Brand Your Brain - podcast cover

Brand Your Brain

Robin Son | Brands By Robinwww.brandsbyrobin.com
Brand Your Brain is the no-BS podcast where designers submit their creative confessions and I share them along with my own to show the unfiltered reality of running a creative business. Brand Your Brain is here to show that embracing your vulnerabilities, unique experiences, and personality can help you build a stronger brand. Instagram - www.instagram.com/brandsbyrobin Podcast Instagram - www.instagram.com/brandyourbrain Website - www.brandsbyrobin.com/podcast Robin - www.brandsyrobin.com
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Episodes

What to Do When Clients Choose the Worst Logo Concept

Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit it here ⁠ Sign up for the newsletter & Get involved with the podcast ⁠here⁠ Follow Robin on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoying the podcast? Please drop a quick review! It helps more creatives find it!...

Jun 30, 202511 minSeason 2Ep. 52

Designers Are Googling Each Other’s Clients? | Community Reaction Episode

In this episode, I’m doing something a little different. Recently, I sent out a newsletter about how I noticed designers Googling each other’s clients to “check if the projects are real.” I didn’t expect much. But then… my inbox exploded. Turns out, people have thoughts . Some agreed with me. Some challenged me. So in today’s episode, I’m reading out a bunch of those anonymous replies and reacting to each one with my honest take. We’re talking: Whether designers should disclose passion projects ...

Jun 23, 202532 minSeason 2Ep. 51

Giving Design Clients Free Work Out of Frustration

Let’s talk about that moment where you’re so drained by a project that you start doing more just to end it . You’re not alone, but there’s a difference between overdelivering intentionally and handing over extras just to escape. In this episode, I’m digging into why we overdeliver when we’re frustrated (and why it backfires), along with the emotional toll of dragging projects. We’ll also touch on why burnout doesn’t care how much you’re getting paid and how poor communication causes most boundar...

Jun 16, 202513 minSeason 2Ep. 50

Should You Put Your Prices on Your Website? With James Barnard

In this episode, I’m joined by designer James Barnard to talk about pricing transparency. After reading a confession from a creative who said listing their prices might have scared off all their leads, we talk about why this advice doesn’t work for everyone. We also get into how to communicate your value without putting numbers on your site as well as some of James' tips for social media content. If you’ve ever second-guessed your pricing, or wondered whether you’re making things harder for your...

Jun 02, 202529 minSeason 2Ep. 49

How I Avoid Falling Behind in Business After a Break

Took a break and now your creative brain won’t boot up again? In this episode, I’m sharing how I stop time off from completely derailing my design business. From overwhelm to finding a weekly rhythm that actually works (especially as a parent), this is a real look at how I get back on track without spiralling or wishing for an empty to-do list. The Confession: "I get thrown off my work rhythm at the start of a new week after the break at the weekends. It happens every week and I have a long week...

May 26, 202515 minSeason 2Ep. 48

Why Sharing Design Advice Gives You Imposter Syndrome

Ahh the classic imposter syndrome. In this episode, I break down the fear of getting it wrong, the pressure to look like an expert, and the myth that everyone else knows what they’re doing. If you’ve ever spiraled halfway through making a post online, this one’s for you. The Confession: "I feel like such an imposter when I try to give advice or make educational content because it feels like everyone else has it figured out. I’m scared of saying the wrong thing and getting called out for it, but ...

May 19, 202513 minSeason 2Ep. 47

Why 'Authentic' Content Can Still Seem Fake

In this episode, I’m diving into how 'authenticity' has become a marketing strategy, the difference between curating what you share and faking stories for engagement and how audiences have become smarter. If you’ve ever looked at someone’s post and thought, “this still feels curated” , this episode is for you. The Confession: "Everyone teaches being authentic as best practice but it still feels like their 'authenticity' is still made to look perfect." Last week's episode is here See Frankie Harr...

May 12, 202515 minSeason 2Ep. 46

What Happens When Pretending to Have Clients Backfires

I’m talking about the pressure to fake success in the online design space when you’re struggling to book design clients. I'm sharing why “fake it ‘til you make it” has become such a common (and risky) tactic, and how it can backfire when the truth catches up to you. The Confession: "I am "faking it til I make it" by pretending to have actual clients.. it's gotten so far that other designers are starting to ask about where I get clients & how to talk to clients on disco calls" Ready to share ...

