The NIL Expert - Eddie Edwards - Part 2 of 2

[SPEAKER_03]: And now, it's the better with bourbon podcast, with Brad Martno, and Deacon Palmer, fast-thinking, and smooth-drinking. [SPEAKER_01]: The views in opinion shared on the better with bourbon podcast are our own, and those of our guests. [SPEAKER_01]: Nothing we discussed should be taken as financial, legal, business, or gambling advice. [SPEAKER_01]: Don't make investment, business, or betting decisions based on our conversations as you should always talk to a qualified professional.

[SPEAKER_01]: Always drink responsibly, never drink and drive, and only consume alcohol if you are of legal drinking age. [SPEAKER_09]: And they can't, you know, place us inside the restaurant, so what they do is they place us up in the, and they're like the Stowe way balconies and this room had to be no less than like 85 degrees, so we have this beautiful, it's almost pleasant. [SPEAKER_09]: Yeah, several course meal jackets on felt like we were in a sauna.

[SPEAKER_09]: I was about ready to go out and roll in the snow, but the, [SPEAKER_09]: It was 15 degrees below, so I wasn't that desperate. [SPEAKER_08]: Well, hey, and the other thing that was awesome this week is we got a bunch of new friends. [SPEAKER_08]: Rodney, did Rodney tell you? [SPEAKER_08]: No. [SPEAKER_08]: Oh, we got great news to talk about when we're done.

[SPEAKER_08]: We can't do it on camera, but hey, episode four, welcome to Better With Barbon, where fast-thinking, meet smooth drinking. [SPEAKER_08]: It is February 9th, we're in Indiana, Pennsylvania. [SPEAKER_08]: we got a great show for you tonight. [SPEAKER_08]: Lots going on in the sports world. [SPEAKER_08]: So we're going to do a couple of sports conversations. [SPEAKER_08]: We're going to talk about what's going on a couple of big things happen this week.

[SPEAKER_08]: Everybody's talking about you can guess what they are. [SPEAKER_08]: We're going to talk a little bit about our penguins because, you know, with the, with the Olympic going on and Sydney having the spotlight on, and we're going to highlight what he's doing in his day job, which is excellent. [SPEAKER_08]: We're going to talk a little bit about the business of Bourbon tonight, it was a big deal.

[SPEAKER_08]: Brad's going to lead us through, you know, one of the higher profile deals and the Bourbon space over the last little while, I'm ready to learn about it, so I hope you are too. [SPEAKER_08]: Topic one tonight, we're gonna start with something that's near and dear to our heart, golf.

[SPEAKER_08]: We haven't talked very much about golf in the first few episodes, because it's the damn dead middle of winter, and it hasn't, but today was a warmest day we've had in Pennsylvania since we started doing this, and it was what? [SPEAKER_06]: 31 maybe, was it? [SPEAKER_06]: It was like a heat wave. [SPEAKER_06]: Yeah, thank you. [SPEAKER_08]: Thank you, Joe de Nardo. [SPEAKER_08]: I felt like it only the Pittsburgh crowd would know it, Joe. [SPEAKER_08]: I felt like a cloudy mile.

[SPEAKER_09]: It says it just like one of the dressed as accents of the whole weather. [SPEAKER_06]: I'm not to swear in the dress that's too distracting to me. [SPEAKER_08]: It is. [SPEAKER_08]: Keep us focused.

[SPEAKER_08]: If you were, uh, if you were killing time getting ready for the Super Bowl to start, uh, the other night, probably you were watching the, uh, the waste management out of Phoenix, which is the biggest party in golf, uh, every year, it makes headlines not only for the quality of play, but for some of the shenanigans associated with, uh, with that party. [SPEAKER_08]: You get a lot of the students from, uh, Phoenix area coming out.

[SPEAKER_08]: I think last year, no joke, they actually ran out of beer. [SPEAKER_08]: The state of Arizona ran out of beer because I don't much was going to be in drunk at the thing. [SPEAKER_08]: So sports fans, after our own heart, this year, we had kind of an exciting finish, and that's been come one of the marks of the waste management open as per playoffs. [SPEAKER_08]: They finish in a playoff every year, that course is getable.

[SPEAKER_09]: Well, and the other Mark of the playoff is Hadaki being in it seems like that he owns that tournament. [SPEAKER_09]: The poor guy. [SPEAKER_08]: I mean, I just Hadaki, he probably should have won. [SPEAKER_08]: He's got the best. [SPEAKER_08]: Well, one of the best short games in the business, particularly with the Potter. [SPEAKER_08]: And you can see him dominate the greens, but the poor guy.

[SPEAKER_08]: can't hit the ball off the damn T and if he could control his driver, he probably be right up there banging on Sheffler to be, you know, top player in the world, but he can't hit the ball off the damn T. He didn't on number 18, at least not on 18 and not on the playoff on 18, so I don't have a costume.

[SPEAKER_08]: I was a mess and he had, he took hit the ball long and laughed, I was on the front nine, two days in a row, took an unplayable or penalty stroke, two rounds in a row and he made a number of other kind of critical driving errors that cost him late. [SPEAKER_08]: But ultimately, our boy gottrip, this is horrible to me as a golf fan, I don't even know what gottrip's first name is, do you?

[SPEAKER_08]: the names familiar because I've seen it on the leader boys put it that way he's last name well so i think he's been making an impact i really haven't looked into them that much but he certainly had one heck of a back nine yeah you were all be buddy birdie uh five of the last six including the last four birdie in from fifteen that's what you finish you serious well the reason you know his name is because this was actually a second one of the year he won the Sony open

[SPEAKER_08]: Oh, in January, so there we go. [SPEAKER_08]: We get we've had five starts this year. [SPEAKER_08]: He's won two of them. [SPEAKER_08]: Interestingly, the kid had about eight million dollars in career earnings coming into this year, and he's won three and a half already this year. [SPEAKER_08]: So he's catching checks in a Sheffler fashion. [SPEAKER_08]: I'm not sure what his new year's resolution is, but I think he almost did it by Groundhog Day. [SPEAKER_08]: Yeah, no joke.

[SPEAKER_08]: You know, there's some takeaways here that, you know, as we get closer to the golf season, and we get closer to, you know, next week's the AT&T from Pebble Beach, which is a place very near and dear to every golfers hard. [SPEAKER_08]: It's not long before we start seeing commercials for the masters, Jim Nansen, hello, friends. [SPEAKER_08]: You know, I mean, is there, is there a warmer welcome to a sporting event than that? [SPEAKER_08]: No, I mean, no, not at all.

[SPEAKER_08]: That's just what we love. [SPEAKER_08]: But a couple of takeaways here. [SPEAKER_08]: Sheffler is never out of it. [SPEAKER_08]: He didn't even play well. [SPEAKER_08]: He's still almost won. [SPEAKER_09]: I've never seen this guy get so frustrated that first day or two when he was actually throwing clubs, kind of slamming.

[SPEAKER_09]: I mean, emissing, you know, [SPEAKER_09]: chip shots that he never it looked like me out there a couple times and you know it's good to see he's actually human because you know he always has that in my mind he always just had that leave even kill and even even him blowing up is not really blowing up compared to some of the other players on the tour I mean it's pretty mild but it's just to see him get frustrated like he did

[SPEAKER_09]: But at the end of the day, he was still in the top 10 fighting his way up there. [SPEAKER_08]: Well, you talk about his demeanor. [SPEAKER_08]: Remember when you got arrested, yeah. [SPEAKER_08]: And he actually apologized to the police officer who arrested him by action. [SPEAKER_08]: He's like, yeah, I'm going to work. [SPEAKER_08]: Doesn't matter what you're doing, buddy, you're coming with me.

[SPEAKER_08]: I mean, he's exactly how you want your criminal defendant to be treated. [SPEAKER_08]: Exactly. [SPEAKER_08]: Exactly, but I got to, okay.

[SPEAKER_08]: So, [SPEAKER_08]: Matsuyama, had decking Matsuyama, had a couple of really unfortunate incidents happen, where fans once was clearly intentional, once I think was reported as it might have been an accident, but he had to pull off the ball a couple of times because of noise, and the waste management is known for these sort of shenanigans, right?

[SPEAKER_08]: I mean, this is a place where you got [SPEAKER_08]: a lot of non-golf fans coming to participate in the party specifically to get booze up and then go watch the Super Bowl. [SPEAKER_09]: Well it's like I'm into a rock concert, the open the gates in the morning so they're kind of leading into it and I almost think this tournament maybe maybe it's not was the inspiration for the live tour but you know you're making a lot of sense of stuff.

[SPEAKER_09]: It could but nevertheless [SPEAKER_09]: What happened, I think, to him on 18, was all those fans that were partying on 16, my grade their way over, and you saw some of those towers of beer cups. [SPEAKER_09]: I mean, they left no beer, you know, left behind. [SPEAKER_09]: So, it had an effect to the, to the tournament. [SPEAKER_08]: It's a damn shame when a guy's puttin' a win, you know, how many chances you get to win a PGA tournament in your life.

[SPEAKER_08]: He has a pot to actually win the tournament, granted it was from distance. [SPEAKER_08]: But he had to pull off that, because some, [SPEAKER_08]: a whole yelled out. [SPEAKER_08]: And I want to call out something else. [SPEAKER_08]: I wasn't aware of this during during the event, but found out about it today. [SPEAKER_08]: Some influencer kid that is famous for, I understand flipping a bottle, you know, he'll take a water bottle flipping air and make it lengthen.

[SPEAKER_08]: But so he's turned this into a multi million dollar industry, and this kid is really well known to the youth of America who I, I weep for after the, I mean, if this is your role model, you get something wrong with you. [SPEAKER_08]: But this kid went up to some other A whole kid on, I'm not sure what hole and said, hey, I'll give you a hundred bucks if you yell in the guy's backswing.

[SPEAKER_08]: And the kid did it, and they both got kicked out, and that's just, this is the kind of thing where, [SPEAKER_08]: I wish whoever's monetizing that kid with his content would find a way to say, you know, if the police get involved in some stunt you're doing to try to make money, not only are we not letting you monetize that, but we're going to penalize you some other way. [SPEAKER_08]: I mean, that shit has to stop. [SPEAKER_08]: It has to stop.

[SPEAKER_08]: It will actually make a fortune on that video. [SPEAKER_08]: It makes me, it probably already did. [SPEAKER_08]: Makes me want to vomit. [SPEAKER_08]: We're trying to talk about stuff that matters and, you know, we're, you know, we're doing great, but this kid, you know, just behavior like that is no place in the world. [SPEAKER_08]: And he's not the only one to do what there's millions of these things.

[SPEAKER_09]: I think you and I can have a debate on the whole respect of the game as to why the fans that are observing should be quite through a goal for shot. [SPEAKER_09]: It's been tradition. [SPEAKER_09]: I know that I'm just going to touch on it real quickly, but that's changed. [SPEAKER_09]: So now with the live tour and then rowing up the writer cup, you can go through all these other examples that are kind of starting to evolve in the game.

[SPEAKER_09]: Maybe it's becoming more familiar to the younger generations that this is acceptable. [SPEAKER_09]: What we're going to give him the benefit of the doubt that that was okay, I think they know better when the quiet signs are up and people are given them dirty looks and they have obviously the police are escorting them out and they get a lifetime band. [SPEAKER_09]: But, you know, it's maybe as part of the game.

[SPEAKER_09]: Well, it maybe it has to be part of the game that the players have to come to realize if it's going to be an entertainment business like any other and you're going to make it enjoyable for the fans. [SPEAKER_09]: Maybe you have to be able to put in play or hit your t-shot and your [SPEAKER_09]: You're other shots with a little bit of noise in the background. [SPEAKER_08]: Well, now that is a perspective I did not expect out of traditional slump yourself.

[SPEAKER_08]: And a fine golfer in your own right Bradley, I mean, I've seen you go low. [SPEAKER_08]: I mean, under par. [SPEAKER_09]: You know, I'm not that great of a traditional slice. [SPEAKER_06]: I still believe that the div in the fairway is grown under Rupert. [SPEAKER_06]: This is a guy who plays golf in slides. [SPEAKER_06]: Okay, so we've all seen, it's a pretty relaxed golfer. [SPEAKER_08]: Shout out to Bill Fransor. [SPEAKER_08]: He's never seen a game.

[SPEAKER_08]: He didn't like it. [SPEAKER_08]: If it's on the green, he's picking it up. [SPEAKER_06]: That's good. [SPEAKER_06]: That's good. [SPEAKER_08]: Let's move on. [SPEAKER_08]: Okay. [SPEAKER_08]: Yeah. [SPEAKER_08]: Okay. [SPEAKER_08]: One take away, though. [SPEAKER_08]: This kid, the Bjornsson. [SPEAKER_08]: He was in a lead coming down. [SPEAKER_08]: He's this kid's fire. [SPEAKER_08]: He's on my list of people I want to watch throughout the year.

[SPEAKER_08]: This kid can really hit the ball and I think he led the PGA tour. [SPEAKER_08]: in Green's Regulation last year. [SPEAKER_08]: Solid player fun to watch anyway, that was my take away. [SPEAKER_09]: He was so great performance. [SPEAKER_08]: All right, I want to talk about the penguins real quick. [SPEAKER_08]: Our Pittsburgh penguins do a little local flavor in this sports recap. [SPEAKER_08]: You know, I know we're on a break here for the Olympics, which is important.

[SPEAKER_08]: So the NHL has to take off because all these guys are not playing the Olympics. [SPEAKER_08]: But coming into the Olympic break, the penguins went last 10 games, 7 one and two.

[SPEAKER_08]: Okay, and right now, second in the Metro Division, fifth over all in the conference, they're playing really good hockey, and it's not just Crosby, Crosby's having a great year and his scoring goals, but we're even getting out put from Malkin' [SPEAKER_08]: Um, who, let me see what the stats are. [SPEAKER_08]: Here, Markins got 44, 44 points in 41 games. [SPEAKER_08]: Crosby has 59 points in 56 games here to date. [SPEAKER_08]: This is crazy.

[SPEAKER_09]: Those are those are crazy numbers. [SPEAKER_09]: That's like our age. [SPEAKER_09]: I know. [SPEAKER_09]: And that's what makes it even more remarkable, right? [SPEAKER_09]: So I think he's going to definitely hit that mark that we talked about in one of our previous episodes. [SPEAKER_08]: But yeah, he might, I mean, that 90 point mark we talked about. [SPEAKER_08]: Honestly, if he comes back and stays healthy, who knows? [SPEAKER_08]: He might do 100 points for the year.

[SPEAKER_08]: the the the interesting piece this year that I actually had to do some read not on because I you know I haven't been able to sit down and really devote myself to the pen so far this year which is absolutely gonna happen after the Olympics because now I'm really interested they picked up this guy named mantha who's a right wing he's playing on maulkins right hand side

[SPEAKER_08]: This is his great big giant dude who now parks himself in front of the goal and has really kind of kicked Malkin into a new gear for the year. [SPEAKER_08]: So Malkin's interested, but this kid, 20 goals, 22 assists here to date. [SPEAKER_08]: So he's kind of feeling that role that maybe Gensold did before we lost him and you have that third contributor and you know, that's kind of what the Penns need.

[SPEAKER_08]: You need that third point score traditionally to go to Scotland, right? [SPEAKER_08]: Chemistry seems to be working. [SPEAKER_08]: Yeah, so I'm we're watching the penguins. [SPEAKER_08]: We're following the penguins. [SPEAKER_08]: We're going to move on, but [SPEAKER_08]: Again, as we move toward the back half of the season and the playoffs, it's really important that we continue to support Sid and Gino, because who knows how much longer we got him. [SPEAKER_08]: Right?

[SPEAKER_08]: It's like when Ben left. [SPEAKER_09]: It is. [SPEAKER_09]: You know, you know, they're still performing at such a high level, but how much longer can their bodies take it? [SPEAKER_06]: That's amazing. [SPEAKER_06]: Same for years. [SPEAKER_06]: You know, well, this is the year they're going to have to rebuild. [SPEAKER_06]: They're going to have to bottom out and rebuild and start over, but they just keep, they just keep, they're like the Steelers.

[SPEAKER_06]: They keep making a playoff. [SPEAKER_08]: Cross it's cross me. [SPEAKER_08]: Yeah, he won't he won't give up. [SPEAKER_08]: He doesn't want to quit. [SPEAKER_06]: No, they're amazing. [SPEAKER_06]: Yeah his work ethic is pretty much unmatched [SPEAKER_08]: All right, you want to kick it forward. [SPEAKER_08]: Do you want to do a little bit of Olympics? [SPEAKER_08]: Nice segue from hockey to winter Olympics. [SPEAKER_08]: OK, it's an easy one, right?

[SPEAKER_08]: Yeah, well, they're going to be playing hockey and Olympics. [SPEAKER_08]: OK, so far, US Olympic count. [SPEAKER_08]: Now, keep in mind, we're shooting this tonight on Monday or this week, a little earlier than normal. [SPEAKER_08]: So by the time you guys get it, hopefully, we will have advanced a little bit in that metal count and some more excitement will be made his way through. [SPEAKER_08]: But a couple of big headlines so far.

