Breaking and Entering Advertising Podcast

Breaking and Entering Media•breaking-entering.com

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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Episodes

#16: B&E AAF w/CEO Steve Pacheco

The American Advertising Federation was established in 1905 and today consists of over 5,000 students and tens of thousands of professionals. The courageous leader of it all? Steve Pacheco. A Memphis-Man, Steve reminisces his college days to discussing his management and oversight of 12 Superbowl commercials. His dedication to students and the industry is unmatched. If you're interested in advertising, you will be interested in this episode. Steve's LinkedIn: https://www.linkedin.com/in/stevepac...

Jul 27, 2020•48 min

#15: B&E Advertising (Mid-Pandemic) W/Audrey Nussbaum

Audrey Nussbaum is currently in the middle of her advertising break-in. Audrey had a comprehensive college career with three internships, including one at FCB Chicago. A benchmark for the 2020 class, Audrey is seeking full-time opportunities while attending Ogilvy's online academy, and WPP's NextGen leadership program. Audrey's Personal Website: https://audreynussbaum.com/about Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/ --- Send in a voice message: https://podcasters.spotify.co...

Jul 20, 2020•43 min

#14: B&E ADcademics Podcast & Deutsch LA W/Justin Barnette

After finding success in his self-started clothing line in LA, Justin had to continue his business or continue his education. His north star the entire time? Creative communications. Today, Justin is the host of the ADcademics Podcast & Community Manager at Deutsch LA- ADcademics is one of the podcasts that inspired me to start B&E. He's a pro at podcasting, and his break-in scheme is one for the history books. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakent...

Jul 13, 2020•53 min

#13: B&E the Olympic Village W/Steve Raquel

Steve Raquel is an Adjunct Lecturer at the University of Illinois at Urbana-Champaign. We dive back early in his career as he managed to combine his passion for sports and advertising. Early in his career, Steve was able to break into the Olympic Village and work with a global brand that we all know and McLove. Steve's LinkedIn: https://www.linkedin.com/in/steveraquel/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Jul 06, 2020•1 hr 1 min

#12: B&E Media Planning Residency at Wieden + Kennedy W/ Devin Riley

Devin Riley is a rising senior at the University of Illinois at Urbana-Champaign. For the first time in a while, Devin Riley is NOT an advertising major. He studies media and cinema with a PR Minor. Devin broke into one of the best agencies in the world with one of the best clients in the world... listen to hear his advice on the Breaking & Entering Podcast. Devin's LinkedIn: https://www.linkedin.com/in/devin-riley/ Buchun's Portfolio Site: https://buchunjiang0218.myportfolio.com/ --- Send i...

Jun 29, 2020•38 min

#11: B&E Publicis Health Academy & Talent Acquisition W/ Laurie Mellon

Laurie Mellon is the Senior Vice President of Talent Programs at Publicis Health. As an alumni of their program, it was amazing to catch up with her. A fantastic internship program, we talk about their new online academy and we gloss over interview tips and tricks to elevate your job search game. Publicis Health Internship: https://publicishealth.com/internship-program --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Jun 22, 2020•47 min

#10: B&E A New Kind of Internship Program W/ Alex & Walker

Walker Post and Alex Littleton talk about the Covid-19 Business Fellowship Program. Around 50 days ago, they had a zoom hangout call and a few beers. Their story goes from that call to creating a full-fledged pro-bono business that solves two issues. They noticed that students are struggling to find internships and work experience. As well, companies are struggling all around Illinois. The solution? The Covid-19 Business Fellowship Program. Recently launched, the program has over 50 student fell...

