#711: How Obsession, Ingenuity, and Instagram Built a Candle Empire
Apr 29, 2025•30 min
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Episode description
How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss!
Resources:
- Annabelle DeGrazio: Website | Instagram
- Boutique Summit 2025
- Retail Bootcamp
- 2025 Boutique Boss Planner
- Join The Boutique Hub
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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