[SPEAKER_08]: Um, let me roll through these really quickly and then you pick whichever one you want to dig into and we talk about it. [SPEAKER_08]: All right. [SPEAKER_08]: Um, men's team figure skating might be the last time that ever makes it on podcast. [SPEAKER_08]: Men's team figure skating. [SPEAKER_08]: I don't think so. [SPEAKER_08]: That's one of my favorites. [SPEAKER_08]: And he hit it. [SPEAKER_08]: And boy, was he good. [SPEAKER_08]: Ilya Malinnon, the quad god.

[SPEAKER_08]: I was interested in this kid for two reasons. [SPEAKER_08]: Number one, he's from the DC area is from Reane of Virginia. [SPEAKER_08]: Right, right outside DC, which, you know, I, you know, kind of a semi-resident of the DC metro area. [SPEAKER_08]: But number two, you see this kid on TV, I don't want his skin care regime is, but we're gonna dig on on that, the kids should reach out. [SPEAKER_08]: The kid's face is like porcelain, right? [SPEAKER_08]: It is.

[SPEAKER_09]: He's like, and not only that, but he was almost perfect in every, ah, every one of his part of every part of his performance, he was amazing. [SPEAKER_09]: And I know Perry was admiring his outfit. [SPEAKER_09]: The glitter was just, you know, shining. [SPEAKER_06]: And he was the one. [SPEAKER_06]: He definitely the one. [SPEAKER_09]: Yeah. [SPEAKER_09]: Yeah, I know. [SPEAKER_08]: In the glutes. [SPEAKER_08]: The glutes.

[SPEAKER_08]: Yep. [SPEAKER_08]: Well, I did watch the, you know, he had some pretty stiff competition as little, this little Japanese kid who looked like he would, couldn't have been. [SPEAKER_08]: more than five feet tall. [SPEAKER_08]: When he finished his program, I think maybe he over, it was beautiful to watch, you know, landed all his stuff really good. [SPEAKER_08]: But I think he might overplay his hand a little bit. [SPEAKER_08]: I think he was kind of over indexing on.

[SPEAKER_08]: If I just celebrate like I just knocked a ball out of the park, they're going to score me as such. [SPEAKER_08]: And then I'll name him in and don't tell him it took the gold, which I thought was awesome. [SPEAKER_08]: It was really neat. [SPEAKER_08]: But we've probably talked about figure skating enough. [SPEAKER_08]: No, but we need that. [SPEAKER_08]: Yeah, you're going to do it. [SPEAKER_08]: Yeah, but we need that gold. [SPEAKER_09]: You know, it was a big gold medal.

[SPEAKER_08]: Women's downhill. [SPEAKER_08]: I mean, obviously here, Lindsey Vaughn is what everybody's talking about, but in spite of that tragedy, U.S. still took gold there. [SPEAKER_08]: Great name of the gall that won gold, breezy Johnson. [SPEAKER_08]: What a great name. [SPEAKER_08]: Right? [SPEAKER_08]: That's a sports name. [SPEAKER_08]: I just, you know what I want. [SPEAKER_08]: I wish somebody would have said to Lindsey Vaughn, you know, you're at the top of the sport.

[SPEAKER_08]: You're probably the most recognizable winner athlete of the last several generations, [SPEAKER_08]: You already got a titanium rod and one leg. [SPEAKER_08]: Now that you've ripped the ACL and the other leg, maybe you shouldn't ski. [SPEAKER_08]: Right? [SPEAKER_08]: Like, now she broke the other, you know, I don't know what it was the same leg or not the same leg but it was separate leg.

[SPEAKER_08]: So now she's going to have titanium and both legs and I just think to myself, she could ruin the rest of her life. [SPEAKER_08]: She 40 years old. [SPEAKER_09]: It's going to have to worry fish nuts for the rest of her life. [SPEAKER_09]: Right. [SPEAKER_06]: a big fan. [SPEAKER_06]: I was saying the same thing, Deacon.

[SPEAKER_06]: I said to my wife, you know, I can't believe her doctor's letter go, especially after the ACL, because that, you know, the knee is weak to begin with, although they said that she caught a pole in the gate or something, but, you know, and then she had abrasion and she had a full sense of security, and obviously it didn't last, but it was [SPEAKER_08]: Well, that woman's fearless, I mean, you've got to be a little, you've got to be a little bit crazy.

[SPEAKER_08]: Yeah, got to be a little bit crazy to get into that sport in the first place, but I mean, she knows no bounds. [SPEAKER_08]: No. [SPEAKER_08]: Women's hockey, look dominant, beating a crap out of Finland and Switzerland, men's hockey, [SPEAKER_08]: Starts Thursday. [SPEAKER_08]: In our group, we got Latvia Denmark and Germany. [SPEAKER_08]: We are broadly expected to shred those three and move on and contend for one of the medals kind of the favorites here.

[SPEAKER_08]: Our Canada, US, Sweden, Finland. [SPEAKER_08]: Make sense, right? [SPEAKER_08]: Right, but Canada, big, big favorite there. [SPEAKER_08]: But look, one of the things that I'm totally captivated by is Carling. [SPEAKER_08]: Today, I was watching Carling while I was doing research for the show, and it was the this was the the mixed doubles. [SPEAKER_08]: US team was up against the defending gold medalists from Italy. [SPEAKER_08]: The GAL on the Italian team is from Cortina, right?

[SPEAKER_08]: And they're the defending Olympic gold medalists. [SPEAKER_08]: nail-biter of a match couldn't tell you anything about what happened because I don't understand the damn rules. [SPEAKER_08]: But I know that we won on the last throw. [SPEAKER_08]: On the last throw, the last, I guess you call it throw or a slide and the last set or frame or whatever the hell it is, it was the end of the match. [SPEAKER_08]: And [SPEAKER_08]: are a homeboy who had a great match.

[SPEAKER_08]: I don't know what his name was, but he's from Duluth, Minnesota. [SPEAKER_08]: They kept showing Duluth, Minnesota expecting the people up there to party every time they'd show the camera and they wanted somebody to jump around, everybody would kind of go like this. [SPEAKER_08]: You know, it was kind of, so God bless you Minnesota. [SPEAKER_08]: But the curling has got me totally captivated, and I'm thinking, hopefully, if we can put it together technically.

[SPEAKER_08]: Next week, we might have a special guest come on and give us a little bit of an education about what curling is, and how it works. [SPEAKER_08]: Did you catch any curling? [SPEAKER_09]: No, but I could envision you being the guy that does the grooming. [SPEAKER_08]: Does the room well, I mean I think if you throw it you got a broom it. [SPEAKER_08]: It's a it's a two way thing. [SPEAKER_08]: It's like you can't it is like Yeah, if you hit the driver you got to hit your own pot too.

[SPEAKER_09]: I mean it's kind of like well, there's not a separate person Well, you can I I guess there's a separate person brooming versus the person that's sliding or throwing this slide, you know [SPEAKER_08]: Uh, maybe in the, maybe in the, the team event, or again, we're going to have to ask Jordan Paul next. [SPEAKER_08]: We're going to have some fun. [SPEAKER_09]: And you're going to like on a mainstream sport although it probably should be. [SPEAKER_06]: Yeah, it should be.

[SPEAKER_06]: It's totally there. [SPEAKER_09]: There would be a lot of fun with this. [SPEAKER_06]: Okay. [SPEAKER_06]: So, and before you switch in, in Altuna, a mere hour from here, they have a curling club at the ranked down there. [SPEAKER_08]: Yes, I've heard this.

[SPEAKER_06]: Yeah, we we were down there for hockey and these guys are coming in with bags with the brooms and the whatever that thing is they slide and what's up here what's going on here there's like oh it's curling night we're like oh I get to stay and watch it was awesome see curling strikes me is for for our crowd as the perfect blend between

[SPEAKER_08]: sports and drinking because there's plenty of down time if you if you want to have a beer right which I think is probably why it's so popular up there and the instead of going right to those senior games you know we you feel like you still have some sort of athleticism that's right so uh so look uh we're gonna take a little break we're gonna stuff the fire we're gonna make sure our drinks are full we come back we're gonna talk a little bit about the business suburban and uh then maybe move on to some other stuff but thanks for being with us tonight we'll be right back

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[SPEAKER_00]: The algorithmic state, no jobs, no money, little freedom, available now on Amazon. [SPEAKER_08]: So you're telling me that kid speaks mandarin, you're going to be kidding me, it's a sicko. [SPEAKER_08]: Okay, we're back, we're back, better with bourbon, fast, thinking, meet smooth, drinkin'. [SPEAKER_08]: And you know, even though the show is about bourbon, we've probably not paid bourbon enough attention on the show. [SPEAKER_08]: There's so many things that we're interested in.

[SPEAKER_08]: This week, something interesting happened. [SPEAKER_08]: uh... there was a big there's a big buyout the bourbon world japanese spirits can glomerate kiren is selling four roses bourbon which we happen to be drinking right now uh... back to the u.s. wine giant uh... e. j. gallo Bradley tell us a little bit about this what he thinks interesting about it well it's not officially up so it's just uh... a sales agreement but it's

[SPEAKER_09]: I think it's worth of our talking about a little bit, especially since we talked a couple of weeks ago about you did the talk and I'm going to do the dragon. [SPEAKER_09]: The clining sales and bourbon drinking as you take a nice good swig so we're helping the supply glut that's out there. [SPEAKER_09]: So I find it good for the bourbon industry because it shows that they're still value for premium bourbons.

[SPEAKER_09]: Here I think they were trying to fetch somewhere near a billion dollars and getting a contract for $775 million plus a $50 million earnout depending on how sales probably transpired over the first year or so. [SPEAKER_09]: That is quite remarkable given the headlines that we've been seeing even since we had our podcast a couple weeks ago. [SPEAKER_09]: that it's still happening, you know, the drinking is down. [SPEAKER_09]: This is down.

[SPEAKER_09]: Well, what I would like to know in those stats is bourbon drinking, actually, don't. [SPEAKER_09]: So we know Gen Z is not drinking as much, but are they, are they really impacting the bourbon industry? [SPEAKER_09]: Because bourbon industry is a little more refined.

[SPEAKER_09]: not that we're refined, we'll be certainly our course and rough around the edges, but the typical bourbon drinker is a little more refined, is a little more in tune with the art of the drinking of the taste, the soul, the story behind the bourbon. [SPEAKER_09]: It's not just a means to get drunk. [SPEAKER_08]: It's, well, bourbon is bucking the general trend, right?

[SPEAKER_08]: It's pretty strong as I understand this, and I didn't do a ton of research on it, but this was a spot of strength, which is why they wanted the cash out. [SPEAKER_09]: Yeah, and that's a great way to put it, it's definitely a spot of strength. [SPEAKER_09]: Karen's looking at moving money to some of their other more stronger industries, pharmaceuticals, which is great. [SPEAKER_09]: You know, they're helping people get out of their own minds one way or the other.

[SPEAKER_09]: So it doesn't matter. [SPEAKER_09]: So they're going to benefit from it. [SPEAKER_09]: But yeah, they're so they're moving their money around and E and J's. [SPEAKER_09]: This is their second delven to to bourbon. [SPEAKER_09]: I think they bought back in 2022, horse soldier bourbon. [SPEAKER_09]: So yeah, so this isn't the first time they've [SPEAKER_09]: they've gotten into the market, but this is a big name. [SPEAKER_09]: You know, this is a big name, it has a great line.

[SPEAKER_09]: I appreciate the bottle that you picked out for. [SPEAKER_08]: Yeah, this is a small batch select. [SPEAKER_08]: You can get this pretty much anywhere, but of their lineup, this is the price here of the two. [SPEAKER_08]: This bottle here in Pennsylvania sells for, you know, 60, 65 bucks, and it's excellent. [SPEAKER_08]: It is excellent. [SPEAKER_09]: It's so smooth. [SPEAKER_08]: Yeah, you got a little bit of, you know, you got a little bit of leather in there, but some bourbons.

[SPEAKER_08]: This is about a what is it's 52% 104 proof. [SPEAKER_08]: So it doesn't have some of that chemically kind of overly boozy, you know, kind of nose when you get into it. [SPEAKER_08]: It just tastes good. [SPEAKER_08]: And it's not overly sweet, like some of the other traditional kind of Kentucky bourbons. [SPEAKER_08]: It's a lot of very nice. [SPEAKER_08]: Oh, yeah. [SPEAKER_08]: So we're going to get into this. [SPEAKER_08]: But you know, it's funny.

[SPEAKER_08]: You said they're going to get into pharmaceutical. [SPEAKER_08]: I was reading a little bit about this. [SPEAKER_08]: The quote that I saw is, they're going to get into a farm a bit health sciences, and I was like, well, what the hell is health sciences and it's functional foods and wellness products? [SPEAKER_08]: That makes a lot of sense, you know, so it's a functional food. [SPEAKER_09]: Well, it's a step.

[SPEAKER_09]: It's probably they're trying to probably, they are probably going to their database of folks that have been drinking their bread, and they're trying to help them get better. [SPEAKER_08]: Yeah, right. [SPEAKER_08]: Right. [SPEAKER_08]: Well, I think a functional food. [SPEAKER_08]: I think my mind goes to kimchi. [SPEAKER_08]: No, well. [SPEAKER_08]: Immediately. [SPEAKER_08]: Right. [SPEAKER_08]: So they're getting out of bourbon into... Yeah, right.

[SPEAKER_09]: I mean, I do like here in beer, too. [SPEAKER_09]: By the way, that's a great light beer. [SPEAKER_08]: Oh, it sure is. [SPEAKER_08]: But you know, this is following... [SPEAKER_08]: There was another Japanese major called Suntori, right? [SPEAKER_08]: Suntori Holdings.

[SPEAKER_08]: owned Jim Beam and some rights to Makersmark, and they actually cashed out last year, late 2025, and they said they were actually going to halt production at the time, particularly around the beam products. [SPEAKER_08]: There's a glut of beam.

[SPEAKER_08]: So while people are buying high-end bourbon, [SPEAKER_08]: Seems like maybe the low end of the market is taking it on the chin a little bit and the Japanese wanted to, you know, cash out on top instead of on bottom like they did with, you know, with Pebble Beach when they, you know, bought high sold low. [SPEAKER_08]: It's good hedge. [SPEAKER_09]: Yeah, good hedge. [SPEAKER_09]: You mean, you can't go wrong either way. [SPEAKER_09]: I think it will bounce back.

[SPEAKER_09]: I mean, everything's having flow, right? [SPEAKER_09]: So especially in the alcohol market, but [SPEAKER_09]: I do think that Karen got out with a very great price. [SPEAKER_09]: I do think E&J got a great brand. [SPEAKER_09]: This is still one of the bourbons that still distilled in Kentucky. [SPEAKER_09]: Of course. [SPEAKER_09]: I had one location. [SPEAKER_09]: Of course.

[SPEAKER_09]: In stored in, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh uh, uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh [SPEAKER_09]: and barreled in another.

[SPEAKER_09]: So in Kentucky. [SPEAKER_09]: So it's kind of got the old Kentucky feel to it. [SPEAKER_08]: This does not feel like a new fangled bourbon. [SPEAKER_08]: This feels very traditional. [SPEAKER_09]: This is not a lot of legacy bourbon that I believe. [SPEAKER_09]: You know, when it when it makes headlines, it catches our attention.

[SPEAKER_08]: So, since we're talking about business and deal size, I did not do a multiple comparison whether it was priced similarly to the the Sun Tory decision, but do you think tariffs have anything to do with this? [SPEAKER_09]: At this point, it's hard to say because I think the tariff fears have kind of settled them in there.

[SPEAKER_09]: There was a lot of hot air out there initially in that world and there was a lot of fear in all the industries, not just the bourbon industry, but possibly as a Japanese company, they're saying you know what we don't want to play with that market anymore, and if we're going to get [SPEAKER_09]: And I'm not sure how, I guess I'm not really sure how the tariffs would have affected if they're distilleries and Kentucky, if there would have been any effect on that.

[SPEAKER_08]: There may have been may and I've been, I'm not that up to speed on the tariffs, legalities, but if it's an American product, being sold in America, but owned by a Japanese company, I got to assume that a tariff would apply. [SPEAKER_08]: POS again, we probably should do a little bit of research on that. [SPEAKER_09]: Probably do some research on that. [SPEAKER_09]: But no one Trump would probably would have applied. [SPEAKER_08]: Yeah, of course. [SPEAKER_08]: Of course.

[SPEAKER_08]: Totally totally. [SPEAKER_09]: But then again, he doesn't incentivize companies from overseas to come and do business and not just Pennsylvania, but you know, his states. [SPEAKER_09]: So who knows? [SPEAKER_09]: That is an unknown. [SPEAKER_09]: That's a question mark that maybe we'll, we'll end another day. [SPEAKER_08]: In the meantime, let's enjoy this because, [SPEAKER_08]: You never know, never know what you got till it's gone.

