In this episode of Brand Up Podcast , we’re cutting through the noise on AI content creation and showing you how to get ChatGPT to deliver game-changing results. The difference between a mediocre output and a high-impact one comes down to how you ask . We cover: Why “vanilla” prompts give you useless, generic results The exact prompt framework to make ChatGPT act like an expert in your industry How to reverse-engineer viral content from your competitors in minutes Using AI for SEO strategy, Goog...
Aug 11, 2025•41 min
In this episode of Brand Up Podcast , we get real about how to actually use ChatGPT and AI tools to save time, think clearer, and get more done. No fluff. No hype. Just practical ways to turn tech into your personal assistant — from content and captions to business planning and backend systems. You’ll learn: Why most people are using AI wrong — and how to fix it with better prompts How ChatGPT can handle everything from social captions to business naming, video ideas, product research, and meal ...
Aug 04, 2025•10 min
In this episode of Brand Up Podcast , we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the right ones and building your entire model around them. Here’s what we cover: Why your pricing structure determines if your business survives or stalls How to reverse-engineer your ideal client avatar based on income and buying habits The $3,000–$4,000 per year customer math that changes everything about retention Why chasing the w...
Jul 28, 2025•10 min
If you’re still blaming the algorithm or “not knowing where to start,” this episode is your wake-up call. I’m breaking down how to build a real local business from scratch using smart content, $5 ad spend, and Google search — no fluff, no agency required. Whether you’re doing lashes, lymphatic services, or any in-person service, this episode walks you through a system that actually gets clients to show up. Inside this episode: Why offering a 50% discount on the wrong service actually makes you m...
Jul 21, 2025•14 min
This episode is a no-BS breakdown of how to actually build a profitable service business — the kind that doesn’t rely on tips, referrals, or random luck. Whether you’re offering beauty services, recovery services, or any 1:1 appointment-based service, this will help you shift from side hustle thinking to real business strategy. I will walk you through: Why undercharging is silently killing your profit How to reverse-engineer your ideal client using data, not guesses The exact tools I recommend t...
Jul 16, 2025•55 min
Most people confuse passion with profit — and that’s exactly why they stay broke. In this episode of Brand Up Podcast , we pull back the curtain on what really separates a hobbyist from a real business owner. If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit. Here’s what we get into: The hidden costs you’re ignoring (and why it matters) How to reverse-engineer your ideal client using income data A real story about scal...
Jul 14, 2025•12 min
If you think passion is enough to pay the bills, think again. In this episode of Brand Up Podcast , we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Spanish… It’s all here. I talk about: Why some foot traffic is worthless How charging more (strategically) makes everything easier The 7–10 touchpoint ru...
Jul 07, 2025•13 min
What do Dunkin’ Donuts and your beauty biz have in common? More than you think. In this episode of Brand Up Podcast , we dive deep into one of the most overlooked business lessons: visibility beats perfection . You’ll learn why: ✅ Getting known is more valuable than being “the best” ✅ The Know-Like-Trust factor determines whether or not people buy from you ✅ Most new beauty pros sabotage their growth by offering too many services too soon ✅ Every lash artist needs to master the art of client ret...
Jun 30, 2025•12 min
In this powerful episode of The Brand Up Podcast , we dive deep into how beauty professionals and service-based entrepreneurs can harness the true power of ChatGPT. Whether you’re completely new to AI or only using it for captions and hashtags, this episode will open your eyes to everything you’re missing. From content creation to business systems, I (who uses ChatGPT daily across multiple industries) share how you can start using it effectively and strategically — even if you’re not tech-savvy....
Jun 23, 2025•12 min
In this episode of the Brand Up Podcast , we’re diving deep into next-level strategies for leveraging ChatGPT in your business. From organizing folders for content creation and email automation to using advanced prompt engineering techniques, you’ll discover how to turn AI into your most powerful marketing assistant. Learn how to: Structure your ChatGPT workspace for efficiency Upload books, videos, and screenshots to guide AI responses Write high-performing prompts (even if you’re a beginner) U...
Jun 16, 2025•14 min
In this episode of Brand Up Podcast , Marian breaks down the exact ways he uses ChatGPT daily — not just for marketing, but to run his entire business smarter and faster. From automating client tasks to redesigning a backyard and generating brand names, you’ll learn: How to use ChatGPT to create personalized business systems The best prompts to get more out of the free version How to rebrand, write bios, create logos, and build content without starting from scratch Why your lack of direction is ...
