Third Weekend of Reopening: In-Theater Mask Wearing Enforcement

In today’s episode, Russ, Daniel, and Rebecca discuss reopening progress in China and UK, guidelines and safety protocols being implemented, and stringent mask-wearing in auditoriums.    

Tune in for more local and global reopening updates.  

** The Boxoffice Podcast is moving to Thursdays starting September 1st, 2020 **

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What to Listen For

• [00:01:37] China experienced $100 million plus new title launch.
• [00:03:44] Unhinged has rolled out in the global box office.
• [00:05:48] Majority of screens in the UK have opened up on July 4.
• [00:06:58] UK's Cinema First launched the Love Cinema Campaign.
• [00:08:14] Cinema First is concerned about how safe moviegoers feel during the reopening. 
• [00:11:13] Wearing of masks or face covering is essential when moving around in common areas, hallways, and lobbies. 
• [00:14:09] Guidelines that either meet or exceed CDC provisions.
• [00:17:42] Potential risk factors in any activity: distance, dose of potential virus, and duration.
• [00:20:21] As we become comfortable with the safety protocols, we become less vigilant about the protective measures. 
• [00:22:30] How thorough theaters are with in-theater mask enforcement?
• [00:27:30] No published study yet that links an outbreak to cinemas.
• [00:30:36] Make sure standards and protocols are adhered to for the future of the industry.
• [00:32:13] A lot of air filtration systems in US theaters are at par with the most stringent retail systems.
• [00:34:11] Not everyone knows the difference between different exhibitor auditoriums.