Brainfluence

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

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Episodes

Fewer, Richer, Greener – An Optimistic Future with Larry Siegel

Larry Siegel is the Gary P. Brinson Director of Research at the CFA Institute Research Foundation and an independent consultant, writer, and speaker. He has written, co-authored, or edited a large number of journal articles, magazine articles, and CFA Institute Research Foundation monographs, and his book, Fewer, Richer, Greener: Prospects for Humanity in an Age of Abundance , reached #1 in Economics and #1 in History on Amazon shortly after its release. In this episode, Larry shares his take on...

Jul 30, 2020•32 min

The Right Way to Test User Experience with Peter Ramsey

Peter Ramsey is the founder of Built for Mars, a UX consultancy with the simple goal of helping people build better product experiences. He is known for publishing detailed teardowns of the user experience for known brands such as Disney+, MailChimp, and many more. His latest project was a detailed evaluation of common processes at a dozen traditional and challenger banks and fintech firms. An entrepreneur and expert in user experience, Peter joins the show today to discuss the metrics that can ...

Jul 23, 2020•38 min

Atomic Habits with James Clear (Repeat)

*Original air date: October 13, 2018.* James Clear has been covered by USA Today , Forbes , Fast Company, Inc. , and US News & World Report . He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time , Entrepreneur , Business Insider , Lifehacker , and The Next Web . An author, entrepreneur, and photographer, James joins the show to share insights from hi...

Jul 16, 2020•40 min

The Age of Influence and Influencers with Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, includin...

Jul 09, 2020•38 min

Fast-Track Your Business with Laura Patterson

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm...

Jul 02, 2020•34 min

Blindsight: How Marketing Reshapes Our Brains

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains , a book about the surprising relationships between...

Jun 25, 2020•36 min

Ripple - The Big Effects of Small Behavior Changes

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University. April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clie...

Jun 18, 2020•38 min

Art, Ads, and Facial Coding with Dan Hill

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal . In this episode, Dan shares i...

Jun 11, 2020•38 min

The Forever Transaction with Robbie Kellman Baxter

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one. In this episode, we’re diving into her z...

Jun 04, 2020•37 min

Tom Peters: Excellence in Troubled Times

Tom Peters is the co-author of In Search of Excellence , the book that changed the way the world does business and is often tagged as the best business book ever. Seventeen books and thirty-five years later, he is still at the forefront of the “management guru industry” that he single-handedly invented. Tom joins the show today to share how businesses are operating during this crisis, as well as the two new manifestos he has created to help cope with the current pandemic: Excellence Now: The 27 ...

May 28, 2020•38 min

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