In today's episode, I'll discuss incremental innovation and its importance in building a successful brand. As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies. As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business. 00:00 Intr...
Jun 25, 2025•13 min•Ep. 407
In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix). Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity isn’t just a nice-to-have—it’s non-negotiable. It’s not just about wh...
Jun 16, 2025•58 min•Ep. 406
Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas. I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater profitability and freedom. How to create a signature framework, develop a strategic offer suite, and craft...
Jun 10, 2025•17 min•Ep. 405
In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth. I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content. Highlighting the importance of giving generously, I illustrate how sharing high-quality information establish...
Jun 02, 2025•12 min•Ep. 404
Building Unshakeable Confidence for Your Personal Brand Welcome back to the Brand Builders Lab podcast! This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged. I'll also discuss how to practice self-love over criticism, embrace imperfection, and how courage plays ...
May 27, 2025•18 min•Ep. 403
In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable. I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with various creators and coaches on social media. We're talking about: - Defining Your Brand - How to Map...
May 23, 2025•16 min•Ep. 402
Ready to get personal with your audience (in a totally non-creepy way)? In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it. No more generic messaging - let's get specific! What We Cover: • The 3 audience buckets you NEED to know about: Your amazing community & followers (the not-yet-buyers) Customers (hello, small purchases!) Dream clients (the big-ticket believ...
May 08, 2025•11 min•Ep. 401
I can't believe we've hit 400 episodes! 🎉 In today's show, I'm getting real about something I see constantly in my coaching practice - that nagging feeling of knowing you're meant for bigger things while that annoying voice in your head keeps asking "but who am I to do this?" I'm sharing: • My personal trick for dealing with negative self-talk (meet Nelly, my inner critic 😅) • How to build your internal dream team (think of it as assembling your personal Avengers!) • Why playing small isn't se...
May 01, 2025•15 min•Ep. 400
Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest. Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a content vending machine (just press the button and BOOM! – yet an...
Apr 24, 2025•20 min•Ep. 399
Today, we're cutting through the noise and focusing on three simple yet powerful things you need to drive those sales and boost your business. Trust me, these are practical steps you can start implementing right away! Here's a sneak peek of what's inside this episode: It's not just about posting online; it's about building trust and repetition. I've kept clients coming back to me because they see me everywhere—emails, social media, podcasts, you name it. This ongoing presence cements my reliabil...
Apr 14, 2025•13 min•Ep. 398
Tackling the Hard Stuff: How to Push Through Business Challenges I recently attended a marketing conference where one of the speakers posed a question. I've been thinking about it a lot and it's a question that I wanted to share with you today that I think can help us tackle the hard stuff in biz! In this episode, I discuss the importance of tackling the hard tasks we often avoid in business. How we can be more self-awareness to get us unstuck and how to push through difficult tasks to get the r...
Apr 10, 2025•15 min•Ep. 397
In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours. Key Takeaways: Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you've been a high-performing expert in another area. Starting over is hard, but remember, everyone was...
Mar 25, 2025•12 min•Ep. 396
Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels." In this episode, we kick off with Kate sharing all the juicy details from her recent Vegas adventure at Funnel Hackers Live, where she...
Mar 17, 2025•46 min•Ep. 395
This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game. In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales. Key Takeaways: Peta reminded us, quite candidly, that sales are a precursor to service excellence. As much as we want to rely on our amazi...
Mar 10, 2025•43 min•Ep. 394
Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand. Key Takeaways: There's always someone in the market who will pay premium prices for the transformation you offer. It's crucial to know deep down that what you bring is worth eve...
Mar 03, 2025•31 min•Ep. 393
Ever wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place. In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to have her on the podcast. Key Takeaways: Lucie flips the script on influence, showing us it’s not abo...
Feb 24, 2025•1 hr 3 min•Ep. 392
Simplify, Amplify, Automate - That's the 2025 Vibe! That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything! We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients. It's about diving deeper, knowing exactly who she is and what makes her tick, so that when we talk...
Feb 11, 2025•26 min•Ep. 391
Let’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right? I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our clients using a great CRM system. But wait, there's more! Takeaways: Nail the first impression with a s...
Feb 05, 2025•13 min•Ep. 390
This year I'm doubling down on things that make sense and on platform that help more client connect with me and also help me get found not only now, but in the future. So today we're talking about: Top of funnel YouTube & podcast Pinterest Paid Ads strategy Middle (nurture) Email & list building as an ongoing core strategy Socials Bottom of funnel Live Courses - BBA & Amplify - Bold Speakers Collective Funnels - perfecting & testing simple funnels BVC Now some people might find t...
