My client, Shannon Mulligan joins to break down the foundations for brand messaging to her top 3 tips you can do today to improve your content and copywriting. When visual communications and copy come together, that's where the magic happens. Plus she shares her experience on transforming her website in just one day together. Yep, you heard that right. Leave the heat to the steamy beach days and BBQ’s sizzling this Summer! Want results like Shannon? Book your VIP Design Day now . Visit christine...
Aug 01, 2022•18 min•Season 5Ep. 57
Summer is in full swing! There’s no denying how tempting it is when that bright light peeks through your window in the morning and you know it’s going to be a good day, versus the lack-luster laptop sitting on your desk calling your name, right? When you’re feeling tempted by shorter work days and longer Summer fun outings, you’re going to want to listen up! Tune in for 5 ways to know if now's the right time for a VIP Design Day (as shared by my former clients). If this sounds like something tha...
Jul 25, 2022•6 min•Season 5Ep. 56
When you’re working on a design project, there’s always more to do than you can possibly get done in one day. But if you break up your work into smaller tasks, then you can accomplish more in less time and leave the desk behind feeling like a hero! The reason I can do more in a day than probably any other designer you can find on the internet is because of how I prepare in advance. So here I am spilling all the secrets with you today. Here’s how to check everything off your design wishlist in on...
Jul 18, 2022•5 min•Season 5Ep. 64
Summer is here and you’re ready to enjoy the warmer weather. But before you start packing up your summer clothes and pulling out the flip flops, there are some important steps you need to take care of to ensure your business is ready for the upcoming season. It’s easy to get caught up in all the things we need to do before we get away. In this episode, Christine shares the 5 areas you can focus on to help make the transition of seasons of rest and work much easier. Want to get ahead of the seaso...
Jul 11, 2022•4 min•Season 5Ep. 63
Creating your brand can be daunting for some, especially when you’re in the early stages of your business. Heather Brassington knew all too well how that felt, but she did it anyway… Heather is the owner and artist behind Naughty Florals , from 6 cards on Etsy it has expanded to over 150 products in stores across North America. Her creations are unique, fun, and unapologetic. In this episode, Heather shares with us how her creativity and the choices she made brought her brand success. From a dis...
Mar 14, 2022•29 min•Season 4Ep. 62
At one point in our lives we may have gone through financial problems, but did you know this can be avoided? Today, I have Vanessa Bowen on the show, a Chartered Professional Accountant (CPA) and Master Neuro-Linguistic Programming Practitioner (NLP) and the Founder of Mint Worthy, a personal finance coaching platform that helps women shift their relationship with money and take control of their finances. In this episode, Vanessa shares with us how her own personal financial journey taught her h...
Mar 07, 2022•26 min•Season 4Ep. 61
On today’s episode we’re diving into top tips on how to build an impactful community according to fellow experts. Some you may have recognized on a past episode of Brand Party such as Rachel Kelly of Make Lemonade and we’re also saying hello to some new guest features from Christina Tolosa, Eva Bloom, D’ana Joi, Jen Macones, and Tanya Garma. You’re probably asking yourself, how can a community give my business an edge and how can I stand out from the crowd? The fact is, it is more vital than eve...
Feb 28, 2022•6 min•Season 4Ep. 60
Launch planning is an integral step in determining the success of your brand, product, or service. It can be overwhelming and stressful. Today, I have invited an expert to the show to give us an insight and share her expertise on how to successfully launch your business. Sara Vartanian is a launch copywriter and strategist who helps coaches, consultants and course creators tune into the words that make the people they love to serve feel seen and heard. In this episode, Sara shares with us her ex...
Feb 21, 2022•33 min•Season 4Ep. 59
Nowadays, social media has become the platform for launching products, businesses, brands, and even personalities. It has grown over the years and has made a huge impact in marketing. Elena Catherine is a certified digital marketing expert with 10+ years of experience. She helps entrepreneurs, brands, and influencers reach their target audience in an authentic way by using organic content marketing strategies. In this episode, Elena shares with us her expertise on growing and building brands thr...
Feb 14, 2022•34 min•Season 4Ep. 58
The digital world is more important and evolving than ever. Marketing can be such a buzzword. Let’s debunk it and figure out what you should really be spending your time and effort on this year. On today’s episode we’re diving into top marketing trends according to fellow experts. Some you may have recognized on a past episode of Brand Party such as Jenny Jay and Katy Prince and we’re also saying hello to some new guest features from Anne Claessen and Sarah M Chappell. Visit christineldesigns.co...
