In this insightful episode of Brand Retro, host Mike Brevik dives into a discussion with Lindsey Coffey about the intersection of eco-friendliness and brand identity. Lindsey shares her journey from the fashion industry to becoming a vocal advocate for environmental activism. They explore how brands can authentically integrate sustainability into their messaging without falling into the trap of greenwashing. Lindsey highlights the initiatives of EcoBranders, providing a blueprint for businesses ...
Sep 20, 2024•24 min•Ep. 114
In this insightful episode of Brand Retro, Mike Brevik sits down with Luke Infinger, a creative turned entrepreneur who has carved a niche in the marketing world. Starting his career immersed in the arts and motion graphics, Luke shares his journey from working on high-profile projects like the Game of Thrones season three promo to founding his own agency specialized in the orthodontic and dental markets. Discover how Luke's artistic background and competitive drive shaped his entrepreneurial sp...
Sep 17, 2024•33 min•Ep. 113
In this enlightening episode of Brand Retro, Mike Brevik sits down with Zahra Karsan, a Wall Street Journal bestselling author and certified coach renowned for her expertise in peak performance coaching. Dive into an in-depth conversation that explores the fascinating intersection of neuroscience and human behavior, and discover practical strategies for achieving extraordinary results both personally and professionally. Zahra shares her unique approach to unlocking potential through understandin...
Sep 13, 2024•24 min•Ep. 112
In this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, an...
Sep 10, 2024•29 min•Ep. 111
In this captivating episode of Brand Retro, we sit down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast. Discover how Jennifer's agency seamlessly integrates robust marketing strategies with a profound commitment to community service. Jennifer shares insights from her journey of infusing corporate social responsibility into everyday business practices and why doing good is not just an option but a foundational element of her agency's identity. Learn how an...
Sep 06, 2024•17 min•Ep. 110
Join us on this insightful episode of Brand Retro as we dive into the world of promotional products with Swire Ho, also known as the Promo Guy, from Garuda Promotional and Branding. Discover the critical role of promotional products in maintaining brand consistency and enhancing customer journeys. Swire shares expert advice on choosing quality over quantity, aligning promotional items with your brand ethos, and the strategic use of promotional products to boost brand awareness. Learn how to avoi...
Sep 03, 2024•19 min•Ep. 109
Join us on this episode of Brand Retro as we chat with Lauren Litt, the multifaceted owner of Lil Shameless Plug. Dive into Lauren's unique journey from scream queen actress to social media maestro, where she blends her passions to create a dynamic business model. Discover how authenticity and precise storytelling in social media can transform personal connections into business success. Whether you're a budding entrepreneur or an established business owner, Lauren's insights on the intersection ...
Aug 29, 2024•27 min•Ep. 108
In this episode of the Brand Retro Podcast, Mike Brevik sits down with Leah Leaves from Alderdaan Operations Solutions. Leah shares her expertise in bringing order to chaos within small businesses, particularly in the digital marketing space. They dive deep into the importance of operational efficiency, the role of systems and structure in business growth, and the value of having the right team in place. Leah also reveals the story behind her company's name, inspired by her love for Star Wars, a...
Aug 23, 2024•33 min•Ep. 107
In this inspiring episode of the Brand Retro Podcast, we are joined by Jacob Cass, the esteemed branding and design expert from the Just Branding Podcast and the creative force behind Just Creative. Together, we delve into the intricacies of navigating a successful career in branding and design, exploring Jacob's own professional journey and the valuable lessons he's learned along the way. Jacob shares his experiences working with big brands, offering insights into the challenges and triumphs of...
Jun 27, 2024•24 min•Ep. 106
In this vibrant episode of the Brand Retro Podcast, we sit down with Josh Sullivan, the Executive Creative Director, Brand Strategist, and Designer behind the acclaimed and sometimes infamous Fried Design Company. Josh shares his adventures and challenges as an agency owner, diving into the exhilarating world of branding and the importance of infusing fun into business, creativity, and teamwork. Throughout our conversation, Josh reveals how maintaining a playful approach to serious business can ...
Jun 11, 2024•23 min•Ep. 105
In this enlightening episode of the Brand Retro Podcast, we welcome Gracie Clemens, CEO & Founder of SGC Marketing, to explore the transformative world of marketing through the lens of data and strategy. Gracie dives deep into the power of the audit process, a critical tool that uncovers hidden opportunities and challenges within marketing campaigns. She shares her extensive expertise on how rigorous data analysis can lead to more informed strategic decisions, significantly boosting marketin...
Jun 04, 2024•20 min•Ep. 104
In this insightful episode of the Brand Retro Podcast, we're joined by Dan Englander, CEO and Founder of Sales Schema, a consultancy that has revolutionized how agencies and B2B service companies approach lead generation. Dan discusses the intricacies of the sales cycle, sharing powerful client stories and the transformative effects of implementing a solid sales strategy or 'schema.' With Sales Schema's track record of building over 10,000 prospect relationships for more than 100 organizations s...
May 28, 2024•18 min•Ep. 103
In this enlightening episode of the Brand Retro Podcast, we're excited to welcome Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, as we dive deep into the buyer's journey and explore the power of transparency in business. Chris brings a wealth of experience and unique insights, sharing captivating client stories and essential strategies for understanding customer motivations. We cover everything from A to Z, discussing the crucial steps for starting and growing your own business. Whet...
May 21, 2024•22 min•Ep. 102
In this rockstar episode of the Brand Retro Podcast, we're joined by the incredibly talented James Martin, founder of Made By James and Baby Giant Design Co., and Creative Partner at Lincoln Design. Dive into the thrilling world of design with us as James shares his unique creative journey and the innovative approaches that have cemented his status as a design legend. This episode is jam-packed with cool insights, from James's philosophy on creativity to the processes that drive his iconic proje...
May 07, 2024•44 min•Ep. 101
In this milestone episode of the Brand Retro Podcast, we're thrilled to celebrate our 100th episode with none other than Spencer Shaw, Founder and CEO of Podkick. Join us as we take a reflective journey through the evolution of the Brand Retro Podcast, exploring the highs, the lessons learned, and the intricate details that have shaped our show. Spencer shares his insights on podcasting, growth, and the power of storytelling as we delve into what it takes to maintain a successful podcast series....
Apr 30, 2024•40 min•Ep. 100
In this thought-provoking episode of the Brand Retro Podcast, we're joined by Emma Donovan, Co-Founder and Brand Strategist at Dapper, to delve into the heart and soul of branding. Our conversation illuminates the critical importance of infusing personal essence into our brands, highlighting how the authenticity and passion of the creators shape and define a brand's identity. Emma shares her expert insights on cultivating brands that resonate deeply with audiences by embracing the unique stories...
Mar 26, 2024•26 min•Ep. 99
In this insightful episode of the Brand Retro Podcast, we have the privilege of sitting down with Scott Aaron, a LinkedIn expert, renowned podcast host, and best-selling author. Our conversation dives deep into the complexities and nuances of succeeding on LinkedIn, the world's premier professional networking platform. Scott shares his expert knowledge on the dedication and strategy required to truly stand out and make meaningful connections on LinkedIn. From optimizing your profile to engaging ...
Mar 19, 2024•26 min•Ep. 98
In this engaging episode of the Brand Retro Podcast, we're thrilled to feature Behdad Jamshidi, the marketing maestro behind CJAM and a veteran in the field with a rich tapestry of experiences. Together, we "jam" on a variety of marketing perspectives, delving into the wealth of customer insights that have shaped the industry and the unique approach championed by CJAM Marketing. Behdad shares his journey of innovation and discovery, offering listeners an insider's look at how understanding diver...
Mar 12, 2024•33 min•Ep. 97
In this dynamic episode of the Brand Retro Podcast, we sit down with Sacha Awwa, a seasoned marketing veteran and the visionary founder of Sacha Awwa Marketing Group. Our conversation takes a deep dive into the ever-evolving landscape of the marketing industry, exploring the seismic shifts that have transformed how brands engage with their audiences. Sacha shares her profound insights on the importance of staying abreast of the latest trends, tools, and tactics in the marketing realm. Drawing fr...
Mar 05, 2024•28 min•Ep. 96
In this insightful episode of the Brand Retro Podcast, we welcome Jason Berkowitz, SEO Director & Founder of Break The Web, to demystify the ever-evolving landscape of Search Engine Optimization (SEO). Jason takes us through the current state of SEO, debunking widespread myths and shedding light on the truths often obscured by the noise in the industry. Our discussion cuts to the heart of how SEO genuinely functions in today’s digital world and the crucial role it plays in aligning with over...
Feb 27, 2024•26 min•Ep. 95
In this revealing episode of the Brand Retro Podcast, we're joined by Hannah Balliet from Ugly Mug Marketing, a maverick in demystifying the complex world of social media for brands and businesses. Our conversation centers on unveiling the realities of social media beyond its surface-level allure, focusing on helping clients grasp its true nature, strategic approach, and the critical role of intentionality in digital engagement. Hannah delves into the intricacies of social media strategy, emphas...
Feb 20, 2024•43 min•Ep. 94
In this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and ...
Feb 13, 2024•25 min•Ep. 93
The Brand Retro Podcast welcomes Justine Pogroske, the creative powerhouse behind Million Dollar Branders. Listen in as Justine and Mike dive into the essence of branding and the entrepreneurial odyssey. Justine and Mike also discuss the art of thinking bigger and the strategies behind crafting a brand that exudes luxury and value without breaking the bank. They debunk the myth that high-end branding requires a million-dollar investment, and instead, share insightful tips on how to achieve that ...
Dec 05, 2023•28 min•Ep. 92
In this inspiring episode of the Brand Retro Podcast, join host Mike Brevik as he sits down with Robert Ingalls, founder of LAWPODS and a visionary in the legal podcasting space. Together, they delve into the entrepreneurial spirit of "taking the leap." With a keen focus on starting a podcast, Robert and Mike exchange their insights on the importance of authenticity and the journey to finding one’s unique voice in the crowded digital landscape. They share personal anecdotes and professional tips...
Nov 28, 2023•29 min•Ep. 91
In this riveting installment of the Brand Retro Podcast, host Mike Brevik joins forces with AI aficionado and ghost writer Joshua Lisec to explore the burgeoning world of artificial intelligence. Delve into a conversation that spans the spectrum of AI's potential, from the nuanced implications on marketing strategies to its transformative effects on businesses at large. Mike and Joshua share their expert insights on how to harness AI's capabilities to not only predict market trends, but also cre...
Nov 07, 2023•20 min•Ep. 90
Unpack the power of the 80/20 principle in this enlightening episode of the Brand Retro Podcast, hosted by Mike Brevik, featuring the astute Spencer Shaw. The duo dives deep into the nuanced Cyberdogz 80/20 strategy, unraveling the delicate balance between risk and reward in the realm of marketing and business decision-making. Listen as they dissect how this potent strategy is intricately woven into the Cyberdogz business model, propelling it to new heights. Moreover, discover how it’s meticulou...
Oct 17, 2023•25 min•Ep. 89
Step into the audacious world of marketing with the Brand Retro Podcast as host Mike Brevik teams up with the ever-innovative Mike Ozan. In this captivating episode, they delve into the power of fearless thinking and the magic it brings to marketing. Discover how stepping away from the norm and embracing uncharted territories can lead to groundbreaking results for clients. From challenging the status quo to executing bold strategies, the two Mikes inspire you to think differently and equip you w...
Oct 10, 2023•29 min•Ep. 88
Join us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode ...
Oct 03, 2023•23 min•Ep. 87
On today's episode, Mike is joined by Sarah Panus of Kindred Speak to talk about how Brand Storytelling is 22x more memorable than facts and figures alone. Brands are the new Editor-in-Chiefs. Sarah shares her thoughts on how humanizing your brand through storytelling by using her F.E.D Method (focus, empathy, and data) can drive ROI. Tune in to hear how being intentional and really connecting with your audience can drive your brand to its fullest. Who’s The Guest? Sarah Panus helps content mark...
Dec 13, 2022•39 min•Ep. 86
Joining Mike today is leadership guru Randy Hall of 4th Gear Consulting and Leadership Gym. Both strive to be the best leaders to their teams, and friends, and in life, they share their thoughts on why experience alone doesn't make someone a good leader. People think leadership is a personality-based thing, not a series of tools, processes, and repetitive systems you can use to help lead people to help them be at their best and reach the success that's important to them. Leaders are readers and ...
Dec 06, 2022•39 min•Ep. 85