May 05, 202510 minSeason 2Ep. 45

The All-or-Nothing Mindset is Holding You Back

In this episode, I’m talking about the all or nothing mindset and why two things can be true at once. The Confession: "I used to think that if i wasn't showing up consistently then I was failing & if i didn't love doing design every single day then maybe I wasn't cut out for it. But lately I've been reminding myself that two things can be true at the same time" Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ Submit it here ⁠⁠ Follow Robin on Instagram ⁠...

Apr 28, 20258 minSeason 2Ep. 41

Pricing Design Services Is Not Personal

The Confession: "When i have client calls, I price the project based on how annoying I think client is going to be during the process" This episode dives into why pricing should never be personal, how to protect your creativity without guessing someone’s vibe, and what to do instead of adjusting your rates out of fear. Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ Submit it here ⁠⁠ Follow Robin on Instagram ⁠⁠⁠⁠⁠⁠ here ⁠⁠⁠⁠⁠⁠ Follow the Podcast Instagram ...

Apr 21, 202512 minSeason 2Ep. 40

Designing for Clients vs Designing for Content with Jenn Stank

This week I’m joined by Jenn from Stankin Good Design to talk all about the pressure to perform on social media, designing for visibility instead of value, and the real cost of chasing validation from other designers instead of your actual clients. Together we unpack: How to spot when you’re designing for the algorithm, not your audience Whether trends are helping or hurting your creativity The difference between soul work and survival work Why not everyone can afford to “just create for fun” Re...

Apr 14, 202529 minSeason 2Ep. 39

Did You Give Up on Your Goals or Just Outgrow Them?

The Confession: "i've totally given up on my 2025 goals i don't know what i was thinking" In this episode, we’re talking about what happens when those goals you set in the New Year no longer feel right, why changing your mind doesn't make you a failure and why prioritising the now and future version of you is better than sticking with the past version that you've grown away from. The New Year Episode Mentioned: "Why New Year Goals Might Be Overrated?" Ready to share your story, opinions or those...

Apr 07, 20257 minSeason 2Ep. 38

You Can’t Be Booked Out Without Being a Beginner First

In this episode, we’re talking about the reality of being new in your creative business and why feeling behind doesn’t mean you’re not good enough. I’m also sharing a personal story from my first ever client project (spoiler: I had no idea what I was doing) and why feeling discomfort might be the one thing that gets you where you want to go. This is your permission slip to start before you feel 100% ready because literally everyone does. Ready to share your story, opinions or those questions you...

Mar 31, 202511 minSeason 2Ep. 37

The Design Business Advice I’m Glad I Ignored

There’s a lot of advice floating around for designers and creative business owners… but what if it’s not actually helping you? In this episode, I’m breaking down some of the most popular business advice I’ve seen online and why it didn’t really work for me (and what I’ve chosen to do instead) This isn’t about bashing advice or pretending to have the “right” way, it's about sharing real experiences in a space that often feels like it's all about doing what everyone else is doing. If you’ve been t...

Mar 24, 202512 minSeason 2Ep. 36

Follow-for-Follow is Not Real Community

Social media should be about connection, inspiration, and celebrating great work, not about keeping score. In this episode, we’re talking about: whyy follow-for-follow culture is exhausting, why engagement isn’t a transaction and how creating a feed you actually enjoy can change the game Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ Submit it here ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templ...

Mar 17, 202512 minSeason 2Ep. 35

Why Designers Feel Stuck No Matter How Much They Learn

This week's confession: "I think i've spent hundreds of $ on courses and learning stuff and taken lots of free courses but I feel like I'm not getting anywhere. " If you’ve ever felt like you’re one course away from finally figuring it all out , you’re not alone. So many designers fall into the trap of thinking there’s a secret they just haven’t learned yet —but that’s not how it works. In this episode, we’re talking about: - Why designers keep searching for the "missing piece" - How marketing m...

Mar 10, 20257 minSeason 2Ep. 34

Is AI & Automation Changing Online Relationships?

Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ Submit your Creative Confession here ⁠⁠ Follow Robin on Instagram ⁠⁠ here ⁠⁠ Follow the Podcast Instagram ⁠⁠ here ⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠ here ⁠ Enjoying the podcast? Please drop a quick review! It helps more creatives find it!...