Jun 09, 2025•13 min
In this episode of the Brand Up Podcast , Marian breaks down how service-based entrepreneurs can start using ChatGPT the right way — without wasting time, getting stuck, or sounding robotic. Whether you’re running a local business or building a personal brand, this episode will show you how to unlock the full power of AI for your content, marketing, and customer engagement. What you’ll learn: How to write smarter ChatGPT prompts that actually work The simple AI-powered email strategy that boosts...
Jun 02, 2025•49 min
In this episode of the Brand Up Podcast , we break down the biggest myth holding most entrepreneurs back: waiting until everything is “perfect” before taking action. Whether you’re just getting started or scaling your business, this real, unfiltered conversation will help you shift your mindset and move faster. 🔥 What you’ll learn: Why “perfect” is the enemy of profitable The one mistake most new business owners make when things start working When to run ads—and when it’s just burning cash How ...
May 26, 2025•12 min
In this powerful episode of the Brand Up Podcast , we’re pulling back the curtain on a major mistake most business owners make when it comes to their content: treating their Instagram feed and Reels as separate — or worse, disconnected — parts of their brand. You’ll learn why what looks good might actually be hurting your reach, and how today’s algorithms are too smart to be fooled by aesthetics alone. Here’s what we unpack: The #1 thing you must fix on your Instagram feed if you want followers ...
May 19, 2025•11 min
In this episode of the Brand Up Podcast , we break down how to finally stay consistent with video, even if being on camera makes you cringe. Here’s what you’ll learn: 🎯 3 beginner-friendly ways to make videos (without showing your face) 🛠️ Tools like CapCut, InShot, and ChatGPT to speed up content creation 📈 Why short-form video is the fastest way to build trust today 🔍 How to post updates on Google even if you don’t have a website ⚡ Why consistency—not perfection—wins in content and client ...
May 12, 2025•13 min
If you’re trying to grow your local business but feeling overwhelmed by all the moving parts — this episode of the Brand Up Podcast is your shortcut to clarity. We’re breaking down exactly how to set up and optimize your Google Maps listing , get real reviews that actually stick , and run Google Ads the right way — without wasting time or money. Whether you’re just starting out or finally ready to build legit visibility online, this episode lays out the exact steps to take, including: ✅ How to b...
May 05, 2025•12 min
In this episode of the Brand Up Podcast , we dive deep into how to effectively market yourself as a service-based entrepreneur — whether you’re just starting out or ready to scale. Here’s what you’ll learn: How to master personal branding and build real trust 🌟 Why mixing personal + business content drives more engagement Smart strategies for optimizing your Instagram, TikTok, and Google presence How to use ads — without wasting money 💸 Why storytelling is your biggest marketing advantage When...
Apr 28, 2025•1 hr 11 min
In this episode of the Brand Up Podcast , Marian breaks down the exact mindset and moves he used to grow a service-based brand to 7 figures — even without a big team or fancy setup. Whether you’re in beauty, wellness, or any client-based business, these strategies can help you scale smart and build a brand that actually converts. Here’s what you’ll learn: 🧠 Marian’s superpower for growing service businesses from $0 to 7 figures 💸 Why your sales process matters more than your lead cost 📸 How t...
Apr 21, 2025•1 hr 27 min
In this powerful episode of the Brand Up Podcast , we dive into what separates successful entrepreneurs from the rest — and spoiler alert: it’s not just talent or hustle. Marian breaks down: 🔥 Why marketing is the #1 skill to master if you want to generate real revenue 🧠 The mindset shift from side hustle to full-time business ownership 📅 Why every client should leave your salon with their next appointment booked 📍 Choosing the right location strategy – is Boston or New Hampshire right for y...
Apr 14, 2025•56 min
In this episode of the Brand Up Podcast , we’re diving deep into what it really takes to go from side hustle to full-time success in the beauty industry. It’s not about who you know—but who knows you . Whether you’re applying for salon jobs or building your solo brand, discover how to: Stand out when applying for beauty jobs (even if you don’t meet all the requirements) Optimize your social media to attract clients and opportunities Use video testimonials to land jobs or build trust Understand t...
Apr 07, 2025•1 hr 16 min
Should you merge your beauty business with a family member’s, or is it better to keep things separate? In this episode of Brand Up Podcast , we break down the best approach for beauty professionals looking to grow their brand while maintaining clear business boundaries. Here’s what you’ll learn: ✅ The power of personal branding – Why having your own identity in the beauty industry is key to standing out. ✅ Instagram growth hacks – How to use Instagram collaborations and name optimization to attr...
