Welcome back to Branded: your comprehensive guide to creative branding. This week, we dove into a topic we’ve never fully tackled before: full funnel marketing—and how out-of-home advertising, specifically digital billboards, can play a bigger role in your brand-building than you might have imagined. To dig into this, we sat down with RJ Schultz, COO of Blip, an ad tech company making it radically easier and more affordable for brands big and small to run digital billboard ads. RJ’s background i...
Apr 22, 2025•32 min•Season 1Ep. 100
Welcome back to Branded: your comprehensive guide to creative branding. Today, we dive into the world of brand hijacking, a phenomenon where brands encounter unexpected public perceptions or shifts that either propel them forward or challenge their core values. We'll share a real-time story involving Larry's own experience with this topic and explore other well-known brands that have faced similar situations. Larry opens up about a personal situation where his iconic red hat was mistaken for a p...
Apr 15, 2025•23 min•Season 1Ep. 99
Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're joined by an incredible guest, Philip Taylor, also known as PT, who is the founder of FinCon, a massive conference for financial creators. With his background as a CPA and his journey back into tax practice, PT offers invaluable insights into managing your brand from a financial standpoint, especially when it comes to taxes. We dive into the ins and outs of how entrepreneurs can navigate the complex...
Apr 08, 2025•34 min•Season 1Ep. 98
Welcome back to Branded: your comprehensive guide to creative branding. In this outside-the-box episode, we explore the world of agricultural branding. This might not be the first industry that comes to mind when you think about branding, but as we found out, it's deeply intertwined with the agricultural sector. We were thrilled to welcome two experts to the show: Dr. Autumn Pickett and Dr. Shea Mackey. They shared their insights into how branding is applied in agriculture and the historical sig...
Apr 01, 2025•19 min•Season 1Ep. 97
Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we dive into the intriguing world of brand loyalty and explore how to transform brands into cultural phenomena with super fans. We'll examine the triumphs of major brands like Apple and personal brands like Taylor Swift, who have mastered this art seamlessly. We discuss the unique challenges smaller brands face in building loyalty amidst a sea of choices and share strategies to stand out. One of the techn...
Mar 25, 2025•20 min•Season 1Ep. 96
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the fascinating process of writing and self-publishing a book. Both of us have embarked on our own book-writing journeys, and we’re eager to share our unique experiences and the tools that have made it possible. Our discussion ranges from utilizing AI like ChatGPT and other technological aids, to overcoming the challenges like imposter syndrome. With the recent news of 'Branded' becoming an LLC ...
Mar 18, 2025•27 min•Season 1Ep. 95
Welcome back to Branded: your comprehensive guide to creative branding. In today’s episode, Sara fumbled her way through a conversation with Daniel Goddard, a former actor known from his roles in shows like "Beastmaster" and "The Young and the Restless." Daniel has since transitioned into the digital marketing realm and now focuses on developing AI networking applications. We journey through Daniel’s fascinating career transformation from acting to becoming an entrepreneur in the tech space, and...
Mar 11, 2025•44 min•Season 1Ep. 94
Welcome back to Branded: your comprehensive guide to creative branding. In this enlightening episode, we dive into the power of happiness and the crucial role it plays in personal fulfillment and professional branding. We are thrilled to welcome our guest, Matt O'Neill, a renowned happiness coach, author, and host of the popular podcast, Good Mood Revolution. Matt has touched the lives of over 100,000 people with his insights on happiness and emotional well-being. Together, we explore the fascin...
Mar 04, 2025•34 min•Season 1Ep. 93
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're excited to welcome Will Greenblatt, a recovering child actor from Disney Channel turned entrepreneur, public speaking coach, and creative powerhouse. Starting his acting journey at just seven years old, Will has leveraged his experiences in acting, teaching, and entrepreneurship to co-found the OutLoud Speaker School, focusing on enhancing public speaking skills for executives and entrepreneurs. Today,...
Feb 25, 2025•38 min•Season 1Ep. 92
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we had an engaging conversation about a topic that’s essential for modern businesses—leveraging online advertising to drive growth. We decided to dive into the intricacies of Google Ads, a platform that’s often misunderstood or underutilized by many. Joining us is John Horn, a digital advertising expert with a wealth of experience in Google Ads and YouTube ads, who is here to demystify these tools and help b...
