Breaking and Entering Advertising Podcast - podcast cover

Breaking and Entering Advertising Podcast

Breaking and Entering Mediabreaking-entering.com
Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/
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Episodes

#75: B&E Art Direction at Mekanism w/Remy James

Remy tells his story of breaking into art direction and lends valuable advice on advertising, from attending portfolio school to working at his dream agency. We learn the importance of finding your peace, your friends and an agency that works to deliver fulfilling work. We explore the differences between large-holding company-owned agencies and smaller, independent shops. Because, today, he works as an art director at Mechanism. Visit @EnteringAd on Instagram to connect and to see his recommende...

Sep 15, 202142 min

#74: B&E Branding at Spotify w/Simone Jackson

Simone is a Global Brand Manager at Spotify. We break down her career and advice to help you with your own advertising break-in. She's excelled at agencies such as Ogilvy, Wieden + Kennedy and Kamp Grizzly. Today, she helps brand and creates work for Spotify. Curious about what it's like to work at Spotify? This episode is for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Sep 08, 202143 min

#73: B&E Advertising For The Long Haul w/Greg Taucher, Michigan State Professor

We all can recall one or two successful professors in the industry and decided it was time to give back. These professors are crucial for the success of undergraduate students because their experience, connections and passion get students careers. For students at Michigan State University, this is Greg Taucher. In this episode, Greg teaches us the fundamentals to stay in advertising long-term. His experience includes rising from an AAE to one of DDB's top global account directors. He tells inten...

Sep 01, 202141 min

#72: B&E Planning Dirty Academy w/Julian Cole

Last week we had Julian Cole on the Breaking & Entering Advertising Podcast. First, the founder of Planning Dirty Academy and successful strategy consultant breaks down his view on strategy and how to get started in it. Then, he walks us through his process and gives us a glimpse into what an award-winning consultant thinks. If you love advertising, you'll probably want to listen to this episode a couple of times. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakente...

Aug 25, 202142 min

#71: B&E Content Creation w/Austin Navickis @Energy BBDO

Today, we have on Austin Navickis. He is a content creator at Energy BBDO here in Chicago. Austin steps in if a brand needs something quick, effective, and engaging on social or digital. He's a swiss army knife that know's what catches your eye amid the thousands of distractions on social media. He's the first content creator on this podcast and explains how he built his brand and skillsets to land his dream job after graduating only a few months ago mid-pandemic. Visit @enteringad on Instagram ...

Aug 18, 202139 min

#70: B&E Barkley w/Senior Recruiter Kate Moore

Kate Moore is a senior recruiter at Barkley in Kansas City, MO. She's always willing to speak with hungry aspiring advertisers, making her a great guest. From her perspective, we talk about her break-in, how you can break-in, and the overall job search process. Visit our Instagram @enteringad to connect with her and see what resources she recommends you follow to better your chances of getting hired! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Aug 10, 202144 min

#69: B&E The Top of Strategy @Ogilvy w/Piper Dolan

Piper Dolan is the Head of Strategy at Ogilvy Chicago. An episode so insightful you might want to listen to it multiple times. Feel free to connect with Piper and see her recommended resources by visiting our Instagram account @EnteringAd for exclusive content! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Aug 03, 202140 min

#68: B&E Leo Burnett As A Creative w/Recruiter Lauren Branstetter

Lauren Branstetter is the Senior Creative Recruiter at Publicis, meaning she looks for the strongest creative talent for Leo Burnett and Arc Worldwide. To stand out among the hundreds of applicants she receives a week, listen to this episode and head over to our Instagram @EnteringAd to connect and see Lauren's recommended resources! Thanks for listening! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Jul 28, 202145 min

#67: B&E Google's Social Lab w/Santi Pochat

Santi Pochat is the Head of Google's Social Lab. He and his team work hard to create positive social marketing across all of Google's user touchpoints. An impressive guest, Santi and I speak about his time rising through the ranks at Edelman. His award-winning work at Edelman led him to meet some pretty cool people. For example, he may have helped Casey Nesitat fly through the air in a foreign country. Visit @EnteringAd on Instagram to connect. --- Send in a voice message: https://podcasters.spo...

Jul 21, 202146 min

#66: B&E Strategy @VCU Brandcenter w/Strategy Chair Caley Cantrell

Caley Cantrell is the strategy guru over at VCU Brandcenter. In this episode, Caley gives us a glimpse into one of the more trusted graduate school options for passionate aspiring advertisers, VCU Brandcenter. Caley tells us about their strategy track. I believe that strategy is tough to break into within advertising. However, this program will shape you into a junior-level strategist that agencies will want to hire. Hear about the details in this episode! Interested in strategy or not, Caley ha...

