Tracie is a powerhouse conversion copywriter (known for crafting compelling quizzes) with a foundational passion for ethical sales. Rerouting the world to connect through relationships, Tracie shares how to write in a way that feels good and “non-icky”, as well as growing as a copywriter. Whether you are a copywriter looking to evolve your business or an entrepreneur wanting to feel good about writing marketing copy, this is the perfect episode for you. We’re going to dive into: How she has evol...
Jun 29, 2021•1 hr 2 min•Season 1Ep. 37
If you’re a solopreneur who’s burnt out or have clients that scope creep (sending you edit after edit mmhmm), this episode is going to give the bear hug you need. For. Real. Reese Spykerman is a brilliant designer and copywriting expert who went from burnt out implementor to an evolved creative business that fits her lifestyle. Diagnosed with an auto-immune condition 3 years ago, she saw it was time to finally move past her people pleasing ways and step up as the expert vs. hustling freelancer m...
Aug 11, 2020•43 min•Ep. 36
Laura Belgray is one of the most real, successful entrepreneurs around, with the funniest stories you’ve heard in your damn life - that also lead to big money, a large Instagram following and your dream business. If you want to realize it’s OKAY to share all parts of you, learn how to tell stories that magnetize people and see there is no set, straight, fancy path to success, you MUST hear this unapologetic interview with Laura Belgray aka - The Talking Shrimp. With over 43K followers on Instagr...
Aug 04, 2020•1 hr 2 min•Ep. 35
This badass, homeschooling mom of 4 built a multi-million dollar business online in...only a few years. If you want to launch a scalable product, create a course and STOP holding back your voice, do not do anything before listening to this talk with Kim Constable. This conversation will give you the most motivational, strong ass kick meets powerful marketing strategies meets inner work, I promise. Kim is not only one of the most real, raw online entrepreneurs around, Kim’s readiness to own who s...
Jul 28, 2020•1 hr 21 min•Ep. 34
Your life will probably change after this episode, that is NOT an exaggeration. Randi Halaway is one of the #1 influences of my entire life. Her guidance and methods have changed how I process emotions, see myself and approach every part of my life and business. I never want to imagine what my life would be like if I hadn’t learned from Randi’s wisdom and information. So if you want to stop playing small, stop dimming your light, halt overthinking, TAKE BACK YOUR POWER, make incredible business ...
Jul 21, 2020•1 hr 3 min•Ep. 32
For years, coaches told Kristen Edwards she had too many passions, needed to focus or “just follow your passion”, but none of this advice felt right. Kristen has her Masters, years in the corporate world and was a high-end wedding planner and wanted to bring all parts of her into 1 kind of business. She KNEW it was possible. After years of exploring what it means to combine all the gifts and desires you have, Kristen’s discovered how to build a powerful business where she does ALL the things she...
Jul 18, 2020•51 min•Ep. 31
Feel stressed or anxious? My INCREDIBLE, savvy gal Julia Kristina is sharing WHY the brain panics and how to shift your emotions, even if you’re a chronic “worrier" or “people pleaser”. Julia Kristina is a licensed therapist and counselor who took her business online and now has over 165,000 subscribers on YouTube. With a packed membership The Shift Society and life-shifting courses, she’s been featured on outlets like Mind Body Green and Inc. On YouTube, Julia’s videos rack up over 300K, 400K v...
May 27, 2020•1 hr 2 min•Ep. 30
The term “mad hatter” was NEVER in the book Alice in Wonderland, so QUESTION: Why was there an “odd” hat maker in this famous book and the phrase still known today “mad as a hatter”? Because there was a phenomenon at the time that was really startling. Lewis Caroll (a pen name), author of Alice in Wonderland, did NOT invent the mad hatter concept. There was a real pandemic for hat makers in multiple areas of the globe that started decades before this book was published, that most modern people h...
May 19, 2020•15 min•Ep. 29
If you think of yourself as a people pleaser or perfectionist, this is a MUST listen. I’m not kidding. In merely days, this life coach & best selling author helped rewire my brain to finally set boundaries and say no with greater ease. Nancy Levin’s methods (featured in her book “Setting Boundaries will Set You Free”) are unlike ANYTHING I’d ever heard and are life-changing if you find it hard to say no or put everyone else first. Nancy appeared to be a confident high performer with “it all ...
May 12, 2020•55 min•Ep. 28
Once you know this story, you’ll never think about grocery stores the same way. Turns out, the modern grocery store was incredibly revolutionary and actually changed habits you have, right now, forever. This topic was on my mind because of quarantine. With so many people ordering groceries during the pandemic, I began to think back to what life was like before Trader Joe’s, Whole Foods and Costco. I didn’t expect to discover stories, which I reveal in this episode: On a trip to America, why Quee...
