Welcome to Brand You, the ultimate personal branding podcast!
I'm Caz Grant of Quirq, and I'm Toby Lee of Headshot Toby.
We're here to demystify personal branding and show you how it can transform your business and life. Discover what’s working, what’s not, and take your personal brand to the next level.
Join us for actionable steps and success stories.
Follow us on LinkedIn @cazgrant @tobyleeheadshots and join the Brand You community group for your personal branding questions.
Welcome to Brand You!
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Season 3 kicks off with a twist - Toby’s in the hot seat! In this episode, we dive deep into his personal branding journey, fresh off a powerful rebrand with Matt and Eleanor from Number 75 Design and a brand shoot with Nicholas Dawkes Photography . From the guy who’s usually behind the camera, Toby opens up about what it felt like to step into the spotlight and truly be seen, not just visually, but emotionally and professionally. We unpack everything from the nerves of showing up more online to...
This episode explores how introverts can build a strong personal brand without being the loudest voice. The hosts discuss redefining visibility, identifying introvert superpowers like clarity and consistency, and finding comfortable content formats like thoughtful posts, curated videos, and B-roll. Learn how to create a brand rooted in quiet confidence and authenticity, showing up in a way that feels sustainable and real.
After walking you through how to grow a loyal online audience in last week’s episode, Caz and Toby are back to tackle the next big question: how do you actually convert those followers into paying clients, without feeling cringe, salesy, or out of alignment? In this episode, they're diving into the art of subtle selling and why it’s become such a powerful tool for personal brands in 2025 and beyond. They break down what subtle selling actually looks like (hint: it’s more human connection, less “...
You don’t need everyone on the internet to follow you, you just need the right people to stick around. In this episode, Caz and Toby unpack what it really takes to grow a loyal, engaged audience that actually cares about what you do. Forget vanity metrics, this is about building trust, community, and long-term connection with people who genuinely want to be in your world. From showing up with authenticity to sparking real conversations in your comments and DMs, they share practical strategies fo...
This week on Brand You, we're joined by leadership coach Andy Nisevic to unpack the powerful relationship between personal branding and leadership. From the boardroom to the breakroom, we’re diving into why leadership today isn’t just about strategy, it’s about showing up with clarity, consistency and authenticity. And that starts with knowing who you are and what you stand for. Andy shares how his own personal brand has evolved through his leadership journey, and why getting clear on your missi...
In this episode of the Brand You Podcast, we’re diving into how to monetise your personal brand in 2025. Whether you’re looking to create an extra income stream or turn your brand into a full-time business, there are more opportunities than ever - but where do you start? First, we’ll cover the foundations of monetising your personal brand - why it’s crucial to have a strong, consistent brand before focusing on income, and how to identify your niche, audience, and unique value proposition to attr...
In this episode of the Brand You Podcast, we’re diving into how to move beyond personal branding and create a purpose-driven impact in 2025. Personal branding isn’t just about showcasing expertise anymore - it’s about using your influence to drive real, meaningful change. But how do you align your brand with a larger mission? And how can you build a community-driven movement that resonates with your audience? First, we’ll discuss the shift from personal branding to purpose-driven leadership - ho...
In this episode of the Brand You Podcast, we’re diving into polyworking - the growing trend of managing multiple careers under one personal brand. With the rise of flexible work, digital opportunities, and the desire for professional variety, more people are embracing multiple roles instead of sticking to just one job or business. But how do you build a cohesive personal brand when juggling different ventures? How do you ensure clarity, avoid burnout, and communicate your multi-passionate identi...
In this episode of the Brand You Podcast, we’re tackling a question many students and early-career professionals have: How do you build a personal brand when you don’t have a defined career path yet? Whether you’re still exploring your options, studying, or gaining experience, your personal brand is something you can start shaping right now. Building a brand early sets the foundation for future opportunities - helping you stand out to employers, connect with the right people, and gain confidence...
