162: The Human Element with Mark Stinson
Episode description
Mark is founder and principal of Bioscience Bridge, LLC, a conscious brand consultancy. His work has included market research, customer journeys, product branding and marketing strategy for health, science, and technology products.
He is the author of many business books, including, Patient Activation, ForwardFast Branding, Customer CHEMistry, N-of-8 Creative Groups, and A World of Creativity.
Mark hosts two weekly podcasts: Entelechy Leadership Stories and Unlocking Your World of Creativity.
Mark has been included in the PharmaVoice 100 Most Inspiring People in the LIfe Sciences Industry.
Connect with Mark Stinson:
On this episode:
Amber in joined by Mark Stinson for a conversation on potential, confidence, and the keys to unlocking what you're fully capable of.
Tweetable Quotes:
"Our full potential is already inside of us... we just need the right environment for it to bloom." -Mark Stinson
"Every entrepreneur comes to the point where we accept that we can't beat the world into what we would like it to be. We have no choice but to adapt at some point." -Amber Fuhriman
"We often cut out the human element in our marketing profile to appeal more professional. We forget it's that element that makes people listen in the first place." -Amber Fuhriman
"Peel the layers back. Find out who your customer is. What makes them tick. What makes them happy." -Mark Stinson
Connect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group: http://bit.ly/2MuWn53
Hosted on Acast. See acast.com/privacy for more information.