Boutique Fitness Marketing Podcast

How I Really Work with Clients

I'm closing the season by discussing websites on the final episode of season two of the Boutique Fitness Marketing Podcast. This is my favorite topic (of course!), and I wanted to ensure you all know how to work with my web design agency Pixality Design and me. For this episode, I’m welcoming Pixality Design’s project manager, Liz Strong, to the show! Liz has worked for me for over six years and is the one who keeps all the admin things and file organization running smoothly so I can focus on cl...

Email Marketing Trends with Catalina Zbar

On this episode of the Boutique Fitness Marketing show, we’re talking about email marketing trends for studios in 2025—what’s in and out— and how studio owners can use email and texting to better connect with their clients and grow their businesses. Today’s guest is Catalina Zbar, founder of Telomere Consulting, a marketing agency and business consultancy that’s helped hundreds of boutique studios—from yoga to HIIT to sauna studios—grow and thrive. We chat about the strategies that are working n...

Choosing the Right Studio Scheduling Software with Nick Hale

On this episode of The Boutique Fitness Marketing Podcast, we’re diving into what’s trending in the studio scheduling software space, the decision-making process and how to make a smooth transition when it’s time for a change. Today’s guest is Nick Hale, CEO and co-founder of fitDEGREE , a scheduling platform designed for class-based fitness businesses. If you’ve ever felt overwhelmed by choosing the right studio scheduling software – which I think every studio owner can relate to – this episode...

Making Customer Experience your Competitive Edge with Chris Stevenson and Marisa Hoff

Great marketing doesn’t always come from branding, social media or SEO—it starts with how you treat your customers. In this episode, we’re diving into why customer support is an excellent marketing strategy you might be overlooking and how you can use it to build loyalty, boost retention, and attract more members to your studio. Our guests are Chris Stevenson and Marisa Hoff, owners of The Empower Group . Together, Chris and Marisa own and operate an award-winning health club, and they help othe...

What your studio manager wishes you knew with Staci Alden

In this episode of the Boutique Fitness Marketing Podcast, we’re diving into how to support your studio manager and set them—and your business—up for success. Our guest is the incredible Staci Alden , a consultant and strategic planner dedicated to helping fitness managers and studio operators elevate their teams, programs, and systems. If you’re ready to empower your studio manager, boost your team’s communication, and make your studio run like a dream, you’re in for a treat. A little bit about...

Marketing on a Budget with Christa Gurka

On this episode of The Boutique Fitness Marketing Podcast, we’re talking about something every small business owner can relate to: marketing on a budget and how to make every dollar count. Our guest is Christa Gurka, founder and CEO of Pilates in the Grove in Miami, a multi-location boutique studio that combines Pilates and physical therapy. If you’ve ever felt like you’re throwing money at random tactics and hoping something sticks or are trying to decide what to spend your limited marketing bu...

Marketing Personal Training with Lawrence Neal

In this episode, we’re diving into marketing personal training including lead generation, pricing, and sales for personal trainers, specifically those running appointment-based fitness businesses. I’m sitting down with Lawrence Neal, founder of High-Intensity Business and host of the High-Intensity Business Podcast . If you’re a trainer struggling to attract the right clients and ready to level up your personal training business, this episode is for you! A little bit about Lawrence: Lawrence has...

Building a Studio that Sells with Mitch McGinley and Kristin Abel

In this episode of The Boutique Fitness Marketing Podcast, we’re diving into a topic every studio owner should have on their radar: building a studio that sells. For this episode, I’m thrilled to be joined by two incredible friends and experts from Boutique Fitness Broker who specialize in helping fitness studio owners navigate the selling process. During our discussion, we get into what makes a studio attractive to buyers, the marketing strategies that can boost your studio’s value, and the big...

