`BRAND SOUNDS - Music and Brands´ - podcast cover

`BRAND SOUNDS - Music and Brands´

BRAND SOUNDS - powered by GROVES Sound Communications•www.brand-sounds.com
Business
Management & Marketing
Insights on music in advertising and marketing.
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Episodes

comMUSICation - Episode 01 - Introduction

A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The r...

Feb 04, 2019•8 min

05. Choosing the music

The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!

May 13, 2007•4 min

04. Who needs a "Brand Sound Consultant"?

The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!

May 06, 2007•3 min

03. Is a Sound Logo a Sound ID?

The third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID?

Apr 29, 2007•5 min

02. Is music universal?

The second episode of the BRAND SOUNDS series with John Groves! In this one you can listen to his opinion about the possibility using music in advertising and communication globally.

Apr 22, 2007•4 min

John Groves at TYPO Berlin "Change"

Here you can see a presentaton by one of the famous composer from Germany, John Groves. As a specialist in all aspects of Sound Branding, he is telling us how important is the usage of sound in communication. Enjoy it!

Jan 25, 2007•35 min

NIVEA & Asher Lane - Episode 6 of 6

The final episode of the NIVEA & Asher Lane series with John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer. John is asking him about the benfits that NIVEA got out of this deal. But first of all, Michael is going to tell us his thoughts on the place of the composer in the food chain.

Dec 14, 2006•5 min

NIVEA & Asher Lane - Episode 4 of 6

In this episode, John and Michael are talking about the current trend of brands putting undiscovered talent on the web. For example: Mercedes Benz with their "Mixed Tape" Project. Moreover they are talking about the future of the record companies and their behavior on the market...

Nov 30, 2006•5 min

NIVEA & Asher Lane - Episode 3 of 6

This episode starts of with a monologue of John Groves exponding on the importance of specialist applied music composers. Moreover, John is asking Michael Kramer why the record company didn't take up their option despite having a chart hit...

Nov 23, 2006•7 min

NIVEA & Asher Lane - Episode 1 of 6

Brand Sounds - Brand New! John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “N...

Oct 19, 2006•8 min

SMUDO of Fanta 4 & O2 - Episode 5 of 5

This is the fifth and final Episode of the BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”.

Sep 27, 2006•10 min

SMUDO of Fanta 4 & O2 - Episode 4 of 5

This is the fourth of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! The fifth and final Episode is comming next Week.

Sep 13, 2006•6 min

SMUDO of Fanta 4 & O2 - Episode 3 of 5

This is the third of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 4 is comming next Week.

Sep 06, 2006•6 min

SMUDO of Fanta 4 & O2 - Episode 2 of 5

This is the second of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 3 is comming next Week.

Aug 30, 2006•7 min

SMUDO of Fanta 4 & O2 - Episode 1 of 5

CAUTION, THIS IS HOT! This is the first of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. They talk about the partnership between the Telco 02 and the Fanta 4, tour sponsorship and the use of their hit “TROY” in TV commercials during the football WM 2006. Subscribe to this Podcast and stay up to date! Episode 2 is comming next Week.

Aug 23, 2006•7 min

Lou Pearlman & N'Sync - Episode 1 of 1

This is an interview between John Groves and one of the famous artist managers, Lou Pearlman. They talk about his expiriences with brand and artist partnerships.

Aug 02, 2006•6 min
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