[SPEAKER_08]: I would hate to see this disappear. [SPEAKER_09]: Well, and with E&J, they are going to get a bigger distribution market. [SPEAKER_09]: You do have a well-season player that's been around in the alcohol business. [SPEAKER_08]: And for such a high quality product, this is a big name. [SPEAKER_08]: I mean, this four rows of cells, massive amounts of them, which is clearly why they wanted to count and take that 775 million on payday, right? [SPEAKER_08]: It's not bad.

[SPEAKER_08]: And on it all, ready to move on, you want to talk about the other big, uh, we're going to go back to sports for a second. [SPEAKER_08]: Let's go back to sports. [SPEAKER_08]: Yeah, we skipped the obvious one. [SPEAKER_09]: Yeah, last night was a super ball. [SPEAKER_09]: Speaking of skipping it, I skipped the whole second half. [SPEAKER_09]: It was this newsar.

[SPEAKER_09]: I mean, I just went back, I started watching YouTube videos, that was actually more entertaining than the Super Bowl. [SPEAKER_09]: I think it was one of them, in my opinion, and maybe I'm speaking on the Turner, but it was really boring. [SPEAKER_09]: Two great teams we talked about that them last week, I think the match up was fantastic. [SPEAKER_09]: Maybe because it was such a defensive battle to begin, it became a snoozeer, and it was a field goal, you know, kickers drink.

[SPEAKER_09]: It's like watching a stealer game. [SPEAKER_09]: Yeah, right, but most of the stealers games this year. [SPEAKER_09]: I think most of the entertainment value to this game was everything that was happening off the field. [SPEAKER_08]: Totally, let's just real quick, let's acknowledge a couple things, happy for Kenneth Walker the third that guy kind of reminds me of like a young, baddest even though he's nowhere near that size. [SPEAKER_08]: It's kind of like his personality.

[SPEAKER_08]: That's kind of the running style, lay beyond bell. [SPEAKER_08]: He's very patient. [SPEAKER_09]: Yeah, he's patient, then he just takes his time and almost like he's just teasing them to come and get them. [SPEAKER_09]: And then he just... [SPEAKER_09]: jumps. [SPEAKER_08]: Yeah. [SPEAKER_09]: And I think the announcer said they had the ability to watch them in practice and watch how quickly he was able to get all the blocks. [SPEAKER_08]: Yeah, they got the guys awesome.

[SPEAKER_08]: I'm I'm I'm I'm a I'll say I'm a Seahawks fan from a distance because of my time in that city, but I did not fully appreciate how [SPEAKER_08]: explosive. [SPEAKER_08]: He is as a runner because I just didn't you don't get the opportunity to watch see how it plays on that not this side of the country. [SPEAKER_09]: We don't we don't get too many games and you know, he's the first running back MVP since Super Bowl 33. [SPEAKER_09]: Does that work?

[SPEAKER_09]: Thrilled Davis in 1999. [SPEAKER_08]: So that says a lot. [SPEAKER_09]: Wow. [SPEAKER_08]: didn't know that good stat there. [SPEAKER_08]: The other thing that I thought was really interesting before we get into some of this other off-the-field mishmash is, what's quarterback's name for Seattle? [SPEAKER_08]: That was in Darnell. [SPEAKER_08]: I was struck by, and I said this out loud to the folks I was watching a game with last night.

[SPEAKER_08]: In the post game interview, [SPEAKER_08]: You know, this kid has been discarded how many times from how many different teams first player to ever play in the Super Bowl after being a starter for five, started for five different teams and was fired by five different teams, right? [SPEAKER_08]: Yeah, kind of rough start getting going, but then once you got the minutes. [SPEAKER_08]: Yeah, yeah, we was with the Jets who was down right Harble.

[SPEAKER_08]: But then two seasons in a row, first guy ever to go 14 and three with two different teams back to back. [SPEAKER_08]: Right? [SPEAKER_08]: Who in Minnesota made the decision to let him go? [SPEAKER_08]: The fire him. [SPEAKER_08]: I know, that was a bad decision. [SPEAKER_08]: Oh man, what a bunch of doggy. [SPEAKER_08]: They really, they got exactly what they deserved with Nick Kirkcussons. [SPEAKER_08]: Well, I mean, I mean, I was Kirkcussons. [SPEAKER_08]: Oh, no, he didn't.

[SPEAKER_09]: It was also the Penn State quarterback, right? [SPEAKER_09]: That was plain through injury. [SPEAKER_08]: Oh man, well, they deserve for us not to remember who the hell we're talking about, but not worthy of watching. [SPEAKER_08]: Yeah, they earned that.

[SPEAKER_08]: I get to say that as much as the Patriots, you've heard me say before I'm going to repeat it, I struggle to find good things to say about City of Boston and the Patriots in particular, same thing about the Bruins, but we'll have to think into that on the behind the scenes footage episode.

[SPEAKER_08]: That that that that safety Think his name is Hernandez or Gonzalez or something they played a played a great game You know a bunch of really like the really high-end breakups that that saved the past early kept them in that game It was a breakup. [SPEAKER_09]: He got through the slow motion of it coming through the air. [SPEAKER_09]: It was impressive. [SPEAKER_08]: Yeah I did play really well.

[SPEAKER_09]: He got to call it out when you see it even if it is talking doing like I do want to go back to the Walker I thought he was the difference maker in the first half totally. [SPEAKER_06]: Did you guys see the babble on beat today? [SPEAKER_06]: They post a picture of the Patriots in the the caption reads patriots offensive lines surprised to learn Super Bowl was yesterday [SPEAKER_09]: Yeah, well, I think that probably probably sums it up.

[SPEAKER_09]: I mean, the way Walker ran over the field, the second largest or second highest rusher was the striker that got tackled. [SPEAKER_09]: And I was shocked to see that was a new pair. [SPEAKER_09]: You know, to be honest, you know, I thought you were going to try to do some progress or better with bourbon with us. [SPEAKER_09]: But no, I listen. [SPEAKER_06]: Just too old to be able to run that fast. [SPEAKER_09]: Yeah, well, that was quick. [SPEAKER_08]: That was quick.

[SPEAKER_08]: That was good. [SPEAKER_08]: That striker had wheels and he knows he had wheels because it wasn't just security. [SPEAKER_08]: One of the Patriots there is his like, okay, this guy's moving fast. [SPEAKER_08]: I need to get involved. [SPEAKER_08]: We need to help him down and that's what he gave himself up on like the what was at the 10 yard line. [SPEAKER_06]: Yeah, he took a line. [SPEAKER_08]: Took a knee. [SPEAKER_08]: Yeah, dude with shoulder pads in it.

[SPEAKER_08]: How much chasing me. [SPEAKER_06]: But he was. [SPEAKER_06]: That guy was built. [SPEAKER_06]: I thought he could go down. [SPEAKER_09]: I thought you're going to go out into the end zone. [SPEAKER_09]: I mean, he, he wanted to run the clock out. [SPEAKER_09]: I think he was getting the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the Patriots side hired him. [SPEAKER_08]: Yeah. [SPEAKER_08]: Well. [SPEAKER_08]: Yeah.

[SPEAKER_08]: Well. [SPEAKER_08]: You know what kills me with this, as you know, again, I sound like such an old man when I say this stuff, but you know that guy had somebody pay him pay for the ticket pay to get him there is going to pay to get him out of jail because [SPEAKER_08]: Somebody made a giant calcium bat on what quarter the streaker is going to happen.

[SPEAKER_09]: Somebody put up on polymarket we're going to I mean don't fix and this leads me to where I should that even be legal and no it shouldn't be because if I could if I could you can you and I control that bet right yeah I don't know that isn't one of the exceptions to the gaunt legal gambling because right let's keep it on the field [SPEAKER_08]: But it is.

[SPEAKER_08]: That was a market that was made on county and anything that you can have one person just be like, yeah, I can make this happen with it. [SPEAKER_08]: And it's totally controllable by it. [SPEAKER_06]: That's awesome. [SPEAKER_08]: But the winnings with you will be really be interesting to see what the numbers were better on that. [SPEAKER_08]: You know what we can actually maybe we should report back on that next week. [SPEAKER_08]: That's actually a pretty good idea.

[SPEAKER_08]: We should because where we're going to go with this conversation now is I just got some general comments about just the NFL. [SPEAKER_08]: The NFL, you know, being from where we're from and having golden black coursing through our veins the way it does. [SPEAKER_08]: I was born in 1975 when the Steelers won their first Super Bowl and I've never considered the Steelers anything but the greatest franchise in history at any point in my life because they happen.

[SPEAKER_08]: Patriots had an opportunity last night to win their 7th, they didn't, and by doing so, they've become actually, and this is kind of ironic for the Patriots, the losingist team and Super Bowl history. [SPEAKER_08]: That was their 7th season. [SPEAKER_06]: They've set the record for the most Super Bowl losses. [SPEAKER_06]: That's right. [SPEAKER_08]: And as well as the most appearances.

[SPEAKER_08]: Yeah, you've got to think they're going to be a little bit of a joy to say, nobody's lost in the Super Bowl as much of the Patriots have it. [SPEAKER_08]: But, but generally, maybe Buffalo did a nice streak there. [SPEAKER_06]: I was gonna say, even more of the Buffalo. [SPEAKER_08]: Sorry. [SPEAKER_08]: Sean, I'm a little bit annoyed with the NFL. [SPEAKER_08]: But do you say?

[SPEAKER_08]: The NFL clearly, if you're a serious fan and you care about the game and you live in a town where other people care about the game, [SPEAKER_08]: It feels to me like they are prioritizing growth at all cost over kind of any recognition that they might be kind of moving away from their core fan base. [SPEAKER_08]: And there's a number of things that we can point out, which I am totally prepared to do. [SPEAKER_08]: Great. [SPEAKER_09]: What do I do? [SPEAKER_09]: I am, too, right?

[SPEAKER_09]: Yeah. [SPEAKER_09]: Where do you see the growth happening? [SPEAKER_09]: Or at least where the NFL thinks the growth is happening? [SPEAKER_08]: Well, listen, couple of years, let's call it a decade, maybe two decades ago, the NFL made a very concerted push to get women involved in football, and I think that worked out really well for them.

[SPEAKER_08]: Okay, and it makes sense, and it made my life, it's made our lives easier, because you know, not every gallon of world is a football fan, but I think they've done a really good job of making the game.

[SPEAKER_08]: more accessible and taking some of the, you know, some of the acknowledgment of head injuries and some of the things that moms care about and we're not going to, you know, kind of simplify women into one crowd, but they did a really good job and they were successful in doing that.

[SPEAKER_08]: But if you look back at kind of the means that they've chosen over the last decades specifically, [SPEAKER_08]: It generally coalesces around charging more money for the same product, expanding the game internationally in a way that degrades the experience for those at home.

[SPEAKER_08]: I mean, if you're, you know, we're Steelers fans, we lost a home game this year, every time NFL wants to play a game in Europe or in Rio or, you know, wherever, the teams to play give up, one of those teams gives up a home game. [SPEAKER_08]: Steelers gave up a home game this year in Dublin. [SPEAKER_08]: You know, I don't know one fan, I mean, I'm sure you're out there, you know, I'd last year if you are, I don't know anybody who's really in support of losing a home game.

[SPEAKER_08]: Well, they're clearly trying to expand the market, right? [SPEAKER_09]: So they're trying to grab interest from overseas, thinking that's going to increase viewership and increase interest, maybe increase merchandise sales. [SPEAKER_09]: Totally. [SPEAKER_09]: But will they have to change the name from NFL to, [SPEAKER_09]: because it's the national football league. [SPEAKER_09]: It's not the international football league.

[SPEAKER_08]: Well, I mean, well, okay, so MLB has Canadian teams and is very well-loved in the islands, Puerto Rico, the Caribbean. [SPEAKER_08]: Canadians are kind of the exception. [SPEAKER_09]: I mean, Trump's even referenced some as the 51st state.

[SPEAKER_08]: basketball is even though it's huge in Europe and Asia we have Canadian teams baseball even though it's we already did baseball was the other one soccer soccer soccer is the the king of the pile hockey obviously you know is popular everywhere I think football [SPEAKER_08]: and Gaddell in, in particular, has a heart on for soccer. [SPEAKER_08]: And he knows that, you know, soccer has come here and has stolen a little bit of his cheese, you know, and that's not just during his reign.

[SPEAKER_08]: This has been going on for a long time. [SPEAKER_08]: It's an expanding market right now. [SPEAKER_08]: And it's right. [SPEAKER_08]: Right. [SPEAKER_08]: Right for that. [SPEAKER_09]: For a long time. [SPEAKER_06]: And this is all around the world. [SPEAKER_06]: They call it football, soccer. [SPEAKER_06]: And that, you know, it's almost like he's trying to say, we'll show you what football really is. [SPEAKER_08]: I like to fight that trademark is.

[SPEAKER_08]: Well, yes, seriously, right. [SPEAKER_08]: I mean, how you get paid on that one. [SPEAKER_08]: I think the global market for soccer is somewhere in the 30 to 35 billion dollar range. [SPEAKER_08]: Okay, but that's that's the whole globe all. [SPEAKER_08]: All leagues put together. [SPEAKER_08]: Okay. [SPEAKER_08]: Football right now NFL's total revenue is about $23 billion. [SPEAKER_08]: And we only play it in a handful of cities in the world.

[SPEAKER_08]: I mean, it's remarkable the amount of juice that they've squeezed out of this out of this fruit. [SPEAKER_08]: And still, the owners in Gdell are not satisfied. [SPEAKER_08]: Now, I thought this was interesting. [SPEAKER_09]: And unlike trying to focus on expanding in the Canada, they've been focusing on everywhere else. [SPEAKER_09]: So all the other Sunday morning, early morning games have been all around. [SPEAKER_09]: I mean, Madrid, and name the next one in Germany, Ireland.

[SPEAKER_09]: You know, you go all the way through the catalog, which they've done a nice job of getting around and trying to bring some exposure. [SPEAKER_09]: Now, if this is trying to bring awareness, I like it, but if they're trying to expand league, then we got to reconsider what the league really is. [SPEAKER_09]: Is this another AFL to NFL moment where we're going to have to merge and go into something bigger?

[SPEAKER_09]: Because now it becomes the world football league, not the national football league. [SPEAKER_08]: That's an interesting point. [SPEAKER_08]: You know, [SPEAKER_08]: I think what they're trying to do is be selective about certain clubs because I didn't realize this until I did a little bit of reading.

[SPEAKER_08]: The Steelers, for instance, might be the most obvious of all the teams in the league, have been given some degree of exclusivity to NFL, to the NFL brand in Ireland, and I didn't [SPEAKER_08]: have the same in France. [SPEAKER_08]: The Raiders have the same in Mexico. [SPEAKER_08]: So, it's interesting. [SPEAKER_08]: It's an interesting model.

[SPEAKER_08]: I don't know what that means for, you know, potential expansion to potentially including leagues, you know, in Europe or South America. [SPEAKER_08]: But, you know, when you think about maybe the, you know, the Steelers and the Runeezoning, [SPEAKER_08]: owning Ireland, it might, you know, that might be a tell that maybe they're not necessarily trying to expand and put a team in Ireland or England or whatever.

[SPEAKER_09]: Maybe not, you know, maybe it's just, maybe it's just a weirdness and trying to bring in in sense. [SPEAKER_09]: Now, streaming services are readily available and you can stream this and not, you don't need to have the cable channels, and it's all above your ship, it's all about getting those eyes on your role. [SPEAKER_08]: The streaming is one of the major problems I have. [SPEAKER_08]: I got a major problem with NFL going streaming.

[SPEAKER_08]: I love when you go off in your streaming. [SPEAKER_08]: Yeah, and here's the use case. [SPEAKER_08]: Everybody knows that we had two championship games prior to the Super Bowl played just a handful of weeks ago that we're not available on regular broadcast TV. [SPEAKER_08]: And it makes me want a vomit that little Timmy can say to dad, hey, dad, can we put on the NFL game and dad'd be like, hey, buddy, we can't afford it this year.

[SPEAKER_08]: No, it makes me want a vomit or Timmy come on, we have to go to the bar and watch this one. [SPEAKER_06]: It's bad enough to cost an arm in a leg to go to a game and in person, but then to be able to have to pay for it at home. [SPEAKER_08]: Now you're talking. [SPEAKER_08]: The average cost. [SPEAKER_08]: What was the average cost of a simple ticket this year? [SPEAKER_08]: No, no, no, no. [SPEAKER_08]: The average cost, I forget about a super.

[SPEAKER_08]: The average cost around the league for a family of four. [SPEAKER_08]: to go to a game is now between seven hundred and fifty and eight hundred dollars. [SPEAKER_08]: Yeah, that's a big deal. [SPEAKER_06]: Across the league before you buy food, no that's the that's the total cost. [SPEAKER_08]: Okay. [SPEAKER_08]: The non ticket costs what they call the park is it's the it's the the refreshment, the hot dog, the parking cost are north of two hundred dollars.