Feb 07, 2022•8 min•Season 4Ep. 57
Building your brand means having the right mindset. When your thoughts and emotions are not aligned, your brand suffers and so does your business. Kira Matthews, a manifestation and mindset coach knows exactly what to do. She specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them. In this episode, Kira shares with us how mindset can be a powerful tool in buildin...
Jan 31, 2022•43 min•Season 4Ep. 56
What graphic design trends have been on the rise lately? How has it influenced personal branding? In this episode, I’d like to share with you the top graphic design trends of 2022. As we enter a new year, here are some of the creative movements to keep your artistic spirits burning. Take a glimpse into the future of graphic design. The Designest forecasts more inclusive solutions - but was that ever out of style? User experience is really put first in applying accessible practices, such as audio...
Jan 24, 2022•7 min•Season 4Ep. 55
In today’s episode, find out the 5 essentials to get the perfect designer for your next project in less than 5 minutes. We all know there’s nothing more frustrating than not knowing what’s going on with your project but that ends today. Whether you found them on Fiverr, Upwork, they are a freelancer, run their own business or are an agency, you need to know the answer to these 5 questions before you sign on the dotted line. Listen in to find out some of Christine’s best ways to set up no-fail co...
Apr 05, 2021•4 min•Season 3Ep. 54
In today’s episode, get your nose out of your spreadsheets and learn what to skip and what to double down on when it comes to having successful marketing like a Fortune 100 company. Gain insights to apply to your own path with key indicators on when you should start paid ads and outsource your marketing. Christine and Erik ( @erikhuberman ) also go deep and chat about what success means to them and how happiness is the key to life, no matter what you’re doing. Plus, hear about why 3rd party mark...
Mar 29, 2021•19 min•Season 3Ep. 53
In today’s episode, ditch the overwhelm and learn easy ways to show up as your full self, all the time. It’s not about showing up perfectly, it’s about showing up. Easier said than done. Tune in to try out some tools that will bring you to an even deeper awareness of yourself in any given moment and help you get out of your own way. Do you struggle with performance anxiety or speaking your truth in front of others without word vomiting? Are you a recovering perfectionist or exhausted by overwhel...
Mar 22, 2021•24 min•Season 3Ep. 52
In today’s episode, discover multiple ways to build a world and business where everyone feels like they have a place. Diversity & Inclusion has become a buzzword now more than ever. This year has taught us a lot of tough lessons. It’s brought to the forefront the importance of inclusive marketing for our brands. You have to convey messages to connect with all audiences and ensure your brand is resonating with your audience beyond the stock photos on your website. Christine and Anita ( @anita...
Mar 15, 2021•20 min•Season 3Ep. 51
In today’s episode, find out how Beyonce and your (next) accountant are basically twins. Having healthy finances in your business isn’t just about balancing the books, although that’s something you shouldn’t be avoiding. Working on your money mindset can help you set the right goals, the right prices, and even help you during tax time. Christine and Lisa ( @lisa.zamparo ) explore tangible money tips for your mindset, your budgets, and ways you can assess your current financial state as you head ...
Mar 08, 2021•19 min•Season 3Ep. 50
In today’s episode, we’re talking about something that isn’t talked about enough in business: The Bad Apples. When we have a not-so-great experience with a not-so-great client, there can be sadness, feelings of failure, or maybe you want to forget about it and move the heck on. There is learning even in the tough stuff. This #5MinuteMonday is a reminder that you are not alone. Bad apples are everywhere and everyone who runs a business has had a bad client. You can feel assured after listening to...
Mar 01, 2021•5 min•Season 3Ep. 49
In today’s episode, lean into the conversation of resilience and building a business through obstacles and hardship as Chieff shares his journey of building a business during a global pandemic. It takes great leadership, problem-solving on the fly, and massive amounts of resilience to start and run a business in the best of times, and even more so now. Christine and Chieff ( @goaskchieff ) also dive deep into the importance of having a community behind you and how supporting your community can c...
Feb 22, 2021•23 min•Season 3Ep. 48
In today’s episode, find out how a global pandemic became the spotlight we needed on accessibility. When the pandemic hit in March 2020, the world went digital. After years of everyone saying they couldn’t offer services online, businesses quickly pivoted to do what previously said couldn’t be done: offer their services online. The world going digital was a great equalizer in access and still, there are ableist gaps. If there was any time to be more accessible, it is now . Let’s face it, life is...