May 05, 2020•19 min•Ep. 27
Within minutes of hearing Jamie Joslin King, The Slay Coach, you’re going to be slapped in the face with an abundance mindset, burn limiting money beliefs and be shouting SCREW FEAR and NO MORE overthinking. Within 2 (YES, 2!!) years, Jamie has grown a million-dollar business with coaching, her podcast, events & online course empire, as: A beauty school drop out who was tens of thousands of dollars in debt A mom of 3, previously in an abusive relationship and had tried hustling thru MLM to m...
Apr 28, 2020•51 min•Ep. 26
I am in SHOCK at how recently the sports bra was invented. It wasn’t until the 1970s. Why?! There was specific historical context I had NO idea about. Laws passed that changed the lives of women born after FOREVER in America. The big moment after was a phone call. Two sisters were venting and joking about a 1970s fad. The laughing turned into a serious situation. You’ll be startled at how 3 women put together the first sports bra, who did NOT consider themselves athletes and had absolutely NO br...
Apr 21, 2020•20 min•Ep. 25
This is a raw conversation with a globally renowned powerhouse woman. In our chat, the incredible Susie Moore’s an open book on her past and criticism she’s facing *gasp* right now. And yes, she’s a literal open book because her game-changing, new book is out: Stop Checking Your Likes . In this chat, access a sneak peek into insights from this Earth-shattering life coach, columnist and author, who is a contributor to the Today Show, Oprah, Forbes, Business Insider & more. (Also seen in Oprah...
Apr 14, 2020•54 min•Ep. 24
With the rush on toilet paper, a few weeks later my brain went into investigation mode. Toilet paper is actually a very modern invention so what did people use before AND why did this product become a staple in our lives so quickly? Turns out, there was actually ONE change in society that truly sparked toilet paper becoming big. One reason we switched over so fast. So grab a (toilet?) seat and discover: A definition of toilet paper that had me laughing so hard What the wealthy Romans used (that ...
Apr 07, 2020•19 min•Ep. 23
Since well before our first Zoom call, I’ve been wow-ed by Cathy Heller in every way. Yes, Cathy has built not only one successful brand but her 2nd empire “Don’t Keep Your Day Job”, which has: 15 million podcast downloads Her best selling book on Amazon AND Audible Has 41.5+ followers on Instagram. But the metrics didn’t create Cathy. Cathy’s unique, totally down-to-Earth approach changes lives and gathered this following who cheers her on again and again. If you want to learn to use your passi...
Mar 31, 2020•55 min•Ep. 22
In the current Corona climate, one of our main topics of conversation has been *understandably* washing hands (for 2 rounds of Happy Birthday). This got me thinking about the history of soap - For who figured out a certain liquid or material got germs off of you anyhow? And what person in pre-microscope times decided to whip up a substance that’d kill germs they could NOT yet see? Investigation mode, ON. Get ready to feel sudsy with this hyper-relevant episode that may feel surprisingly UPLIFTIN...
Mar 24, 2020•21 min•Ep. 21
Selena Soo changed my OWN business and feeling of self-worth. Why? Her wisdom and methods helped get me onto Forbes. *GASP! But true*. That moment of seeing my name on that big F website absolutely transformed how I saw myself and *indeed* others’ perception of my expertise and credibility. That’s why I am so excited Selena came on for a rapid fire episode. In this conversation, Selena not only gives you insights into the power *and her passion* for publicity but a freebie to make landing media ...
Mar 17, 2020•14 min•Ep. 20
In Part 1 of Menstruation Marketing, I shared the outrageous *but really though* history of pads and tampons. The second period revolution is also incredibly startling and needed its own episode. While there was a big shift to tampons in the 1980s and 1990s, it’s not until recently that menstrual cups and period undies have become truly visible in the market. Why is this?! Grab your favorite cup (of coffee? Or hey, any other kind of cup) and join me for learning: How an invention 150 years is ag...
Mar 10, 2020•34 min•Ep. 19
When you look at Kira Hug’s website, you KNOW she’s a savant on branding - and how to attract dream, premium-paying clients with branding done right. Kira Hug is a brand personality & launch copywriter who runs a copy boutique AND co-runs The Copywriter Club, a community of 10,000+ copywriters. No. Big. Deal. Kira’s a star example of how to present yourself uniquely online to bring in incredible, high-paying clients. From our conversations over cocktails in Charleston to Zoom coaching calls,...
Mar 03, 2020•1 hr•Ep. 18
Every cell of my body felt called to share this unusual, *rage unleashed* podcast episode with you. It’s a public ode to banishing people pleasing that’s changed my life forever. It’s for me and you - those quick to compromise for others and afraid to share REAL feelings within, for fear of upsetting anyone else. In business AND life. Rather than the usual interview or story from history, I’m sharing untold history from my own past → in my first Open Mic Night, ever. You’re going to hear my firs...