[SPEAKER_08]: That's before you buy the tickets. [SPEAKER_08]: This was shocking to me. [SPEAKER_09]: Well, did you say a hundred and eight dollar burger? [SPEAKER_09]: Are you good boy at the civil? [SPEAKER_08]: No, $100, $100, $80. [SPEAKER_09]: That's a great five-way go. [SPEAKER_09]: But yeah, it was lamb kind of like we're going to have this Thursday at our bourbon-club at the end of the year. [SPEAKER_09]: $180, well, don't forget to plug the greens.

[SPEAKER_08]: Yeah, that's the best greens in the world in New York. [SPEAKER_08]: But look, this whole thing, it's not just the streaming, it's not just the international games, it's the grotesque embrace of all things gambling.

[SPEAKER_08]: I mean, how many commercials did we see for, [SPEAKER_09]: You know, fan dual and draft kings and how many kids around the world or gamble and money that they're taken from their parents or they don't have how many, I mean, it's just, well, we talk about inflation, it obviously hits a Super Bowl most, so the cost of a Super Bowl ticket, the cost of a Super Bowl commercial, I think the average commercial is $7,000,000,000. [SPEAKER_09]: You're $7,000,000,000,000.

[SPEAKER_09]: So you have to have, that's 30 second, Perry. [SPEAKER_09]: That is. [SPEAKER_09]: to begin to feel like that's going to provide you value for the rate of return for your investment. [SPEAKER_09]: that's significant. [SPEAKER_09]: So the audience there that is that can afford it has narrowed down. [SPEAKER_09]: I was shocked it wasn't all pharmaceuticals. [SPEAKER_09]: I was shocked it wasn't. [SPEAKER_09]: You mean the thing? [SPEAKER_08]: Yeah, the commercials.

[SPEAKER_08]: Yeah, so we're here hold on. [SPEAKER_08]: I mean, we can talk about commercials. [SPEAKER_08]: I want to do that, but I guess what's the task here? [SPEAKER_08]: They're really interesting. [SPEAKER_08]: Okay. [SPEAKER_08]: Yeah, let's get back. [SPEAKER_08]: Let's get back. [SPEAKER_08]: Let's get back. [SPEAKER_08]: Let's get back into the whole thing. [SPEAKER_08]: No, this is real, this is okay.

[SPEAKER_08]: So at 10 years ago, [SPEAKER_08]: The NFL's distribution to individual franchises of shared revenue, which come from a percentage of merchandise sales and TV deals, was right around just north of $200 million annually. [SPEAKER_08]: 10 years later, that has more than doubled, and it's pushing up toward, I think it's [SPEAKER_08]: $440 billion annually, so more than a double in 10 years, okay? [SPEAKER_08]: That's remarkable, and that's just for having a team.

[SPEAKER_08]: Okay, that's not even considering the local revenue that local teams got from services at games, parking, deals with the city, certain types of merchandise sales. [SPEAKER_08]: So whatever good deals doing is working, [SPEAKER_08]: And what owner is going to be like, no, don't do it. [SPEAKER_08]: It's interesting. [SPEAKER_08]: They have a, Gidel has a stated goal of getting the league to $25 billion in total revenue by 2027.

[SPEAKER_08]: And you know that if he achieves that, you know, his pay package is shrouded in a lot of secrecy, but you know, [SPEAKER_08]: when that happens, he'll step away, we'll never see him again. [SPEAKER_08]: I don't see him. [SPEAKER_09]: Darnell's E, E, E, E, E, E, E, and the next or four million, based on his performance this year. [SPEAKER_09]: So, you know, yeah, much like, you know, Roger Gaddell, he, he is probably incentivized by how much he's gonna bring in for the league.

[SPEAKER_09]: And now he's reaching at all straws. [SPEAKER_09]: And you know, Mike, my take on this, this is where I think the league should focus on and that is a extra subscription service through the NFL app. [SPEAKER_09]: where you can log in, that's interesting. [SPEAKER_09]: And see a 4K camera on your favorite player's helmet. [SPEAKER_08]: Yeah, but you knew who's not going to allow that to happen. [SPEAKER_08]: Who's the end of it? [SPEAKER_08]: Because they're going to sell that.

[SPEAKER_08]: And you know, before they're going to do that, we have TV rights have been negotiated out to 2030. [SPEAKER_08]: Right. [SPEAKER_08]: So the next opportunity to negotiate TV rights is going to be in advance of that 2031 season. [SPEAKER_08]: Do you think this will be a violation of the TV contract they already have in place?

[SPEAKER_08]: uh... you know what i didn't really think about that way but i'm sure the players association would want a really significant chunk of that because then you're getting into individual players you know contributing to the overall me i mean they do anyway but it would be very easy to track since the metric player by player but you know on that regard but it's an interesting idea definitely is well and i think it would be something that's solvable so

[SPEAKER_09]: You know, if you're asking us to, as a fan, to engage in something additional from all the different streaming services we know have to own, to be able to watch the game, this isn't enhanced. [SPEAKER_09]: Now we can actually get into the person's helmet that's running through the line of scrammage. [SPEAKER_09]: That's, you know, getting tackled, that's going down the field, that's seeing the end zone as they cross the end zone.

[SPEAKER_09]: whether they put audio or not, that's another whole privacy concern. [SPEAKER_09]: I'm sure the player's association will have a big issue with because what's the damage to the personal level. [SPEAKER_09]: So what's said on the field probably needs to stand the field, right? [SPEAKER_09]: Yeah. [SPEAKER_09]: And we can respect that as part of the game. [SPEAKER_09]: Former athletes, former aquacopelocinger. [SPEAKER_09]: You know how that goes when you're in the battle.

[SPEAKER_08]: Okay, we'll look, we're going to take a technical break here, our, our, our, our technologies about to burst into flames like the fire back. [SPEAKER_09]: Yeah, it's very come back, but it just raised a, yeah, that size 13 little. [SPEAKER_09]: It is. [SPEAKER_08]: All right, so, uh, quick break, quick break, quick break. [SPEAKER_08]: We'll be right back. [SPEAKER_00]: What happens when work disappears? [SPEAKER_00]: when money dissolves.

[SPEAKER_00]: And when freedom becomes something you earn, not something you're born with, a new kind of power is rising, not a government, not a corporation, but the algorithm. [SPEAKER_00]: In the algorithmic state, no jobs, no money, little freedom, Amazon best selling author. [SPEAKER_00]: Bradley J. Martino reveals the world we're stepping into.

[SPEAKER_00]: A world where your reputation is computed, your opportunities are filtered and your identity is shaped by systems that know you better than you know yourself. [SPEAKER_00]: This is not science fiction. [SPEAKER_00]: This is the operating manual of the future forming around us right now.

[SPEAKER_00]: If you want to understand the forces that will define power, belonging, and freedom in the decades ahead, [SPEAKER_00]: The algorithmic state, no jobs, no money, little freedom, available now on Amazon. [SPEAKER_08]: you trouble base or just, well, I was, I was, I was a tenor, but I'm not, I'm not sure that would really matter. [SPEAKER_08]: So what is a tenor? [SPEAKER_08]: Maybe that's not, that's the higher mill voice than a baritone or a base, but that's the Michael Jackson.

[SPEAKER_08]: Forget about Occupella in life. [SPEAKER_08]: I'm all about the base and I can take a leave, I can take a leave the trouble, you know what I mean. [SPEAKER_08]: Okay, so we're back. [SPEAKER_08]: We're back better with Bourbon. [SPEAKER_08]: We're going to tie up some of our conversation about the Super Bowl. [SPEAKER_08]: I didn't realize that we had so much a damn talk about the Super Bowl. [SPEAKER_08]: Most boring Super Bowl in years.

[SPEAKER_09]: It was, but there was a lot going on outside, you know, the Super Bowl and everything leading up to the NFL. [SPEAKER_09]: I think that's the conversation. [SPEAKER_08]: So, so quick hitter for you. [SPEAKER_08]: Okay. [SPEAKER_08]: Two questions. [SPEAKER_08]: What do you think of the half-time show? [SPEAKER_08]: What was your favorite commercial tackle them and whatever older you want? [SPEAKER_08]: I saw neat.

[SPEAKER_09]: I have nothing to offer because I didn't see I turned off the game probably half way through the second quarter. [SPEAKER_09]: Oh man, so you really didn't miss half time. [SPEAKER_09]: I missed everything from there and a couple of good commercials too. [SPEAKER_09]: Yeah, I probably missed the good commercials.

[SPEAKER_09]: That's the only thing I was regretting but I thought I was going to get some good feedback from my wife and daughter because they actually what they suck it out. [SPEAKER_09]: There was a, I guess there was a commercial that had all the stars of yesterday on that they liked Joey, I think from friends. [SPEAKER_08]: That was the Duncan commercial with, yeah, with that one. [SPEAKER_09]: That one, that one comes to mind since I didn't see it, but I heard about it.

[SPEAKER_08]: Yeah, yeah. [SPEAKER_08]: Yeah, yeah. [SPEAKER_08]: What was your favorite? [SPEAKER_08]: Well, I would give you that the,

[SPEAKER_08]: the folks I was watching with they were a little bit kind of like this on the commercials as well um uh you know how do you not like the the Budweiser commercial with the horse and the eagle I mean they seem to get it right all the time they went every year yeah they get it right all the time don't think yep it was perfect I did think you say Budweiser gets it right all the time well no I want to come sit yeah but I was a Super Bowl coach I mean I'm a Bud Light Bud but they are one in the same aren't they?

[SPEAKER_06]: Well, they treat them as two different brands. [SPEAKER_06]: OK. [SPEAKER_09]: Thank goodness for it. [SPEAKER_09]: And we got, I thought, in Perry trust me. [SPEAKER_09]: I'm all about, you know, you're promoting by light. [SPEAKER_08]: You can take the guy out of the dress, but you can take the dress out of the guy. [SPEAKER_08]: That's right. [SPEAKER_08]: Hey, listen, the best commercial was the Coinbase commercial. [SPEAKER_08]: Oh, I don't know if you saw it.

[SPEAKER_08]: It was really interesting because all it was was, you know, a replay of the Backstreet Boys song. [SPEAKER_08]: There was no indication that it was about anything.

[SPEAKER_08]: other than they would put the words up on the screen like this area okay did you see I did see it but I didn't realize it was going base I was I until there was no indication it was for anything until the end when they just put up coinbase and I think the whole point was just to get everybody having fun because you couldn't see that and not be like yeah [SPEAKER_07]: Move your body. [SPEAKER_08]: So it was a non-gener.

[SPEAKER_08]: Yeah. [SPEAKER_08]: Yeah. [SPEAKER_08]: I don't know their names. [SPEAKER_06]: But it was a non-commercial commercial. [SPEAKER_06]: Yeah. [SPEAKER_08]: And it was super effective. [SPEAKER_08]: Because when you saw it, everybody stopped. [SPEAKER_08]: They really colorful screen.

[SPEAKER_09]: words going across and you had no idea was it was effective because I said you know I think the the boy bands are making a comeback you know we've seen you know That's your hope so and say there's that they've been doing some you know Come back concerts whether it's in Vegas. [SPEAKER_09]: I haven't worn out my eligibility Yeah, you know, and I mean, I'm still available if we want to go together You guys are burning CDs when you're at Wake Forest and that I hate you now.

[SPEAKER_08]: It's Sunday. [SPEAKER_08]: I'd like to see a reunion [SPEAKER_08]: Yeah, right. [SPEAKER_08]: Read into her. [SPEAKER_08]: Would you think of that? [SPEAKER_08]: OK, so no halftime show. [SPEAKER_08]: No comment on halftime show. [SPEAKER_09]: I didn't see either. [SPEAKER_09]: I didn't see the halftime show. [SPEAKER_09]: I saw comments on the halftime show. [SPEAKER_09]: Yep. [SPEAKER_09]: And I want to report on secondhand information.

[SPEAKER_09]: And then I saw comments on the alternative. [SPEAKER_09]: The alternative show. [SPEAKER_09]: And I didn't watch either. [SPEAKER_09]: So I was already on. [SPEAKER_09]: Yeah, I was tired so I went to bed. [SPEAKER_09]: Yeah, I was on to YouTube. [SPEAKER_06]: I didn't watch either one either. [SPEAKER_06]: I was editing video. [SPEAKER_06]: Yeah, not much of a nerd. [SPEAKER_06]: Yeah, damn straight. [SPEAKER_06]: Well, thank you very much.

[SPEAKER_08]: This guy's worked me here is a very non-politically aligned assessment of the halftime show. [SPEAKER_08]: First of all, Bad Bunny is straight fire, like Justin Bieber is, I mean you can't question that.

[SPEAKER_08]: Whether you like the music or what you think about him, the dude's talented and he gets a jump and I don't mind Reggitone music at all, I do definitely understand how can you have 11 minutes of music in straight Spanish, you know, in the middle of [SPEAKER_08]: you know the the super bowl at that's weird but I think it goes back to this question about who's good-dell trying to appeal to?

[SPEAKER_08]: I mean that's that's clearly a global play that is clearly at the expense of your middle-of-the-country USA traditional football fans and kind of plays into the theme that we were talking about earlier but I get to tell you [SPEAKER_08]: I thought from an entertainment perspective, it was maybe the most entertaining half time show I can remember. [SPEAKER_08]: I mean, I couldn't name another one that would be there. [SPEAKER_09]: Well, that's from your Jack.

[SPEAKER_09]: So what I've seen online and what I saw as far as the highlights of the half line half time show, the dancing, the production itself, the energy [SPEAKER_09]: The straight romp shaken was in the message that he was sending even though we couldn't understand some managed was powerful and I thought very good and there was a lot of positive feedback online. [SPEAKER_08]: There was none of the negativity there, brother. [SPEAKER_08]: He didn't wear a dress.

[SPEAKER_08]: He didn't, you know, at vice. [SPEAKER_08]: He didn't, there was none of that. [SPEAKER_08]: And I thought it was really good at the end where he's running. [SPEAKER_08]: You could tell all the things coming to a close. [SPEAKER_08]: And there's all the flags behind, you know, and they had the stars and stripes out there in front. [SPEAKER_08]: And you know, yeah, right. [SPEAKER_08]: So, you know, it makes you wonder. [SPEAKER_08]: Is that because the NFL made them?

[SPEAKER_08]: Or is it because he's a good guy and you know, recognize the opportunity ahead? [SPEAKER_08]: Hopefully, hopefully both, and you know, and I'm glad it didn't turn into anything, but just [SPEAKER_08]: you know an opportunity to have a bunch of people see reggaeton music who maybe wouldn't otherwise. [SPEAKER_06]: And you know that's why I come from it doesn't seem like it was nearly as controversial as some people wanted it to be.

[SPEAKER_06]: And it was in a way more apted up to be that way. [SPEAKER_09]: Oh yeah, it was totally entertaining. [SPEAKER_09]: That's the word I was here in two is it was extremely entertaining. [SPEAKER_09]: Yeah better than expected. [SPEAKER_09]: So the half time show was it was a positive.

[SPEAKER_08]: yeah definitely um okay the game itself yeah looking forward to the Super Bowl next year hopefully uh we get Aaron Rodgers in there look like Aaron well let's talk about that just for one second you know you want to oh on the tip that here we go it's on script totally on script we're we're pretty much on script all the time we get talking points we we we are not uh reading

[SPEAKER_09]: So why don't you tell us your opinion because now with McCarthy and in the additions into the Ross or into the coaching staff that they've made and the rumblings and the headlines, the vagus odds seem to be looking at Aaron Poss, we come in back. [SPEAKER_08]: I think they wouldn't have hired McCarthy unless it was connected to his desire and willingness to be a stealer another year and give it a go. [SPEAKER_08]: I mean, the guy can clearly still play.

[SPEAKER_08]: I think the play calling last year was totally a frustration for him. [SPEAKER_08]: And anybody who remembers the [SPEAKER_08]: I believe it was the Buffalo game where, where, where, where TV got a really great shot of him looking at the sideline and yelling at them very audibly. [SPEAKER_08]: I got this, right? [SPEAKER_08]: He's telling him, leave me alone. [SPEAKER_08]: Let me call the damn plays. [SPEAKER_08]: You, you guys have no idea what you're doing.

[SPEAKER_08]: I, I compared to that. [SPEAKER_09]: Yeah. [SPEAKER_09]: To when we turned over the reins to Ben, the last year or two. [SPEAKER_09]: I mean, Aaron has been it wrongly. [SPEAKER_09]: He's one of the smartest quarterbacks that's ever played the game, right? [SPEAKER_09]: He can dissect the game in real time. [SPEAKER_09]: Let him [SPEAKER_09]: Let him call the game. [SPEAKER_08]: I think he would have made arts myth look like a genius. [SPEAKER_08]: Right, right, right, right.

