I have noticed that a lot of businesses are missing a key ingredient in their communication strategy. It is something that a lot of the big brands do really well, but something that small businesses often forget. A lot of small brands nail their educational content, but the real magic happens when brands can motivate their audience through inspirational content. In this episode, I will be chatting about the importance of inspirational content and how you can use it to take your content to the ...
Sep 03, 2024•12 min
Thinking about a rebrand? I’ve had a few clients recently who are in the process of rebranding, but they have hit some hurdles by the time they come to me. In this episode, I am running through what I am seeing in the rebranding space so that if you are considering a rebrand, you can make sure you are going about it in the right way. Connect with me over on Instagram.
Aug 20, 2024•16 min
When building a business and a brand, knowing your target audience is essential. Your target audience is who you ultimately want to work with, and when you understand your audience deeply, it will mean that you can communicate with more impact and meaning. One of the key ingredients that you need to know about your audience is their pain points or problems. Because, when you can use this in your messaging, your ideal clients will feel seen and heard. Today I will run you through my proven formul...
Aug 06, 2024•17 min
In this episode, I'm chatting with the very talented Lisa Stockman. Lisa is a personal stylist based in Melbourne who is killing it with her personal brand. She has built an engaged audience online and is using video to build a brand that people love and remember. In this chat, Lisa shares her brand story and plenty of insights that other service-based business owners can learn from. Leveraging video to build trust with your audience The importance of being authentic on camera Planning videos to...
Jun 11, 2024•27 min
In this ‘behind the brand’ chat, I sit down with co-host Mia Fileman to explore the magic behind Duolingo, the world's most popular language-learning app. Known for its creative storytelling and innovative marketing strategies, Duolingo has captivated audiences on TikTok and beyond. Mia, the founder of Campaign Del Mar and a global marketing strategist, brings her insight to our discussion as we dissect how Duolingo has built such a compelling brand. We'll uncover the secrets to their integrated...
May 28, 2024•37 min
Are you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand. Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategically. Why measuring marketing and brand performance is so important How to measure the performance o...
May 14, 2024•46 min
In this episode, we are celebrating 50 episodes of the brand chats podcast! I thought it would be a great opportunity to reflect on how the podcast has supported my brand goals and my business. There's something that every business owner can learn from this one. I'll be diving into the benefits of podcasting, the most surprising parts of the process, learnings, and all of the juicy things. If podcasting isn't on your radar, there's plenty that you can take away from this episode too. Podcasting ...
Apr 30, 2024•18 min
In this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis. Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building. How Peta came up with the idea for GrowGirlGrow Creating a community through the power of relationship management The ...
Apr 16, 2024•30 min
In this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier. Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of "skin first, makeup second" resonated with consumers seeking a more natural, effortless beauty routine. Howeve...
Apr 02, 2024•36 min
I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all! What types of businesses thrive on TikTok The benefits of using TikTok as a brand tool How to create a personal brand and deepen your connections through TikTok Using this channel to complement your other marketing activities How to create compelling stories H...
Mar 19, 2024•49 min
All great brands use the power of story to captivate an audience. We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience. In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will f...
Mar 05, 2024•17 min
In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year. We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be sp...
Feb 20, 2024•24 min
In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution. When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions. In this chat, Jill and I unpack how exactly they have transformed thei...
Feb 06, 2024•40 min
In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School. Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all! Attracting your ideal clients through the power of personal branding and showing up authentically Living and breathing your brand values when ...
Jan 23, 2024•50 min
In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap. We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy Even without a creative team or big budgets, there is so much goodness that sm...
Dec 12, 2023•47 min
In this solo episode, I'm chatting about how to not lose momentum with your brand over the summer holidays. With so many business owners in the thick of the Christmas rush, it's easy to ignore your own branding efforts. You absolutely deserve a break, but my taking a few strategic actions now, your brand will be prepped and primed for the summer season.
Nov 28, 2023•19 min
In this episode I'm chatting Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard. In world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So in this chat, we are diving into it all! Why speaking is so scary for business owners The importance of...
Nov 14, 2023•33 min
Thinking about a rebrand in 2024? Rebranding is an exciting and refreshing experience that can transform the way your ideal clients think and feel about your brand. But, if you undergo a rebrand for the wrong reasons, it could confuse your audience, and negatively impact the way you are perceived in your industry. So in this solo episode, I am diving into the four key reasons for you to consider a rebrand in 2024. If you are on the fence, this one is for you! I'd love you to say hello on Instagr...