Jul 13, 202153 min

#65: B&E Comms Planning @ No Fixed Address w/Kristie Lee

This week we have on Kristie Lee. Kristie Is Director of Comms Planning & Media at No Fixed Address in San Francisco. She's also super motivating, and we appreciate that about her. To see her resources and connect, head over to our IG @EnteringAd --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Jul 07, 202134 min

#64: B&E Job Propulsion Lab w/Bart Cleveland

Bart Cleveland is the Founder of Job Propulsion Lab. Job Propulsion Lab is based in Austin, Texas and is a mentorship program tailored to help you launch your advertising career. JPL is a uniquely customized advertising training program that works closely with agency folk at McGarrah Jesse - a powerhouse agency that works with Yeti, Shiner Bach and Whataburger. Interested in adv training or not, Bart offers years of advertising insight into this 40 min valuable episode for all. Head to our Insta...

Jun 30, 202150 min

Planning The Heist

Welcome to the B&E Podcast. This explains what we are all about. Shout to Mikey Melarkey & Buchun Jiang! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Jun 25, 20215 min

#63: B&E Wieden + Kennedy w/Talent Lead Barrie Wilhelmi

Barrie Wilhelmi is the Talent Lead for the creative powerhouse based in Portland. The highly acclaimed agency is known for putting creativity first, and that starts with exciting people. She sheds impressive insight into what she looks for when hiring. Barrie is an expert in having honest and meaningful conversations to understand people's motivations and drivers. We dive right into this episode to break down what she looks for when recruiting and interviewing potential talent. To see Barrie's r...

Jun 22, 202142 min

#62: B&E An International Internship w/Laura Bennegadi

Laura Bennegadi is the CEO and Founder of the Artbound Initiative. The Artbound Initiative is a global internship program that connects students and recent graduates with key players in the creative industry. It's a break-in option that offers internships in New York, London, Berlin, Hong Kong, Melbourne & Sydney. If accepted, the program guarantees an internship and gives you all the skills, tools and resources required to succeed in NYC or abroad. Laura also offers fantastic advice for asp...

Jun 16, 202145 min

#61: B&E Goodby Silverstein w/Director of Talent Leslie Bee

As Director of Talent, Leslie currently finds talent for the agency's Account, Strategy and Admin Departments. Additionally, Leslie manages the agency Apprentice and Intern programs and is part of the Learning and Development team. We waste no time not only talk about how to break into advertising but how to break into some of the best of advertising. Head to our Instagram @ENTERINGAD to learn more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message...

Jun 08, 202141 min

#60: B&E A Career In Strategy w/Kelly Mertesdorf

Kelly Metersdorf is our strategy guide and guru for this episode! If you are a college student, recent grad or in the middle of your career looking to learn more about advertising strategy and how to break into it, keep listening. Kelly talks us through her journey from account to VCU to strategist. She tells us stories and lessons, and we speak practically on how to expedite the process so you're not wasting time or money. To connect with Kelly, head over to our Instagram - search: @ENTERINGAD ...

Jun 01, 202148 min

#59: B&E Royal Caribbean Cruise w/Talent Manager Thea Neal

A Forbes 30 under 30 winner for advertising, Thea Neal is this week's guest. She is the Talent Marketing Manager at Royal Caribbean. She helps oversee the Royal Caribbean's internship program hosted in Miami. Before the pandemic, their internship was one most searched on LinkedIn. We dive into her game plan for this summer and discuss how students can better position themselves for their advertising break-in, agency and client-side! Head to our Instagram @enteringad to connect with her and see h...

May 26, 202136 min

#58: B&E Brilliant Brand Building w/Mickey Citarella

Mickey Citarella is Director of Brand & Integrity at Nextbite, a Digital-first virtual restaurant company, creating delivery-only restaurant brands that amaze customers with high-quality, data-driven, and chef-inspired menus. He's an expert in branding, account management and ensuring creative ideas are correctly pitched and protected as they are presented to gatekeepers and decision-makers. Listen to one of the most entertaining episodes yet! To connect with him, head to our Instagram @Ente...

May 18, 202136 min

#57: B&E Code and Theory w/Recruiter Michelle Fredericks

This week, Michelle Fredericks is our guest, a talent coordinator at Code and Theory, one of AdAge's top agencies to work for 2020. Highly awarded, they are a digital agency headquartered on the 62nd floor of the one world trade center, and they are tasked with the Washington Football teams rebrand. Michelle helps run Code and Theory's year-round internship program, and as of March 30th (when we recorded), she was looking for interns. SO if you're looking to break into advertising, listen up, li...

