Responding During Covid-19 For Small And Mid-tier Brands

Small and Mid-tier Brands currently are undergoing a crisis because of the entire Covid-19 situation. With consumers facing issues like budget constraints, and with an increase in product shortages from top-tier brands this could prove to be a golden opportunity for smaller brands to gain new consumers. In this following podcast, hear us talk about how one can do so by the use of the conventional four P's of marketing.