Interview with Former Chick-fil-A Marketing Executive Steve Robinson
Episode description
Steve Robinson built the prime marketing engine of Chick-fil-A, Inc as the CMO of the company. Today, Chick-fil-A is one of the largest fast-food restaurant chains in the US with over 2,773 restaurants across the country.
Steve worked at Chick-fil-A from 1981 to 2015. He has written a book titled Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, in which he shares behind the scene accounts on the growth of Chick-fil-A.
The company has grown from 184 stores and $100 million annual sales in 1981 to a billion-dollar company that made $4.3 billion in revenue in 2020 despite the COVID-19 pandemic.
Steve talks about:
1. Lessons he learned about building a brand from his over three decades of experience leading marketing at Chick-fil-A.
2. The blue ocean strategy and how it was used to successful brand Chick-fil-A
3. How entrepreneurs can build brands that attract customers.
4. The Chick-fil-A culture and how it led to the company’s success.
To get a feel of Steve, he recently was a guest on the Partnering Leadership podcast, where he shared How Chick-fil-A Became an Iconic Brand - https://open.spotify.com/episode/106DhuOxOqCrBpFEfqkmm4
Additional Links:
https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169
https://srobinsonconsulting.com/about/
Social Media Links: