BEWARE! Do not watch this if you are easily offended! This video calls out the mistakes you may be making & holds no punches in telling you how YOU hold the power to shift them!!If you are making these mistakes in your spiritual online brand you NEED to fix this issues before worrying about advanced Human Design/ BG5.After working with thousands of entrepreneurs in building, and scaling, personal brands these are the top 5 mistakes I see made!**This was a replay from Instagram: https://www.i...
Jul 09, 2025•1 hr 20 min
Tyson Ritter and The All-American Rejects pulled off one of the most iconic stealth comebacks of 2025—and it’s a branding masterclass in real-time relevance, nostalgia marketing, and public re-alignment.In this episode, we break down:How Tyson leveraged a surprise concert, Gen Z/ Millennial nostalgia, and real human connection to reignite the AAR brandWhy his “offbeat but authentic” presence is exactly what today’s audiences are cravingAnd how Blake Lively’s PR team keeps fumbling the bag—from S...
Jul 08, 2025•37 min
The Truth About Being a Multi-Passionate Entrepreneur: Why It’s Not the Reason You’re StuckAre you telling yourself you can’t build a clear brand because you’re “multi-passionate”? Let’s call that what it really is: a sneaky self-sabotage pattern, especially when you’re this close to real success.In this video, I break down the real reason multi-passionate creatives stay stuck — and it’s not because you “do too many things.” I’ll show you how to build a cohesive, aligned brand without cutting of...
Jul 04, 2025•19 min
If your brand feels a little… fuzzy, this is your wake-up call. In today’s episode, we use Justin Baldoni’s ‘Man Enough’ brand as a live case study to explore what makes a brand clear, trustworthy, and positioned for sustainable growth—and what causes even purpose-driven platforms to lose momentum. We’ll unpack: – The branding archetypes Baldoni leaned on—and where they got muddy – The BG5 (Human Design for business) profile that sheds light on his leadership + marketing style – Key mistakes in ...
Jun 25, 2025•52 min
If you’re stuck in an endless cycle of launching, pivoting, and reinventing your brand every month—this episode is your reality check and your roadmap. We’re breaking down: Why winging it is killing your growth (and sanity) The psychology behind powerful, profitable brands like Taylor Swift and Apple What went wrong with Peloton and BlackBerry—and how to avoid it The real reason structure = freedom in business Actionable tips to build brand clarity, consistency, and scale without burnout Plus, I...
May 19, 2025•48 min
Are you tired of blending in online? In this episode, I share my exclusive BLA Framework to build a category-of-one personal brand that gets you paid for what you’re best at.We’ll cover how to align your BG5 "Success Codes", leverage your Gene Keys Life Work, and choose your perfect Brand Archetype so you can build a values-driven business that feels aligned AND profitable.Whether you’re just starting your personal brand or scaling an existing business, this is the exact process I use with my pr...
May 13, 2025•1 hr 13 min
In this episode, I break down why it’s actually easier to sell premium $10K+ offers (especially with a small audience)—and I back it all with real behavioral psychology and business research. We’ll cover: Why high-ticket clients think + buy differently than low-ticket buyers The toxic trap of high-volume, low-margin business models How premium offers simplify your business + attract decision-makers The exact psychological triggers that make high-ticket buyers easier, faster, and more loyal If yo...
May 13, 2025•29 min
Ready to turn your Human Design into your biggest business advantage?In this free workshop, I show you understand the foundations of how to leverage your Human Design (and the advanced business system BG5) to skyrocket your sales — without burning out or overcomplicating your strategy.This was originally a private bonus for my students, but I’m releasing it publicly because too many entrepreneurs are still trying to “fit the mould” — when the real power comes from building a brand aligned to who...
Apr 29, 2025•1 hr 37 min
In today’s episode of Brand (by design), we’re breaking down a VERY popular form of marketing & PR currently being utilized by Ryan Reynolds & Blake Lively: "Flood the zone". I’m pulling back the curtain on what flood-the-zone PR actually is, the psychology behind why it works (even when it feels fake), and why — if their goal is long-term power and visibility — this is actually their smartest move right now. We’ll cover: The real difference between SEO flooding and SEO manipulation How ...
Apr 28, 2025•31 min
What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What to do when you break audience trust during a brand shift • Why arc...
Apr 15, 2025•55 min
This video was recorded with personal brands and entrepreneurs in mind—but if you’re deep in the Ryan Reynolds, Blake Lively, or Justin Baldoni rabbit hole, you’re going to love this too! In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today. Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and subtle alignment with The Tragically Hip, we’ll look at how public f...
Mar 25, 2025•46 min
Does following your sacral response mean everything will always feel like a full-body hell yes? Spoiler alert: Not exactly. In this episode, we’re diving deep into the not-self themes of Generators and busting some of the biggest myths about alignment. You’ll learn: • What a real sacral yes feels like (hint: it’s not always fireworks and butterflies). • Why aligned decisions don’t always feel “good” in the moment—and why fear or discomfort doesn’t mean you’re off-track. • Practical tips to help ...
Jan 19, 2025•37 min
Making aligned decisions using your Human Design Inner Authority isn’t about feeling good—it’s about inner truth. In this video, we’re breaking down why listening to your Inner Authority often feels uncomfortable, whether it’s anxiety from the Ajna, uncertainty with the undefined Solar Plexus, or survival fear from the Splenic Center. If you’re chasing comfort or control, you might be caught in the Not-Self. Discover how to navigate these feelings and trust your design to make truly aligned choi...
Jan 18, 2025•20 min
Are you stuck in the not-self? In this episode, we’re diving deep into the nature of the not-self through the lens of Human Design—and how all types resist being their true selves. Learn how a dysregulated nervous system keeps you out of alignment, forcing you to shore up weaknesses instead of embracing your unique strengths. I’ll break down the not-self for all four types, weave in practical tools for nervous system stabilization, and explore how impulsivity (hello, ADHD!) plays a role in stayi...
Jan 14, 2025•1 hr 14 min
The Uranus Opposition is not just another yearly cycle—it’s an energetic milestone that sets the stage for the second half of your life. In this episode, we’re diving deep into how this pivotal transition in Human Design and BG5 reveals your unique purpose and how your early years prepare you for this transformation. Discover: • What the Uranus Opposition represents in BG5 and Human Design. • How this shift moves you closer to fulfilling your purpose through your uniqueness and unusualness (the ...
Jan 13, 2025•40 min
Are you starting to resent your business? Dreading your morning routine? Or maybe you’ve noticed subtle signs like a higher heart rate on your Fitbit, restlessness at night, or feeling emotionally drained by your work. In this episode, we dive into the obvious and not-so-obvious signs that your business might be burning you out. We’ll explore three key areas to examine in your brand: 1. Targeting the wrong niche 2. The difference between high-value and high-volume business models 3. Simplifying ...
Jan 09, 2025•34 min
Do you have a personal brand and you are looking to stand out in your niche in 2025? Are you a spiritual entrepreneur, and while you appreciate business strategy you also appreciate the "energy" below why something does or doesn't work for you in business?! This video is for you! I talk about Human Design through the lens of BG5, which is the business application of the Human Design system. I am certified as a Business Consultant, Profit Potential Specialist, as well as Business Cycles Specialis...
Dec 31, 2024•36 min
Are you living in alignment with your true motivation—or stuck in a conditioned pattern that’s holding you back? In this episode, we dive into the Motivation Variable in Human Design and explore how we often get off track from our natural motivation. Discover how this impacts your life, work, and the decisions you’re making every day. Learn how to identify and realign with your authentic motivation to create a life and business that truly resonate with who you are. Whether you’re navigating care...
Dec 27, 2024•38 min
Does the brand archetype you build with always have to match your personal core archetype? The short answer: no. In this episode, we’re exploring the nuances of brand strategy and why the archetype you lead with might not be the one you choose to embody in your brand. Whether you’ve taken the BG5 + Brand Archetypes Quiz or you’re just starting to explore archetype-driven branding, this conversation is packed with insights to help you align your business strategy with your vision. We cover: • Why...
Dec 23, 2024•41 min
Are you an Explorer or a Rebel (Outlaw), in Branding Archetypes? In this episode, we break down these two bold archetypes, contrasting their leadership styles, strengths, and challenges. While on the surface they may seem very similar these two powerful brand archetypes have a very different brand position and approach to dominating their niche in 2025, and beyond! Learn how archetypes frame how you position your strengths and navigate the world—I also use the 23-43 ‘Genius to Freak’ channel in ...
Dec 22, 2024•43 min
Are you leveraging the Channel of Judgment in your BG5/ Human Design to elevate your brand? In this video, I break down the powerful interplay between the Channel of Judgment and brand archetypes, offering actionable insights into how this channel influences your storytelling, leadership style, and decision-making. Discover how different brand archetypes—from the bold Outlaw to the relatable Everywoman/ Everyman—express the Channel of Judgment uniquely, and why understanding this dynamic is cruc...
Dec 18, 2024•14 min
Are you struggling to connect with your ideal clients? In this video, I’ll show you how BG5 (a business-focused lens of Human Design) reveals who you’re designed to serve—and how your core brand archetype changes the way they resonate with you. Discover why clarity is everything when it comes to branding and why DIY strategies fail to capture the unique nuance your brand needs to stand out. We’ll dive deep into how the second line profile (The Natural) connects differently with Outlaw and Everyw...
Dec 17, 2024•26 min
Ready to build a brand that stands out in a sea of sameness, in 2025 (and beyond)? In this video, we’re diving into the transformative power of archetypes and meaning to create a brand that not only attracts the right audience but scales effortlessly. Here’s what we’ll cover: • What makes brands stand out and why yours might be blending in. • How to use brand archetypes to uncover your unique positioning. • Real-world examples of brands that nailed their archetype—and those that failed to evolve...
Dec 16, 2024•1 hr 5 min
Are you making business decisions based on fleeting feelings or your long-term goals? In this episode, I’m calling out a tough truth: too many entrepreneurs are letting frustration, bitterness, disappointment, and anger dictate their moves. Business isn’t personal—it’s strategic. And if you’re stuck in a cycle of reacting emotionally instead of planning intentionally, it’s time to realign. We’ll dive into: • How to prioritize the plan over your feelings to see real, scalable results. • The dange...
Dec 10, 2024•35 min
Discover how Taylor Swift has mastered the art of branding by leveraging the “Everyday Woman” archetype to create a movement that resonates worldwide. In this episode of Movements & Mythos, we’ll break down Taylor Swift’s branding secrets and explore how her relatable storytelling transforms fans into a fiercely loyal community. Learn how emotional connection and the power of shared experiences can elevate your brand from ordinary to iconic. We’ll also reveal actionable insights on movement-...
Dec 09, 2024•1 hr 17 min
ADHD entrepreneurs often feel stuck in a cycle of juggling too many ideas, chasing shiny objects, and burning out before seeing results. But what if the problem isn’t your ADHD—or even your focus? In this episode, we’re diving into why traditional business strategies fail ADHD brains and how BG5 (a business application of Human Design) offers a game-changing solution. You’ll learn how ADHD impulsivity and distraction often mask deeper fears, why strengths-based alignment is critical, and how to ...
Dec 06, 2024•1 hr 3 min
Why isn’t your content landing? Now, I'm not talking about engagement... engagement isn't money in the bank. I am talking about CONVERSION! Here’s the hard truth: Giving away too much information might be the problem. If your posts are packed with tips and tricks but don’t inspire action, it’s because you’re focusing on teaching instead of storytelling. In this episode of Brand (by design), we talk about: • The critical difference between sharing information and telling a story. • Why your BG5 P...
Dec 05, 2024•31 min
"I Do the Shows for the Ranch": What Taylor Sheridan Teaches About Building Movements That Matter” In this inaugural episode of Movements & Mythos, we dive into the magnetic world of Taylor Sheridan—the mastermind behind Yellowstone, Lioness, Tulsa King, and more. Sheridan’s storytelling isn’t just about creating shows; it’s about weaving powerful themes of loyalty, legacy, and resilience into every frame. We explore: • The golden thread that ties all of Sheridan’s work together, no matter t...
Dec 03, 2024•1 hr 6 min
Are you ready to break the rules and redefine your industry? In this episode we’ll explore the different expressions of the Outlaw archetype and how to channel its rebellious energy into your branding and business strategy. Discover the subtle nuances between being bold, disruptive, and magnetic—and why not all rebels are created equal. Learn how to align your Outlaw energy with your unique voice and vision to create a brand that doesn’t just stand out—it leads a movement. Perfect for disruptors...
Dec 02, 2024•43 min
Are you using BG5 as a tool to refine your business or as a box to limit yourself? If you’re hoping BG5 will tell you exactly who you are, your niche, and what steps to take, you’re setting yourself up for frustration. The truth is, BG5 isn’t about giving you all the answers—it’s about helping you refine what’s already working and align with your authentic self to maximize your messaging, marketing, and impact. In this episode, I’ll show you how to shift your mindset about BG5 so you can: • Stop...
Dec 01, 2024•24 min