In this episode of the Brand You Podcast, we’re tackling a common concern for personal brand builders: How do you talk about your business without feeling too salesy? Many entrepreneurs and professionals hesitate to share their business openly through their personal brand, fearing they’ll come across as pushy. But here’s the truth—your audience wants to connect with the person behind the business, not just the services or products you offer. Today, we’ll show you how to weave your business natur...
In this episode of the Brand You Podcast, we break down the key differences between traditional marketing and personal branding - two powerful yet distinct approaches to growing your business and influence. Traditional marketing relies on paid ads, email campaigns, and mass outreach to drive quick conversions, while personal branding is all about positioning yourself as a trusted, relatable individual that people connect with over time. We explore how the goals of these strategies differ and why...
In this special episode of the Brand You Podcast, we sit down with TikTok expert Paul Kemshell to dive deep into how personal brands can make an impact in 2025 using TikTok. With TikTok continuing to dominate the social media landscape, we explore how individuals can harness its power to build influence, engage with their audience, and establish a strong personal brand. Paul shares his expert insights on what works on TikTok, how to stay authentic while playing to the algorithm, and the best way...
In this episode of the Brand You Podcast, we dive into the concept of the Perception Gap —the space between how you’re currently seen and how you want to be known. Building a strong personal brand is the key to bridging that gap and moving up the influence scale, from being relatively unknown to becoming a trusted authority in your field. We break down the different stages of influence, from gaining initial visibility to establishing credibility and, ultimately, stepping into thought leadership....
As the calendar turns to a new year, it's the perfect time to take your personal brand to the next level. In this special New Year episode of the Brand You Podcast, we’re sharing five actionable tips to help you make 2025 your best year yet. Whether you’re just starting to build your brand or looking to elevate it further, these strategies will set you up for success. We kick off by emphasising the importance of clarity - knowing your unique value and defining the audience you want to connect wi...
In this special Christmas episode of the Brand You Podcast, we’re reflecting on the year and diving into the five biggest takeaways from our conversations about personal branding in 2024. These insights have shaped our episodes, inspired our audience, and provided a roadmap for building impactful personal brands. As we wrap up the year, we’re sharing these lessons to help you enter 2025 with clarity, focus, and purpose for your brand. We start with the reminder that authenticity is your greatest...
In this episode, we explore why authenticity is the secret weapon of personal branding. We discuss how sharing your true self builds trust, credibility, and stronger connections with your audience. In a world where polished, impersonal brands are everywhere, being authentic is what helps you stand out. Plus, we delve into how staying real can safeguard your mental health and create a sustainable, long-lasting brand that genuinely resonates. We share practical tips for showcasing the "real" you o...
In this episode, we help you uncover whether your personal brand is truly making an impact. We start by exploring the key indicators of success, including authentic audience engagement, opportunities coming to you, and alignment with your ideal goals. From meaningful connections with your followers to receiving invitations for speaking engagements or collaborations, we dive into the real-world signs that show your personal brand is working for you—not the other way around. But what if your brand...
In this week’s episode of the Brand You podcast, we explore the art of blending online and in-person interactions to build a more holistic and impactful personal brand. Your personal brand isn’t confined to just one space - it’s the blend between your digital presence and real-world connections. By aligning these two realms, you can create deeper trust, reinforce credibility, and ensure your message is both authentic and consistent. We discuss why blending online and in-person efforts is essenti...
Podcast Synopsis: In this special guest episode of The Brand You Podcast , we’re joined by Francesca McClory, co-founder of Future Cloud Accounting, co-host of the Couch to Calculator podcast, and a founder of Quirq. Francesca shares her inspiring personal branding journey, which has fueled the growth of her accounting business and opened new doors for her professionally and personally. We explore how Francesca embraced personal branding during the pandemic, using it to nurture client relationsh...
In Episode 12 of the Brand You podcast, we’re delving into how building a personal brand can significantly impact and accelerate your career progression. While personal branding is often associated with business owners and entrepreneurs, we explore why it's equally powerful for professionals in traditional careers. We begin by discussing how a strong personal brand can set you apart from your peers, creating visibility and opening doors to opportunities that may otherwise remain closed. We touch...