[SPEAKER_08]: I'm not sure it was arts myth call though. [SPEAKER_08]: I think unfortunately, you know, I've been maybe not totally loyal to Tom on for hundreds of years and we'll find a way to defend him in any conversation, but that's clearly a Tom on his own. [SPEAKER_08]: And you know, I'm looking forward to a new beginning next year, even if it is with some of the oldest employers in the league.

[SPEAKER_08]: I mean, if you can call that a new beginning with a 40 year old quarterback, but you know, in a 60 something year old coach, [SPEAKER_09]: Well, there's also rumors out there that possibly it would the play was for Willis, who's up in free agency from. [SPEAKER_08]: Well, I remember us talking about maybe taking him back in the Kenny, you know, when we ended up with Kenny Pickett.

[SPEAKER_08]: And it seems like whoever made that call, you know, the Steelers traditionally have had such a good high for talent and draft and develop, you know, traditionally, you know, better than any other team in the league. [SPEAKER_08]: particularly with those offensive players, when you take a Heinz Ward, who was a wide receiver, it was a quarterback, you turn him into a wide receiver. [SPEAKER_08]: He should have gotten into the Hall of Fame, didn't, but will. [SPEAKER_08]: He will.

[SPEAKER_08]: You know, they found guys that other people passed on forever. [SPEAKER_08]: James Harrison. [SPEAKER_08]: Nobody wanted James Harrison coming out of Virginia, Union, turns into one of the most dominant in his prime, one of the most dominant defensive players ever. [SPEAKER_08]: And we could go through the ranks, we could name 20 more guys that the Steelers picked up and turned into the same thing.

[SPEAKER_08]: You know, and I just want to get back to a place where we have, as fans have the belief that [SPEAKER_08]: They have an eye for unique talent, and they have a unique way of developing mid-link talent, right? [SPEAKER_08]: And I just haven't felt that in the last few years. [SPEAKER_08]: So yeah, I'm hopeful for the new beginning with McCarthy. [SPEAKER_08]: And I love the fact that he picked up one of, you know, one of these guys.

[SPEAKER_08]: It was a connection here to the little town we sent him right now. [SPEAKER_09]: Oh, it was great to see Frank Sinetti get picked up onto the staff. [SPEAKER_09]: Yeah. [SPEAKER_09]: I thought I eat pieces of stuff. [SPEAKER_09]: Yeah, it's a loss for IEP, but it seems to be a breeding grown for great coaches. [SPEAKER_09]: Totally. [SPEAKER_09]: Totally. [SPEAKER_08]: Yeah. [SPEAKER_08]: You agree, Perry, anything you want to add about the commercials?

[SPEAKER_08]: Would you think you good on halftime show? [SPEAKER_06]: Did you like the record tone? [SPEAKER_06]: Were you looking for the dress? [SPEAKER_06]: I like the music. [SPEAKER_06]: I don't really know anything about this bunny guy. [SPEAKER_06]: I'm a bunny myself as Brad is. [SPEAKER_09]: I did text Perry before the game. [SPEAKER_09]: I said, listen, there's only one bad bunny in my eyes. [SPEAKER_06]: He did. [SPEAKER_06]: I could prove.

[SPEAKER_06]: I could post the text to prove it. [SPEAKER_06]: That's really good. [SPEAKER_06]: I didn't watch it. [SPEAKER_06]: But it seems like it was, like I said, not nearly as controversial as I think a lot of people wanted it to be, including people very high up in our government. [SPEAKER_06]: But [SPEAKER_06]: It was that the game was boring. [SPEAKER_06]: I saw the commercial for the Budweiser commercial before the Super Bowl. [SPEAKER_06]: That's amazing.

[SPEAKER_06]: I mean if you that doesn't give you the the case of the feels and you're dead. [SPEAKER_09]: Yeah, right. [SPEAKER_09]: Yeah, I just say one more thing before we go off. [SPEAKER_09]: The one thing I thought that was really good. [SPEAKER_09]: And I did watch this was the National Anthem. [SPEAKER_09]: I thought, Oh yeah, great call. [SPEAKER_09]: Holy heck. [SPEAKER_09]: I thought he was other than maybe, yeah, a Whitney Houston, the greatest national anthem of all time.

[SPEAKER_09]: Yeah, I mean, yeah, which is a very hard threshold to ever try to meet. [SPEAKER_09]: We really, really have to go to his, his version of it and the way he did it, it was heartfelt, it was pure and it just made you feel so American. [SPEAKER_06]: I am not a big fan of people taking artistic license or liberties with the National Anthem. [SPEAKER_06]: I'm a traditionalist. [SPEAKER_06]: I like it. [SPEAKER_06]: Yeah, I agree.

[SPEAKER_06]: The way it was originally written, maybe a little flair here and there. [SPEAKER_06]: I thought that most good. [SPEAKER_06]: Whitney used it was probably the best. [SPEAKER_08]: Oh, she's the best. [SPEAKER_08]: It's the best rendition of the National Anthem. [SPEAKER_08]: May is ported in the fact that you did this. [SPEAKER_08]: Well, I mean, that's next to Roseanne Bar. [SPEAKER_08]: Well, okay. [SPEAKER_09]: Here's here's here's a little bit the Super Bowl.

[SPEAKER_08]: What's it that you know, that's the one in two in 1990 [SPEAKER_08]: Six or seven, wake forest at the time was the number two team in the country. [SPEAKER_08]: I believe we were going to play Georgia Tech in a compelor or hold on hold on hold on and the number one theme in the country. [SPEAKER_08]: I believe was Carolina and they had lost on Sunday. [SPEAKER_08]: We're playing no no they had lost on Friday. [SPEAKER_08]: We're playing on Sunday.

[SPEAKER_08]: It's like the game of the week [SPEAKER_08]: the aquapella group gets the call to come sing the national land. [SPEAKER_06]: There it is. [SPEAKER_08]: Yeah, and go. [SPEAKER_08]: Yeah, right. [SPEAKER_08]: And, and so we go down and we take it very seriously. [SPEAKER_08]: And we have like 14 voices standing around a couple of microphones. [SPEAKER_08]: It's like our opportunity to do it. [SPEAKER_08]: We rip through the national anthem, you know, overwhelming applause.

[SPEAKER_08]: You know, I never seen anybody throw flowers onto the court for, you know, for the aquapella guys singing the. [SPEAKER_08]: the anthem but who brings flowers to a bass ball right our fan base was massive I mean it was Timmy Duncan was here we were just like right here on campus but just the punchline here is that we We lost and we did not become the number one team in the country and that was the last time we were invited to sing a national anthem, which was damn cool.

[SPEAKER_09]: It's good to sing a national anthem [SPEAKER_09]: And we're asking the National Anthem. [SPEAKER_06]: It's such a big, it was called so little plug for our little corner of the world here at the Girls Basketball Games that have been attending for my steps on the girlfriend plays. [SPEAKER_06]: They play the National Anthem that was sung by Ed Parks, who was graduated Indian high school in 2000 or early 2000s. [SPEAKER_06]: I remember the exactly the name of the year.

[SPEAKER_06]: opera singer right if you heard this guy yeah you I got to get my hands on this right they play it in the auditorium at the high school before the game is it with the artist just yeah just brings the walls done it's amazing absolutely amazing I don't know music I'll get I'll get my hands on that [SPEAKER_09]: We'll bring a look from our karaoke bucket for a couple of times too. [SPEAKER_09]: We're rocking some sounds. [SPEAKER_08]: That's right.

[SPEAKER_08]: I don't know if you guys can tell if you're if you're still watching, you know, I'm not sure everybody is. [SPEAKER_08]: But the the the the barbino meter is. [SPEAKER_08]: The barbino. [SPEAKER_08]: The barbino. [SPEAKER_06]: The barbino. [SPEAKER_06]: The barbino. [SPEAKER_06]: The barbino. [SPEAKER_06]: The barbino. [SPEAKER_06]: The barbino. [SPEAKER_08]: The barbino. [SPEAKER_08]: The barbino. [SPEAKER_08]: The barbino. [SPEAKER_08]: So, uh, it's a good sign.

[SPEAKER_08]: Probably time for us to cut this off. [SPEAKER_08]: What's we are left with broadcast here? [SPEAKER_09]: So, what was left is that we had such a great discussion with the NIL expert in the United States, Eddie Edwards last week, that we went on for so long that we decided to bring you the second half of our discussion. [SPEAKER_09]: And so we're going to, we're going to pair that in from here and finish this episode on with our discussion with Eddie last week.

[SPEAKER_09]: I think it's very, you're so smooth. [SPEAKER_08]: It would be a shame to waste that content. [SPEAKER_09]: He is so smooth and speaking to that, he is starting his own podcast here in a few weeks. [SPEAKER_09]: It's going to be called stars and suits. [SPEAKER_09]: I helped them do the logo. [SPEAKER_09]: I did add that little formality of the tie to the microphone. [SPEAKER_09]: So that is coming from your one and only marketing.

[SPEAKER_08]: Yeah, but his intro music, his theme music, it can be hard to beat. [SPEAKER_09]: Yeah, it's going to be hard to beat. [SPEAKER_09]: Maybe he lists us to help him create an original for a fee. [SPEAKER_09]: Yeah. [SPEAKER_09]: Anyways, check out check us stars and suits. [SPEAKER_09]: It's going to be awesome because Eddie's going to have some great guests on. [SPEAKER_09]: But we are going to finish us up with our second half of Eddie.

[SPEAKER_09]: Here's here's to everything's better of a bourbon. [SPEAKER_09]: Enjoy Eddie. [SPEAKER_09]: Yeah. [SPEAKER_09]: See you soon. [SPEAKER_09]: We can say that we're getting the money years and that's all. [SPEAKER_08]: Okay. [SPEAKER_08]: We're back. [SPEAKER_08]: The fire is stoked. [SPEAKER_08]: It is. [SPEAKER_08]: We felt the glasses you got. [SPEAKER_08]: You all who are following the.

[SPEAKER_09]: The bourbon barometer, the barometer is coming down and it's got temperatures going up. [SPEAKER_08]: Right, so this has been fascinating so far, Eddie. [SPEAKER_08]: Yeah, I'm starting to understand this a little better, starting to formulate some questions. [SPEAKER_08]: I want to ask you, what do we need to know next? [SPEAKER_08]: So let's recap.

[SPEAKER_05]: I think that's probably the best place to start, especially for those people who may not have been able to visit with us last week. [SPEAKER_05]: That's right. [SPEAKER_05]: So, [SPEAKER_05]: details of the house settlement. [SPEAKER_05]: Again, as I mentioned before, the College Sports Commission has a great website that you can just yank a lot of this information off of, because remember, this is a part of a settlement. [SPEAKER_05]: We don't have a federal law in place yet.

[SPEAKER_09]: And when you say host settlement, that is the name of the case. [SPEAKER_05]: Name of the case. [SPEAKER_10]: It's not related to the Congress or... No, nothing like that. [SPEAKER_10]: So... [SPEAKER_05]: they give some summaries and I'm going to read those verbatim just to get our listeners back. [SPEAKER_05]: Yeah, give it back on point. [SPEAKER_05]: So the fourth old street is came in play. [SPEAKER_05]: This is where I came out and learned how to read.

[SPEAKER_05]: So institutional payments to student athletes, schools are permitted to distribute payments and additional benefits to student athletes up to 20.5 million in the first year derived from an annual percentage of broadcast sponsorship and ticket sale revenues. [SPEAKER_05]: The amount has an annual escalator, and will be adjusted every three years, based on average A5 schools' revenues. [SPEAKER_05]: So it's important for, as a baseline, for listeners to understand.

[SPEAKER_05]: Yeah. [SPEAKER_05]: Back damages. [SPEAKER_05]: No, we said in excess of 2.5 last week, but it's actually 2.77 billion paid out to current and former athletes over a 10-year period. [SPEAKER_04]: Whoa! [SPEAKER_05]: Now, I do want to make some new aviot there. [SPEAKER_05]: Yeah, so you student athletes have these rights to, you know, these back revenues that, you know, you get over a 10-year period. [SPEAKER_05]: And this is capitalism as it's finest.

[SPEAKER_05]: You know there are companies reaching out to these student athletes right now saying I like to buy the right to that revenue for a amount certain right now It's like that little jingle on the commercial right so it's almost like insurance. [SPEAKER_05]: You know insurance.

[SPEAKER_05]: You know you know your death benefit is this but we'll give you this right now You decide right This is happening with athletes right [SPEAKER_05]: Now, I get calls from people that represent saying, Eddie, somebody just called and said, I know you're going to get paid this over 10 years, but I'd be willing to give you 50% of that certain right now for that right, and we'll just collect it over the 10 years. [SPEAKER_08]: That's right, hedge funds. [SPEAKER_05]: Crazy, right?

[SPEAKER_05]: Yeah, but pay off for us again. [SPEAKER_05]: It's a new thing. [SPEAKER_05]: We're not rendering legal advice, and I love your disclaimer at the beginning, because we're attorneys and we're not doing that, but what I would say to anybody listening at

[SPEAKER_09]: you know uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh

[SPEAKER_09]: So certainly personal circumstances always dictate the settlement. [SPEAKER_09]: Absolutely. [SPEAKER_09]: But it happens in litigation, right? [SPEAKER_05]: It does. [SPEAKER_09]: So, but I would think that you want to talk it through and make sure you're making an Educated in an informed decision. [SPEAKER_05]: Absolutely. [SPEAKER_05]: Absolutely. [SPEAKER_05]: And then full release of claims for compensation or scholarships by current and former student athlete.

[SPEAKER_05]: So, you know, you take the settlement. [SPEAKER_05]: You get the money you're going to have a release. [SPEAKER_05]: not unlike any other settlement agreement that Brad and I have seen in matters that we've handled. [SPEAKER_09]: You know, speaking of releases, I just had to do a release for Perry's only fans. [SPEAKER_09]: Because you know, I was signing up for his only fans account for the Perry's bunny paradise.

[SPEAKER_09]: And they made me have to get a release from him to do his AI parody that we're doing. [SPEAKER_09]: And it was one of the weirdest legal work I had to do is go over this release.

[SPEAKER_05]: Anyways, I know I'm off track a little bit, but you know Perry's bunny ears over there just Catched me every time and so it's hard to ignore it is hard to ignore it's hard to ignore the story And I all write some clarity athletes make continue to license or mess so when you hear license, right? [SPEAKER_05]: That's intellectual. [SPEAKER_05]: It isn't a luxury property [SPEAKER_05]: Right, right, which is an admission.

[SPEAKER_05]: Athletes may continue to license their NIL rights to third party entities, subject to review through new clearinghouse platform, NIL go. [SPEAKER_05]: We talked about that in the last episode. [SPEAKER_05]: Right, NIL goes that clearinghouse. [SPEAKER_05]: And then it just talks about the scholarship and roster limits. [SPEAKER_05]: NCA Division 1 scholarship limits will be eliminated and replaced with roster limits in each NCA sponsor sport.

[SPEAKER_05]: Institutions may offer scholarships up to the established roster limits, creating opportunity for hundreds of new scholarships. [SPEAKER_05]: Again, Olympic sports, non-revenue-generating sports, opportunities for such, it's not all bad, but that, that, that, that, that, that's no extra scholarships come out of the revshare. [SPEAKER_05]: Schools may add to their rosters without counting against roster limits.

[SPEAKER_05]: Student athletes who would have lost their roster spot due to the settlement rush illness. [SPEAKER_05]: This was actually really important because one of the big issues was, what if you had kids that were there already? [SPEAKER_05]: You know, squeeze out of their spot. [SPEAKER_04]: Are they? [SPEAKER_05]: They were grandfathered in. [SPEAKER_05]: Now, there was a notice requirement you'd list to those individuals where, and they got to keep their spot.

[SPEAKER_05]: Now there's that doesn't hold forever is we're talking about this settlement. [SPEAKER_10]: Why the 10 year what was magical about 10 year? [SPEAKER_10]: Do you know now? [SPEAKER_10]: I don't know specifically what was I mean paid over 10 years. [SPEAKER_10]: Well, and I'm talking about they look back 10 years.

[SPEAKER_05]: Yeah, you know, I don't I don't Be frank with you to give the athletes that are out of that because I mean, was there a statute of limitations that they were looking at that was a magical numbers. [SPEAKER_09]: I don't know touchfully [SPEAKER_09]: Um, because I mean, we're here.

[SPEAKER_09]: I'm thinking about the guys that are on the 11 and 12 that we're just absolutely Think about stuff athletes or ladies that we're still not least what why weren't they benefiting for this and why will we not go all way back because It all fairness and I I know you're in the sports arena. [SPEAKER_09]: I'm not really, but you know They got robbed [SPEAKER_05]: Well, I mean, I think there's there's athletes this day that are saying that why was not made a part of that sentiment.

