Brand Safety Exchange - podcast cover

Brand Safety Exchange

Oasis Consortiumrss.com
Hear unique perspectives from experts and leaders within the world of brand and user safety. Brand Safety Exchange is hosted by Oasis Consortium, a think tank to unite stakeholders and create actionable, measurable standards for the protection of online brand safety. Each episode contains a deep discussion into a specific topic, providing listeners with valuable insight into the evolving problems, solutions, and market forces that influence brand and user safety every day.
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Episodes

3.3 Building a Diverse & Responsible Tech Ecosystem with Rebekah Tweed from All Tech is Human

People are for whom you are designing, working, and ultimately, creating. As AI and technology advance at a blazing speed, it is more important than ever to ask and be concerned about the societal implications of those new technologies and how to develop policies with values of representation, learning, and wellness in mind.Rebekah Tweed is a leader in Responsible Tech and Public Interest Technology careers, talent, and hiring trends. She is the creator of the Responsible Tech Job Board, and the...

Jun 06, 202344 minSeason 3Ep. 3

3.2 What Games Can Teach Us About Brand & User Safety in the Metaverse, with Jonathan Stringfield of Activision Blizzard

With the arrival of Web3 and the metaverse, gameplay mechanics and community management will inform the broader landscape of what future immersive worlds might look like. And with the rising popularity of AR and VR games, a key question for marketers is how they should understand the relationship between trust and safety for players, and brand safety for their campaigns and reputation.Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard Media, holds a Ph.D. f...

May 10, 202330 minSeason 3Ep. 2

3.1 Why Industry Standards are the Sustainable Growth Driver for Safer Online Communities, with Matthew Soeth of Spectrum Labs

As online communities quickly evolve, the connection between user and brand safety has never been stronger. Designing and maintaining optimal trust and safety policies and practices that support a sustainable digital business requires staying current with standards and guidelines.Matt Soeth, the Head of Trust and Safety at Spectrum Labs, shares his perspectives on how organizations can utilize these collaborative cross-industry efforts to drive sustainable business growth. From how to build and ...

Apr 05, 202328 minSeason 3Ep. 1

2.6 The Importance of ​​Human Content Moderation & Digital Wellness, with Phil Tomlinson of TaskUs

The role of human content moderation is a critical part of most trust and safety initiatives, which requires an understanding of inclusivity and how to approach digital wellness for your teams. TaskUs’s Global Lead for Trust & Safety, Phil Tomlinson, talks about why we need a hyperlocal approach to moderation that includes experts in country-specific legal frameworks and cultural nuance. He also covers how digital well-being for human moderation teams can be optimized through both expert car...

Dec 13, 202232 minSeason 2Ep. 6

2.5 Humanizing Digital Workspaces: Building a Safe Digital HQ, with Slack's Risa Stein

Humanizing digital workspaces while building a safe digital HQ ultimately requires transparency and integrity. Slack’s Director of Product Management - Integrity, Risa Stein, broadens the narrative around trust and safety in the context of organizations in this fascinating conversation with our president Tiffany Xingyu WANG . One of Risa’s early degrees in Ethics and Political Philosophy has primed her for the work she does today as she unpacks the importance of safety in a collaborative workspa...

Oct 18, 202221 minSeason 2Ep. 5

2.4 Industry Collaboration for a Safer Internet

Six of the inspiring minds behind the first-ever User Safety Standards join Tiffany Xingyu Wang for this enlightening episode of Industry Collaboration for a Safer Internet. This esteemed panel is comprised of Angela Johnson, Client Development Officer at Dentsu. Catherine Connelly, Co-Founder and Senior VP Marketing at The Meet Group. Brandon Rhea, VP of Community at Fandom. Roger Gerhmann, Executive Creative Director of SXM Media and Phil Tomlinson, Global Lead, Trust and Safety at Taskus. Thr...