Marketing Fitness Retreats with Jennifer Pahl

Retreats are more than just a fun getaway—they’re an opportunity to deepen your community connections, create unforgettable experiences, and give your revenue a significant boost. But making them profitable and filling those spots? That’s where things get tricky. To help us unpack it all, I’m thrilled to welcome back a very special guest: Jennifer Pahl! Jen is a Certified mindbody Business Consultant, yoga studio owner, and retreat expert with over a decade of experience in boutique fitness. Sin...

Fitness Brand Design with Olivia August

Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at Bold August Design Studio . A little bit about Olivia: Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality’s clients. Not only do I admire the creativity and quality of Olivia’s designs, but one of the things I appreciat...

Money Matters: Growth vs Scale with Nina Israel

What’s one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios. For this episode, we have the perfect guest to guide us through it: Nina Israel, founder of Taryn Financial . A little bit about Nina: With over 25 years of experience, Nina takes a holistic approach to financial well-being for boutique fitness studio owners. She’s seen everything from bags full of crumpled receipts to clients who feel completely l...

Retention Sales + AI with Chris Appiah & Stephanie Breaux Bradley

Sales and marketing go hand in hand, and last season, on episode seven ( Sales Process Industry Secrets ), we talked to Chris Appiah and Stephanie Breaux Bradley from The Sales Arms . It was a great episode, all about sales and new clients. During that episode, we were a little short on time and didn’t get to talk much about retention marketing tools but then AI hit us all hard this year, sneaking into every tool we use, so I wanted to have them back on for another conversation. A little bit abo...

Pro Tips for Studio Photo Shoots with Monika Normand

Photos are crucial for how you present your studio online. On your website, in your Google business profile, on social media…they give prospects researching fitness options that all-important first impression. With every web design project I do, photo selection is one of the hottest topics, and websites always turn out better when there’s a great studio photo shoot. For today’s episode, I’m excited to welcome Monika Normand to the show. A little bit about Monika: Monika Normand is a Dallas-based...

Teacher Training is Good Marketing with Suzy Levi

Welcome back, studio owners. If you’ve ever considered adding an instructor training program to your studio’s offerings, this episode is for you. Today, we’re talking with Suzy Levi of Defining You Business Consulting . A little bit about Suzi: Suzy is a Pilates and fitness trainer, Teacher Trainer, workshop presenter, and Business Consultant for Pilates, fitness, and wellness businesses. She’s spent 30 years working in the wellness space, both in a big corporate setting and owning and running h...

Paid Ads that Work with Dave Pancham

If you’re running paid ads for your studio or considering doing so, you’ll like this episode. My guest today is Dave Pancham, founder and CEO of Go Pancham , a digital marketing agency specializing in the fitness industry. His company has become known for its innovative approach to lead generation, personalized client service, and a relentless focus on long-term success. A little bit about Go Pancham: Go Pancham was created to be a trendsetter in reliable, results-driven marketing for health and...

Growing a Motivated Movement Community with Meghan Kinsey

We’re back with another episode of the boutique fitness marketing podcast! My guest today is Meghan Kinsey, who I met at the BFS Summit in NYC last year while she was attempting to walk across Manhattan in some fabulous, very tall heels. She’s one of those people you immediately like and want to hear more from, so I’m excited to welcome her to the show. A little bit about Meghan: Meghan Kinsey is the founder, owner, and health coach of Motivate.® Movement in Amesbury and Rowley, MA (and soon in ...

Common Marketing Mistakes with Seran Glanfield

Welcome back, studio owners! You’re listening to the Boutique Fitness Marketing Podcast, where we dive into all the things that can help you market and grow a profitable studio business. Today's guest is my friend Seran Glanfield, CEO and Founder of Spring Three Studio Business Consulting . She’s also the host of the award-winning Pilates Business Podcast , which is a great listen. She’s a leading business coach and consultant to boutique fitness studio owners worldwide. In this episode, we disc...