In this week’s episode of the Brand You podcast, we’re diving into an exciting topic: "How to Utilise AI When Creating Your Personal Brand." Following up on last week's exploration of the power of video content, we’re shifting gears to uncover how artificial intelligence can support and amplify your personal brand-building efforts. Join us as we discuss how AI can be a game changer for understanding your audience better through AI-generated analytics and audience insights. We’ll explore how AI-p...
In this week’s episode of the Brand You podcast, we are joined by special guest Rebecca Heald, a bold voice in the online space. Rebecca is a Sustainability Consultant in Construction, Founder of the Heald Method, and host of The Heald Approach podcast. She’s also a mum to two boys she affectionately calls “the Krays.” Rebecca has spent the last few years cultivating a powerful personal brand that’s rooted in authenticity and courage. She’s known for speaking out on inequality and calling out pr...
In Episode 10 of the Brand You podcast, titled "The Power of Video for Your Personal Brand," we dive into why video content has become such a powerful tool for personal branding. We discuss the rise of video on platforms like YouTube, Instagram, TikTok, and LinkedIn, and why it's now the most engaging form of content, blending both visual and audio elements to build stronger connections with your audience. We explore different types of video content, from live streams and tutorials to storytelli...
In Episode 9 of the Brand You podcast, we dive into the topic of Expanding Your Reach With Your Personal Brand. We start by discussing the importance of understanding your current reach - analysing where your audience is currently engaging with you, what's working well, and where there are opportunities for growth. Next, we explore how to leverage social media platforms like LinkedIn, Instagram, TikTok, and YouTube to expand your brand’s visibility. We’ll show how you can tap into new audiences ...
In Episode 8 of the Brand You podcast, we dive into the importance of creating consistency with your personal brand. Building a personal brand is a marathon, not a sprint, and it’s crucial to make your efforts manageable for long-term success. We discuss strategies to stick to one or two key platforms where your ideal audience is most active and how to time-block for personal branding tasks. We also cover the power of creating a simple content plan with clear content pillars, and how to prepare ...
This week on Brand You, we’re excited to have a special guest episode with Michelle Wright, also known as Mrs Stylewright, a Colour & Personal Style Expert. We dive into Michelle’s journey and how she helps people unlock their confidence through what they wear, ultimately impacting how they show up in their personal and professional lives. In this episode, we explore the concept of dressing authentically for your personal brand. Michelle shares insights on how modern-day fashion allows for f...
In Episode 7 of the Brand You podcast, titled "How to Nail Your Personal Branding Imagery," we dive into the world of visual branding. This episode is in the capable hands of Toby, the resident expert on imagery, to discuss how to create impactful visuals for your personal brand. This episode covers the importance of imagery in building trust and connection with your audience, including essential tips for creating eye-catching profile photos, cover images, and content that stops people from scro...
In Episode 6 of the Brand You podcast, we're diving deep into the world of personal brand content creation. If you've been wondering what type of content to post and how to do it effectively, this episode is for you! We discuss the importance of choosing the right platforms based on where your ideal audience spends their time and how to craft a balanced mix of personal and business content through storytelling. We break down the 3:1 posting rule: for every three engagement posts (those that offe...
In Episode 5 of the Brand You podcast, we dive into the essential topic of building confidence to share your personal brand with the world. Picking up from last week’s discussion on setting the foundational elements of your personal brand, this episode focuses on overcoming the common barrier of self-doubt. Without confidence, starting a personal brand can feel like an insurmountable task, so this episode tackles how to break through that initial fear. We share our personal experiences of overco...
In Episode 4 of Brand You, we dive into the crucial steps for setting up the foundations of your personal brand online. We start by discussing the importance of choosing the right social platforms. Instead of spreading yourself too thin by trying to be everywhere, we advise selecting one or two channels where your ideal audience is most active. We share tips on how to identify these platforms. Once you've selected your platforms, we guide you through the process of building a strong online profi...
