Nailing this feeling and being able to infuse it into your brand, that is branding in a nutshell. That is the goal. One, two, three, four. You're building a brand online. You've got wild AF dreams. You know you've got the potential to grow your biz into something pretty dang incredible, and you want to do it all the right way.
Hey, I'm Alex, your brand bestie, and this is Brandology, the podcast It's a podcast that feels like a coffee chat with a biz friend who's giving you all the tips and advice on growing your brand, because that's what it is. We're talking strategy, design, content, messaging, and more. So if you're ready for no BS brand advice from someone who's done it all before, this is the pod for you. Let's get into it. Hello, hello. Welcome back to Brandology. Thank you so much for being here with me today.
I, as always, want to just give you a big pat on the back for taking this time out to work on your brand, building your best brand ever. Well done. You are already 10 steps ahead of most other business owners because you're taking the time to do this. So thank you for being here. So today we're going to be chatting about some questions that I really want you to answer before you rebrand your business.
So if you are in that space, in that state of mind of being like, I feel like the time is coming for me to rebrand. I feel like I need to make a change here in my business. Things aren't aligned, things aren't quite right. And a rebrand is in the right direction. This is an awesome episode for you because it's going to give you that first step before rebranding, essentially. However, if you are listening to this now, I'm not looking to rebrand, Alex. This is still going to be a helpful episode.
So don't think this is not going to be useful for you. These questions that I'm going to go through in this episode is still going to be really helpful for you in terms of understanding why you're doing what you're doing and how you can get results from your brand. Because as you've probably heard me say multiple times, many, many times, actually, your brand is a living, evolving, dynamic being. That is how I want you to treat your brand. It should not stay the same.
Yes, there are things that should stay the same in terms of consistency, overall consistency in visuals, in values, in messaging, in what you talk about, in how you say it. These things, yes, we need consistency there. But that doesn't mean that these things over time can't change because they can and they should. And my business is a prime example of that.
I'm actually changing some of my messaging at the moment because I went not back to basics, but after I took a little bit of time off at the start of the year, unintentionally, I realised coming back to the business that, now, after what I've thought about and what I've experienced and everything over those few months, I need to change my messaging because the most important thing to me is that the brand feels aligned to me and it feels like an extension of me. That is my number one priority.
And this is what I talk about when it comes to branding all the time. That is number one priority. A lot of people say, oh, no, your dream client, your dream customer, that's number one priority. Yes, very important. But to me, that's number two, priority. You are not going to get very far if your brand doesn't feel right to you, if it doesn't feel aligned to you. I don't care how aligned it is to your ideal client. That might get you short term results.
Yes. But is that going to create a sustainable business? Hell no. So I always want to start with, does this brand feel like a hell's yes to you? Does it feel like, oh my God, I am obsessed with my own brand? I am my own brand's biggest fan. Like I'm sitting here crying at how beautiful it looks and how perfect it feels for me and how right it sounds. And like these words that I've put together sound so incredible and sound like exactly like the message I want to put out into the world.
That's the vibe that I want you to have about your brand. And if you don't feel that about your brand, then it's probably time to look at changing some things. And that might be rebranding, like rebranding your visuals. So that's what I'm going to chat about. So let's Let's just dive in. Also, I should say I'm recording in a different place today, so it might be a little bit echoey. Hopefully it's fine. But I'm in a more open, slightly empty room. So I think it's going to be a bit like that.
But we're going to roll on anyway. I'm sure it's fine. Okay, so if you are feeling that urge to rebrand, you might be looking at your brand every day. This is generally what happens with my clients. It starts off as this small, niggling feeling of them looking at their stuff and going, Oh, you're not sitting there loving it anymore. Maybe you never loved it to begin with. But whatever the case, as time is going on, you're feeling less and less attached to it and less and less aligned to it.
And that's exactly what happened with me with my messaging, for example, how I'm changing my messaging. Not that I disliked my old messaging. I actually still love it, and I think it's really relevant. But I'm saying things now. I'm saying the same things in different different ways now. And I think that's the really important part here. I'm actually not changing what I'm talking about, I'm changing how I'm saying it. That's how I'm changing my messaging.
But it was this feeling that grew over a couple of weeks where I was like, this is not quite right, not how I want to say things anymore. So a lot of the time it's going to be this gradual feeling. It could be gradual over a couple of weeks, it could be gradual over a couple of months. And we start to feel like the brand is not aligned to you. And you might look and go, it's not matching my energy anymore. It's not on that same level as me. It's not reflecting my brilliance.
And this is such a huge part of branding. If your brand, and when I'm saying brand, I am saying the three core areas of visuals, voice and values, if those things are not reflecting your brilliance, so your experience, your skills, your knowledge, your power, your results, your transformations, if it's not reflecting that, then the brand has to change, quite honestly, because the brand is that open door. The brand is that first impression for people.