[SPEAKER_05]: Yeah, I agree. [SPEAKER_05]: I mean, we mentioned, you know, one of our dear friends earlier, who was a stud and I, you know, again, I could only imagine what he would have gotten, right? [SPEAKER_05]: If he was available to get an IL in his day. [SPEAKER_05]: So again, can you imagine what you'd have been able to get, you can, I mean, I awake for a soccer pillow. [SPEAKER_05]: Well, I think I, I, I may have been able to get to meet a, a good sum.

[SPEAKER_10]: I mean, he's talented. [SPEAKER_10]: I've heard him saying. [SPEAKER_10]: No, he's he has a call fan saying. [SPEAKER_10]: No. [SPEAKER_10]: I mean, it's hard to believe he's not that's coming up on the future episode. [SPEAKER_10]: It will. [SPEAKER_10]: I mean, I'm in the next episode. [SPEAKER_08]: No. [SPEAKER_08]: Yeah. [SPEAKER_08]: It's an all this past thing. [SPEAKER_08]: It makes me want to do some smooth dragon on day off.

[SPEAKER_08]: Well, but, but, but Brad, I mean, get back to what you're good at, Mitchell. [SPEAKER_05]: I think another interesting point is, you know, in United, so Brad and I have these discussions whether it's over dinner, over coffee, the golf course, bourbon dinner, we're going to get you up again. [SPEAKER_05]: Oh, bourbon dinner. [SPEAKER_05]: Yeah. [SPEAKER_05]: And that's great. [SPEAKER_05]: The fellowship at Indian Country Club is amazing.

[SPEAKER_05]: I mean, you have some really good individuals that come, you know, they share some phenomenal bourbons. [SPEAKER_05]: Um, and that's kind of how this came into play, that's exactly how this came into play. [SPEAKER_09]: One of the first bourbon clubs I brought you into, uh, you had brought in the ruin with you.

[SPEAKER_09]: You also brought in two or three others, and we dove into it, uh, got a wrist slap because we were not serving it properly, but we, [SPEAKER_09]: We, we, we, we, we, there's no wrong way to see you at Jackson's. [SPEAKER_08]: We adjust. [SPEAKER_09]: We know. [SPEAKER_09]: We want to fall the rules. [SPEAKER_09]: We just don't know all the rules all the time, right? [SPEAKER_09]: Exactly. [SPEAKER_09]: We'll find them. [SPEAKER_05]: You'll, you'll, you'll get there.

[SPEAKER_05]: We're real fond of it. [SPEAKER_05]: So we will, we will research and we will hear. [SPEAKER_05]: That's right. [SPEAKER_05]: These guys are real fond of it. [SPEAKER_05]: So, you know, one of the questions I always get interesting is people say, you know, how did you, how did you handle, you know, opportunities with student athletes, [SPEAKER_05]: Before, sorry about that, you know, the house settlement. [SPEAKER_05]: Like, they can finally go to his goal.

[SPEAKER_05]: So what did that look like, right, before house settlement? [SPEAKER_05]: And, you know, when you were dealing with the collectives, and it was interesting. [SPEAKER_05]: You know, you always hear the moniker Wild West. [SPEAKER_05]: Yeah. [SPEAKER_05]: It truly was. [SPEAKER_05]: The Wild West. [SPEAKER_05]: Maybe there's no caps. [SPEAKER_05]: Yeah, right. [SPEAKER_05]: You know, I saw a quote. [SPEAKER_05]: I told Brad about this earlier.

[SPEAKER_05]: There's a quote and there's a flying a plane while you're building it. [SPEAKER_05]: Yeah, no, no, that's the right. [SPEAKER_05]: That's a great quote, right? [SPEAKER_05]: And there's just flying a plane while you're building it. [SPEAKER_05]: They're the right brothers. [SPEAKER_05]: They're the right brothers.

[SPEAKER_05]: And there was, you know, there were, I mean, literally, states were passing individual state laws allowing for the exploitation of the name of the image of lightness. [SPEAKER_05]: So there was no, there were no guardrails. [SPEAKER_09]: Now, Eddie, I know you're, you're very humble and you won't say it, so I'm going to say it for you. [SPEAKER_09]: But you've negotiated more and I'll click the deals. [SPEAKER_09]: Not a lot. [SPEAKER_10]: If you aren't the most, you're definitely.

[SPEAKER_05]: I've done a lot. [SPEAKER_05]: But, you know what, here's what I'll say. [SPEAKER_05]: There are a lot of good lawyers out there that are excellent at what they do, but you remember agencies do this too, it's not just lawyers, so you know, there are a lot of good people doing good work on behalf of student athletes, you know, I'm fortunate because I know people.

[SPEAKER_08]: I mean, you know, I know you're good at this, because immediately upon us promoting this that you were going to come on and talk about this, [SPEAKER_08]: somebody that we all three know very well and is a good friend of the mod. [SPEAKER_08]: We're probably going to have him on probably going to have wrote me immediately and said, you got to be shit in me. [SPEAKER_08]: You're talking N. I. L. And you're having Eddie Edwards on. [SPEAKER_08]: Yeah, right?

[SPEAKER_08]: I thought we were friends. [SPEAKER_08]: You can really guess who I'm talking about. [SPEAKER_08]: Yeah, you used to work with them. [SPEAKER_08]: Yeah, should we say it? [SPEAKER_08]: Yeah, go say it. [SPEAKER_08]: We love you Dave Franklin. [SPEAKER_08]: Yeah, I love you Dave Franklin. [SPEAKER_08]: Yeah, I love you Dave Franklin. [SPEAKER_09]: Yeah, I love you Dave Franklin.

[SPEAKER_09]: And Franklin and I go back because, you know, he was one of my, [SPEAKER_09]: My corporate work and I'm gonna break the client during a privilege day, and I'm sorry So I'm gonna go there on buying company's dot com when I when I did that back in the day He I went to Dave. [SPEAKER_09]: I mean we worked to re-smith together. [SPEAKER_09]: He's he's a such a respected well There's an excellent mind out there.

[SPEAKER_05]: Um, you know, David Franklin is one of them [SPEAKER_05]: Yeah, no, I see him. [SPEAKER_05]: I don't know him for a long time. [SPEAKER_05]: Not I love Franklin. [SPEAKER_05]: He's a good man. [SPEAKER_05]: He's a good boy. [SPEAKER_09]: One of my favorite days of the world. [SPEAKER_09]: He's a kind of guy. [SPEAKER_09]: You can have a bourbon with an enjoy talking about the day. [SPEAKER_08]: He's kind of a guy. [SPEAKER_08]: Oh, I've bourbon all day every day.

[SPEAKER_09]: Well, and here he's got a guy. [SPEAKER_05]: He can be fitting it in Indiana. [SPEAKER_09]: And Dave, you need to move to Indiana. [SPEAKER_05]: I'm sure I've been on a student athlete's health there. [SPEAKER_05]: there's more student athletes and more work to do than our lawyers and there's more work to do than our competent lawyers probably do some of the works. [SPEAKER_05]: You really have to involve yourself and the bricks and mortar of how this works.

[SPEAKER_05]: Like you just can't wake up and say, all right, I got my number, like in the kids there, you can't wear good, the devils and the details. [SPEAKER_05]: So you always pay attention to the detail. [SPEAKER_04]: But the details also come from the experience.

[SPEAKER_05]: and you have to see deals to know exactly so you have to go through the here's where this can get off to because there's no there's no master's access and how to go show you right if somebody's advising or are they really for seeing what can happen you have to anticipate look as you know I'm at Dins Warnshaw National Farm great yeah 700 plus lawyers so we have a robust sounds really intellectual property group I mean they're they're amazing right and I and I we're we're gonna get your hair

[SPEAKER_09]: You're a little pump-a-dough that's- And we're lucky. [SPEAKER_05]: Our managing partners and IP attorney. [SPEAKER_05]: Yeah, so with a student athlete is one of the top soccer players in Ohio. [SPEAKER_05]: Right, right, you actually play soccer. [SPEAKER_05]: So, up to the third grid, you know, there is, you know, we realize the importance of, you know, this area of law, what it means to to families and then to student athletes.

[SPEAKER_05]: So it's great as we can break apart these agreements in a way that probably most others can't. [SPEAKER_05]: Right, and then I'm going to give shout outs, April bezel, Jessica Gidell, right, two of the best. [SPEAKER_05]: Yeah, I get my IP provisions. [SPEAKER_05]: Yep, they break it down for me, you know, very fortunate, you know, you know them. [SPEAKER_05]: Yeah, Jim's as a tech is one of the foremost authorities in NCA law. [SPEAKER_05]: Really is and Nick Godfrey.

[SPEAKER_05]: Yep, that's who of our partners there who do it. [SPEAKER_05]: So you're bringing back all these warm feelings when I had in Pittsburgh when I was hanging out with all these guys, right, but the, I mean, these are these are top notch minds who we have working on these agreements, some about half of student athletes. [SPEAKER_05]: So, you know, again, doubles in the details. [SPEAKER_05]: Now, I was going back to the, to the NIL stuff before, and again, the collective deals.

[SPEAKER_05]: That's right. [SPEAKER_05]: Third party collect. [SPEAKER_05]: Third party deals. [SPEAKER_09]: That's right. [SPEAKER_09]: So let's dive into that. [SPEAKER_09]: So talk about how it was before. [SPEAKER_05]: Again, what is a collective? [SPEAKER_05]: Yeah, what is a collective? [SPEAKER_05]: A collective was an entity that was separate entity, right? [SPEAKER_05]: It wasn't the school. [SPEAKER_05]: It's not the school. [SPEAKER_05]: It's separate from the school.

[SPEAKER_05]: It's not the kid that would facilitate either deals for the student athletes or the entity would have their own deals that they would get student athletes involved in as well. [SPEAKER_05]: Because if it was, you know, for the school they could have, you know, speaking engagements things of that nature that they could, you know, [SPEAKER_05]: I connect the student athlete with so that they, you know, can earn.

[SPEAKER_08]: So this essentially a financial vehicle that has the ability based on these rulings to transfer money to the student athlete. [SPEAKER_08]: Not transfer. [SPEAKER_10]: That's the distinction because it has to be a legitimate purpose. [SPEAKER_05]: Not legitimate business purpose. [SPEAKER_05]: So these student athletes had to do things to earn those dollars. [SPEAKER_05]: That's right. [SPEAKER_05]: It's the exploitation.

[SPEAKER_05]: Again, remember this is an intellectual property right. [SPEAKER_05]: They're licensing that intellectual property for this collective whoever to utilize, and they can monetize it. [SPEAKER_05]: Now, whether it was, you know, we're going to have you work at our golf outing, speaking engagements, you know, appearances, whatever, right?

[SPEAKER_05]: and again it was interesting because you know you can't enter into these agreements prior to getting to that college university or it's an inducement. [SPEAKER_09]: That's right. [SPEAKER_05]: So you still have you still have that love of you know a barrier to get the student athlete to the point where they could go to the college university before they're executing this agreement.

[SPEAKER_09]: Have you seen it's part of this collective but have you seen besides the name image like [SPEAKER_05]: apparel deals now that i mean obviously that that that that you know we look at third party agreements you know the shoe companies have gotten deals with you know jiu-jouacans is what jordan and is that all going through the collectives

[SPEAKER_05]: No, those are those can be direct deals so those are direct deals so because you don't you don't have is that coming is so what is the collectives What is that call the collectives aren't as prominent as they once were if if at all they will some of them Soared by the actual that felt like the apartments and they didn't longer exist.

[SPEAKER_05]: Why is that you have now what why did they absorb them and how did they how could it It absorb this is after post house settlement everything is getting tightened up [SPEAKER_05]: Right. [SPEAKER_05]: So now you have to have a designated, you know, third, like when I went through that, you know, you have to know who the payor is. [SPEAKER_05]: You have to have a valid business purpose. [SPEAKER_05]: Right. [SPEAKER_05]: Let me copy this point.

[SPEAKER_05]: What's occurring now is, you know, you have your revs shared that you're doing through the university, and now the University of marketing arms are, you know, arms that help facilitate these real actual third party deals with the student athletes that are valid business deals. [SPEAKER_05]: Yep. [SPEAKER_05]: Right. [SPEAKER_05]: Because again, makes sense. [SPEAKER_05]: This is a pay for play. [SPEAKER_05]: Yep, right. [SPEAKER_05]: This isn't.

[SPEAKER_05]: We're not paying these kids for what they perform on fill. [SPEAKER_05]: And it This goes back to when I say this isn't pay for play. [SPEAKER_05]: I mean, you brought this up to me as only in time. [SPEAKER_05]: You know, Eddie would about the employment aspect because with people don't realize these kids get paid as $1099. [SPEAKER_05]: Right. [SPEAKER_05]: Hold different. [SPEAKER_05]: We'll do there with taxes.

[SPEAKER_09]: And let me just go off in a little tangent there because if we were to evaluate.

[SPEAKER_09]: as very strict looking attorneys at the independent contractor laws in any business owner out there would know that's acting as an independent contractor you have all these check points do you have your own equipment or you allow to deal with a different client what my goes you please come and go as you please [SPEAKER_09]: And I'm sure listeners that are talking, and I'm just as I'm talking to you with a couple of burdens in me, they don't.

[SPEAKER_05]: I've heard plenty of arguments for an against. [SPEAKER_05]: I think it's the way it elephant might. [SPEAKER_05]: I think it has to be, I think, look. [SPEAKER_05]: Read an article about Colorado wanting to find their players, you know, if you're late for practice into these things and, you know, does that mean that they're now in police? [SPEAKER_05]: Because it's, you know, are you an independent contractor? [SPEAKER_05]: Again, it comes and goes as they please.

[SPEAKER_05]: If I have to be somewhere at date certain date certain date time, does that change the characters of what that individual is and how that contract is supposed to work? [SPEAKER_09]: So, using their equipment? [SPEAKER_05]: Again, this is going back to the arguments. [SPEAKER_05]: law out there. [SPEAKER_09]: Well, too. [SPEAKER_09]: And this is, this is the Harley-Meter, because everything scrambled up right around, right? [SPEAKER_09]: We were talking about the fragmented laws.

[SPEAKER_09]: We're talking about the house settlement. [SPEAKER_09]: We're talking about Austin in the the foresight that the justice cabinet has is, are they, are they employers? [SPEAKER_09]: Are they not employers? [SPEAKER_09]: So maybe what needs to happen is that we need some real legislation out there that sets the tone as to what makes sense for [SPEAKER_09]: Right, through our politicians that we like, but it shouldn't be politicized.

[SPEAKER_05]: Well, it shouldn't be, but it's gotta be like, I agree. [SPEAKER_05]: This is good for everybody. [SPEAKER_05]: No, I agree. [SPEAKER_05]: I'm not, but I'm not pro student athlete, pro institution. [SPEAKER_05]: Neither am I. I'm pro great system so that everybody won't try to lubricate the, yeah. [SPEAKER_09]: But how do, so Eddie, I would, I'll challenge you. [SPEAKER_09]: How do, how do we otherwise get a system that fits, is not going to be challenged again in the courts?

[SPEAKER_05]: It's not going to be, you know, look, you have people who say, you know, to speculate, you know, it should there be a, it should there be collect the bargaining. [SPEAKER_05]: Right. [SPEAKER_05]: So that's what makes, you know, NFL, that's weeks the NBA. [SPEAKER_09]: So maybe because they have to play associates, right? [SPEAKER_05]: Maybe it goes, you know, but, but, but, but, but how do you do that? [SPEAKER_09]: Right. [SPEAKER_05]: Right.

[SPEAKER_05]: You got to get all these two, but I think it's to agree to be unionized. [SPEAKER_05]: So look, so now you just said we're going unionized. [SPEAKER_05]: The interest may or may not be aligned. [SPEAKER_09]: Right.

[SPEAKER_09]: So now you said we're going unionized, [SPEAKER_09]: which is the white elephant in the room that's an interesting which I'm saying that we're arguing over this because college athletics does not want to be an employer even though they're benefiting what they are an employer but they are saying yeah because they're controlling every moment and they're going to control every aspect and [SPEAKER_08]: And why would they not want to do that?

[SPEAKER_08]: It brings into questions about workers' car. [SPEAKER_09]: Well, you have payroll taxes, you have workers' car. [SPEAKER_09]: You have health insurance insurance insurance. [SPEAKER_09]: Disability, all that, which I would argue, and Eddie, we and I were talking about this before we went on air, there's. [SPEAKER_09]: There are some of the great, well, it's McGee, you know, that's one of the greatest, you know, examples of a college athlete that was destined for greatness.

[SPEAKER_09]: I mean, just the top of the net is leg cut cut. [SPEAKER_09]: His leg got cut in half. [SPEAKER_08]: Oh, it's one of those graphics. [SPEAKER_08]: Yeah, right. [SPEAKER_09]: And so what does he get for it? [SPEAKER_05]: Well, I mean, Willis McGay, he, right? [SPEAKER_05]: He was, he was insured. [SPEAKER_05]: Did he collect on the insurance policy? [SPEAKER_05]: Well, if he collect on the insurance policy, and he could have played the league.