Jan 27, 2025•16 min•Ep. 389
This week we're kicking 2025 off with a question. What will you master this year, this month, this quarter? What will you become so great at that it taking your business from where you are to where you really want it to be? NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organi...
Jan 16, 2025•11 min•Ep. 388
We've got a special one today. In this special episode, I'm sharing the recording of a live workshop I recently ran for my Heartbeat community focused on stepping into your most powerful self in 2025. We covered key areas for transformation and growth: Including: Getting crystal clear on your vision for 2025 The importance of focused skill building Overcoming fear and limiting beliefs Building high-performing relationships Taking control of your mindset Resources Mentioned: Join the Heartbeat Co...
Dec 18, 2024•51 min•Ep. 387
Let's talk about building your Personal Brand Ecosystem. The reason that you want to build your personal brand ecosystem is to build community, generate leads, nurture your clients, build authority, have things working for you even when you're sleeping or you're not around. So that's what we're talking about today: How to build your ecosystem Understanding the waterfall effect you want to create Making it easy for potential clients to find you Having systems that create clients even when you're ...
Dec 09, 2024•19 min•Ep. 386
Welcome to Part 2 of future proofing your business. Things that we're talking about in this episode that I know you're going to want to dive into before you start planning for 2025! 1)Updating your Marketing Strategy Embracing an omnichannel Letting go of entrepreneurial amnesia and creating a measurable content strategy Leverage new platforms that could work for you. 2) The rise of Personalisation & Customer Experience The question is, how well do you know your customers' evolving needs? Ca...
Dec 03, 2024•24 min•Ep. 385
What does future proofing your business look like? As we head into reviewing the year that was and planning for 2025, I think there are a few things that we need to think about and do. Key Questions we're asking and talk about in this episode... Business Model - Are there any elements of your current business model that you need to think about or adjust Market Position - What is happening in your industry and how do you stay ahead of the curve? How to build a Team & skills needed - to help g...
Nov 28, 2024•25 min•Ep. 384
What does it look like to build worlds within your brand universe. If this sounds like something you want to understand and maybe create for your brand, brand experiences, community and more then this episode is for you. Fatima and I talk about: what some of the most captivating brands are doing right now in the online space what building brand worlds actual mean how you can build a customer journey that deeply connects with your audience why funnels are dead and so much more! If you're a busine...
Nov 21, 2024•1 hr 5 min•Ep. 383
Today, we're diving deep into the five things stealing your time freedom. This episode will shine a spotlight on those sneaky time thieves so you can reclaim your precious time and live the freedom-filled business life you dreamed of. Key Takeaways Learn how procrastination can significantly impact your time efficiency and how to overcome it. Discover the importance of clarity in your business and steps to achieve it. Understand how overconsumption of content can lead to lack of focus and action...
Nov 13, 2024•25 min•Ep. 382
This week on the podcast & you can catch the video on Youtube, we're talking about how you can build your personal brand without the overwhelm. Right now, every 2nd person is talking about personal branding. The truth is that it's not that hard, you just have to decide on what your strategy is going to be. In this episode we're covering: 1. Deciding on your main method of communicating with your audience 2. Staying in your own lane and not feeling like you're chasing 3. Creating the right sy...
Nov 08, 2024•12 min•Ep. 381
This week, we're talking about something that I know will resonate with so many of you: stepping into the person you really want to be in your business. I'm vibing high today, and I think it's because I'm neck deep in the Amplify Mastermind, helping my clients build fearless, bold, and incredible personal brands that make the impact they desire. So, let's not wait around, my friends—now is the time to step into your future identity! Key Takeaways Defining your future identity Becoming the person...
Oct 27, 2024•23 min•Ep. 380
I’ve dreamt of the TEDx stage for years – who hasn't, right? Especially after watching legends like Brene Brown! But guess what? A TEDx stage is just another stage, lovely. If you’ve got something to share, then it’s accessible to you. Don’t put it on a pedestal. If you want it, go for it! I’ve been wanting this for years, and now I want to share my journey and lessons with you. ********************************** NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT L...
Oct 20, 2024•15 min•Ep. 379
I've been having these amazing conversations with clients who have incredible skills and successful businesses but struggle to put themselves into their personal brands. If you've got thoughts, opinions, and a unique take on your industry but find yourself holding back and editing before you ever get the message out there, this episode's for you. Key Takeaways Pin down what you firmly believe about what you do and why you do it. Don't get caught up in the numbers game. Focus on the impact you ca...
Oct 15, 2024•20 min•Ep. 378