Jun 21, 202257 minSeason 2Ep. 4

2.3 Drive Public Private Partnerships for Digital Safety, with Farah Lalani of WEF

The World Economic Forum’s Global Coalition for Digital Safety, Partner and Engagement Lead, Farah Lalani, joins Tiffany Xingyu Wang, for the third episode of the Brand Safety Exchange. Passionate about creating a safer internet, Farah’s work entails partnering with some of the foremost minds in civil society, government, tech/media and academia to tackle harms online. The topics she covers are varied and incorporate business model innovation, technology disruption, and industry regulation for p...

May 24, 202231 minSeason 2Ep. 3

2.2 A Safer Internet: Leveraging the Power of Legislation to Harness the Benefits of Technology with Australian eSafety Commissioner, Julie Inman Grant

Join the conversation in which Australia’s first eSafety Commissioner, Julie Inman Grant, and our host, Tiffany Xingyu Wang, discuss the complexities of the ongoing development, and evolution, of regulation and policies that mitigate the risks associated with online experiences. Julie’s groundbreaking work encompasses combatting image-based abuse and cyberbullying. With 22 years in the technical field, Julie has leveraged this depth of insight to foster collaboration between key leaders in the t...

Feb 02, 202246 minSeason 2Ep. 2

2.1 Gender Inclusivity: A Recipe For A Thriving And Safe Dating Community, with Alice Hunsberger of Grindr

Grindr’s Senior Director and Global Head of Customer Experience, Alice Hunsberger, joins Tiffany Xingyu Wang for the first episode of our second season. Part of Alice’s work involves developing policies and guidelines for safer and more inclusive communities in the online dating sphere. In this episode, Tiffany and Alice discuss developments in the field of Trust and Safety, changing approaches to the moderation of online communities, and the need to make greater efforts to consider and protect ...

Jan 13, 202225 minSeason 2Ep. 1

1.19 Season 1 Wrap-Up: Trust and Safety as the key to unlock Web 3.0

After a great first season with thought leaders and practitioners from the world of brand and user safety that discussed digital safety for children, fighting human trafficking through technology, diversity, and inclusion in the gaming industry, t&s programs from the ground up, and so much more - it's time to reflect on the highlights of the season.

Dec 16, 202130 minSeason 1Ep. 19

1.18 The Path To Rebuild Trust For The Coming Era Of The Web 3.0

How can we build trust for the coming Web 3.0? For our season 1 finale, our host, Tiffany Xingyu Wang, walked delegates through the answer to such a delicate and important matter in the opening keynote speech for the 4th annual HUE Tech Summit 2021. The conference is powered by the Tech Women Network in partnership with LinkedIn Learning, The New York Times, Urban Outfitters and SAP.

Jul 14, 202123 minSeason 1Ep. 18

1.17 Elevating the Good: Safer Online Conversations For a More Civil Web with Roee Goldberg of OpenWeb

Roee Goldberg, co-founder and COO of OpenWeb, joins Tiffany Xingyu Wang to discuss the crisis of toxicity online and the best path to pairing growth and civility. He also discusses how digital environments that focus on user safety translate to ones that are safe for brands, and why loyalty and retention are the greatest strategic assets for digital publications. Learn why he says that engagement should be driven by identifying and amplifying what isn’t toxic – to avoid online echo chambers, pla...

Jun 30, 202118 minSeason 1Ep. 17

1.16 Fighting Human Trafficking Through Technology, with Nic McKinley of DeliverFund

Nic McKinley, founder and CEO of the nonprofit intelligence group DeliverFund and former CIA Special Agent, recently joined Tiffany Xingyu Wang to discuss the modern explosion in human trafficking and how DeliverFund leverages cutting-edge technology to fight it across private companies’ digital platforms. Traffickers are leveraging such platforms and smartphone technology to expand their illicit activities, which - beyond the tragic human cost - can also severely damage the reputation of the pl...

Jun 24, 202132 minSeason 1Ep. 16

1.15 The Evolution of Brand Safety, with Neal Thurman of the Brand Safety Institute

Neal Thurman, a co-founder of the Brand Safety Institute, recently joined Tiffany Xingyu Wang for a Brand Safety Exchange podcast episode where he discussed the state and future of brand safety as it enters its “awkward teenage” years and continues a path to maturity. That growth, which has included increasing collaboration among platforms in creating common approaches to understand and tackle online toxicity, has allowed marketers to take more successful and nuanced approaches in managing digit...