And if they're not getting even an inkling of your brilliance through your brand, they're not going to know how amazing you are and how good you are at what you do. So it's going to be unlikely they're going to buy from you. So you might be like, yeah, it's not filling aligned, it's not matching my energy, it's not reflecting my brilliance. And deep down, you probably know that your dream clients or dream customers are not It's not appealing it either.
Okay, this is another big thing with my clients who come to me. They're like, my brand feels like it's holding me back. My brand is stopping me from growing and building to where I want to be. And that can come in the form of Crickets. Crickets in the DMs, crickets in my inbox, not getting the inquiries I used to get or just not getting inquiries point blank or not getting inquiries from the people that I want, not getting sales from the people that I want.
It could be a tumbleweed vibe on social media where you feel like you're just yelling out into the abyss and no one is engaging with you and no one seems to literally care at all about what you're saying. These are ways you're going to know that, okay, my dream clients are not feeling my brand. They're not feeling attached to it and they're not feeling aligned to it. So these are two big things. You're not feeling aligned and they're not feeling aligned. We must change something.
So it's time for a new era. When you're feeling all these things, that is time for your rebrand era. But before you dive headfirst into picking colours, picking fonts, doing Canva templates, whatever it is you feel like you have to do all the pretty things. We need to take a minute. We need to pause because I really want to make it clear that a rebrand is not just about aesthetics. So yes, a beautiful brand is important and I love a beautiful brand and it It should be beautiful.
But we want it to be about more than that. We want it to actually connect with people and we want it to actually work for you. So attracting dream clients, elevating your brand presence on socials, making you more visible to people and helping people build those deeper connections with you and ultimately making you more money. Because that's the goal for most of us, amongst other things.
But we do always... I mean, look, I haven't had a single client yet who has not wanted to increase their income. So that's going to be a big goal for most of us. And if we wanted to do that, we need to build on a strategic foundation. And that's where these three questions come into play. So we're going to dive into them. So question one is, what are my biggest struggles in business right now. This is very important. That's why it is number one, question number one.
So the first thing we need to figure out is why you're rebranding in the first place. Why? So if you are doing it, for example, because you're bored of your current look, like you're just feeling a bit bored by it, or you have a competitor who rebranded, and now you're like, oh, God, should I rebrand now as well? Because they did. Let's, again, let's pause here. So a rebrand, I really want you to look at it like a solution to a problem.
It's not just something you do on a whim or just because you saw something cool you like, and you're like, oh, I want that to be my brand now. Of course, you can rebrand in those instances You can. It's your business, it's your life. You can do whatever you want. But if you're not going into it with real strategy and real purpose behind it, it's probably going to be short-lived.
So firstly, it's not going to get you the results that you're after because you haven't really gone about it in the right way. And secondly, it's going to be something that you're probably going to lose interest in in six months and then want to rebrand again. And that is my biggest piece of advice to my clients is that I really don't want you to have to rebrand within at least a couple of years. This brand should go the distance for you. And as I said, that doesn't mean it can't evolve.
And I love to design my clients' brands so they have that room to move, that room to evolve. If we want to add more colours later, if we want to change up the feel of the fonts and brand imagery and stuff, we can do that. You're not going to be restricted, but we're not actually fully rebranding every time. It's just a continual, gradual evolution. Because when you rebrand, you do have to rebuild a bit of visibility, a bit of connection, a bit of loyalty every time you do that.
Because you are coming in with a new look and people have to get used to that and they have to rebuild trust in that and also make that connection between who you were before and who you are now. So the less we can do that, ideally, the better. All right. So I want you to ask yourself, what are my biggest struggles in business right now? So this is not just related to what branding does in your mind. I just want you to think big picture, what are the biggest struggles I'm having?
So is it I'm attracting the wrong clients. They don't see the value in what I do. Is that what the problem is? Or do you feel like you're undercharging? Do you feel like you're not getting paid what you're worth? You're resenting all the projects you're doing. And that's probably because your brand positioning is off. Maybe people just aren't getting what makes you different. Maybe you're getting a lot of just inquiries from people who inquire with everyone under the sun.
People aren't coming and working with you just because of you and how amazing you are. It just feels like they're just inquiring with you just because you're there, you were suggested by Instagram. Why not send her an inquiry when we want people coming and going, oh, my God, she was made for me. She was meant for me. She is the one. I don't care how much she's charging. I don't care what her wait time is blah, blah, blah. I'm going to work with her one way or another.
So I want you to really think, what is the real issue here? Why have you felt the urge to rebrand? And even if it's like, I'm not loving my brand anymore, can we get deeper than that? Why are you not loving your brand anymore? When did this start? What are you feeling towards your brand now? Are you feeling embarrassed to show people your brand? Or are you feeling like it's a chaotic mess? And that's actually reflecting on the people who are interacting with your brand.
