Strategy (For B2B & SaaS)

πŸ“ž Wanna use SEO and GEO to generate revenue? Book a call here: Book a call β–Ί In this episode Sam talks to B2B Tech Product Marketer Olena Bomko, who talks through her finely tuned Reddit marketing strategy for B2B and SaaS companies. We cover: πŸ‘‰ Sustainable marketing strategies that leverage Reddit to the max! πŸ‘‰ How to build-up & manage a Reddit community πŸ‘‰ Controlling your pricing narrative as a B2B SaaS πŸ‘‰ Why Reddit's AI search is a genuine game-changer πŸ‘‰ How to boost LLM visibility ...

Sep 24, 2025β€’36 minβ€’Ep. 457

#456 BEST B2B/SaaS SEO Strategy to Scale MRR FAST in 2025

πŸ“ž Book a call β–Ί In this episode Sam lays out the quickest ways to generate revenue from SEO in just 90 days, including the following touch points: πŸ‘‰ Searches for competitor alternatives = Ready to buy. How to make sure you are there when they do πŸ‘‰ Traffic is futile unless it's turned into pipeline, your SEO should be geared towards selling, not just ranking πŸ‘‰ Your site should be focussed on selling 24/7, not just being a glossy brochure! πŸ‘‰ How to get quick SEO wins that boost pages ranked #...

Sep 15, 2025β€’26 minβ€’Ep. 456
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