148 - The Brand is the Product with Christopher Gavigan of The Honest Company
Episode description
What matters more, the product or the brand? As today’s guest Christopher Gavigan explains, the brand and the product should be one and the same and therefore equally important! Christopher is the founder of multiple businesses and initiatives, including The Honest Company and Prima – wellness brands that are centered on health and sustainability – and he joins us today to share his insights as a conscious leader and brand pioneer. After getting to the roots of Christopher’s passion for creating sustainable brands, we learn about Healthy Child Healthy World and The Honest Company, and how the former paved the way for the latter. Then, we discover the role that Jessica Alba played in the genesis of The Honest Company, what Christopher’s current work entails, why it’s vital to build and support impact-driven brands in all industries, and the pain points that Christopher was trying to alleviate with Prima. To end, we learn how our guest views success, how he’s navigated difficult obstacles as an entrepreneur, why he values consistency over intensity, and his vision of utopia.
Key Points From This Episode:
- Welcoming Christopher Gavigan as he explains what drove him to family health.
- Where and how he developed his instinct for creating brands.
- How Healthy Child Healthy World helped birth The Honest Company.
- The importance of building and supporting impact-driven brands.
- Understanding Jessica Alba’s role in bringing The Honest Company to life.
- Christopher’s current job title and role, and how it’s changed over the years.
- The problems that he was trying to solve with the other company that he founded, Prima.
- Core attributes that he looks for or builds into a company to ensure success.
- The most surprising and difficult challenges that he’s faced as an entrepreneur.
- Hu Chocolate, spending time outdoors, consistency over intensity, and reading.
- Christopher names Yvon Chouinard as an impact-driven leader who is worthy of our praise.
- Our guest’s vision of a better world.
Links Mentioned in Today’s Episode:
Christopher Gavigan on LinkedIn
Christopher Gavigan on Instagram
Brands for a Better World Website
Brands for a Better World on YouTube