Choosing The Best Flavours For Food And Beverage Products | EP:2 Brand New Taste

How do you go about choosing the best flavours for products? When should you stick with the classics, and when should you be a little more creative? Do you even need to add a flavour?

Brandt and Micah discuss these questions and more, along with insights in to the surprising best-selling flavour at Cawston Press, some Green & Black’s flavours that never made the shelves, and how the matcha flavour trend is evolving.

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