Mar 31, 2025•11 min
Your accent tells a story—so why hide it? In this episode of Brand Up Podcast , we dive deep into the power of authenticity and why embracing your unique voice can be your greatest asset in business. 🔹 Why an accent makes you more relatable, not less 🔹 How to confidently create content in a second language 🔹 Overcoming fear of judgment from peers and social media 🔹 Building a personal brand that evolves with your business 🔹 The SEO advantage of using your real name in branding If you’ve eve...
Mar 24, 2025•12 min
Are you leveraging Canva to its fullest, or are you leaving money on the table? Canva isn’t just a design tool—it’s a game-changer for entrepreneurs, content creators, and business owners looking to elevate their brand and streamline content creation. In this episode, we’ll dive into: ✅ The hidden Canva features most business owners overlook ✅ How to create high-converting marketing materials in minutes ✅ Time-saving templates that keep your branding consistent ✅ Simple ways to collaborate with ...
Mar 17, 2025•1 hr 9 min
Ever wondered what goes into creating high-quality daily content? In this episode of Brand Up Podcast , we pull back the curtain on a streamlined content creation process that ensures maximum efficiency and impact. 🔥 Here’s what you’ll learn: •How a three-person system powers daily content production •The exact tools and software used to record, edit, and publish •Why using a DSLR with Elgato levels up video quality •The workflow from research to final upload —no wasted time! •How to delegate e...
Mar 10, 2025•7 min
In this episode of the Brand Up Podcast , Host Marian Esanu and guest Evan Carmichael dive deep into the power of creating daily content that drives impact and unlocks true freedom. They also discover how top entrepreneurs strategically craft their messages, leverage storytelling, and maximize content across platforms. 🔹 How to structure your content for daily posting 🔹 The secret to making interviews stand out (so they actually grow your brand) 🔹 The #1 mistake content creators make—and how ...
Mar 03, 2025•8 min
Ever wondered how to show up whenever your competitors do? In this episode of Brand Up Podcast , we sit down with Marian Esanu , a digital marketing expert who reveals how to leverage competitor keywords to dominate YouTube, Google, and beyond. We break down the strategies behind keyword research, automated sales funnels, and high-ticket client acquisition. Whether you’re a coach, speaker, or business owner, this episode is packed with actionable insights to help you scale. 🎯 Learn how to: ✅ Ta...
Feb 24, 2025•11 min
In this episode of Brand Up Podcast , we dive deep into advanced YouTube ad strategies that can help you target and convert your competitor’s audience. This conversation is packed with game-changing insights on how to dominate the digital ad space using smart targeting tactics. 🔥 Key Takeaways: How to legally retarget users who visit competitor websites. Why YouTube ads are one of the most powerful tools for brand awareness. The secret behind Tai Lopez and Grant Cardone’s YouTube success. How t...
Feb 17, 2025•11 min
Feeling overwhelmed by podcasting? You’re not alone! Many creators hit a wall around the six-month mark, struggling with burnout, content planning, and consistency. But there’s a way to keep your momentum strong while scaling your show. In this episode, we dive into: The power of batch recording – how planning ahead can save you time and stress Why storytelling is your secret weapon for audience engagement The importance of hiring help sooner and what tasks to outsource first How to avoid conten...
Feb 10, 2025•11 min
Feeling overwhelmed with your podcast? You’re not alone! In this episode, we sit down with Pat Flynn to discuss podcasters' biggest challenges, from burnout to scheduling mishaps, and how to stay consistent without feeling exhausted. Pat shares his expert insights on: The power of batch recording – How planning can save time and reduce stress Avoiding podcaster burnout – Why most creators quit within six months and how to prevent it Interviewing like a pro – The secret to asking engaging questio...
Feb 03, 2025•13 min
In this episode of the Brand Up Podcast, we dive deep into the art of impactful storytelling and personal branding with Jesse Cruz , a speaker and coach who has transformed his passion into a thriving 7-figure business. Jesse opens up about his journey—from hitting financial rock bottom to discovering his purpose and creating a powerful system to help entrepreneurs master their message. Connect Jesse on Facebook Key topics covered include: The importance of defining your “why” and how it shapes ...
Jan 27, 2025•14 min
