What Went Wrong with In the Heights?
Jun 17, 2021•34 min•Ep. 65
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Episode description
In this week’s episode of The Boxoffice Podcast, co-hosts Russ Fischer, Daniel Loria, Rebecca Pahle, and Shawn Robbins talk about the disappointing opening weekend for In the Heights, Peter Rabbit 2 not pulling in as many family moviegoers as expected, and lessons learned from the first half of 2021.
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What to Listen For
- 00:00 Intro
- 01:35 A Quiet Place Part II crosses $100M mark
- 02:44 In the Heights’ disappointing opening weekend
- 07:48 With a title with a diverse cast, there was a struggle with promotion
- 11:24 Female audience over 30-35 remains the most cautious in going back to the cinemas
- 15:45 The staying power for family films didn’t help Peter Rabbit 2
- 18:43 How does a shorter window or lack of exclusivity impact the word of mouth?
- 22:43 How long will it take for moviegoers to fully come back?
- 24:40 Recovery of the cinema is directly tied to vaccination efforts
- 26:27 Even when the US market recovers, it may not mean the same for the international market
- 28:44 LA theaters are doing well selling tickets
- 29:54 Which titles will become niche performers?
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