Feb 18, 2025•32 min•Season 1Ep. 91
Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we dive into the experience of being an introvert in the podcasting and creative branding space. While podcasting might seem inherently extroverted, many of us navigate it as introverts, using unique strategies to manage energy and interactions. We explore how introverts can comfortably and effectively express themselves in branding, whether through the safe confines behind the podcasting mic or by levera...
Feb 11, 2025•24 min•Season 1Ep. 90
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the power of LinkedIn and uncover how it's not just a platform for job seekers but a dynamic social media network ideal for branding. We're joined by Melissa Cohen, a LinkedIn expert who transitioned from a flourishing fashion industry career to become a personal branding advocate and co-author of the book “Your Career Resilience Blueprint.” We explore how LinkedIn transformed from a dusty resum...
Feb 04, 2025•34 min•Season 1Ep. 89
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we have an exciting discussion focused on leveraging LinkedIn for personal branding and social selling strategies. Our special guest today is Liam Darmody, a personal brand and social selling strategist known for his expertise in helping entrepreneurs and executives build magnetic personal brands on LinkedIn. We first met Liam at the Badass Business Summit in Fort Worth, Texas, late last year, and his insigh...
Jan 28, 2025•35 min•Season 1Ep. 88
Welcome back to Branded: your comprehensive guide to creative branding. On this episode, we dive deep into the intricacies of web design and SEO. We are thrilled to be joined by Roger Jorns, the founder of Reanimation Design, a web design and marketing company specializing in SEO and better website design. Roger brings a wealth of knowledge and experience in helping businesses get found on Google and structuring websites to effectively tell their story. We met Roger at the Badass Business Summit...
Jan 21, 2025•35 min•Season 1Ep. 87
Welcome back to Branded: your comprehensive guide to creative branding. Today, Sara is joined by Tim Kalinowski, an award-winning brand and creative expert and the president of LORE. He’s someone who seamlessly blends creative vision with data-driven strategy for global campaigns. In this episode, we explore some pivotal shifts and trends in the branding landscape. From the early days of transitioning from traditional media to digital advancements to the rise of AI and its potential impact on th...
Jan 14, 2025•39 min•Season 1Ep. 86
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we are not declaring our New Year's Resolutions. We are, however, setting goals for the coming months and wanted to share some of them with you. So, we're talking about the importance of finding the right organizational systems to boost efficiency and support business growth. We also explore various tools and techniques for building affordable, professional websites and discuss effective networking strategie...
Jan 07, 2025•34 min•Season 1Ep. 85
Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we are thrilled to have Bernie DeSantis join us. Bernie is the owner of Insignia Training Partners and is known for his distinctive mustache. With over 20 years of experience in the field of leadership development training, he offers valuable insights into optimizing your presence in virtual spaces and mastering virtual event strategies. We dive deep into the importance of equipment usage, perception in v...
Dec 31, 2024•34 min•Season 1Ep. 84
Welcome back to Branded, your comprehensive guide to creative branding. In today’s episode, we have the pleasure of sitting down with Dan Grech, founder and CEO of BizHack Academy and Pulitzer Prize winner. Dan has a rich background as a journalist, entrepreneur, and educator, and he brings a wealth of knowledge about the intersection of storytelling, AI, and business growth. He's joining us to explore the evolving landscape of AI and its implications for human creativity and business storytelli...
Dec 24, 2024•39 min•Season 1Ep. 83
Welcome back to Branded: your go-to podcast for all things personal growth and leadership development. In this episode, we dive into the fascinating world of leadership with our guest, Noelle Labrie. Noelle is a leadership expert who's not just known for her incredible insights in the restaurant and hospitality industry, but also for her unique streak of running at least a mile every day for over 9.5 years! We kick off the conversation with an exploration of the differences between being a boss ...
Dec 17, 2024•37 min•Season 1Ep. 82
Welcome back to Branded: your comprehensive guide to authentic and ethical branding. In today's episode, we tackle some critical conversations about the ethics of social proof and testimonials in marketing. We dive deep into the importance of honest communication, consumer awareness, and the impact of emotional marketing. We're joined by Stacy Eleczko, a talented website copywriter and brand messaging strategist, who shares her insights and experiences on the subject. We also explore the often b...