Oct 31, 2023•21 min
In this episode I'm chatting with productivity queen, Christie Fora. Christie Flora is a Time Trainer and the Owner of florandorder. She is on a mission to eliminate overwhelm, so in this chat, we talk about how you can actually start to make time and space for important tasks in your business including your branding and marketing. Christie shares her insights into the importance of giving your business the love it deserves, and organising a schedule that sets your future self up for success. We...
Oct 25, 2023•37 min
In this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal. Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives. We are both obsessed with the Heaps Normal brand so in this episode, we chat about how exactly Heaps Normal has become a leader in the booming non-alcoholic beverages ind...
Oct 10, 2023•36 min
In this episode, I'm chatting with the wonderful Karen Hollenbach, an independent LinkedIn Specialist Consultant, Educator, Writer & Speaker. I speak with so many business owners who are obsessed with Instagram and forget about the opportunities they could be tapping into on LinkedIn. I am guilty of it but today we are demystifying the world of LinkedIn! Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. We chat ab...
Sep 12, 2023•36 min
In this 'behind the brand' episode, I am joined by co-host Cass Ponton to chat about one of our favourite brands, Go-To Skincare. In this episode, we chat about how Zoe and her team positioned Go-To as literally the 'go-to' brand in their category. We analyse their use of personality and voice as well as their totally relatable and creative marketing strategy. Cass and I review the use of collaborations and brand extensions to expand their reach. We question whether Go-To would be as successful ...
Aug 29, 2023•48 min
In this episode, I'm chatting with the amazing founder of Sunday Best Digital, Remi Audette. Remi runs one of Australia's few female-led SEO agencies and has established a reputation for delivering effective brand-building SEO and strategic content marketing solutions. Today we are chatting about a topic that is generating a lot of interest in the business world - AI and Chat GPT! Remi shares her insights into how you can utilise AI tools to run and market your business, as well as what we all n...
Jun 27, 2023•27 min
A lot of business owners think branding is about logos and colours and websites and Instagram, but it goes much deeper than that so I am excited to peel away all of the layers today in this solo episode! Tune in as I chat through what branding means and why it is so important. I'd love you to say hello on Instagram and share your favourite takeaway from this episode! https://www.instagram.com/darbylyndon/
Jun 13, 2023•10 min
In this episode, I'm chatting with the wonderful founder of Peach Business, Fi Johnston. Fi is a business and finance strategist helping business owners want to make a profit and create a positive impact. In this episode, we chat about the relationship between business strategy and brand strategy, and how important it is for business owners to zoom and get clear on these big-picture strategies before diving into doing! We also chat about how finance strategy impacts decisions in branding, the di...
May 30, 2023•34 min•Ep. 32
In this episode, I'm chatting with the incredible founder of She Mentors, Ali Adey. She Mentors is a membership that first started in 2018 as a Melbourne MeetUp group and has since evolved into a tech platform and community packed full of women who genuinely want to help each other succeed. We talk about the She Mentors brand story including the evolution of the brand, as well as the ways in which Ali has built a brand with impact front and centre. We dive into the importance of having a brand m...
May 16, 2023•47 min•Ep. 31
In this episode, I'm chatting with brand photographer Grace Costa about promoting your brand experience through the power of photos and imagery. We talk about trends in personal branding and photography as well as the role of images in brand building. This conversation highlights the importance of understanding your brand strategy when capturing brand images and Grace gives us some tips for how you can start building out your library of brand images. Say hello to Grace and I on socials, and let ...
May 02, 2023•34 min•Ep. 30
In this episode, we are diving into a topic that I believe is the secret ingredient to building a stand-out brand - consumer psychology! Consumer psychology is all about understanding what your audience thinks and feels in their decision-making process. Once you understand what makes your audience tick, you will be able to clearly and confidently communicate your message in a way that captures their attention. This chat dives into two key components of consumer psychology and how business owners...
Apr 18, 2023•13 min•Ep. 29
In this episode, I'm chatting with the wonderful Anna Lamb about pricing your services to align with your brand strategy. Anna is the founder of Uplifting Value, mentoring female-led business owners in owning their value and pricing accordingly. I'm excited to share this conversation because I know that so many female service providers struggle to feel confident in their pricing. But, undervaluing yourself is something that will significantly impact your profitability and how people perceive you...
Apr 04, 2023•28 min•Ep. 28
In this episode, I'm chatting with the beautiful Monique Harding about all things mindset. Creating a brand strategy is one thing, but having the confidence to show up for your brand is another key ingredient to success. Imposter syndrome, anxiety and self-doubt are all things that many business owners experience when trying to show up for their brand and grow their business. It's something that I know holds so many people back so in this chat with Monique, we dive into all things mindset and wa...
Mar 21, 2023•28 min•Ep. 27
