Jacques Spitzer on Building Raindrop Into a Brand Engine

Jacques Spitzer, CEO and CCO of Raindrop Agency, joins us to share how he built one of today’s most effective creative shops from the ground up - without ever working at a traditional agency. Known for viral hits like Dr. Squatch, Native, and Manscaped, Jacques reveals how Raindrop’s unique “brand performance” model blends storytelling with measurable results. He breaks down how the team produces culturally resonant campaigns at scale, why humor and character matter in direct-to-consumer success, and what brands often get wrong about growth. Jacques also reflects on the evolving nature of attention, the future of advertising, and the mindset entry-level talent needs to stand out in today’s industry.

Connect with Jacques: https://www.linkedin.com/in/jspitzer5/ 

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