Ant-Man and The Wasp: Quantumania Debut Breakdown, Interview with Cinemark’s Wanda Gierhart
Feb 23, 2023•33 min•Ep. 161
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Episode description
On this week’s episode of The Boxoffice Podcast, hosts Rebecca Pahle and Shawn Robbins deliver the box office performance of Ant-Man and The Wasp: Quantumania on its opening weekend and the films premiering this weekend. In the feature segment, Daniel Loria speaks with Wanda Giehart, the Global Chief Marketing & Content Officer at Cinemark. They talk about the theater chain’s rebranding efforts, enhanced customer experience, and their focus on immersive in-theater concession services.
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Episode Resources:
What to Listen For
- 00:00 Intro
- 01:53 Ant-Man and The Wasp: Quantumania debut week
- 04:37 Cocaine Bear premiere
- 06:14 Prediction for Ant-Man’s second weekend
- 08:33 Films to debut this weekend
- 13:31 Changes in the industry
- 17:00 Understanding customer needs
- 19:23 Provide super immersive experience
- 22:43 Rebranding and experience upgrade
- 24:34 Making it as frictionless as possible
- 27:16 Main focus in the entertainment factor
- 29:00 Where is Front Row Joe?
- 29:59 Immersive food and beverage
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