Dec 10, 2024•39 min•Season 1Ep. 81
Welcome back to Branded: your comprehensive guide to creative branding. In this festive episode, we’re celebrating Thanksgiving by talking about what we’re thankful for in our professional and personal journeys, reflecting on the experiences, people, and advice that have significantly influenced our lives and careers. From learning the ropes of our respective industries to cherishing the mentors and friends who have guided us along the way, we dive deep into the impactful moments and individuals...
Dec 03, 2024•24 min•Season 1Ep. 80
Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're joined by Ashley Beck Cuellar, a sales coach who has found her niche on LinkedIn, and by Larry for half the episode because his power went out while recording. We cover a lot in this episode (we're sorry, it's an unfocused one), including why and how companies should encourage their employees to build personal brands online instead of recycling the marketing content that's provided for them. Plus, w...
Nov 26, 2024•39 min•Season 1Ep. 79
Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're opening up about a topic that often gets swept under the rug but is crucial for anyone looking to establish a strong personal brand—mistakes. We all make them, and those missteps can often feel isolating. Today, we're admitting to the various mistakes we've made and continue to make while building our personal brands, proving that even branding experts struggle with the same issues that their client...
Nov 19, 2024•22 min•Season 1Ep. 78
Welcome back to Branded: your comprehensive guide to creative branding. Today's episode is all about mastering the art of building a brand without breaking the bank. For many small businesses and entrepreneurs, extensive marketing budgets are out of reach, so we're diving deep into strategies that prioritize both your financial and time investments. This episode is jam-packed with practical insights and tips on how to maximize your branding efforts on a shoestring budget. Here's what we covered ...
Nov 12, 2024•31 min•Season 1Ep. 77
Welcome back to Branded: your comprehensive guide to creative branding. We've been traveling a lot lately so thank you for bearing with us as we released old episodes. But we're back! And on this long-overdue new episode, we pivot to an essential topic for podcast hosts and creators—leveraging your podcast to gain brand deals and sponsorships. Whether you are a seasoned podcaster or just starting, this episode is packed with insights, tips, and real-life examples that can help you secure those c...
Nov 05, 2024•22 min•Season 1Ep. 76
Welcome back to Branded: your comprehensive guide to creative branding. In this episode we dive into the world of personal branding with a special guest who knows how to make waves both in email marketing and reality TV – the amazing Liz Wilcox. Liz generously shares her unique approach to branding that involves embracing authenticity and maintaining an engaging, semi-professional persona, which has earned her a dedicated following. Liz’s journey from her colorful image and loud, outgoing person...
Oct 29, 2024•37 min•Season 1Ep. 75
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we take a humorous yet insightful dive into a phenomenon that all too many of us have experienced—being "pitch slapped." We clarify what it means to be pitch slapped, share our personal frustrations, and offer a more effective alternative on how to build genuine connections without coming off as aggressive or pushy. We cover real-life stories from our experiences at networking events and go into why these ki...
Oct 22, 2024•23 min•Season 1Ep. 74
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the fascinating rise and scandalous fall of Brian Johnson, better known as the Liver King. If the name doesn’t ring a bell, no worries—Sara wasn't familiar with him either. Larry and Sara explore how Liver King crafted a wildly successful yet deeply flawed personal brand based on a primal lifestyle, only to see it crumble when the truth about his steroid use was exposed. We examine the strategie...
Oct 15, 2024•28 min•Season 1Ep. 73
Welcome back to Branded: your go-to source for insights into creative branding. In today's episode, we're talking about creating and leveraging video content for the B2B space with Chris Weiher, the owner of Cleaver Creative. With a rich background in film and video production, Chris offers a wealth of knowledge on making impactful B2B content, engaging audiences, and building personal brands. Chris shares his expertise on understanding client needs, using video content to educate and build trus...
Oct 08, 2024•35 min•Season 1Ep. 72
Welcome back to Branded: your comprehensive guide to creative branding. In today’s episode, we dive into the fascinating world of curiosity and how it can shape brand messaging. With us is Emily Aborn, a seasoned copywriter, speaker, and host of the "Content with Character" podcast. Emily brings her unique insights on infusing personality into content and the strategic role of curiosity in engaging audiences. We kick off with a light-hearted discussion between us (Sara and Larry) about the nosta...
Oct 01, 2024•35 min•Season 1Ep. 71
