Brands, Beats & Bytes - podcast cover

Brands, Beats & Bytes

Brand Positioning Doctorswww.brandpositioningdoctors.com
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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Episodes

REMIX Album 4 Track 12 – Matt Tumminello, President at Target 10

REMIX Album 4 Track 12 – Matt Tumminello, President at Target 10 Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space. Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insigh...

Jun 26, 20251 hr 19 minEp. 254

REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin

REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin. This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while ...

Jun 19, 20251 hr 26 minEp. 253

REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. Here are a few key takeaways from the episode: Authenticity continu...

Jun 12, 20251 hr 34 minEp. 252

Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

Album 7 Track 13 - The “I”s of Marketing w/Ian Baer Brand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one! We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. Here are a few key takeaways from the episode: Living a problem solving mindset ...

Jun 05, 20251 hr 17 minEp. 251

REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu

REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! Here are a few key takeaways from the episode: Learning to go with the flow in your life and career. Finding a mentor is very important Be conscious of who you are ...

May 30, 20251 hr 19 minEp. 250

Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowell

Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowell Brand Nerds - welcome back! You know we love to have various professionals in the brand and marketing community on the show and today we have a guest who brings the DATA. Bill McDowell is in the virtual building, sharing the power of research and resilience with us. If you've engaged with a brand or worked alongside a brand, research has been apart of the journey. Learn about that and more - enjoy! Here are a few key takeawa...

May 22, 20251 hr 21 minEp. 249

Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Album 7 Track 11 - Running Your Race w/LaDonna Gooden Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! Here are a few key ...

May 15, 20251 hr 23 minEp. 248

REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi

REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! NOTES: Ad Week: Obey Your Third: How Sprite Became America's No. 3 Soft Drink Stay Up-To-Date on All Things Brands, Be...

May 08, 202544 minEp. 247

Album 7 Track 10 - Owning Your Brand w/Ed Gold

Album 7 Track 10 - Owning Your Brand w/Ed Gold Welcome back, Brand Nerds! Today's guest comes to us with a wealth of knowledge and experience on both the agency and client side. With this, he's bringing behind-the-scenes stories and insights on how to differentiate and own your personal brand, as well as the brand you're working on. An episode we know you'll enjoy! Here are a few key takeaways from the episode: Marketing Foundation: Authenticity Brand Differentiating: Icons Agency side beginning...

May 01, 20251 hr 24 minEp. 246

Album 7 Track 9 - Old School Meets New School w/Wilson Zehr

Album 7 Track 9 - Old School Meets New School w/Wilson Zehr Brand Nerds, our guest today is of many skills, from professor to successful entrepreneur, Wilson Zehr is brining his expertise to the virtual building and we are thrilled to have you tuned in with us. Grab a drink, go for a walk, or just sit down and listen because class is in session! Here are a few key takeaways from the episode: Relating to People - Put yourself in your target audience's shoes Stories are great for communicating Mak...

Apr 24, 20251 hr 3 minEp. 245

Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. Here are a few key takeaways from the episode: Finding those who bring you light in life Sometimes the ...

Apr 18, 20251 hr 19 minEp. 244

REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner

REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic. A jew-el dropper you don't want to miss! Here are a few key takeaways from the episode: Are you balanced in the boardroom? Go places ...

Apr 10, 20251 hr 19 minEp. 243

REMIX: Album 3 Episode 12 - Sabrina Clarke Duffy, Founder and President of On Point Insight

REMIX Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS. Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few. Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including: Extraordinary one of a kin...

Apr 03, 20251 hr 39 minEp. 242

Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready...

Mar 27, 20251 hr 14 minEp. 241

Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. Here are a few key takeaways from the episode: Keep your eyes open - you never know if the next opportunity is right in fro...

Mar 20, 20251 hr 19 minEp. 240

REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show...

Mar 13, 20251 hr 15 minEp. 239

REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101

REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101 Brand Nerds - What's Poppin?! AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. Show Notes: Firebay Studios Learn more at firebaystudios.com St...

Mar 06, 202552 minEp. 238

Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy! Here are a few key takeaways from the episode: Be Open Minded, Curious, and F...

Feb 27, 20251 hr 13 minEp. 237

Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp

Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. Here are a few key takeaways from the episode: Nature is the greatest teacher Being conscious i...

Feb 20, 20251 hr 10 minEp. 236

REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. Here are a few key takeaways from the episode: Find your category sweet spot Having a mentor that tells you what you need to hear Taking accountability when you F-Up Learn to take the he...

Feb 13, 20251 hr 14 minEp. 235

Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview Brand Nerds - What's Poppin - Super Bowl LIX! We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads. Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads! You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. St...

Feb 06, 202559 minEp. 234

Biggest F-Up Remix - Don Scheibenreif, Folayo Lasaki, Aaron Arter, Lulite Ejigu

Hey Brand Nerds, we are back with a REMIX of some of our favorite "What was your biggest F-Up & what did you learn from it" answers! Get ready to take note and hopefully not make the same mistakes our guests did! Featuring: 1. Don Scheibenreif 2. Folayo Lasaki 3. Aaron Arter 4. Lulite Ejigu #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

Jan 30, 202537 minEp. 233

Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu

Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! Here are a few key takeaways from the episode: Learning to go with the flow in your life and career. Finding a mentor is very important Be conscious of who you are and wha...

Jan 24, 20251 hr 19 minEp. 232

REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! Here are a few key takeaways ...

Jan 16, 20251 hr 37 minEp. 231

REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and g...

Jan 09, 20251 hr 11 minEp. 230

Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca Cola N.A. Shakir Moin

Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin. This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while gettin...

Jan 02, 20251 hr 24 minEp. 229

REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball

REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. It's an episode we know you'll enjoy! Here are a few key takeaways from the episode: Read the roo...

Dec 26, 20241 hr 11 minEp. 228

Album 6 Track 23 - What's Poppin? AI Marketing 101

Album 6 Track 23 - What's Poppin? AI Marketing 101 Brand Nerds - What's Poppin?! AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. Show Notes: Firebay Studios Learn more at firebaystudios.com Stay Up-T...

Dec 19, 202452 minEp. 227

Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. Here are a few key takeaways from the episode: Find your category sweet spot Having a mentor that tells you what you need to hear Taking accountability when you F-Up Learn to take the heat How ...

Dec 12, 20241 hr 14 minEp. 226

REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk

REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world...

Dec 05, 20241 hr 29 minEp. 225
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