Feb 15, 2021•32 min•Season 3Ep. 47
In today’s episode, give a round of applause to your own damn self. It’s often easier to clap for others than to clap for ourselves. That’s why it’s essential that we sit in building our own self-esteem as business owners. You need to be able to champion yourself and show up with confidence day in, day out to stay in it for the long haul. We’re talking about how you can strengthen those self-esteem muscles. Christine and Alana ( @alanaruoso ) also discuss mindset hacks to keep that nasty imposte...
Feb 08, 2021•17 min•Season 3Ep. 46
In today’s episode, learn the top design trends of 2021 that will take your brand to the next level and have all eyes on you. The guesswork and confusion? Poof! Gone. After combing through all of the 2021 design trend predictions and recommendations, this list will cut through the noise and make sure you know what is really impactful for your brand this year. So sit back and listen in. Maybe you’ll even find the permission you need to stop looking like everyone else in your industry. Plus, you’r...
Feb 01, 2021•6 min•Season 3Ep. 45
In today’s episode, discover how to find a legitimate mentor or coach who can help take your freelance life to the next level. Check the receipts. There’s a lot of fakers out there. And let’s be clear about one thing, even though you are flying solo, you don’t have to do this freelance thing on your own. Don’t miss Christine and Jasmine ( @jasminewilliamsmedia ) chatting about the benefits of finding support and asking for support within the freelance community. Life’s always better when someone...
Jan 25, 2021•19 min•Season 3Ep. 44
In today’s episode, get complete clarity on what it takes to be a leader, finally. The word leadership gets tossed around like caesar salad these days. Everyone has leadership “advice” ranging from vague to strange and yet we’re all told we need to be a great leader to run a great business. Christine and Sandra ( @sandra_corelli ) will define courageous leadership and get you on a clear path of what you actually need to know about leadership and yourself! Are you willing to show up authentically...
Jan 18, 2021•15 min•Season 3Ep. 43
In today’s episode, discover why your story truly matters to the world. Truly! And it always has. Jump on in and listen to how you can use your unique, beautiful story to get more eyes on you and your brand, fast. Christine and Jennifer ( @shesnewsworthy ) chat about why authenticity is a major player for your brand getting featured in the media, and how to pitch perfectly to actually get the media coverage you deserve. Plus, cultivating a strong mindset that can serve you from a TV segment to c...
Jan 11, 2021•18 min•Season 3Ep. 42
Season 3 is all about impact and exploring the deep, tough questions in your business. Topics we’ll be covering this season include diversity and inclusion, accessibility, personal growth and boundaries, and what it takes to be a courageous leader. In today’s episode, find out the 5 branding and design myths that we need to debunk to best understand that branding is worth your investment. Whether budget, uncertainty, or other pressing priorities have stopped you in your tracks on getting a bold ...
Jan 04, 2021•8 min•Season 3Ep. 41
In today’s episode, it’s time to turn the stress off. This time of year is one of the most stressful. But if you’ve got time to brush your teeth, you’ve got time to destress. Christine and Elaisha explore the benefits of meditation, mindfulness, and reducing stress in your life. Plus, accessibility isn’t just for meditation teachers. Delve into learning and practicing how to make your business more accessible and welcoming for all people today. What to Listen For: Should you start another Instag...
Dec 28, 2020•27 min•Season 3Ep. 40
In today’s episode, discover the 3 systems you need to protect your 3 most valuable assets as a business owner this holiday season and beyond. If you’re the boss, no one is going to tell you to take the break you really need right now. Christine and Katy ( @itskatyprince ) discuss taking time off (guilt-free), falling in love with the word ‘No’ and why consent is required in business in 2020. Plus, learn more than 10 time-saving tips you can implement in your business to reclaim your energy and ...
Dec 21, 2020•28 min•Season 3Ep. 39
In today’s episode, learn why you shouldn’t add more junk in the world, visual junk that is. Should be obvious but ICYMI, quality visual communications will set your brand apart. Listen for a sneak peek of Amy’s 8 rules of visual communication. Plus, Christine and Amy ( @killervisualstrategies ) chat about how marketing and designing go hand-in-hand and how marketers and designers can work together more effectively. Plus, take notes on how you can take Amy’s lead to use your skills to give back ...
Dec 14, 2020•33 min•Season 3Ep. 38
It’s time to celebrate the Brand Party Podcast 1st Anniversary! I cannot believe it’s been a whole year. And what a year it’s been! In today’s episode, I dare you to try and not be inspired. Past guests from season 1 & 2 (and a few guests from the upcoming, season 3) share their bold legacy. At the end of the day, the dreams, desires, and legacies of my guests are what is going to change the world. So tell me, what’s your bold legacy? Listen in to hear what our party guests are shouting from...
Dec 07, 2020•11 min•Season 3Ep. 37