[SPEAKER_10]: And see, now we're getting into a whole different issue because that made him a professional. [SPEAKER_05]: Well, not, they make him a professional. [SPEAKER_09]: No, but he acknowledged he was never a professional. [SPEAKER_05]: I didn't even acknowledge your nozzles, disabled. [SPEAKER_09]: Yeah, I see. [SPEAKER_09]: So, but I would argue this, because you said there was experts that went into that, right? [SPEAKER_09]: Into that evaluation of every disability policy, right?

[SPEAKER_05]: So, yeah, when any issue there's disability policies, I mean, and again, I'm not that person that does that. [SPEAKER_05]: No, you're not. [SPEAKER_05]: They have experts that can project out, who the athlete is, where are they projected to get, you know, where the value lies, right? [SPEAKER_05]: Where do value lies? [SPEAKER_05]: So, so you could, if they are disabled, like, what are we ensuring for?

[SPEAKER_09]: So he decided there wasn't, if he did collect it, he would be obstructive from playing. [SPEAKER_09]: I guess my argument with the insurance company is right now, and I have so many arguments, but I won't keep going down there.

[SPEAKER_09]: There is a swath of what Wilson and Gayhee was before that knee-guide injured in what he used after, and I would like to have the same experts that evaluate him before that, evaluate him afterwards, and he should be able to [SPEAKER_09]: Where his contract was and what it, what it should have been and what it is now. [SPEAKER_09]: That's just my, my little pulpit of bourbon. [SPEAKER_05]: What else do we need to know?

[SPEAKER_05]: Look, well, again, you need to know moving forward that, you know, I think where some of the schools are able to benefit prior to the house settlement, you know, starting July 1st, you know, when we were still under kind of the pre-house settlement, you know, there was a little bit more, uh, a freedom with the collectors with these state athletes.

[SPEAKER_05]: But that's going to change the way that you structure your athletic departments, you know, through revsure moving forward, right? [SPEAKER_05]: So I think that, you know, when young people say I want to be involved in sports, like, I tell people, I'm involved in pro-sports as much as anybody else. [SPEAKER_05]: And I have been from almost 25 years and it's been a tremendous ride. [SPEAKER_05]: You find where you're fed.

[SPEAKER_05]: Right, so if I'm a young person and I want to, you know, maybe I'm not a division one athlete, but I want to work in a division one environment. [SPEAKER_05]: I thought you were now, not close. [SPEAKER_05]: My kids were, but I think you can, you know, [SPEAKER_05]: You can find a way in.

[SPEAKER_05]: You can be now a GM so to speak, you know, you can crunch numbers being evaluated, you know, working different aspects of this with a college university or one of the third parties or one of the marketing arms that are helping facilitate, you know, these student athletes finding opportunities.

[SPEAKER_05]: I think it's created a bold new world and it's making it's making student athletes think now Right, so who's the competition for these guys and these marketing type deals, right? [SPEAKER_05]: It's the influencers right these are these are as I I learned a term for my daughter No, I hope she hasn't mind me saying this, but I didn't even know that existed. [SPEAKER_05]: Maybe you guys did Narpe [SPEAKER_05]: Did you ever hear the word Narp?

[SPEAKER_05]: No, non-athletic, a regular person. [SPEAKER_07]: Oh, we know a lot of us. [SPEAKER_07]: We know a lot of us. [SPEAKER_04]: I didn't, I didn't, I didn't, I didn't, I didn't. [SPEAKER_04]: I didn't know what that was.

[SPEAKER_05]: But those individuals who, who, who are not athletes, but, you know, they're talented at other, other things and, you know, academics and [SPEAKER_05]: They can now be involved in that sports world just as much as the athletes and there's a lot of business opportunities connecting the various pieces of this new ecosystem Right, and it's called it's called fantasy You can be the GM of fantasy league [SPEAKER_09]: you can be the agent of a fantasy league.

[SPEAKER_05]: Well, I mean, if you look at the trends a lot of those guys who did really well, you know, Saber metrics wise and all the well numbers, they're getting tremendous opportunities with leagues now. [SPEAKER_05]: They are as GM, right? [SPEAKER_09]: It's getting younger and younger, but isn't, but isn't, but isn't the fantasy, you know, and that was before we even broke pro sporting bet betting into play legally. [SPEAKER_09]: fantasy is like kind of doing that.

[SPEAKER_09]: You're your pick in players. [SPEAKER_09]: Yeah, you're picking the best talent, right? [SPEAKER_09]: And you're trying to be merging it together. [SPEAKER_09]: Yeah, I think these guys are natural's girls or natural's that are able to pick out the best talent. [SPEAKER_09]: And there's opportunity there. [SPEAKER_05]: But what I was going back with the influencer is, you know, the student athletes are competing with the influencers on. [SPEAKER_05]: Right.

[SPEAKER_05]: Third question is because it's brand, right? [SPEAKER_08]: So you know, where I, you know, suggests, so Viori might have done business with Livy Done when she was an athlete under the statue that you're talking about, the agreement that you're talking about. [SPEAKER_08]: But now she's not an athlete anymore. [SPEAKER_08]: She might be taking those dollars away from the next NCA gymnast, right? [SPEAKER_05]: It doesn't have to be the gymnast.

[SPEAKER_05]: Yeah, just evaluate, right? [SPEAKER_05]: You probably have to be done happen to be a gymnast for LSU. [SPEAKER_05]: But like, let's say there's another influencer who has a significant social media following. [SPEAKER_05]: And now I'm whatever, you know, actually he's your company. [SPEAKER_05]: And I'm like, where am I going to get the best bang for my buck? [SPEAKER_05]: I still think she's an athlete, right? [SPEAKER_05]: I'm just going to put him up.

[SPEAKER_09]: But you're going to get the most bang for your bath, right? [SPEAKER_09]: Yeah, very angry. [SPEAKER_09]: Sorry, period has a lot of respect for her. [SPEAKER_06]: I mean, well, I mean, the truth is, you were talking about this earlier, you know, she's not like necessarily a stand out gymnast was good, but she was bringing in the N.I.L., and she had influenced her gymnastics.

[SPEAKER_05]: But you have to give [SPEAKER_05]: all of those young people credit because you have to work at that, right? [SPEAKER_05]: So people Brad, you saw it. [SPEAKER_05]: No, I thought with me. [SPEAKER_05]: I have. [SPEAKER_05]: When we when when when when we would finish some games and a team like you can, the following was unbelievable of the fans that were waiting for those young ladies to leave the gym to get autographs, everything.

[SPEAKER_05]: And they work at [SPEAKER_05]: posting stuff on a regular and consistent basis to keep that base grunk. [SPEAKER_05]: You know, you're pulling back the curtain and showing the human side of you. [SPEAKER_05]: And that's effort, man. [SPEAKER_09]: That's real effort. [SPEAKER_09]: It's real effort. [SPEAKER_09]: And you know, over the years, I've been doing the same thing. [SPEAKER_09]: I had 250,000 followers on my completely offensively.

[SPEAKER_09]: And I got kicked off a meta because I was too offensive. [SPEAKER_09]: I had to restart all over again. [SPEAKER_09]: and build up another 250,000 followers on the funny memes, and I was a little more cognizant of their standards, and we both ended up, it's work, it's real work. [SPEAKER_05]: But what we talk about today, what did you tell me how long you spent daily on the clips, on the promotions? [SPEAKER_08]: That's all that stuff.

[SPEAKER_08]: I can tell you, he spends all day on the show. [SPEAKER_09]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, [SPEAKER_09]: And I'm trying to say how you do it, but that's how you do it. [SPEAKER_09]: You have to do what it's necessary.

[SPEAKER_05]: They have a phone now and they can monetize that name, image, and link, and it's using a phone. [SPEAKER_05]: Right. [SPEAKER_05]: So I mean, you know, doing whatever dance you're doing, doing whatever, you know, this is my pregame routine. [SPEAKER_05]: This is my pregame fit. [SPEAKER_08]: Here's what I'm talking about. [SPEAKER_05]: Whatever. [SPEAKER_05]: And now exactly right. [SPEAKER_05]: And now you build a follower base.

[SPEAKER_05]: And now you're starting to tag these these institutions these businesses and saying they're looking at it saying wow this guy eats my stuff before every game and he has a million followers that somebody that we could do a deal with no burner because it's not just I've been taking that ass I've been taking deacon with crocs and I've gotten nowhere I mean [SPEAKER_09]: Just zero.

[SPEAKER_08]: Well, I think now with the stockings with Perry, I've gotten maybe you should try Cardi A or like that's okay. [SPEAKER_05]: I would I would I would that's just say after this episode after your viewership goes up then that crox deals Yeah, I think that crox deals I pros in that much [SPEAKER_09]: We need somebody to negotiate that, so I got it. [SPEAKER_08]: So close to some force, a little bit. [SPEAKER_08]: Land is playing. [SPEAKER_08]: Land is playing back there.

[SPEAKER_08]: Where do you see it in and out? [SPEAKER_08]: Go ahead and then try to suggest that Brad allow you at least two minutes without some non-sensical offshoot, just go ahead and speak your paper. [SPEAKER_05]: So Brad knows I wrote a editorial that I had published in the Baltimore Sun that just basically said, we need a leader. [SPEAKER_05]: We need someone somewhere to step up.

[SPEAKER_05]: whether it's the NCAA, whether it's the member institutions, whether it's federal, government, whether it's everybody involved, you know, everybody coming together, but we need some kind of uniform guidance that that tries to even the playing field, you know, where do I have concerns, and this isn't as a lawyer, this is just as a fan of the game isn't the better ever. [SPEAKER_05]: is, you know, where is this going to put our mid-majors and low-majors, right?

[SPEAKER_05]: You know, I mean, you know, you talk about revenue generating and you're talking about access to ticket sales sponsorships, dollars, right, a media revenues, all legitimate. [SPEAKER_05]: Well, the mid- and low-majors, I don't know that they could keep up, I mean, there was an article recently, Brad. [SPEAKER_05]: You brought this up early about Rutgers. [SPEAKER_05]: Circus, you know, operating at a deficit.

[SPEAKER_08]: right you know how long they're a big team school you know you're a finance guy decant how long before that's unsustainable and thank you bird for telling that to me I mean that's a great that's a great point of connectivity you can have the best idea in the world you can have people willing to fund it if there's not a funding model that facilitates it legally [SPEAKER_08]: Well in everybody right and then we get we get a few minutes.

[SPEAKER_08]: I know I've very just gave us the bunny ears. [SPEAKER_09]: But I will say this. [SPEAKER_09]: We can ask about what happens to the mid-majors and the lures but do we have a say in that or are we legally bombed by what happens and we just have to deal with the results. [SPEAKER_09]: Meaning the student athletes. [SPEAKER_05]: Yeah well the way that's it just took you know a great question and I and I know we talked about this a little bit in the break.

[SPEAKER_05]: But who is going to be bound unless there's a uniform law? [SPEAKER_05]: That's right. [SPEAKER_05]: Because when we talk about settlements, and that's where we're supposed to come back. [SPEAKER_05]: So if you're not a college student athlete at the time, are you or are you not done by the settlement? [SPEAKER_08]: That's right. [SPEAKER_08]: So Paris at home, your kids thinking about going to school, does this stuff apply to them?

[SPEAKER_08]: Were they really part of the settlement that they walked us through? [SPEAKER_08]: It's a really great question. [SPEAKER_08]: We'll figure it out. [SPEAKER_09]: And we need a year for a moment. [SPEAKER_08]: We're going to break. [SPEAKER_00]: What happens when work disappears, when money dissolves, and when freedom becomes something you earn, not something you're born with, a new kind of power is rising, not a government, not a corporation, but the algorithm.

[SPEAKER_00]: In the algorithmic state, no jobs, no money, little freedom, Amazon best selling author. [SPEAKER_00]: Bradley J. Martino reveals the world we're stepping into. [SPEAKER_00]: A world where your reputation is computed, your opportunities are filtered and your identity is shaped by systems that know you better than you know yourself. [SPEAKER_00]: This is not science fiction. [SPEAKER_00]: This is the operating manual of the future forming around us right now.

[SPEAKER_00]: If you want to understand the forces that will define power, belonging, and freedom in the decades ahead. [SPEAKER_00]: start here. [SPEAKER_00]: The algorithmic state no jobs no money little freedom available now on Amazon [SPEAKER_08]: All right, folks. [SPEAKER_08]: Thanks for sticking with us. [SPEAKER_08]: We get the fire stoked. [SPEAKER_08]: We got our drinks or our getting low.

[SPEAKER_08]: We get a lot of good questions that we want to ask, but I think it could be interesting. [SPEAKER_08]: Perry has a good one that he thought was was interesting. [SPEAKER_08]: And before Perry guys, could I just make one point of clarity? [SPEAKER_05]: Yeah, there's a lawyer. [SPEAKER_05]: You want to be as precise as humanly possible and Brad asked me a question earlier like yeah, oh, why the cut off the 10 year look all that good stuff as it relates to the house elements.

[SPEAKER_05]: I had to look. [SPEAKER_05]: Yeah, the 10 year had to look and it's. [SPEAKER_08]: Well, that's where you're still good. [SPEAKER_05]: It's it's it's the earliest point that the planes could legally reach back and still recover and I trust the images. [SPEAKER_05]: Which is about the statute limitations continuing a harm and with the court would accept a defensible class period So because it was filed in 2020.

[SPEAKER_05]: It's four years back Which is 2016 so I knew the 2016 date. [SPEAKER_05]: I think I mentioned arbitra you did yeah, and I knew that because again I had three student athletes in my house when they were able to file for right to be a part of the class for the settlement [SPEAKER_05]: I knew, you know, my oldest son had two years he could file for, he's, you know, 2016, he graduated 2018.

[SPEAKER_05]: So there was years in there, you know, the middle didn't matter, service academy, but I knew my daughter was fully in that class. [SPEAKER_05]: So again, I just wanted as a point of clarity, we're lawyers, we don't want to seem like random form, but just so you guys know, this is live podcasting. [SPEAKER_05]: So I didn't necessarily know all the questions that would come at me and as a preparedness, I can do it myself. [SPEAKER_05]: Possibly being.

[SPEAKER_09]: But that's what makes it great lawyers. [SPEAKER_05]: Yeah, you find the, you know, I wanted to go and look. [SPEAKER_05]: Cause I didn't want it like, yeah, yeah. [SPEAKER_05]: In the real world, we're always informed because we always have the ability to prepare and do certain things. [SPEAKER_05]: So Brad, I just wanted to answer you. [SPEAKER_05]: Thank you. [SPEAKER_05]: That's very important. [SPEAKER_05]: That's a wrap. [SPEAKER_05]: I'll listen as well like that.

[SPEAKER_08]: So for the non-aternies, what you're saying is there is some legal precedent that is in play here, even though this isn't law. [SPEAKER_05]: Well, no, that went back to the Clayton Act, and when you can ask for damages, as far as these types of cases, the anti-spaces. [SPEAKER_05]: So that's why I was filed in 2020 for you to look back in 2016. [SPEAKER_05]: That's much, that's much like you go back if they won in court 100%.

[SPEAKER_05]: So I just wanted I just wanted I just wanted to put that out there because he asked me the question and again I like to be as informed as possible even though it took us 45 minutes to get there, right? [SPEAKER_08]: And by the way, you are still not getting a Super Bowl pick right so there you go [SPEAKER_08]: Perry's got a great question is a great question.

[SPEAKER_09]: I think a lot of people be in a shit to hear Ken bunny It's not funny and is is bunny wearing tail and stockings in size 13 so little still get agent deals so has has nothing to do with bunny my question is [SPEAKER_06]: The conversation around NAL always is always centered around D1F athletes. [SPEAKER_06]: So what about D2 athletes, D3 athletes, possibly even down to the high school level?

[SPEAKER_06]: I mean, is that... [SPEAKER_06]: part of the settlement A and B is that part of the conversation moving forward or there, you know, incentives there to help these athletes move up possibly to D1 or, you know, how does that look? [SPEAKER_06]: Is that even part of the conversation? [SPEAKER_05]: Perry, they told me you got one question. [SPEAKER_05]: That was about five. [SPEAKER_05]: Well, okay. [SPEAKER_05]: But they were all very good.

[SPEAKER_06]: We put up a lot of attorneys here. [SPEAKER_05]: So I have all very, I think I'll just kind of group it together in a way. [SPEAKER_05]: I think, you know, for the Division 2 Division 3 and I athletes, it creates opportunity.

[SPEAKER_05]: because, you know, I know from the talent of valuation perspective, you know, there have been some tremendous success stories of student athletes who were at the Division 2, Division 3, you know, lower levels who've been able to benefit now through, you know, an IL exploitation and, you know, revshared deals and the like because they performed at the level that a Division 1 coach felt like you could help their program.

[SPEAKER_05]: No, I do share concern, not legal, but just, I mean, this is, you know, you have to differentiate it. [SPEAKER_05]: You know, a lot of times you can't take one hat off of plenty of the other hat, but I'm a parent. [SPEAKER_08]: Yeah, right. [SPEAKER_05]: I'm a parent. [SPEAKER_05]: Yeah. [SPEAKER_05]: I'm a parent.