Mar 03, 202511 minSeason 2Ep. 33

Hate Comments as a Designer & What No One Tells You

No matter how many nice comments you get, it’s always the one hate comment that sticks with you. Why is that? And how do we actually deal with it? Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here ⁠⁠ Enjoying the podcast? Please drop a quick review! It helps more creatives find...

Feb 24, 202513 minSeason 2Ep. 32

A Behind-the-Scenes Look at My Client Process

Watch the reel/tiktok that the comments/questions came from: TT: https://www.tiktok.com/@brandsbyrobin/video/7463900359908511008?lang=en IG: https://www.instagram.com/reel/DFQOZ0ztEIW/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA== GET THE TEMPLATES: https://brandsbyrobin.gumroad.com/ Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram...

Feb 17, 202521 minSeason 2Ep. 31

Why We're Not Entitled to Design Clients Who Blindly Trust Us

In this episode, I’m talking about the unrealistic (and honestly kinda hurtful) expectations around clients, why trust is earned not owed , and why being a good designer doesn’t mean rejecting every client who has an opinion. Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here ⁠⁠...

Feb 10, 20257 minSeason 2Ep. 30

Are You Marketing Your Design Services As A "Magic Wand?"

Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here ⁠⁠ Enjoying the podcast? Please drop a quick review! It helps more creatives find it!...

Feb 03, 202512 minSeason 2Ep. 29

Things Holding You Back From Posting Your Design Work

Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here ⁠⁠ Enjoying the podcast? Please drop a quick review! It helps more creatives find it!...

Jan 27, 202517 minSeason 2Ep. 28

How Much Personal Content Is Too Much For Designers

Figuring out what to share on social media is hard. Do you just post your work and keep it professional? Or do you sprinkle in a little personal stuff so people actually get to know you? It’s tricky to know where the line is, and let’s not even get started on the fear of oversharing or posting something irrelevant. Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Po...

Jan 20, 202515 minSeason 2Ep. 27

Niching for Multi-passionate Creatives (From the Archives)

As a multi-passionate queen who has spent my whole life being told I'm 'indecisive' because I love to explore my creativity, niching down was a tricky one. I'm talking about how I went about this and how you can do the same Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here ⁠⁠ E...

Jan 13, 202515 minSeason 2Ep. 26

Why New Year’s Resolutions Might Be Overrated

WE’RE DISCUSSING THIS ANONYMOUS CREATIVE CONFESSION: “I decided not to set any new years resolutions because I never stick to them but then I saw lots of people sharing their goals for the new year and I feel like I missed out.” Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here...

Jan 06, 202511 minSeason 2Ep. 25

6 Designers Get Real About 2024: Wins, Fails, Lessons & Confessions

This year, I invited six incredible designers to reflect on their 2024 journeys. In this special end-of-year episode, they get real about their biggest wins, their hardest fails, the advice they’d give to new designers, and their creative confessions. This is more than just a highlight reel—it’s a raw, honest look at the ups and downs of life as a creative. Whether you’re starting out or you’ve been in the game for years, these stories will inspire, motivate, and remind you that you’re not alone...

Dec 30, 202458 minSeason 2Ep. 24

Why Designers Should Relax at the Holidays

Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here ⁠⁠ Enjoying the podcast? Please drop a quick review! It helps more creatives find it!...

Dec 23, 20245 minSeason 2Ep. 23

Sharing My Confessions as a Brand Designer

Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here ⁠⁠ Enjoying the podcast? Please drop a quick review! It helps more creatives find it!...

Dec 16, 202423 minSeason 2Ep. 22

Ask Me Anything: Design, Brand Strategy & Business

Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ here ⁠⁠ Enjoying the podcast? Please drop a quick review! It helps more creatives find it!...

Dec 09, 202439 minSeason 2Ep. 21

Debunking Myths About Being a Freelance Designer

TODAY'S CONFESSION: “Why do people act like freelancing is this easy way out and we should all quit our full time jobs and start raking in the big client projects. It’s hard af’ The Episode About Freelancing: https://pod.fo/e/257f19 Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠ ⁠ Submit your Creative Confession here ⁠ ⁠⁠ Follow Robin on Instagram ⁠⁠⁠ here ⁠⁠⁠ Follow the Podcast Instagram ⁠⁠⁠ here ⁠⁠⁠ Get The Newsletter, Templates & Design Freebies ⁠⁠ ...

Dec 02, 202417 minSeason 2Ep. 20
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