Jun 15, 2020•41 min

#9: B&E Copywriting @Geometry Global w/David Hood

David Hood is a junior copywriter at Geometry Global in Chicago. Geometry is a creative commerce agency with large clients like Ikea and Maserati. David shares his break-in story and offers advice to students and recent grads on how to write your way into advertising. David's LinkedIn: https://www.linkedin.com/in/david-hood/ Buchun's Portfolio: https://www.linkedin.com/in/david-hood/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Jun 08, 2020•43 min

#8: B&E Small Agency Copywriting (and teaching) w/Shachar Meron

Shachar Meron is an expert in copywriting, branding, strategy, and teaching, from cartooning in his college classes to consulting for large brands. His break-in and entry of the ad industry is a story of persistence, which is the new requirement for today's recent graduates. Shachar is the gatekeeper between students and graduating on time, and his connection can do big things for you if you happen to reach out. His LinkedIn: https://www.linkedin.com/in/shacharmeron/ Bluegreen Branding: https://...

May 27, 2020•1 hr 1 min

#7: B&E Programmatic Sales w/Griffin Barra

Griffin Barra is one of the most relevant guests I've had on the show. An account manager at MiQ, he specializes in selling programmatic to the company's Chinese brands. Listen to his advice on how to succeed in the digital media realm on the Breaking & Entering podcast. A fantastic guy to add to your network. LinkedIn: https://www.linkedin.com/in/griffinbarra/ MiQ Site: http://www.wearemiq.com/ HIRING! COVID-19 Business Fellowship: https://covidfellows.com/ Buchun's Portfolio: https://buchu...

May 20, 2020•39 min

#6: B&E Adpulp Creative Writing W/David Burn

David Burn is an industry veteran that created an advertising publication called Adpulp back in 2004. Adpulp articles analyze ads the right way: written by advertisers for advertisers. David is looking for eager young writers recently out of college to debut their talent on Adpulp today. For your creative break into the ad industry, it is a no-brainer to reach out to David Burn. Emerging Voices Project: https://www.patreon.com/adpulp dburn@adpulp.com Linkedin: https://www.linkedin.com/in/davidbu...

May 11, 2020•36 min

#5: B&E Account @Energy BBDO w/Kayla

Kayla Dzierozynski tells her story of how she broke into her role as an assistant account executive for Energy BBDO. Energy BBDO is a full-service creative agency that preaches the importance of brand growth through powerful creative. I encourage you to reach out to Kayla for any questions or advice. Find her on LinkedIn or feel to email her at kayladzier@gmail.com. Shout out to Mikey Melarkey, our audio engineer. Shout out to Buchun Jiang, our outstanding Creative Director for this show. Check ...

May 04, 2020•50 min

#4: B&E DDB Chicago w/Chirag

Chirag Kushalani has been an account manager at DDB Chicago for the past year. In this episode of the Breaking & Entering Podcast, he explains how he broke into a legendary creative agency. Shout out to B&E's Graphic Designer Buchun Jiang and Audio Engineer Mikey Melarkey for making this episode possible. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Apr 29, 2020•40 min

#3: B&E Into Amazon Advertising w/ Armando Sanchez

Amazon Advertising in Washington, DC. If you told Armando that's where he would be as a college student, he would not believe you! This B&E Episode highlights the amazing Amazon Advertising Associate Account Executive Program and highlights alternative opportunities outside your traditional ad agency. I encourage you to connect to Armando Sanchez-Monsivais on LinkedIn or email him with questions. Episode Breakdown: 1:30 - Introduction & Story 8:00 - College Involvements 15:00 - Breaking ...

Apr 23, 2020•1 hr 1 min

#2: Cooped-Up Creatives During a Crisis w/Nikky Gary

Nikky Gary is also a senior advertising student who aspires to be a copywriter for an advertising agency this coming fall. She shares her tips on how to stay creatively inspired at home and her schemes to land a job. I encourage you to reach out her with questions at nicolegary97@gmail.com A special thanks to Mikey Melarkey & Buchun Jiang for helping me create this episode! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Apr 20, 2020•33 min

#1: B&E Advertising Amid a Pandemic w/Steph Maurer

Steph Maurer is a senior advertising student at the University of Illinois. She explains her plan to get a job this summer amid a nation-wide pandemic. I encourage you to reach out to her with any questions at: stephanieraemaurer@gmail.comor Find her on LinkedIn at Stephanie Maurer Thank you to Buchun Jiang & Mikey Melarkey for help creating this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Apr 16, 2020•42 min

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