Mike Betzer of Khoros on Redefining Customer Engagement with AI-powered Workflows
Episode description
On this Episode of Brains Behind AI, Ari and Natalie sit down to chat with Mike Betzer, Chief Digital Transformation Officer at Khoros. Khoros is a digital customer care service with AI-powered workflows and operational analytics. Starting off in sales and marketing, Mike has over 30 years of experience building software to help brands engage with their customers. Throughout this episode, we learn firsthand how Khoros uses Artificial Intelligence to help brands really understand their customers and engage with them on a personal level. Khoros has the capability to use all social media channels, depending on the brand and their audience, to build meaningful content and relationships, with both potential customers and their existing audience. Tune in to learn more about how Khoros is navigating the world of social media marketing and advertising, all while embracing the new digital frontier we’re experiencing as a result of COVID-19.