And so that's impacting your results, for example. We need to get a bit deeper on what those big struggles are, because once you pinpoint the real problem here, your rebrand can actually fix it. And that's when it starts working for you instead of just being a pretty collection of colours and logos and whatnot, that's when it actually starts to do things for you.
And this is something that I go through with my clients when we work together is really understanding what they're going through, understanding that overall big picture view of their business and what's happening and where they want to be. So then the rebrand can solve those problems. And it can be a targeted solution, both for those problems and then also overall improving their business and brand overall.
But it is really important to know where those issues actually are for you and where your current brand is stopping you from growing. Because when we get down to brass tacks, basically, that is usually the issue everyone has. In a nutshell, my current brand is stopping me from growing. It's like, how? How is it stopping you from growing? Okay, second question, how do I want people to feel when they work with me? I love this question so much.
So your brand, as I said, it's not just about looking pretty. It's not just about aesthetics. It's really about having a feeling and creating a feeling and the people who see it. Okay, like an instant feeling and then also a prolonged feeling. So the instant feeling really comes from those visuals, the things they see straight away. It's creating an instant feeling.
The prolonged feeling is when they actually sit down and watch your longer form content, read your captions, watch your stories, all these things, learn more about your brand and what you do. That's when the more long term feeling is created. But all up, it's really about creating that feeling because the feeling creates the connection, the connection creates the trust, the trust, the trust creates the sale. So this honestly is everything.
Nailing this feeling and being able to infuse it into your brand, that is branding in a nutshell. That is the goal. So because when people emotionally connect with your brand, that's when they They actually start to choose you over someone else. That's when they stop just looking at you as one of the masses and like a random competitor amongst all the other people that do what you do. And they actually start to see you in a different lane.
Like they start to remember you separately and they start to carve out space in their mind just for you. And that's exactly what we want. So I want you to think about how your dream clients or customers, how you want them to feel when they land on your Instagram, for example, when they land on your website, when they see your offers, when they're holding your product in their hands, whatever it is, I want you to think about how you want them to feel. Do you want them to feel empowered?
Do you want them to feel like, luxurious? Do you want them to feel at ease? Do you want them to feel like they're in really safe hands and they can just breathe a sigh of relief. I want you to get really clear. You get to decide this. That is the coolest part. You get to choose how you want them to feel because then we can actually make the brand feel that way. So they feel that when they see it.
So you have to really get clear on how you want them to feel during that experience of seeing you, working with you, using your product, whatever it is. So your brand's visuals, the messaging, and the whole experience should be built around that core feeling right there. Your audience, your dream clients and customers, they're not actually buying based on logic. They buy based on emotion. We all do that. We do use logic to a point in terms of like, I have a problem. I need it solved.
I need a solution that I trust and it's going to get me to where I want to go. That's very logical. But then when it comes to choosing who, that is where emotion completely takes over. And that is where you can come in and take centre stage if you are better at capturing that emotion than your competitors. And your brand really needs to be creating the right emotion, because right now, if your brand is creating a feeling of like, oh, I don't trust her. She seems a bit chaotic.
It doesn't really seem like she knows what she's doing. Of course, they're not going to buy from you. But if they're landing on your page and they're going, oh, my gosh, she looks like she just knows exactly what she's talking about. She looks so trustworthy. She looks so professional, but she looks so welcoming and approachable as well. I feel like I could just ask her anything. And I love her vibe and personality and the things that she's talking about.
If they start to feel those things, you are winning right there. Okay, so go back, nail down what that core feeling is. Ideally, you want to nail down one key feeling, but even a couple of words is okay. Okay, last question. What is the bigger impact I want to have on my clients. This one is big. Okay, your brand is, I've said it so many times, it's not just about what you do. What you do is the least interesting thing about not your brand. What you do is not your brand.
I really want you to stop thinking about that as your brand at all. Your audience already knows what you do. The people who are looking for someone who does what you do when they land on your profile, they already know that's what you do. So that can be the end of it. That is not the focus. It's about why you do it and it's about how you do it.
So when you're really clear on the transformation you create for your clients and the way that you get to that transformation and the reason you do it that way, then your brand messaging, your brand visuals, and then that overall brand presence, you have become much more magnetic because you're focussing less on the things that don't create connection. So that's really what this is about.
If we can reduce the amount of focus on the things that don't create a human and emotional connection with people, like I am a designer, I am a nutritionist, I'm not really connecting that as a human. That's like if I say I have a laptop in front of me, I have a teacup here. Okay, great. That doesn't spark any emotion in me at all. So once we stop focusing on those things and we highlight the things that actually can create that connection, that is when brand magnetism can happen.