[SPEAKER_05]: And if I had to student athlete that was in high school, the landscape is changed a little bit because, you know, when you're looking at a set amount of roster spots and you're looking to fill them. [SPEAKER_05]: You know, Brad, I think you had to nail on the head, you know, you want certainty as a coach. [SPEAKER_05]: So coaches may be more prone to evaluate student athletes in the, in the, in the portal versus incoming high school freshman.

[SPEAKER_09]: Well, and I think it's in fact the recruiting process that we used to know. [SPEAKER_09]: And I think it evolved from the senior year or junior year to college. [SPEAKER_05]: I think it's part of the strategy now. [SPEAKER_05]: I'm sure that everybody has a way of doing things in the strategy behind it.

[SPEAKER_05]: But I'm sure when you're looking at available roster spots for your next year's class, there may be institutions that say, or programs that say, I shouldn't say institutions because the programs are within the institution that say, all right, we want X amount of portal athletes and X amount of incoming freshmen. [SPEAKER_08]: Just organic recruits, like organic recruits, like always, but here's the problem. [SPEAKER_05]: Here's the crux of the problem and you view it that way.

[SPEAKER_05]: Nobody's bound to stay. [SPEAKER_05]: So every year somebody gets the portal. [SPEAKER_05]: So the problem is you can bring it to freshman, and you know traditionally with freshman, [SPEAKER_05]: It's a process. [SPEAKER_05]: Very few freshmen truly play, right? [SPEAKER_05]: That's real. [SPEAKER_05]: Like you could look statistically. [SPEAKER_05]: Yeah, the over and above ones are the over and above ones.

[SPEAKER_05]: But most freshmen need that adjustment to go from high school to college. [SPEAKER_05]: It's different. [SPEAKER_05]: Playing a men and women now, right? [SPEAKER_05]: True freshmen, retro freshmen, there's a 23, 24 and 25 year olds versus 18 year olds, right? [SPEAKER_05]: Because that's for rat right now. [SPEAKER_08]: So I get a stat I wanted to do. [SPEAKER_08]: So my buddy, [SPEAKER_08]: our buddy, Tyler Durden, Tyler Jamison, Washington DC.

[SPEAKER_08]: He's got a son who is a stud soccer player has been on a track straight through division once since he was eight years old. [SPEAKER_08]: It took a gap year, he's playing in Spain, because when he went out and started looking at big-time programs, what they found out is the average age, and maybe I might get this wrong, of a division one soccer player right now, is like 23 years old.

[SPEAKER_08]: So how does 18-year-old kid who might not be as physically mature, might not be as mostly mature, it doesn't have as much tournament play, [SPEAKER_08]: You know, you're getting a 22 year one year old coming from South America who's got a little bit of professional experience now He's it's changed a game for them. [SPEAKER_05]: Can I say that's not it's compelling for me?

[SPEAKER_05]: Yeah, because wasn't hockey always that way It was right cuz hockey You know basketball was two people was 21 years old right because the hockey players were playing juniors Yeah, before they enrolled in the college university [SPEAKER_05]: So, it's exist, it's not been under the microscope, like it is now where people see it.

[SPEAKER_05]: Now where you have players from overseas, not coming over, I mean, you could read the headlines, G-League players, and I'll read that's a whole other episode, right? [SPEAKER_05]: But again, this is where, like, some type of pro League. [SPEAKER_05]: This is where, like, some think tank, you know, some, you know, group of individuals.

[SPEAKER_05]: with with with his sense of you're talking about the bar ball of our ball of our ball well let's cut like that was like leave you on bells I don't know we did this I thought he was boxing now let's start that or cut that out there no we're not cutting it out definitely we're definitely cutting it I don't know let's stay yeah this is a you know it was a late no it was ball that was for it that was for a different reason I mean I mean I mean if you have to use I mean if you want to get into

[SPEAKER_05]: You know, the NBA has a different role. [SPEAKER_05]: It's one year removed. [SPEAKER_05]: You've got to be at a high school one year. [SPEAKER_05]: But that's why they have what does it called the ignitely the one in the land like the kids could go there and play in high school before they go. [SPEAKER_09]: So why do you send? [SPEAKER_05]: Is one son overseer because that stuff didn't exist at the time that he was doing.

[SPEAKER_05]: And so he wanted him to be one year removed without having to go to college. [SPEAKER_04]: Right. [SPEAKER_04]: And so that was, that was, he was down during the end round there. [SPEAKER_05]: He was trying to do the, I mean, but there's always a work around. [SPEAKER_05]: Yeah. [SPEAKER_05]: Right. [SPEAKER_05]: There's always a work around.

[SPEAKER_05]: And that, you know, again, which is the league called, I don't have an mental block right now figures, but the G league ignite team is the team from the development league in Atlanta. [SPEAKER_05]: It's over time elite. [SPEAKER_05]: That's what this is. [SPEAKER_05]: So if it over time elite now, see if leagues like that where kids can go do that year and then be eligible for the draft or do that year, their junior year, their senior year high school, such options.

[SPEAKER_05]: Those options didn't exist then. [SPEAKER_05]: So then you had to look at the word, they went to Lithuania or wherever they went overseas to play. [SPEAKER_05]: In order to make them draft eligible without going to college and still getting great competition along the way. [SPEAKER_05]: Again, the 18-year-olds, the 17-year-olds, it's a little more challenging now. [SPEAKER_05]: because of the way that the landscape has evolved. [SPEAKER_05]: Does it make it impossible?

[SPEAKER_05]: Just makes it as a parent, it's a challenging world of how you're going to evaluate this process to give your kid the best support and the best resources to achieve that goal. [SPEAKER_05]: Because this is what I talk to everybody. [SPEAKER_05]: Everybody can remember at the end of the day. [SPEAKER_05]: And I think why, and I always is so very important of certain athletes. [SPEAKER_05]: Professional sports aren't guaranteed to anyone.

[SPEAKER_05]: That's the one percent of the one percent. [SPEAKER_05]: Right? [SPEAKER_05]: No, it's a vertical. [SPEAKER_05]: For some of these individuals, this is the time of the largest amount of earning capacity that they have, right? [SPEAKER_05]: Think about it. [SPEAKER_05]: Some of these kids are making, you know, high six figures as college students and they may not be a pro. [SPEAKER_08]: And I'll set them up to be professionals.

[SPEAKER_08]: They have freedom to invest in themselves one day. [SPEAKER_05]: Realizing that thing. [SPEAKER_05]: Yeah, I think about a kid. [SPEAKER_05]: And I just, this is, this is real stuff. [SPEAKER_05]: It's real stuff. [SPEAKER_05]: That gets a freshman as an 18-year-old, gets a really healthy, rev-shared deal. [SPEAKER_05]: Right, and there's not, you know, you keep your expenses down. [SPEAKER_05]: You've been living modest. [SPEAKER_05]: You can continue to live modest.

[SPEAKER_05]: You put that in a Roth there for a 1K or one of those types of investment plants. [SPEAKER_05]: When you're 18, all right? [SPEAKER_05]: Think about it. [SPEAKER_05]: When you're 18, all right? [SPEAKER_05]: And have the capability to live your life. [SPEAKER_05]: You're not a pro, you go and you work for whatever corporate institution or whatever you're going to do with your life's work after college. [SPEAKER_05]: No college debt.

[SPEAKER_05]: That money you threw in there when you were 18, now you're 42, 43, 45 years old. [SPEAKER_05]: It's real money. [SPEAKER_05]: You can be done. [SPEAKER_05]: If it's handled the right way, you could be done. [SPEAKER_05]: So this is really, really life-changing stuff. [SPEAKER_05]: So I get, again, we could have a whole other episode on it. [SPEAKER_05]: We should. [SPEAKER_05]: Eleusability, right? [SPEAKER_05]: Because we should have all the eligibility cases, right?

[SPEAKER_05]: Like, there's there's a reason people were like, it's like, you know, you leave the party, they close the doors, you want to get back into party, right? [SPEAKER_05]: There's a reason that you have individuals that are out the game, [SPEAKER_05]: that now they want back in the game. [SPEAKER_05]: They want back in the college. [SPEAKER_05]: They see the earning opportunities are greater remaining in college than leaving college.

[SPEAKER_05]: Whereas before there was no incentive for these young men and women to stay. [SPEAKER_09]: In order, I think there's another great episode that we have to bring back. [SPEAKER_09]: I don't know if we can entice you is, how do we protect these young athletes that are so young? [SPEAKER_09]: And many of us at that age, do we really know what to do with a Roth IRA, or do we really know what to? [SPEAKER_05]: I mean, financial literacy, that can be in and of itself.

[SPEAKER_05]: I mean, I, you know, again, I don't want to get on any kind of soapbox and, and you know, again. [SPEAKER_09]: But I think you're, I think it's an important message because we've seen athletes. [SPEAKER_05]: Well, we try to point. [SPEAKER_05]: So, you know, again, I'm an attorney, not a financial advisor, not a psychologist, not anything else. [SPEAKER_09]: but you have to do play all of them at one point.

[SPEAKER_05]: Well, but what I do is I'm able to assist and help direct them to the right service professionals that can provide them the right answer right now. [SPEAKER_05]: I'm not telling you who to use, but I could say here are 10 people we could help you do some research to figure out if they're competent or not. [SPEAKER_05]: If they know based on their accreditation and whatnot, and they have to make those own [SPEAKER_05]: individual decisions.

[SPEAKER_05]: I'm not advising to do that, you know, right, give legal advice, not business advice. [SPEAKER_05]: Can't. [SPEAKER_05]: Um, but, um, you know, financial letters sees a big part of, you know, uh, this process understanding, putting right teamwork people around you, which is the lawyers one of those people. [SPEAKER_05]: Yeah, so you should get the finance guy. [SPEAKER_05]: You should get a biggest one in my opinion, a tax guy. [SPEAKER_05]: Like, because, you know, it's funny.

[SPEAKER_05]: You look at athletes, you know, depending on how you spend your money, you know, you may or may not, you know, have money for the next season or what not. [SPEAKER_05]: You know, it happens constantly. [SPEAKER_05]: The issue for student athletes is if you don't understand taxes in your 1099, you know, you're not spending the whole of that, you know, that amount that you're receiving, right?

[SPEAKER_05]: So if you're at, let's just using round number if it's $100,000 and then I'm not a tax guy, but let's say your tax liability is 40. [SPEAKER_05]: I mean, you can only spend 60 of the, in the 40s, got to go to the government in some way, shape or form. [SPEAKER_05]: 1099 is talking about. [SPEAKER_05]: But if you spend the entire 100, [SPEAKER_05]: You have a tax liability. [SPEAKER_05]: If you don't understand it, you just put your home.

[SPEAKER_05]: So now the student athlete is fighting for that next high LDL because they need a big portion of it to pay last year's tax liability. [SPEAKER_09]: And you're making my case for the whole employer, a designation of the NCAA to begin with. [SPEAKER_05]: I can't wait to watch your episode when you discuss that. [SPEAKER_08]: So let me ask you to close this up.

[SPEAKER_08]: If you were able to offer [SPEAKER_08]: parents or young athletes who are looking at this process at some point in their future, whether they're engaged in or not, whether it's realistic or not. [SPEAKER_08]: If you get off of them a little bit of advice, simply, what might that be? [SPEAKER_05]: If you don't know, ask the questions, go find help, go find help. [SPEAKER_05]: Find the right people if you know somebody who knows somebody who knows somebody.

[SPEAKER_05]: It's always fun to write. [SPEAKER_05]: People always think it's easier. [SPEAKER_05]: It's easier than it is. [SPEAKER_05]: I can use chat GPT. [SPEAKER_05]: I can use co-pilot. [SPEAKER_05]: I can figure this out. [SPEAKER_05]: There's nothing like scars, like from being in the trenches from going through the wars, you know, where I relate is again, when people say, well, how did you do it? [SPEAKER_05]: Why did you do it?

[SPEAKER_05]: Because I was a parent of a kid who had to do it. [SPEAKER_05]: So I know, and I've learned. [SPEAKER_05]: And you know, use those lessons that we've learned along the way and, you know, what we've been able to figure out along the way to be a value for you. [SPEAKER_05]: And again, you mentioned, and I'm going to mention his name again, to keep him in the mix, but like a guy like Dave Franklin, there's a lot of competent individuals out there that are good at doing this.

[SPEAKER_05]: There. [SPEAKER_05]: Find them. [SPEAKER_09]: And the rest talked about, they're not going to take your money, they're not going to do something otherwise. [SPEAKER_09]: But as an 18-year-old or a 19-year-old or a 20-year-old, you have to have the right folks around you. [SPEAKER_09]: giving you the advice as to where to go, because these are life-changing decisions you're making and this is not a static environment. [SPEAKER_08]: They're operating at a time.

[SPEAKER_05]: This is changing about the day, so today it's fluid. [SPEAKER_05]: So you want people on your team again. [SPEAKER_05]: Call me crazy. [SPEAKER_05]: I wake up every morning reading articles about this stuff. [SPEAKER_05]: I got a bed every night reading articles about this stuff. [SPEAKER_05]: I'm just trying to keep up. [SPEAKER_05]: Right? [SPEAKER_05]: But again, I'm not doing some saying, you know, I just love it. [SPEAKER_05]: Like I want to know how this is evolving.

[SPEAKER_05]: Even if I wasn't doing it, I'd probably still be figuring out how this is evolving, just because I'm a passion for the industry. [SPEAKER_05]: But again, fortunately, I mean, I may just start with the swimsuit issue. [SPEAKER_05]: Not quite that, but I'm a chance actual lawyer by trade. [SPEAKER_05]: And everybody has to remember, this is business. [SPEAKER_05]: Right? [SPEAKER_05]: So it's just the type of business as it changes, but this is business. [SPEAKER_05]: That's awesome.

[SPEAKER_08]: That brings us full circle. [SPEAKER_08]: He's an AI executive, he's an attorney. [SPEAKER_08]: I'm a business guy, I work in the markets, deal with money. [SPEAKER_08]: We're trying to bring you experts who work in this world, they can bring you real insights, they can help you learn. [SPEAKER_08]: Hopefully that was super valuable for everybody. [SPEAKER_08]: I know we realize we've been super valuable for me. [SPEAKER_08]: I mean, I learned a lot even as we're talking about.

[SPEAKER_08]: Yeah. [SPEAKER_08]: Maybe we got, we unearthed more questions than we answered, but I'll tell you what, we're not, we're not done with this. [SPEAKER_08]: Eddie. [SPEAKER_08]: No, thank you, Jason, brother. [SPEAKER_04]: Thank you, man. [SPEAKER_08]: This is good. [SPEAKER_08]: So much love in the room. [SPEAKER_08]: This is pet law, buddy. [SPEAKER_08]: It's pet law. [SPEAKER_08]: That's right.

[SPEAKER_08]: I mean, what's great about this is that we have relationships that extend far beyond these walls. [SPEAKER_08]: This is our friend group here. [SPEAKER_08]: I mean, we didn't pay any, we didn't email. [SPEAKER_08]: You know, it's just like, hey, you want to come on and talk about the thing you're best at. [SPEAKER_08]: This is an example of what we're going to do every week. [SPEAKER_08]: As often as we can about as many topics as possible. [SPEAKER_08]: Thanks so much.

[SPEAKER_08]: Yeah. [SPEAKER_06]: It's a relevant topic, too. [SPEAKER_06]: Yeah, totally. [SPEAKER_09]: N-I-L is 100% over it now. [SPEAKER_09]: And anybody that's reading the sports, they're talking about N-I-L. [SPEAKER_08]: So look, thanks for sticking with us through this conversation. [SPEAKER_08]: Buyers getting low, bottles getting low, our eyes are getting red. [SPEAKER_08]: Thank you for tuning in. [SPEAKER_08]: Better with Bourbon. [SPEAKER_08]: Thank you, Eddie.

[SPEAKER_08]: Anything you want to leave us off with? [SPEAKER_05]: This is this is excellent. [SPEAKER_05]: Thank you for the invite. [SPEAKER_05]: Thanks for. [SPEAKER_10]: Yeah, whenever you guys need me. [SPEAKER_10]: I'm here. [SPEAKER_10]: We appreciate you coming on Eddie Cheers everybody. [SPEAKER_09]: Everything's always better than bourbon. [SPEAKER_09]: Yeah, I'll [SPEAKER_03]: This has been the better with bourbon podcast, with Brad Martino and Deacon Palmer.

[SPEAKER_03]: New episodes drop weekly. [SPEAKER_03]: Be sure to subscribe or follow us. [SPEAKER_01]: The views in opinion shared on the better with bourbon podcast are our own and those of our guests. [SPEAKER_01]: Nothing we discussed should be taken as financial, legal, business or gambling advice. [SPEAKER_01]: Don't make investment, business, or betting decisions based on our conversations as you should always talk to a qualified professional.

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