Jun 08, 202131 minSeason 1Ep. 15

1.14 Fighting Online Abuse is a Cat & Mouse Game, with Arjun Narayan of Kuaishou Technology

Arjun Narayan, the Global Head of Trust & Safety of Kuaishou Technology, recently joined Tiffany Xingyu Wang on the Brand Safety Exchange podcast to discuss how online abuse is becoming more sophisticated and harder to monitor and manage. He argued for tech platforms to unite and create common standards to fight digital toxicity; delved into the challenges of balancing creativity and expression with safety and decency, and highlighted the tension between what platforms want and what their co...

May 13, 202136 minSeason 1Ep. 14

1.13 The Value of Privacy in a Digital World with Robert Cunningham, Greg Kidd, and Alysia Hutnik

Robert Cunningham, head of legal at Ketch; Greg Kidd, CEO of GlobaliD; and Alysia Hutnik, a partner with Kelley Drye & Warren joined Tiffany Xingyu Wang for a recent chat on The Community Builders Club on Clubhouse. Hear these privacy experts discuss what evolving norms and expectations on privacy, transparency, and consumer data collection and use will mean for brands, platforms, and users, and how less consumer data collection will result in smarter data use.

May 06, 202145 minSeason 1Ep. 13

1.12 Building a Trust & Safety Program From the Ground Up, with Aoife McGuinness of Wildlife Studios

Wildlife Studios is one of the largest mobile gaming companies in the world. Today, they have a portfolio of over 60 games and have more than 100 million active players every month. Aoife McGuinness, Trust & Safety Lead at Wildlife Studios, joins this week’s episode of Brand Safety Exchange to discuss building a trust & safety program from scratch, how safer users can enable a more diverse workforce, the challenges of working without universal user safety standards, and how associations ...

Apr 28, 202111 minSeason 1Ep. 12

1.11 The High Stakes of Player Safety with Paul Snyder of Riot Games

Paul Snyder, Product Management Lead of Central Player Dynamics at Riot Games, joins this week’s episode of Brand Safety Exchange. Riot Games was founded over a decade ago with a core promise to put the player experience first. Hear Paul discuss how player safety directly impacts engagement, how Riot tackles trust and safety challenges on a large scale while still considering cultural nuances, and why a human-centric, proactive approach is needed for trust and safety efforts.

Apr 21, 202121 minSeason 1Ep. 11

1.10 SafetyTech 2021: Brand Protection Through User Safety

This special episode, co-sponsored by The UK Department for Digital, Culture, Media & Sport, features a session recorded during the CogX Festival 2021. Host Tiffany Xingyu Wang moderates a discussion with user safety leaders including David Hall of LEGO Group, Geoff Cook of The Meet Group, Angela Johnson of Dentsu, and Amit Shetty of IAB. These industry veterans discuss how trust and safety issues are playing an ever more important role in considerations of their online brands, and how techn...

Apr 14, 202148 minSeason 1Ep. 10

1.9 The Unintended Dangers of Keyword Blocklists, with Sheryl Goldstein of IAB

Please help us welcome Sheryl Goldstein, EVP Member Engagement and Development at the Interactive Advertising Bureau (IAB), to this episode of Brand Safety Exchange! Sheryl shares her unique perspective on the current state of brand safety and industry trends, how brands are managing the influx of online toxicity and misinformation, and IAB’s 2020 campaign “News Saves Lives,” a global effort to support domestic news publishers by ensuring that advertising-based funding of news media continues un...

Apr 08, 202129 minSeason 1Ep. 9

1.8 Building a Business Case for Sustainable Media with Angela Johnson and Kris Doerfler of dentsu

Join special guests Angela Johnson and Kris Doerfler of dentsu as we build a business case for sustainable media and marketing. As an agency that works with many of the world’s largest advertisers, Angela and Kris provide valuable insight into challenges that top spending clients face in 2021 with a particular view to brand safety. They discuss the definition of sustainable media, the opportunities presented by a public that is more educated in the advertising process, the business benefits of d...