So I want you to ask yourself, what do I want people to walk away with after working with me And how do I want to actually change their business, their confidence, their life, their skin, like literally whatever it is that you help with. How do you want to change that? So a brand that stands out sells a big vision. It sells a movement. It's not just selling a service or a product. Like, yes, that is how you get to the result. That's the vehicle for providing the result.
But that's not actually what people are buying into. They're buying into the bigger vision. They're buying into the movement that you're creating that they want to adopt into their own lives. And when you build your rebrand around that, people start seeing you as the choice for them. They start to ignore your competitors because they're not as connected to that. They're not as interested in, oh, I'm just a designer. I'm just a nutritionist. They're buying into your vision.
They're buying into your big picture. They're buying into your movement and the reason why you're doing what you're doing. So it's such a good way differentiate yourself. Okay, so let's do a quick recap. So if you are in that stage of thinking about rebrand, I don't want you to just dive straight into Pinterest and making mood boards and playing with colours on Canva. I know that's all fun and exciting stuff. Believe me, I love that stuff as well. But ask yourself those three questions first.
Okay, so what are my biggest struggles in business right now? How do I want people to feel when they work with me? And then what What is the bigger impact I want to have on my clients? So get some clarity on these so you can actually start to step into a new era of your business instead of just, it's like the same thing with the same issues we were having before, but now it just looks better. I want you to be like, everything looks better and I'm seeing results.
I am seeing dream clients book with me. I am seeing people stop second guessing my pricing. I am seeing engagement on social media. I'm seeing people choose me no matter what my pricing or timelines are, whatever it is. That is what I want you to see. So if you're actually ready to dive a bit deeper into all of this, dive deeper into refining your brand so it actually does work for you. So it actually solves your problem.
So it actually gets you closer to your big vision because your brand can absolutely do that. This is exactly what we're doing inside of my new workshop, Brandon a in. I'm so damn excited about this workshop. It's going to be a live workshop. There will be a replay, of course, but this is like a full on experience workshop. So it's not just you sit there and listen to me babble for ages. We are going to be workshopping your brand together.
It is a group session, but there's going to be feedback from me. We're going to go through specific questions. We're going to workshop it all together. We're going to be refining your messaging, your positioning, and your brand Okay, so these are the three core things we are looking at in this workshop, messaging, position and presence. And we're going to be refining these. And if you don't have any of these at all, that's amazing.
We're going to work on getting those for you because this is when your dream clients are going to connect with you best. Once they get through the door of your visual branding, they're going to connect with your messaging and your positioning and your presence. That's what's going to get them over the line to actually buy from you. This is what's going to make them not be able to say no. This is how you build an irresistible brand.
So inside Brand in a Million, we are going to get together on Zoom. We are going to work through the education part, and then we're going to workshop these areas together. I will be giving you live feedback if you're able to make it live. So if you are tired of blending in and you feel like your brand is constantly getting glossed over and you're ready for people to see you as the go to in your space and for your dream clients and customers to go, oh my gosh, she was meant for me. I'm obsessed.
I cannot wait to work from her. I cannot wait to buy from her. Brandon, a Million is for you. So it's going to be running in late April. I haven't got an exact date yet, but it will be in late April sometime. The doors are open, so go grab a ticket down in the show notes. Right now they are priced at early bird pricing, but that will be doubling in a week.
So if you do want to jump in and get access to the live workshop and the replay and the workbook, you'll get lifetime access to the replay and the workbook. Jump on in, grab a ticket. I would love to see you there. This is going to be suitable for you, whether you have your branding done or not, because we're not going to be talking about visuals in this workshop.
We're going to be going deeper than that in terms of how you're communicating with your clients, how your clients are seeing your brand, how you're positioning your brand. That is what this workshop is about. So this is perfect whether you don't have branding yet. And like that, maybe it's not within budget for you yet or you just have something DIY. This is going to be really helpful for you to nail those deeper strategies and better connect with your audience.
And even if you do have your branding done, this is still going to be incredibly helpful because we are, again, diving into those deeper connection strategies, the things that are actually going to get people to choose you over your competitors, the things that are going to have your brand living rent free in their brain, which is exactly what we need in order to have people lining up to work with us or buy from us. So jump down into the show notes, grab your ticket.
I would love I'd love to see you there. If you have any questions, shoot me a DM on Instagram. But otherwise, thank you so much for being here for yet another Brandology episode, and I will catch you next week. Thank you so much for tuning in to another episode of Brandology. I am so happy to have you here. I hope you got something out of this episode. If you did, I would so love it if you could hit that follow button on your podcast platform.
And if you really loved it, it would be so amazing if you could leave a review on Apple podcast. It really, really helps. I would also love it if you could share this podcast with your business besties because I'm dropping new episodes every week all about the soul and strategy behind building fearless brands. And I would love to spread the word to as many entrepreneurs as I can. Thank you so much for listening. And I'll be back in your ears next week..