There are thousands of products and procedures marketing to women to help them hold on to youth as long as they can. When choosing a method and a provider for cosmetic treatment, a woman needs to do her homework. Remember, advertising is not going to paint an accurate picture. In this month's podcast episode of Brand Spanking You, Nicole will be speaking with Dr Kathleen Chang of The Harmony Aesthetic Clinic. Dr Chang believes in innate beauty and providing the best combination of treatments to ...
May 04, 2021•44 min•Season 1Ep. 15
Multiple births always attract attention and there is generally a great deal of fascination about the concept of more than one baby being born at the same time. But for parents of quadruplets, their initial responses can be far from what can be called exuberance, at least in the early stages. The practicalities of raising four babies to adulthood can seem utterly overwhelming, which is why experienced parents of higher-order multiples (HOM) say it can help to just take things slowly at first and...
Mar 23, 2021•24 min•Season 1Ep. 14
In today’s digital world, spending time on social media has become almost second nature for many professionals and firms. (If that doesn’t sound like you, it’s time to reconsider and get on the social media bandwagon.) It's no mystery that social media is a crucial part of any marketing strategy -regardless of industry, company size, product, or service. With just a few clicks of the keyboard, we’re able to send out a tweet or share content to our LinkedIn connections. However, despite the immed...
Mar 09, 2021•35 min•Season 1Ep. 13
If you have ever had a feeling in the pit of your stomach — that you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur. You just need to learn to think like an entrepreneur. Much of the conversation about entrepreneurial growth narrows in on sales objectives, hiring the right talent and other similar objectives. The importance of the entrepreneurial mindset is often missing from these conversations. The entrepreneurial mindset is about a certain way of th...
Feb 23, 2021•1 hr 8 min•Season 1Ep. 12
Katherine Hanna, turned to surgery to fight the flab after her weight reach more than 266lbs. However, she was forced to undergo four separate gastric ops between 2011 and 2018 after one saw the wrong portion of stomach removed and another caused such severe acid reflux that she was barely able to eat. Despite the horrifying ordeal, the nurse was delighted to drop more than 126lbs but was then left with rolls of loose skin that clung to her petite figure. She resorted to taking equity out of her...
Feb 09, 2021•41 min•Season 1Ep. 11
Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate—with a solid brand building process of your own. In this week's podcast episode, Nicole will be speaking with Michelle Wong, the woman behind Lab Muffin Beauty Science. Michelle started Lab Muffin almost 10 years ago, frustra...
Dec 02, 2020•44 min•Season 1Ep. 10
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy. Take it from Maree Andersen, a business ow...
Nov 25, 2020•37 min•Season 1Ep. 9
Facebook optimisation is one of the most integral yet undervalued online advertising solutions in today’s internet-driven world. Without a goal-oriented Facebook marketing tactic, you’re missing out on a massive opportunity to generate qualified leads and traffic to your website. With over 2.6 billion monthly active users, Facebook remains the biggest social networking platform worldwide. This means Facebook audience optimisation has a huge potential to attract the right customers and increase y...
Nov 18, 2020•46 min•Season 1Ep. 8
Aesthetic isn’t just a creative word, it has a very practical definition with real-world and monetary ramifications. We experience different types of services from various companies. Whether you’re getting a manicure or pedicure or receiving service when ordering food at a restaurant, it all boils down to how you feel when you are done. You will begin to pick and choose what works for you and what doesn’t, and you might reflect on what could have been done to improve the process. Knowing what’s ...
Nov 11, 2020•38 min•Season 1Ep. 7
Remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. Today, customers have the power, not the sellers. Who gave them this power? Us — with help from the world wide web. This is why it's so important to provide a remarkable experience and make them want to continue doing business with you — customers are your best resource for growing your brand awareness in a...
Nov 05, 2020•28 min•Season 1Ep. 6
Starting a business entails understanding and dealing with many issues—legal, financing, sales and marketing, intellectual property protection, liability protection, human resources, and more. But interest in entrepreneurship is at an all-time high. And there have been spectacular success stories of early-stage startups growing to be multi-billion-dollar companies, such as Uber, Facebook, WhatsApp, Airbnb, and many others. In this week's podcast episode, Neil Osborne will give us an overview of ...
Oct 28, 2020•34 min•Season 1Ep. 5
In the age where becoming your own boss is becoming the order of the day, the dream of entrepreneurship and the realities of entrepreneurship often present a harsh reality that not everyone is ready for. However, does mean that one should walk away when the going gets tough? As you consider new ideas for your next project or business, give extra credence to the things you believe to be true that others doubt. The most exciting products are created by people with tons of conviction for something ...
Oct 21, 2020•32 min•Season 1Ep. 4
While the coronavirus has eliminated the majority of face-to-face business interactions around the world, it has not eliminated the need for companies to engage their customers. In fact, customer engagement has never been more vital: Not only might it help companies develop alternative streams of revenue in the current moment, but it could also offer a significant advantage when the economy reopens. In an era when the populace needs guidance and information, and when people place more trust in A...
Oct 14, 2020•21 min•Season 1Ep. 3
Being a nurse is not a profession for the faint-hearted. Nurses deal with life, death, and everything in between. It’s a common misconception that nurses simply carry out the doctors’ orders. Nurses are front and centre, monitoring patients’ responses to prescribed interventions and notifying physicians when unwanted or negative outcomes arise. Nurses are responsible for all orders that are carried out, including those that are wrong or contraindicated. As the coronavirus disease 2019 (COVID-19)...
Oct 07, 2020•42 min•Season 1Ep. 2
Communication is about more than just exchanging information. It’s about understanding the emotion and intentions behind the information. As well as being able to clearly convey a message, you need to also listen in a way that gains the full meaning of what’s being said and makes the other person feel heard and understood. Effective communication sounds like it should be instinctive. But all too often, when we try to communicate with others something goes astray. We say one thing, the other pers...
Sep 30, 2020•44 min•Season 1Ep. 1
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Jun 12, 2020•44 sec•Season 1Ep. 1