Mar 25, 202131 minSeason 1Ep. 8

1.7 The ROI of Online Safety with Reggie Yativ of Agora

Now is the time for platform leaders to rethink user safety. No longer just an insurance policy, a safe environment cultivates openness, fosters engagement, and positively impacts key growth metrics. Listen as Reggie Yativ, CRO and COO of Agora, joins our host Tiffany Xingyu Wang to explain how Agora manages a safe and secure real-time engagement platform that its partners and customers love, how user safety drives ROI, the latest live streaming trends, and much more.

Mar 18, 202112 minSeason 1Ep. 7

1.6 Taming the Wild West of Audio Content with Roger Gehrmann of Pandora

Pandora’s Executive Creative Director, Roger Gehrmann, joins us to discuss the challenges and opportunities of what he describes as the “Audio Renaissance” that we are living in. How do brands that want to be seen as innovators join the conversation and advertise in new areas without risking brand safety? We also discuss what makes audio such an intimate medium, the differences between brand safety and brand suitability, why it’s hard to ensure brand suitability within podcast advertising, and s...

Mar 09, 202118 minSeason 1Ep. 6

1.5 How Trust and Safety Investments Sustain Dating Platform Innovations, with Geoff Cook of The Meet Group

Geoff Cook, CEO and Co-Founder of The Meet Group, leads the charge in dating platform innovation. Listen as he joins Brand Safety Exchange to talk about his experience as a serial entrepreneur and how early investments in trust and safety and live streaming technology have evolved The Meet Group into a social and entertainment powerhouse. Geoff also discusses why brand and user safety is so critical for his industry, he outlines the content moderation policies and practices for TMG’s brands, exp...

Feb 17, 202120 minSeason 1Ep. 5

1.4 What’s it Like Being Accountable For 250k Communities? A Chat with Brandon Rhea at Fandom

In this episode, Oasis Consortium General Manager and Host Tiffany Xingyu Wang chat about accountability with Brandon Rhea, VP of Growth at Fandom. Explore how he is infusing trust and safety by design into his evolving role, the importance of self-regulation for online platforms, how to ensure global policy enforcement across many communities, and much more.

Feb 11, 202115 minSeason 1Ep. 4

1.3 Promoting a More Diverse and Inclusive Gaming Industry with Emma Buttin of the French Embassy in the US

Emma Buttin, the New Media Officer at the Embassy of France in the United States, joins Brand Safety Exchange to discuss sustainability and how she is working to tackle social challenges with a new program called Games for Good. The program will build a more inclusive gaming industry by raising awareness, sharing expertise, and creating a diverse talent pipeline to bring underrepresented people into the gaming industry. Listeners will also learn how a global vision of sustainability can ensure b...

Feb 03, 202111 minSeason 1Ep. 3

1.2 A Masterclass in Building Community with Lan Phan of community of SEVEN

Brand Safety Exchange welcomed Lan Phan, Founder and CEO of community of SEVEN, to give listeners a master class in community building . Lan and host Tiffany Xingyu Wang discuss the importance of openness and how it can improve the online world, three key business benefits gained by increased diversity, and Lan reveals the skills needed to convene the right people to drive positive changes. Having worked with the Association of National Advertisers, Fortune Magazine, #SeeHer, and more over the l...

Jan 08, 202129 minSeason 1Ep. 2

1.1 Providing a Safe Digital Playground for Kids with Joel Silk of Roblox

Joel Silk, the Senior Director of Content Moderation at Roblox, joins Brand Safety Exchange to discuss the critical role of security. After a military career spanning multiple intelligence and risk management leadership roles, Joel now helps to keep 160 million players safe on the world’s largest social platform for play. Learn about the brand safety challenges Roblox faces, how they are educating users to shape behavior, and how Joel’s personal definition of security has evolved over his career...

Dec 10, 202020 minSeason 1Ep. 1
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