Guerrilla Marketing with Niki Riga

Welcome back to another episode of the Boutique Fitness Marketing podcast! I’m so excited for this episode because if you know today’s guest, you know it will be packed full of good ideas. Today, we’re discussing offline marketing ideas—marketing that doesn’t involve Facebook, Google, or any social media. Our guest is Niki Riga, Owner of Limitless Studio. A little bit about Niki: Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade. She became a coach because...

Season Kickoff + State of The Industry with Nicole D'Andrea

Welcome back to the Boutique Fitness Marketing podcast – season two! I’m excited to be dusting off the podcast for another round, and I’ve got a long list of great guests already lined up for this season, so if you’re new to this podcast or returning from season one, welcome. To kick things off for the season, we’ll have a little ‘state of the industry’ chat with my friend, yoga studio owner and fitness business consultant Nicole D’Andrea. A little bit about Nicole: Nicole owns Blackbird Yoga in...

Marketing Moves from Season 1

As we close out season 1 I want to take a look back at some of the big takeaways from prior episodes. This is Your cliffs notes review for those of you who have listened to all the episodes and a chance to highlight some of my favorite bits and action items that you may or may not have had a chance to accomplish yet. If you’re just tuning into this podcast for the first time, then this episode will give you an overview to help you decide which episodes to listen to next!

Building an Employee Brand with Katie Santos

Hiring and team management doesn’t at first feel like it’s very related to marketing however So many of our previous guests have mentioned the importance of having the right team members to support your marketing goals…., whether it’s to get your people on-board with the required sales process or to ensure you’re providing an excellent customer experience day in and day out.. So it’s clear to me that having a good employee culture and training is critical to your marketing success. With me today...

Blueprint for a Modern, Easy-to-Navigate fitness website

I talk to fitness studio owners daily about their web presence and through all the vision boards, feedback calls and rounds of revisions, it boils down to this. Everyone wants the same thing: a website that is modern and easy to navigate. In this episode we’ll break down those 2 things with a look at what your boutique fitness studio website needs to be doing right now..

Ultimate Studio Start-up Checklist with Michael Jay

Local SEO Quick Wins you can do today

Recent studies have shown that over 90% of online experiences start with a search engine, and nearly 80% of users ignore paid ads and focus on the non-ad search results. Wondering what you can do TODAY to get a piece of that? This episode is for you.

Google ads vs. Social media ads

Google ads vs Social ads… which one is right for your studio? If you’re considering dipping your toes into paid ads or you’ve been boosting posts here and there kind of randomly, this episode is for you!

Finding the edge of automations with Nt Etuk

You’ve heard the buzz about Chat Gpt, it's the marketing news story of the year. You’ve probably also seen AI writing assistants start to make their way into the tools you use daily, but what does that actually mean for the day-to-day operations and communications of your fitness studio? Is all this AI talk just trendy noise, or is AI for fitness marketing the way of the future for boutique fitness? With me to answer those questions and more is Nt Etuk, Founder and CEO of FitGrid

How boutique are you really? With Lisa Cutts

In recent shows we’ve touched on the idea of what it means to really “be boutique”... and this is a critically important concept for boutique fitness brands if—as an industry, we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created a standout client experience in her studio.

Sales process industry secrets with Chris Appiah + Stephanie Breaux Bradley

Sales and marketing are 2 sides of the same coin. In this episode I'm talking with Chris Appiah and Stephanie Breaux Bradley from the Sales Arms about how boutique fitness studios can improve thier sales process to covert more leads to clients.

Is your business a brand?

Hi everyone, welcome back to another episode of the BFM podcast. In recent shows we’ve touched on the idea of what it means to really “be boutique”... and this is a critically important concept for boutique fitness brands if—as an industry, we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created ...

Building Community with Amy Glosser

The latest Mindbody survey reports that 43% of consumers say community is a very important part of wellness experiences. Building a community is often easier said than done. In this episode we'll talk with Amy Glosser, Founder of BYKlyn an indoor cycling studio in Brooklyn NY about her tips for ways to intentionally grow a sense of community.