May 11, 202148 min

#56: B&E Denver Ad School w/Co-Founders Jesse & Heather

Denver Ad School is a 14-month creative journey that will teach you what you need to know to become successful in advertising, minus all the bull shit. In this episode, I speak with Jesse Alkire & Heather Vanisko, co-founders of Denver Ad School - the rising star of ad schools. Listen to hear about their approach and philosophy, as well as some tangible take-home advice for you today. Search EnteringAd on Instagram to see their recommended resources and to connect! --- Send in a voice messag...

May 05, 202150 min

#55: B&E Award-Winning Small Agency SCC, w/Marlee Talbot

Known for work with the Chicago Cubs & Portillos, SCC is an award-winning small agency that never shies away from creative work. Marlee's story is the gold standard for proper networking and execution to land your first job. What impressed me the most is that she was willing to take an internship for her first job out of college rather than settling for a full-time job. Today, she's an account executive and is doing extraordinary things. head to our Instagram to see her resources and to conn...

Apr 27, 202136 min

#54: B&E Chicago Portfolio School w/Jeff & Sarah

Chicago Portfolio School Director Jeff Epstein & Director of Education Sarah Latz are amazing guests this week. They break down what the Chicago Portfolio School is about and lend solid advice for those looking to break into the industry. Head to our Instagram @Enteringad to connect with Jeff and Sarah and learn more about Chicago Portfolio School enrollment if you're interested in fast-tracking your ad path. https://www.chicagoportfolio.com/ --- Send in a voice message: https://podcasters.s...

Apr 21, 202144 min

#53: B&E Luxury Advertisement History w/Curator, Nick Federowicz

Nicholas Federowicz is an entrepreneur who started Ad Patina, where he hunts, harvests, preserves, hangs and sells vintage ads for watches and automobiles. He's part ad surgeon, part Nicholas cage treasure hunter, part ad salesman all in one. We break down his flourishing brand and reminds us why advertising should be held to a high standard and preserved. Visit our Instagram @Enteringad to check out his excellent work and collection for sale. --- Send in a voice message: https://podcasters.spot...

Apr 14, 202140 min

#52: B&E One Year of B&E w/Mikey & Buchun

The B&E team talks about the crazy year that has passed us and how the podcast was one thing of consistency in our lives. Week by week, we plan to deliver high-quality guests and advice so you can break-in and enter the advertising industry. Season 2 begins next week. We've got recruiters from TBWA, Goodby, Code and Theory, and more lined up. Thanks to you for listening; even when we started rough, we are still getting better - we promise. Kick it, Mikey. --- Send in a voice message: https:/...

Apr 06, 202128 min

#51: B&E Your Creative Ambitions w/Peter Sheldon

Peter Sheldon is a legend in creativity and teaching at the University of Illinois at Urbana-Champaign. He is passionate about helping students find their creative voice and landing jobs at their dream agency. He knows a thing or two about a thing or two. He's honest and easy to talk to, and it was so amazing connecting back with Peter since my sophomore year class with him. To see his extensive list of resources, head to our Instagram by searching EnteringAd. --- Send in a voice message: https:...

Mar 31, 202140 min

#50: B&E Account Management @Goodby Silverstein & Partners w/Anna Araujo

Anna Maria Araujo is an all-star account coordinator at Goodby Silverstein and Partners. She breaks down how she was able to get a job last May mid pandemic. Head to our Instagram to follow her and see her recommended resources here https://www.instagram.com/enteringad/?hl=en --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Mar 23, 202139 min

#49: B&E Art Direction @Fleishmanhillard Chi w/Caleb Dawkins

Caleb Dawkins is a rock start jr. art director at Fleishman Hillard in Chicago, Illinois. In 30 minutes, we talk creativity in public relations and about the best city ever, Chicago. Follow our account EnteringAd on Instagram to connect, and see his recommended resources! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Mar 16, 202135 min

#48: B&E Mischief Agency w/Record Breaking, Hatem El Akad

Hatem is a copywriter at Mischief in NYC - you might know their work "Send Noods" for Kraft Heinz, along with other great campaigns we mention in this episode. We talk Egyptian food, Visas, the benefits of ad school, and how to stay motivated all in about 30 minutes. Head to our IG for to connect and see his resources! https://www.instagram.com/enteringad/?hl=en --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Mar 09, 202136 min

#47: B&E Creative Circus Copywriting w/Dan Balser

Program Director of copywriting at the famous Creative Circus in Atlanta, our guest this episode is Dan Balser. The host of the 300 episode+ 'Don't Get Me Started' Advertising Podcast, Dan's the man. We talk about portfolio school, great ads, and how to break in and enter the industry. Honestly, I might enroll in the creative circus... Updates to come. DGMS Podcast: https://balserville.libsyn.com/dgmspodcast To connect, visit: https://www.instagram.com/enteringad/?hl=en --- Send in a voice messa...

Mar 02, 202135 min
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