Feb 25, 2020•16 min•Ep. 17
I’ve adored Ava since the first time we met - at a women’s wellness event where she led an incredible *life changing* meditation. This celebrity meditation + yoga teacher and transformational coach has only continually expanded exponentially since. Ava went from corporate world, burn out then to teaching yoga and into a full-blown, massively skyrocketed spiritual business coach, podcast host and course creator. Named "One of the Best Yoga Influencers to Follow in 2019" by Women Fitness and selec...
Feb 18, 2020•48 min•Ep. 16
The history of tampons and taboos around menstruation products is shocking and incredibly thought-provoking. Why?! First off, tampons go back WAY FARTHER than decades. In fact, there’s an insane history for what cultures have put up their lady parts for many centuries. This episode takes you from ancient menstruation times through the ads for unmarried women in the 1950s *You can’t help but laugh at the...well, you’ll see* to controversies still very prevalent around the world about tampon use. ...
Feb 11, 2020•29 min•Ep. 15
Claire Pelletreau is a straight up go-getter who’s so busy she’s having to turn away clients, has a killer course and runs the amazing, no BS “Get Paid Podcast”. In this no-fluff interview, you’re going to hear exactly how Claire went from fired to a skyrocketed Facebook & Instagram ad business with clients like Jasmine Star & Brooke Castillo. Especially if you have mindset blocks around what’s possible or find yourself juggling different business ideas, this chat is a MUST listen. Go fo...
Feb 04, 2020•52 min•Ep. 14
Whether you’re a Trekkie, have never seen an episode or dread sci-fi, there’s a LOT to be learned from Star Trek. This TV show launched a massive movement, showing the deep impact a brand can have on people. In this episode, I am so excited to unleash 2 very specific, niche catalysts of Star Trek - ones that are very little talked about: How Star Trek affected funerals *for real* The influence Star Trek had on REAL WORLD science These both apply to any business owner who wants to own a niche mar...
Jan 28, 2020•16 min•Ep. 13
Mye de Leon’s fascinating journey will inspire ANY entrepreneur looking to scale and take action without overthinking. In 2019 alone: While being a mom to 3 kids INCLUDING a son with special needs, Mye nailed success after success. She launched a new course, began a membership and created a mastermind. All doing what? Hand lettering. Yes, she’s a hand lettering artist that now shows others *especially her niche audience she’s attracted* to unleash creativity and make $$$ doing what they love. St...
Jan 21, 2020•52 min•Ep. 12
I want you to consider this: Out of all the people who research animals, talk about conservation and are in science, WHY do you know the name: Jane Goodall? This researcher and activist, who I believe is one the most impactful, impressive people on the planet, has a fascinating story AND is globally famous for good reason. No matter how much or little you know (or care) about Jane, the story of her journey to Kenya and controversial methods will wow you. There are 7 main pillars to why Jane stoo...
Jan 14, 2020•26 min•Ep. 11
Rob Marsh is an entrepreneurial rockstar of not one but TWO brands. He’s a renowned Saas copywriter and co-founder of a copywriting empire that includes a podcast, mastermind & so much more. In this episode, we dive into how he has two businesses and the building & brand development of each one. As one of my own coaches, I can testify to this man’s LEGIT-ness. You’ll discover: *How he picked his niche *The #1 factor Rob sees with people able to grow quickly (and NOT struggle with getting...
Jan 07, 2020•47 min•Ep. 10
Graham crackers were invented for something FAR MORE scandalous than to sandwich marshmallow and chocolate. Graham crackers were made to address the big L word...not LOVE actually (the Colin Firth movie or otherwise) but LUST. The story of how and why graham was developed is ridiculous. This piece of food history is so preposterous that you know it’s non-fiction. Listen to hear what happened and the vital lesson to take for YOUR business, especially if looking to pivot or make big changes in 202...
Dec 31, 2019•17 min•Ep. 9
Bobby went from new online business owner in 2018 to speaking on Amy Porterfield's stage in 2019. That’s why any entrepreneur wanting to scale effectively & fearlessly MUST listen to this convo. *For real*. Bobby, a Harvard Law Grad who went from lawyer to online business owner, shares how he skyrocketed his brand, became seen as an authority figure and has other business owners tagging him as the “go to expert” non-stop. Pull up a chair to hear: His #1 email that got the most engagement/ope...
Dec 24, 2019•50 min•Ep. 8
Napoleon was NOT the shortie you think he was. More likely, 3 factors contributed to the “small man” reputation that’s lasted 100s of years. Honestly, if you think girls from high school get catty with rumors, wait till you hear this marketing story from the early 1800s. Listen to hear how Napoleon got his reputation for being so short + use the same root methods to brand YOURSELF in the online business expertise, identity or qualities you want to be known for. écoute! Je vais parler d'un homme ...
Dec 17, 2019•12 min•Ep. 8
